1. What is the popular definition of culture Where does culture come from國際市場營銷英文論述題
Popular culture -the opposite of high cultural art forms. popular culture includes many forms of cultural communication including newspapers, television, advertising, comics, pop music, radio, cheap novels, movies, jazz, etc.
(大眾/
)，是相對復於高制雅文化藝術而言的。它包括許多形式，包括報紙，電視，廣告，漫畫，
，收音機，廉價小說，電影，
等。
英文資料找的，我親自翻譯了，全在這了，希望能夠幫助到您。
2. 天津國際市場營銷(英文)怎麼復習
課程名稱：國際市場營銷學 （英語）
課程代碼：3273
第一部分 課程性質與設置目的
一、 課程性質與特點
國際市場營銷學是為高等教育自學考試商務英語（本科）以及相關專業學生所開設的專業課程之一。 國際市場營銷學是一門理論聯系實際且應用性較強的課程。本課程採用英語教材，通過多媒體手段進行教學，輔助以案例教學（Power Point, Video cases, etc）。學好國際市場營銷學要求學生有足夠的經貿基礎知識准備和較高的專業英語水平。
本課程旨在培養本專業學生掌握國際市場營銷領域中的相關重要理論知識、概念和國際慣例，以便使學生在將來的國際經貿活動中具有必備的國際市場營銷方面的知識和技能，更好地與國際接軌。
二、 課程設置的目的和要求
本課程設置的目的是培養學生牢固掌握國際市場營銷領域中的基本概念、相關重要理論、基本原理和國際通行的慣例，從而使學生在將來的國際營銷和國際經貿活動中具有必備的國際市場營銷理論知識和技能，做到學以致用，更好地與國際接軌。
三、 與本科其他專業課程的關系
《國際市場營銷學》是商務英語、市場營銷等專業大學本科學生高年級的必修課程，它與本專業的許多其他課程有著密切的關系。《市場營銷》、《微觀經濟學》、《宏觀經濟學》、《國際貿易》和《市場調研與預測》是本課程的基礎。要學好《國際市場營銷學》還要求學生有較高的專業英語水平。
第二部分 課程內容與考核目標
Chapter 1 Scope of international marketing strategy
一、學習目的與要求 (Learning Objectives and Requirements)
本章是對國際市場營銷戰略的概括介紹。通過本章學習，幫助學生了解國際市場營銷的概念，進入國際市場的戰略方法，以及影響國際營銷的環境因素等，從而形成對國際市場營銷的基本認識。
二、考核知識點與考核目標
1. Strategic approaches to international markets (一般)
2. International marketing strategy (重點)
識記：Definition of international marketing
理解：Generic international marketing strategies
3. Standardization or customization (次重點)
識記：Definition of standardization and customization
理解：Implications of standardizing strategy
Strategic differentiation in the international firm
4. International marketing environment （次重點）
識記：International marketing environment
General objectives and targets a company may set
理解：Reasons for international market fragmentation
5. Understanding international marketing : a frame work (一般)
一、學習目的與要求 (Learning Objectives and Requirements)
本章介紹了一些與國際市場營銷有關的理論。通過本章的學習幫助學生了解全球經濟中國際營銷的進程，以及如何通過建立適當的管理框架來實現國際市場營銷決策。
二、考核知識點與考核目標
1. Theory and practice of international marketing (一般)
2. Managerial theory of international marketing （重點）
識記：Major participant groups in international marketing system
理解：Orientation of the company in the business system
A framework for international marketing
3. Trade and transaction costs（次重點）
理解：Absolute advantage and the international firm
Comparative advantage and the international firm
4. Nature of the international firm (一般)
Chapter 3 Company resources and capabilities
一、學習目的與要求 (Learning Objectives and Requirements)
本章主要介紹對公司的資源審核以及自我評估方面的知識。通過本章的學習，學生應當能夠描述進行國際營銷的公司所具備的特徵，了解公司在國際市場上進行營銷所應採取的規模、經營范圍、技術水平及產品范圍等方面的知識。
二、考核知識點與考核目標
1. Characteristics of the international firm(重點)
識記：Access to resources
理解：Size of the firm in international markets
Location of the firm
Technology and innovation
Proct range in the firm
2. Management of the international firm(次重點)
理解：Key factors for successful management of the international firms
3. Company resources in the business system(一般)
理解：Managing costs and prices in international markets
Proct-market and business system resource allocation
Resource allocation in international markets
一、學習目的與要求 (Learning Objectives and Requirements)
本章闡述了國際營銷所必然面臨的競爭問題。通過本章的學習，要求學生掌握公司如何參與國際市場競爭，如何分析國際市場競爭環境，以及公司應如何發展自身的競爭優勢等方面的知識。
二、考核知識點與考核目標
1. Meaning of international competition(重點)
識記：Competitiveness
理解：Competitor orientation in international markets
應用：Establishing competitive positions in international markets
理解：Determinants of competitiveness in international markets
Measuring competitiveness in the firm
2. Understanding competitors in international markets（次重點）
理解：Competitor objectives, future goals and assumptions
Review of competitor strategies
Competitor organization and corporate culture
Evaluating competitive strengths
識記；Motives associated with unique capabilities
Chapter 5 Culture, values and technology
一、學習目的與要求 (Learning Objectives and Requirements)
本章介紹了文化因素，價值觀及技術在國際營銷中的重要作用。通過本章學習幫助學生了解文化的主要特徵及組成要素，了解宗教、價值觀在不同國家的影響，以及不同的社會結構對國際化的影響。
二、考核知識點與考核目標
1. Influence of culture in international marketing (次重點)
識記：Definition of culture
2. Cultural determinants of marketing behavior in the international firm （重點）
識記：The cultural environment
理解：Behavioral attributes
Role of human values and attitudes
Demographic factors
應用：Characteristics of culture
理解：Special position of languages
Material culture and the international firm
3. Analysis of culture influence （一般）
理解：Influences within cultures
Context of cross-cultural relationships
Influences among cultures
Influence of culture on consumer behavior
Chapter 6 Political economy and created advantage
一、學習目的與要求 (Learning Objectives and Requirements)
通過本章學習幫助學生了解市場一體化及全球貿易的重要意義，正確評價世界貿易組織對市場及國際貿易發展所做出的貢獻，並且了解一些主要的區域貿易聯盟。
二、考核知識點與考核目標
1. Impact of market integration（次重點）
理解：Influence on the international firm
Concept of free trade
Developments in instrial markets
Position of developing countries
2. Challenge of open markets (一般)
理解：Two major factors in the international marketing environment
Created assets in international markets
3. Comparative advantage and competitive advantage (重點)
識記：Competitiveness
Distinction between comparative advantage and competitive advantage
理解：Country and company competitiveness
Labor proctivity and wealth
4. Phenomenon of emerging markets (一般)
5. Instrial and commercial policy （次重點）
理解：Creating competitive advantage in integrated markets
Invisible hand or direct intervention
Dynamic comparative advantage
Chapter 7 Public policy risk and regulation
一、學習目的與要求 (Learning Objectives and Requirements)
本章介紹了進行國際經營的公司所面臨的政治環境風險。通過本章的學習，幫助學生了解政治的不穩定性對國際競爭的影響，了解政府條例對國際商務的影響及如何應對等方面的知識。
二、考核知識點與考核目標
1. Public policy environment of international marketing (重點)
識記：Role of government
理解：Risk and uncertainty in international markets
應用：Common political risks
理解：Analysis of political environment
2. Regulating international transfers （次重點）
理解：Regulating transfers of procts and services
Regulating money transfers
Regulating people transfers
Regulating technology transfers
Importance of exchange rate stability
識記：Functions of the World Trade Organization
3. International legal framework （一般）
理解：Proct quality standards
Major world legal systems
Legal aspects of marketing claims
PART III STRATEGIC CHALLENGE OF IM ENTRY
Chapter 13 Market entry – exporting
一、學習目的與要求 (Learning Objectives and Requirements)
出口是進入國外市場最便捷的方式。通過本章學習，學生應了解出口的性質及影響公司做出出口決策的因素，並掌握如何對與出口相關的費用做出正確評價。
二、 考核知識點與考核目標
1. Nature of exporting （重點）
識記：Reasons for export
Exporting and commitment to internationalization
2. Determinants of export behavior（一般）
理解：Experience and uncertainty effects
Acquiring knowledge of export markets
3. Export decision process（一般）
理解：Behavioral and firm-specific influences
4. Model of the export decision process（次重點）
應用：Factors influence export commitment
理解：Size of firm and exporting activity
Export marketing groups
6. Cost and competitiveness of exporting （一般）
理解：Cost factors of exporting
Chapter 14 Market entry – strategic alliances
一、學習目的和要求 (Learning Objectives and Requirements)
戰略聯盟（同盟）是公司進入國際市場進行競爭的手段之一。通過本章學習，學生應了解戰略聯盟的性質，各種可供選擇的聯盟方式，以及使用該手段的優缺點等方面的知識。
二、考核知識點與考核目標
1. Nature of strategic alliances （次重點）
理解：Nature of strategic alliances
Basis for a strategic alliance
2. Marketing partnership agreements（一般）
3. Licensing to enter international markets （重點）
識記：Licensing
理解：Benefits of licensing
Impact of licensing on cash flow
Prerequisites of successful licensing
4. Franchising to enter international markets （重點）
識記：Franchising
理解：Nature of franchising
Attraction of franchising as mode of entry
5. Joint ventures to enter international markets （重點）
識記：Definition of joint venture
Benefits of international joint ventures
理解：Access to resources and markets
Joint venture and host country policies
Stability of international joint ventures
Conditions for joint venture success
6. Selecting a partner for a strategic alliance （一般）
理解：Assessing potential partners in an international joint venture
7. Evaluation of strategic alliances （一般）
一、學習目的與要求 (Learning Objectives and Requirements)
本章繼續介紹進入國際市場的其它途徑，如收購和直接投資。通過本章學習，學生應深入理解通過收購和直接投資進入國際市場的動機、具體操作辦法及其對這兩種途徑的評估。
二、考核知識點與考核目標
1. Obtaining locational advantage （一般）
2. Acquisition （重點）
識記：Advantages and disadvantages of acquisition
理解：Nature of foreign acquisitions
Public policy and cross-border acquisition
3. Foreign direct investment （重點）
識記：Definition of foreign direct investment
Determinants of foreign direct investment location
理解：Three sets of criteria in making a location decision
4. Motives for foreign direct investment （次重點）
識記：Reasons for foreign direct investment
理解：Managerial motives for foreign direct investment
Operating efficiency and risk rection
Market development and government policy
5. Evaluation of new foreign ventures and acquisitions （一般）
應用：Comparison of acquisitions and new ventures
理解：Management view of foreign direct investment
Chapter 16 Market entry – a strategic approach
一、學習目的與要求 (Learning Objectives and Requirements)
通過本章學習，將深入理解、掌握進入國際市場的戰略途徑，影響國際市場進入決策的因素，以及具體做法等方面的知識。
二、考核知識點與考核目標
1. Dynamics of international market entry（一般）
2. International market entry – concept and modes （次重點）
理解：Appropriate market entry mode
Choosing the entry mode
3. Framework for international market entry （重點）
識記：Market concentration and market diversification
理解：Market entry strategy and competition
Linking market strategy, complexity and entry
4. Selecting mode of international market entry（一般）
理解：Entering new international proct-market
Choosing an entry mode for services
5. Sequencing international market entry（一般）
3. 商務英語 國際市場營銷題目幫我回答一下唄！
此題目是用市場細分的角度分析麥當勞在中國發展潛力的評估。
From my personal perspective, McDonald's offers more opportunities in China for future growth than the US.The reason can be as follows: First, China is a country with more than ten billion people, which means there's a great potential in market share taking in China than in the US. Second, with the rapid development of China's economic development, more and more family are able to offer a family meal in McDonald's. Third, Chinese people are getting used to foreign culture. Fast food culture is no longer a fresh word to the US, but still in China, many kids still are the potential customers. On the contary, the US has already got a steady development.
祝你學習進步，更上一層樓！
不明白及時追問，滿意敬請採納，O(∩_∩)O謝謝~~
4. 求世界市場行情和國際市場營銷學的名詞解釋和簡答題以及論述題，嘿~謝謝
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