① 市場營銷部的英文單詞是什麼
Marketing Department, Department of Marketing
或縮寫成
Marketing Dept.
② 市場營銷專業英語的內容提要
本書共分40課,覆蓋了市場營銷專業的各個方面。內容涉及市場營銷,營內銷管理理念,戰略計劃,營容銷環境,市場調查與信息系統,消費者市場與消費者購買行為,組織市場與組織購買行為,市場細分、選擇目標市場和市場定位,產品和服務戰略,新產品開發與產品生命周期策略,產品定價方法,定價策略,分銷渠道及物流管理,零售與批發,整合營銷溝通,廣告、促銷及公共關系,人員推銷和銷售管理,直銷和網上營銷,顧客關系營銷和競爭營銷戰略,全球市場營銷,營銷的社會責任和營銷道德等各個方面。書中還列有專業詞彙,重點、難點注釋以及詞彙索引。
③ 請說說營銷市場4P中,產品,價格,渠道以及營銷的英語單詞
產品(Proct)、價格(Price)、渠道(Place)、宣傳(Promotion),由於這四個詞的英文字頭都是P,再加上策略(Strategy),所以簡稱為「4P』s」
④ 市場營銷英文單詞怎麼說
Marketing 或 Marketing Management
我就正在學這個專業 :)
⑤ 我眼中的市場營銷求一篇英語作文100到150個英語單詞
Ping An Insurance (Group)
Ping An Insurance (Group) Company of China, Ltd ("Ping An" or 「the Company」 or "the Group") was established in 1988 in Shekou, Shenzhen. The Group is the first insurance company in China to have a shareholding structure. Today it has developed into an integrated financial services conglomerate with insurance, banking, and investment businesses at its core. The Group』s stocks are listed on the Hong Kong Stock Exchange under stock code "2318」 and on the Shanghai Stock Exchange under "601318".
Ping An's mission is to fulfill its commitments to its investors, customers, employees and society. Ping An's goal and commitment to investors are to proce stable returns and boost asset values. The commitment to customers is to provide the best services with integrity. The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development. Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country. Ping An focuses on value creation and the pursuit of excellence. The Group advocates that each employee be a person of integrity and value by highlighting indivial virtues such as "honesty, trustworthiness, entrepreneurship, and achievement," and team qualities such as "unity, vitality, learning and innovation". The mechanisms of "competition, motivation, elimination" are implemented, together with a distinctive, professional, advanced and long-term business philosophy.
Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businesses to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.
⑥ 市場營銷中的幾個名詞的英文術語簡寫翻譯,知道的告訴我一下,謝謝了!!
1.著名的4P營銷理論:產品()、價格(Price)、渠道(Place)、促銷(Promotion)
2.SWOT是一種分析方法,用來確定企業本身的競爭優勢(strength),競爭劣勢(weakness),機會(opportunity)和威脅(threat),從而將公司的戰略與公司內部資源、外部環境有機結合
3.CRM(Customer Relationship Management)即客戶關系管理
4.所謂MIS(管理信息系統——Management Information System)系統 ,是一個由人、計算機及其他外圍設備等組成的能進行信息的收集、傳遞、存貯、加工、維護和使用的系統
5.B2B(business-to-business)指的是企業對企業透過電子商務的方式進行交易,相對於B2C(Business-to-consumer)的銷售方式是企業對顧客
6.B2C(Business to Customer)。B2C中的B是Business,意思是企業,2則是to的諧音,C是Customer,意思是消費者,所以B2C是企業對消費者的電子商務模式。這種形式的電子商務一般以網路零售業為主,主要藉助於Internet開展在線銷售活動。
7.C2C(Consumer To Consumer / Customer to Customer)是電子商務的專業用語,C2C的意思就是個人與個人之間的電子商務。比如一個消費者的有一台舊電腦,通過網路進行交易,把它出售給另外一個消費者,此種交易類型就稱為C2C電子商務。
⑦ 懂專業商務英語詞彙的牛人進來下啊。關於營銷銷售什麼的大作業~~
買本商務英語詞彙書就好了。這樣你要什麼專業術語次都有了,推薦星火的商務情境核心3000詞。
內容簡介
1) 國內首創,讀商務情景對話記單詞;
2) 10大商務主題,商務人士必備必學;
3) 750個商務核心詞,2250個商務擴展詞,一書在手,詞彙無憂。
目錄
1. 進出口業務
1.1 Establishing a Business Relationship建立商務關系
1.2 Negotiation on Price價格談判
1.3 Terms of Payment付款方式
2. Business Law and Regulations商務法規
3. Business Activities商務合同
4. Banking Activities銀行業務
5. Enterprise Operation企業經營
6. Marketing市場營銷
7. Finance財政與金融
8. Office Routine日常辦公
9. International Logistics國際物流
10. Sociality and Etiquette社交禮儀