❶ 有關於網路營銷方面的英文文章300字左右，加中文翻譯的！謝謝！！
INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.
隨著計算機技術和INTERNET的迅速發展，時間和空間的概念、消費者的概念、市場的性質和市場行為等皆發生了深刻變化，網路營銷應運而生。網路的誕生也推動了電子商務、網路經濟的飛速發展。網路營銷也因此成為企業角逐市場的必備手段，成為企業營銷的必然趨勢。網路營銷對傳統營銷模式造成了一定的沖擊，同時也給中小企業帶來的一定的機遇。本文分析了網路營銷的特點，分析了我國中小企業開展網路營銷的有利因素、現狀、存在的問題，論述了網路營銷給中小企業帶來的競爭優勢，提出了我國中小企業網路營銷戰略，從戰略的高度分析了我國中小企業網路營銷實戰的具體策略。
❷ 急！高分求英文高手幫忙翻譯論文摘要
In today's society, network marketing information by more and more enterprises, network marketing and give these enterprises brings enormous business opportunities. At the same time, as a kind of modern marketing, network marketing way for its unique advantage. Based on the knowledge of marketing, simple introces dell network marketing mode, and the implementation of network marketing to dell's competitive advantage to the simple generalization. Based on the analysis of network marketing strategy dell, affirmation in computer field of success, and points out the disadvantage of network marketing, network marketing and conform to the future for the proposed, based on the analysis of network marketing model dell, find the learning Chinese enterprises is our management concept.
❸ 關於網路廣告的英文文獻
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
Purchasing variations
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand.
CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.
Affiliate marketing
Main article: Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Contextual advertising
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Ads and malware
There is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs.
Ad server market structure
Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey.
Vendor Ad viewers
Google 1,118
DoubleClick 1,079
Yahoo 362
MSN 309
AOL 156
Adbrite 73
Total 3,087
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains.
網路廣告
維基網路，自由的網路全書
跳轉到: 導航, 搜索
狹義的網路廣告又被稱為在線廣告或者互聯網廣告；而廣義的網路廣告除了包括以計算機為核心組成的計算機網路為媒介的廣告行為外，還包括其他所有以電子設備相互連接而組成的網路為媒介的廣告行為，例如以無線電話網路，電子信息亭網路為載體的廣告行為。在一般未做特殊說明的情況下，現在各資料所談論的網路廣告全指狹義網路廣告。
狹義網路廣告與傳統廣告有很多類似的地方，也分為很多不同廣告形式，擁有多種計費方式。
常見的廣告形式包括：
橫幅式廣告（banner）
通欄式廣告
彈出式廣告（pop-up ads）
按鈕式廣告（button）
插播式廣告（interstitial ads）
電子郵件廣告（E-DirectMarketing,EDM）
贊助式廣告（sponsorship）
分類廣告（classified ads）
互動游戲式廣告（interactive game）
軟體端廣告
文字鏈接廣告（text ads）
浮動形廣告（floting ads）
聯播網廣告
關鍵字廣告
比對內容廣告
常見的記費方式包括：
按照千人印象成本（CPM）收費。
按照每點擊成本（CPC）收費。
按照每行動成本（CPA）收費。
按照每回應成本（CPR）收費。
按照每購買成本（CPP）收費。
這些都是國際流行的收費模式。在中國和一些網路廣告的發展中國家，則時常會採用以時間來購買的模式，如按每日投放成本收費，按每周投放成本收費等。
對網路廣告的研究顯示，50%的網路廣告點擊是由6%的用戶產生的。而且這個點擊群體是一個缺乏購買力的群體，也很少進行網路購物[1]。
❹ 畢業論文摘要英文翻譯
摘要：進入本世紀以來，以互聯網為核心的的網路通信技術已經得到飛速的發展和廣泛的應用，世界經濟的全球化趨勢不可逆轉。
Abstract: in the since the turn of the century, the Internet as the core in the network communication technology has been rapid development and the widespread application, the globalization trend of the world economy is irreversible.
在二十一世紀第二個十年的今天，我們已經走入網路經濟時代，企業利用互聯網有效開展網路營銷活動，尋找新的商機，已經成為了一種必然的選擇。
In the second decade of the 21st century, we had walked into the network today economic times, enterprise use the Internet to effectively develop network marketing activities, looking for new business opportunities, has become a kind of inevitable choice.
本文從網路營銷的內涵入手，探討了加多寶集團王老吉涼茶的經典網路營銷案例，對這一案例的營銷創新、存在的不足及網路營銷細節問題進行了分析，，並針對加多寶集團在我國的發展、實施的障礙，提出了措施和對策。
This article from the network marketing, probes into the connotation of WangLaoJi cool tea add much treasure group the classic network marketing case, the case of marketing innovation, the shortcomings of the details and network marketing, analyzes the problems, and in the light of the stupa group in China with the development, implementation, and puts forward measures and obstacles countermeasures.
關鍵詞：網路營銷 加多寶集團 王老吉 營銷策略 發展 障礙 措施
Keywords: network marketing WangLaoJi add much treasure group marketing strategy development obstacle measures
❺ 急求一份關於網路營銷的英文文獻！可追加高分！
1 [America] Philip Kotler. Mei Ruhe et al. Marketing management. Beijing: Renmin University of China press, 2002
2 Zhao Naizhen, editor in chief. Beijing: China Labor and Social Security Publishing House, 2003
3 [America] Bud Smith et al. Wang Sining et al. Online marketing guide. Beijing: Electronic Instry Press, 2000
4 [America] Martha McEnally. Yuan Ying et al. A case study of consumer behavior. Beijing: Tsinghua University press, 2004
5. Edited by Liu Hongqiang DELL marketing. Beijing: Economic Science Press, 2003
6 Du Minghan ed. marketing knowledge. Beijing: China financial and Economic Publishing House, 2002
7. Sun Bingshen., editor in chief of enterprise marketing practice. Beijing: Earthquake Press, 1999
8 Fan Mingming ed. marketing. Beijing: Science Press, 2004
9 Lan Ling editor. Marketing science. Beijing: The Open University of China press, 2000
10 Fan Mingming, editor in chief. Marketing and planning. Beijing: Chemical Instry Press, 2003
11 Peng Chunxian, editor in chief. Network marketing. Beijing: Higher Ecation Press, 2003
12 Mei Shaozu, et al. Network marketing. Beijing: People's Posts and Telecommunications Press, 2001
13: money etc. editor. Network marketing. Beijing: Higher Ecation Press, 2004
14 Liu Guangfeng, et al. Actual network marketing - theory and practice. Beijing: Tsinghua University press, 2000
15 P - M - this Noel Qiao Huicun et al. Marketing research. Beijing: CITIC publishing house, 1999
16. Philip, Kotler. The introction to marketing. Beijing: China Press, 1998
(17) the J.Cataudella, B.Sawyer, D.Greely., Sun Xin et al. Online store marketing guide. Beijing: Tsinghua University press, 2000
18 Qu Peng ed. network marketing. Second ed. Beijing: Higher Ecation Press, 2004
19 Feng Yingjian. Network marketing foundation and practice. Beijing: Tsinghua University press, 2004
20 Qian Xuchao Wang Qun edited. Network marketing and management. Beijing: Peking University press, 2002
21 Shang Xiaochun, editor in chief. Network marketing planning. Nanjing: Southeast University press, 2002
22 Zu Qiang Li Yuhong et al. Network marketing. Beijing: Tsinghua University press, 2004
23 Lv Yingbin Jie Wang Chu editor. Analysis of network marketing case. Beijing: Tsinghua University press, Northern Jiaotong University press, 2004
24 travel, Zhao Yan, editor in chief. Network marketing. First edition. Beijing: China material press, 2002
25 Liu Xinggen ed. modern enterprise marketing. First edition. Beijing: economic management press, 1997
26 Ma st. Local marketing. First edition. Beijing: enterprise management press, 2003
27 Luo Li ed. modern marketing strategy. First edition. Beijing: Modern Press, 1998
28. Marketing knowledge. Marketing knowledge. First edition. Beijing: China financial and Economic Publishing House, 2002
29 Chen Fang ed. the diagnosis of enterprise disease. First edition. Beijing: China Economic Publishing House, 1999
30 Fang Guangluo, ed. marketing. Second ed. Dalian: Dongbei University of Finance and Economics press, 2003
31 Kong Weicheng Chen Shuifen edited. Network marketing. Beijing: Higher Ecation Press, 2002
32. Xue Xinguang. Network marketing. Beijing: Electronic Instry Press, 2003
33 Shen Fengchi, editor in chief. Beijing: Tsinghua University press, 2005
❻ 能給我發一份網路營銷相關的英文文獻和翻譯么
你好，收到了你的問題。
這方面原版外文的文獻有，中文文獻也有，不過帶翻譯的基本上找不到，即使有也是要付費的。我已經發幾份相關文獻給你了。
❼ 網路營銷的英文怎麼說
網路營銷來network marketing
雙語例源句
長期以來，我公司一直致力於市場的開發和網路營銷的建設。
Long-term since, our company has been committed to the development of the market and the marketing network construction.
❽ （急）翻譯 網路營銷 網站設計 電子商務
The 21st century is a market economy age in which the globalization of economic information further develops.
The proportion of the tertiary-instry keeps increasing in each countries,especially the service instry.The information service instry has been on the leading position in the 21st century,affected by the tendency of the global information,as one of the marketing strategy,modern communications technology helps the enterprise reach the marketing goal.The paper discusses the developing situation of China's electronic commerce from three aspects,namely the developing environment and the open question of the electronic commerce technology,the developing tendency of the electronic mommerce as well as the construction of the corporate website.
key words,network marketing,website design,electronic commerce.
希望能幫上你！
❾ 鎬ラ渶緲昏瘧璁烘枃鑻辨枃鎽樿侊紒錛侊紒
闅忕潃浜掕仈緗戠殑鍙戝睍鍜岀數瀛愬晢鍔＄殑搴旂敤錛岀綉緇滆惀閿宸茬粡鎴愪負浼佷笟涓縐嶉噸瑕佺殑钀ラ攢鏂瑰紡銆
With the development of the Internet and e-commerce applications, network marketing has become enterprise an important marketing methods.
緗戠粶钀ラ攢寰堝ぇ紼嬪害鏀瑰彉浜嗕紶緇熻惀閿鐨勭悊蹇點
The network marketing greatly changed the traditional marketing concept.
浣嗛【瀹㈠繝璇氬逛紒涓氱殑閲嶈佹剰涔夊苟鏈鍙戠敓鏀瑰彉銆
But customer loyalty to enterprise's important meaning didn't happen change.
淇℃伅鏃朵唬錛岄【瀹㈠繝璇氱殑寤虹珛鍜屽琺鍥哄逛簬浼佷笟鐨勫彂灞曟槸鑷沖叧閲嶈佺殑銆
The information age, the customer loyalty to establish and consolidate enterprise development is of vital importance.
欏懼㈠繝璇氳兘澶熶嬌浼佷笟鎻愰珮鐢熶駭鏁堢巼銆侀檷浣庢垚鏈銆侀泦涓綺懼姏銆佸ｄ紶浼佷笟褰㈣薄鍜屾秷闄や俊鎮閫忔槑鍖栧甫鏉ョ殑褰卞搷銆
Customer loyalty enable enterprises to improve proction efficiency and rece cost, concentrate, propaganda enterprise image and eliminate the impact of information transparency.
浠婂ぉ鐨勫叕鍙擱潰涓寸潃鏇村姞嬋鐑堢殑絝炰簤錛屽備綍璧㈠緱欏懼㈡垬鑳滅珵浜夎咃紝絳旀堝湪浜庢弧瓚抽【瀹㈤渶瑕併佷嬌欏懼㈡弧鎰忋
Today's companies face more intense competition, how to win customer win over competitors, the answer is to satisfy the customer, make customer satisfaction.
钀ラ攢澶у笀縐戠壒鍕掓浘緇忚達細鈥滈櫎浜嗘弧瓚抽【瀹浠ュ栵紝浼佷笟榪樿佸彇鎮︿粬浠鈥濄
Marketing gurus once said: "in addition to p.m. outside, satisfy customer enterprise should be please them".
鍥犳ゅ備綍鍩硅偛騫朵繚鐣欏繝璇氶【瀹㈡垚涓轟紒涓氫笉鏂榪芥眰鐨勭洰鏍囥
Therefore, how to cultivate and keeping loyal customers become enterprise continuously the pursuit of the goal.
鏈鏂囧湪浠嬬粛緗戠粶钀ラ攢鐩稿叧鐞嗚恆佸垎鏋愮綉緇滆惀閿鐗圭偣鍜岀幆澧冪殑鍩烘湰涔嬩笂錛岃︾粏浠嬬粛浜嗗湪緗戠粶钀ラ攢涓嬪獎鍝嶉【瀹㈠繝璇氱殑鍏涓鍥犵礌銆
This paper introces the related theory and analysis of network marketing network marketing the basic features and environment are introced in detail on network marketing under the six factors affecting customer loyalty.
鍦ㄥ垎鏋愬叚澶у洜緔犵殑鍩虹涓婏紝寤虹珛浜嗙綉緇滆惀閿鏉′歡涓嬮【瀹㈠繝璇氬艦鎴愮殑鎯呮櫙妯″瀷銆
The six factors in the analysis of established, on the basis of network marketing conditions of customer loyalty formation scenario model.
浠庤岃兘澶熶竴瀹氱▼搴︾殑瑙ｉ噴鍦ㄧ綉緇滆惀閿鐜澧冧笅欏懼㈠繝璇氱殑褰㈡垚闂棰橈紝鍩轟簬瀵瑰悇涓鍥犵礌鐨勫垎鏋愪箣涓婏紝鎻愮偧鍑哄湪緗戠粶钀ラ攢鐜澧冧笅鍩硅偛鍜屾彁鍗囩綉緇滃㈡埛蹇犺瘹搴︾殑絳栫暐浠ュ強鐩稿叧涓炬帾銆
So it can be a certain degree of explanation in network marketing environment formation of customer loyalty, and basing on the analysis of various factors on extracts in network marketing, network environment to cultivate and promote customer loyalty and related measures. Strategy