『壹』 高分跪求!!!市場營銷相關的中英文對照3000字左右的文章
術語：
PROFIT SHARING-------------------利潤分成
DOCK CHARGE----------------------碼頭費
INLAND CHARGE--------------------內陸轉運費
MERCHANDISE INSPECTION-----------商檢費
TERMINAL HANDLING CHARGE---------THC
DRAYAGE--------------------------提箱和還箱費
PEAK SEASON SURCHARGE------------旺季附加費
COMMISSION-----------------------傭金
MAILS FEE------------------------郵寄費
PANAMA CHANNEL CHARGE------------運河費
THE CHARGE OF FREIGHT------------運雜費
TRANSSHIPMENT COSTS -------------中轉費
VANNING FEE----------------------裝箱費
INSURANCE FEE--------------------保險費
CUSTOM CLEARANCE FEE-------------報關費
CY SURCHARGE---------------------CY交貨附加費
EQUIPMENT RETURN CHARGE----------空箱返還費
DIVERSION FEE--------------------改港費
EQUIPMENT CHANGING CHARGE--------改箱費
PORT CONGESTION SURCHARGE--------港口擁擠費
BUNKER ADJUSTIVE FACTOR----------BAF(燃油附加費)
CURRENCY ADJUSTMENT FACTOR-------CAF(幣值附加費)
STORAGE CHARGE-------------------倉儲費
CUSTOM INSPECTION FEE------------查驗費
DEVANNING CHARGE-----------------拆箱費
DESTINATION DELIVERY CHARGE------DDC(終點碼頭卸貨費)
HANDLING CHARGE------------------代理費
REFUND---------------------------反佣
GENERAL RATE INCREASE------------GRI(全面漲價費)
OCEAN FREIGHT--------------------海運費
DOCUMENT TRANSFERING FEE---------換單費
EQUIPMENT REPOSITION SURCHARGE---空箱調運費
WAREHOUSE REFUND SHARING---------拼箱退佣
CONTAINER FREIGHT STATION--------CFS(集裝箱貨運站)
隨著社會的發展，行業競爭的日趨激烈，如何提高工作效率、降低管理成本、提高服務水平和企業的競爭能力，是每一個企業管理者最為關注的問題。越來越多的管理者認為實行計算機科學化管理是解決這一問題的關鍵。
物流運輸企業由於行業特點，傳統操作過程復雜，文件繁多，競爭日趨激烈。越來越多的信息問題涌現出來，例如：一方面，要不斷開發客戶市場，對客戶的基本資料，貨物分布情況、聯系人的喜好及聯系方式有較為全面的了解，另一方面，要作好財務的收付工作，確保運費能按時的收付，欠款一目瞭然，及時催繳。以往查閱厚厚的文件資料的做法，顯然是不可取的。必須採取更有效的解決辦法。同時收集處理信息的速度、信息的准確性、安全性，還影響到公司整體的管理水平和決策層對整體業務的控制和協調。採用計算機軟體管理信息是解決上述問題的一個行之有效的辦法。
物流管理軟體，就是根據物流運輸企業業務流程，將企業業務的各類數據聯系起來，組成一個有機的系統，使得業務、財務、市場等方面的信息得以方便、快捷地傳遞，並經過綜合處理生成各種報表送交給各個職能部門及決策層。應用物流管理軟體系統不僅可以節省大量的人力，減少工作中的失誤，對客戶的詢問可以迅速的從電腦中查詢信息答復客戶，而且可以幫助決策者及時調整公司經營策略，提高公司在同行業中的知名度，增強公司的競爭力。
過去物流管理著重在企業內部作業與組織的整合，對下游顧客的對應，是以服務與品質為主要重心。因此，評價物流的管理業績和效果的准則，多半是以處理訂單周期時間的速度，供貨率及完成質量來量度。
隨著物流業的發展，在供應鏈管理模式上增添新的內容，物流業出現了新的十大趨勢。
（一）物流管理從物的處理，提升到物的加值方案設計、解決和管理上。可以為客戶提供度身訂造式的，並帶有個性化的服務，企業逐漸轉向強調跨企業界限的整合，使得顧客關系的維護與管理變得越來越重要。
（二）由對立轉向聯合。傳統商業通道中，企業間多半以自我為中心，追求自我利益，因此往往造成企業間對立的局面。然而在追求更大競爭力的驅動下，許多企業開始在各個商業流通機能上整合，通過聯合規劃與作業，形成高度整合的供應鏈通道關系，使通道整體成績和效果大幅提升。
（三）由預測轉向終測。傳統的流通模式通過預測下游通道的資源來進行各項物流作業活動，不幸的是預測很少會准確的，因而浪費了許多自然及商業資源。新興的物流管理趨勢是強調通道成員的聯合機制，成員間願意互換營運及策略的信息，尤其是內部需求及生產的資料，使得上游的企業無需去預測，流通模式是逐漸由預測基礎轉向終測基礎發展。
（四）由經驗積累轉向變遷策略。一直以來經驗曲線是企業用來分析市場競爭趨勢及發展對應策略的方法，並以企業長年積累的經驗作為主要競爭武器，然而科技的突飛進步，企業固守既有經驗反而成為企業發展的障礙，因此在調度變化的環境下，經驗及現存通道基礎結構反變為最難克服的障礙，成功的企業要建立對策略方向的嗅覺和持續變遷管理體系才能生存。
（五）由絕對價值轉向相對價值。傳統財務評價只看一些絕對數值，新的評估方法將著重在相對價值的創造，亦即在通道中提供加值服務，顧客所增加的價值中企業可佔多少比例。
（六）由功能整合轉向程序整合。在競爭渠道日趨激烈的環境中，企業必須更快響應上、下游顧客的需要，因而必須有效整合各部門的營運，並以程序式的操作系統來動作，物流作業與活動多半具有跨功能，跨企業的特性，故程序式整合是物流管理成功的重點。
（七）由垂直整合轉向虛擬整合。在傳統渠道中，一些大企業進行通道的垂直整合，以期對通過掌握有更大的力量，事實證明這並不成功，反而分散了企業的資源，並將主業削弱。今日企業經營的趨勢是專注核心業務，將非核心業務委託給專業管理公司去做，形成虛擬企業整合體系，使主體企業提供更好的產品及服務。
（八）由信息保留轉向信息分享。在供應鏈管理結構下，供應鏈內相關企業必須將供應鏈整合所需的信息與其他企業分享，否則，無法形成有效的供應鏈體系。
（九）由訓練轉向知識學習。在可預見的未來，任何物流程序均以人力來完成。然而，物流作業多半需要在各個物流據點和運輸網路中進行，大約有90%的時間，物流主管無法親自加以監控。全球化的發展趨勢，也增加了物流人力資源管理的復雜度。物流主管必須將以個別人員技能訓練的方式，轉向知識基礎的學習發展。
（十）由管理會計轉向價值管理。未來許多企業願意投入許多資源建立基本會計系統，著重在提供增值創造，跨企業的管理信息，以期能確認可創造價值的作業，而非僅在於收益增加，成本升降上。
Along with society's development, the profession competition is day by day intense, how enhances the working efficiency, reces the management cost, the enhancement service level and enterprise's competitive ability, is each enterprise superintendent most matter of concern. More and more many superintendents thought the implementation computer scientific style management solves this question key.
The thing flows the transportation enterprise as a result of the profession characteristic, the tradition operating process complex, document many, the competition is day by day intense. The more and more many information question emerges, for example: On the one hand, must develop the customer market unceasingly, to the customer basic document, the cargo distribution situation, the contact person likes and the contact method has a more comprehensive understanding, on the other hand, must finish financial the receipts and disbursements work, guarantees the transport expense to be able on time receipts and disbursements, the debt to be clear, prompt press for payment. Formerly consulted the thick document material the procere, obviously was cannot be taken. Must adopt more effective solution. At the same time collects the process information the speed, the information accuracy, the security, but also affects the company whole management level and the decision-making strata to the overall service control and the coordination. Uses the computer software management information is solution above question effective means.
The thing class manages the software, is flows the transportation enterprise service flow according to the thing, according to relates the enterprise service various class numbers, composes an organic system, causes aspect the and so on service, finance, market information to be able to be convenient, to transmit quickly, and proces each kind of report form after synthesis processing to deliver for each function department and the decision-making strata. The appliance flows the management software system not only to be possible to save the massive manpower, reces in the work the fault, may be rapid to the customer inquiry inquires the information answer customer from the computer, moreover may help the policy-maker promptly to adjust the company to manage the strategy, enhances company's in same profession well-knownness, the enhancement company's competitive power.
In the past flowed the management emphatically in the enterprise interior work and organization's conformity, to the downriver customer's correspondence, was take serves and the quality as the main center of gravity. Therefore, the appraisal flows the management achievement and the effect criterion, is mostly by processes the order form period the speed, supplying goods rate and completes the quality to measure.
Along with the thing flowing instry development, increased the new content in the supply chain management pattern, thing flowing instry had the new ten major tendencies.
(1) thing flows the management from thing processing, promotes to in the thing Canadian value plan design, the solution and the management. May provides for the customer 度身訂造 -like, and has the personalization the service, the enterprise graally changes emphasized the cross enterprise boundary the conformity, causes the maintenance and the management which the customer relates changes more and more importantly.
(2) changes the union by the opposition. In the traditional commercial channel, the enterprise mostly take as the center, pursues the self- benefit, therefore often makes the aspect which the enterprise opposes. However in under the pursue bigger competitive power actuation, many enterprises starts in each commercial circulation function the conformity, through the union plan and the work, forms highly the conformity supply chain channel relations, causes the channel overall result and the effect large promotion.
(3) changes the final survey by the forecast. The traditional circulation pattern carries on each thing through the forecast downriver channel resources to flow the work activity, unfortunately forecasts very little can accurate, thus has wasted many natures and the commercial resources. The emerging thing flows the management tendency is emphasized the channel member's union mechanism, between the member is willing to exchange transport business and the strategy information upstream, in particular internal demand and the proction material, causes the enterprise not to need to forecast, the circulation pattern changes the final survey foundation development graally by the forecast foundation.
(4) accumulates by the experience changes the vicissitude strategy. The empirical curve has since always been the enterprise uses for to analyze the market competition tendency and the development correspondence strategy method, and the experience which accumulates by the enterprise elders takes the main competition weapon, however the science and technology flies suddenly the progress, the enterprise defends stubbornly already has the experience instead to become the barrier which the enterprise develops, therefore in under the dispatch change environment, the experience and the extant channel foundation structure instead becomes the barrier which most difficult to overcome, the success enterprise must establish to the strategy direction sense of smell and continues the vicissitude management system to be able to survive.
(5) changes the relative value by the absolute value. The traditional finance appraisal will look only some absolute values, the new appraisal method emphatically in the relative value creation, that is will provide adds the value service in the channel, in the value which the customer will increase the enterprise may account for how many proportions.
(6) changes the procere conformity by the function conformity. In the competition channel intense environment, the enterprise must day by day in a quicker response, the downriver customer's need, thus must effective conformity various departments' transport business, and acts by the procere -like operating system, the thing flows the work and the activity has the cross function mostly, cross enterprise's characteristic, therefore the procere type conformity is the thing class manages the successful key point.
(7) changes the hypothesized conformity by the vertical conformity. In the traditional channel, some big enterprises carry on the channel the vertical conformity, to through grasps by the time has a bigger strength, the fact proved this is not successful, instead dispersed enterprise's resources, and weakens the principal work. Today the enterprise manages the tendency is dedicated nucleus □0 □$. The service, makes the non- core business request for the specialized management company, forms the hypothesized enterprise conformity system, causes the main body enterprise to provide a better proct and the service.
(8) changes the information share by the information retention. Under the supply chain management structure, supplies in the chain to be connected the enterprise to have to supply the information which the chain conformity needs to share with other enterprises, otherwise, is unable to form the effective supply chain system.
(9) changes the knowledge study by the training. In future which may foresee, any thing flows the procere to complete by the manpower. However, the thing flows the work to need to flow the foothold and in mostly the transportation network in each thing carries on, probably some 90% time, the thing flows the manager to be unable to perform to monitor personally. Globalization development tendency, also increased the thing to flow the human resources management the order of complexity. The thing flows the manager to have by the indivial personnel skill training way, changes the knowledge foundation the study development.
(10) changes the value management by management accounting. Future many enterprises will be willing to invest many resources establishments basic accountant the system, in will provide the increment creation emphatically, the cross enterprise's management information, by the time will be able the true approval creation value work, but must only will lie in the income to increase, in cost fluctuation.
『貳』 市場營銷專業英語中譯英 在線求翻譯！
"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all procts or part of a proct. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.
Franchise contracts as a management tool, has been used by many instries, such as small computer instry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.
Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology procts and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new proct manufacturing license of small manufacturers for the proction. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are concive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.
McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods
『叄』 市場營銷英文專業詞
市場營銷活動-marketing campaign
公司的運動 - company's campaign
company's 公司的 compaign?????
『肆』 市場營銷的專業術語有哪些
返券：即在促銷活動期間內，購物滿一定金額贈送不同或相同金額的抵用券，如滿500元返20元券。
折扣：折扣是一種最常見、也最容易操作的促銷方式。即全場商品或部分商品進行不同程度的折扣銷售，如一件商品原件90元，8折（off20%）後實際售價72元，計算公式為90×80%=72元或90×（1-20%）=72元。
促銷：SP（SalesPromotion）：既「促銷」之意「促銷」是指短期的宣傳行為，目的是鼓勵購買的積極性，或宣傳一件產品、提供一種服務。在零售業中促銷活動是商場主動的自我推銷的方式，除用以吸引人流，還可以塑造企業的形象。
促銷活動的方法促銷方法是指促進銷售的方法。與廣告相比較，促銷手段直接把商品移向購買者，促銷手段較直接、有效，而且費用支出較少。在零售業的促銷中可分為店鋪形象促銷和商品促銷兩類。
促銷員：廠商為了更好銷售、宣傳其商品而派駐商場的員工。
會員：會員制超市所發展的特定顧客群體，享有特定的商家優惠，如優惠的會員價、免費收到商品的特價快訊等。
會員卡：會員制的超市中會員資格的憑證。
B-報酬制度是指對經營者提供的一些有利條件，它減少障礙或提供報酬，從而影響營銷策略的道德性。
邊際成本是指增加一個單位產量相應增加的單位成本。需求彈性是指因價格與收入等因素而引起的需求的相應的變動率。
C-參照群體是指那些直接或間接影響人的看法和行為的群體。
差異性市場營銷是指企業決定同時為幾個子市場服務，設計不同的產品，並在渠道、促銷和定價方面都加以相應的改變，以適應各個子市場的需要。
產品，是指能提供給市場，用於滿足人們某種慾望和需要的任何事物，包括實物、服務、場所、組織、思想、主意等。
產品差異市場營銷是指企業生產銷售各種外觀、式樣、質量、型號不同的產品。
產品生命周期是指產品從進入市場到退出市場所經歷的市場生命循環過程。產品生命周期一般可分為四個階段，即介紹期（或引入期）、成長期、成熟期和衰退期。
『伍』 市場營銷中的幾個名詞的英文術語簡寫翻譯，知道的告訴我一下，謝謝了！！
1.著名的4P營銷理論：產品（）、價格（Price）、渠道（Place）、促銷（Promotion）
2.SWOT是一種分析方法，用來確定企業本身的競爭優勢（strength），競爭劣勢（weakness），機會(opportunity)和威脅（threat），從而將公司的戰略與公司內部資源、外部環境有機結合
3.CRM（Customer Relationship Management）即客戶關系管理
4.所謂MIS（管理信息系統——Management Information System）系統 ，是一個由人、計算機及其他外圍設備等組成的能進行信息的收集、傳遞、存貯、加工、維護和使用的系統
5.B2B（business-to-business）指的是企業對企業透過電子商務的方式進行交易，相對於B2C（Business-to-consumer）的銷售方式是企業對顧客
6.B2C(Business to Customer)。B2C中的B是Business，意思是企業，2則是to的諧音，C是Customer，意思是消費者，所以B2C是企業對消費者的電子商務模式。這種形式的電子商務一般以網路零售業為主，主要藉助於Internet開展在線銷售活動。
7.C2C（Consumer To Consumer / Customer to Customer）是電子商務的專業用語，C2C的意思就是個人與個人之間的電子商務。比如一個消費者的有一台舊電腦，通過網路進行交易，把它出售給另外一個消費者，此種交易類型就稱為C2C電子商務。
『陸』 市場營銷相關的中英文對照文章，3000字左右，
要找中英文對照，3000字，這不大可能哦，
如果需要，我可以給你翻譯，
qq:149019696
『柒』 市場營銷的英文
您好！外文名稱：Marketing
又稱為：市場學、市場行銷或行銷學
簡稱：營銷