市場營銷管理英文

㈠ 市場營銷的英文

您好！外文名稱：Marketing
又稱為：市場學、市場行銷或行銷學
簡稱：營銷

㈡ 市場營銷英文專業詞

市場營銷活動-marketing campaign

公司的運動 - company's campaign

company's 公司的 compaign?????

㈢ 急求菲利浦科特勒市場營銷英文定義

Marketing: a social and managerial process by which indivials and groups obtain what they need and want through creating and exchanging procts and value with others. ( Principles of Marketing by Philip Kotler )
營銷是個人和集體通過創造，提供出售，並同別人自由交換產品和價值，以獲得其所需所欲內之物的一容種社會過程。
營銷管理（marketing management）作為一種藝術和科學，它需要選擇目標市場，通過創造、傳遞和傳播優質的顧客價值，獲得、保持和發展顧客。

㈣ 市場營銷中幾個英文縮寫代表什麼

1、CS：Customer Satisfaction 顧客滿意度4PS產品（Proct）、價格（Price）、渠道（Place）、促銷（Promotion），由於這四個詞的英文字頭都是P，再加上策略(Strategy)，所以簡稱為「4P』s」。

2、4CS：1)消費者的需要與慾望(Customer's needs and wants)

2)消費者獲取滿足的成本(Cost and Value to satisfy consumer's needs and wants)

3)用戶購買的方便性(Convenience to buy)

4)與用戶溝通(Communication with consumer)

3、PLC：The Proct Life Cycle 產品生命周期STP。

4、市場細分(Segmentation)、 目標市場(Targeting) 、 定位(Positioning) 都是構成公司營銷戰略的要素，被稱為營銷戰略的STP 。

(4)市場營銷管理英文擴展閱讀：

美國市場營銷協會（American Marketing Association,AMA）下的定義是：

市場營銷是在創造、溝通、傳播和交換產品中，為顧客、客戶、合作夥伴以及整個社會帶來價值的一系列活動、過程和體系。

（該定義於2013年7月通過美國市場營銷協會董事會一致審核）

原文：

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)美國市場營銷協會（American Marketing Association,AMA）

AMA在1960年對市場營銷的定義：市場營銷是引導貨物和勞務從生產者向消費者或用戶所進行的一切商務活動。

AMA在1985年對市場營銷的定義：市場營銷是對思想、貨物和服務進行構思、定價、促銷和分銷的計劃和實施的過程，從而產生能滿足個人和組織目標的交換。

科特勒定義

菲利普·科特勒下的定義強調了營銷的價值導向：

市場營銷是個人和集體通過創造產品和價值，並同別人自由交換產品和價值，來獲得其所需所欲之物的一種社會和管理過程。

格隆羅斯定義

而格隆羅斯的定義強調了營銷的目的：

所謂市場營銷，就是在變化的市場環境中，旨在滿足消費需要、實現企業目標的商務活動過程，包括市場調研、選擇目標市場、產品開發、產品促銷等一系列與市場有關的企業業務經營活動。

凱洛斯定義

美國學者基恩·凱洛斯將各種市場營銷定義分為三類：

（一）將市場營銷看作一種為消費者服務的理論。

（二）強調市場營銷是對社會現象的一種認識。

（三）認為市場營銷是通過銷售渠道把生產企業同市場聯系起來的過程。這從一個側面反映了市場營銷的復雜性。

㈤ 市場營銷部的英文單詞是什麼

Marketing Department, Department of Marketing

或縮寫成

Marketing Dept.

㈥ 市場營銷專業用英語怎麼說

市場營銷專業：Marketing major

1、許多來學習市場營銷卻又幾乎毫無商業經驗的人以為市場營銷就是推銷和廣告，市場營銷確實包含了銷售和廣告，但它研究的范疇遠不止於此。

Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.

2、市場營銷短視是一個在市場營銷學中經常使用的詞語，也是TheodoreLevitt寫的一篇市場營銷文章的名字。

Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.

1、銷售代表：

sales representative

讀法：[ˈseilz ˌrepriˈzentətiv]

例句：She had a stressful job as a sales representative. 作為一名銷售代表，她的工作壓力很大。

2、銷售人員：

salesman

讀法：英 [ˈseɪlzmən] 美 [ˈselzmən]

例句：Doctors are complaining about being barraged by drug-company salesmen. 醫生們抱怨他們疲於應付醫葯公司的銷售人員。

salesperson

讀法：英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]

例句：The salesperson greeted me with a warm hello. 售貨員熱情地和我打招呼。

salespeople( salesperson的名詞復數 )

讀法：英 ['seɪlzˌpi:pl] 美 ['seɪlzˌpi:pəl]

例句：He had a staff of six salespeople working for him. 他手下有6名銷售人員為他工作。

㈦ marketing 市場營銷論文 要英文版的

With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.

Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.

Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.

Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.

中文

隨著IT技術的發展，企業以越來越快的速度向網路化轉變，現在我們已經進入了信息時代，速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著，人們開始向網路營銷轉化。

有的專家說，在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢， 在企業內部 ，部門和部門之間都相互聯網有利於信息共享 ，也縮短了信息傳遞的時間。 從而大大提高了工作效率， 可以在公司電腦上面建立資料庫，里邊存有客戶的基本資料和消費信息紀錄 ，有利於實施一對一營銷，從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎， 更提高了客戶的忠誠度 ，而對於網路銷售同樣很有誘惑力，它可以省略許多中間商，象批發商 、經銷商、 甚至是零售商， 而直接面對客戶。從而大大降低了成本，企業的產品更有競爭力取得更大的銷售業績，而更主要的是能以最快的速度得到客戶的反饋信息，使企業的產品更適應市場的需求，而使企業總是走在市場的最前列。

可有的專家卻認為。網路營銷是有一些優勢，但他的缺點卻不容忽視。網路化是可以更快的得到市場信息， 但網路銷售提高銷售業績卻不堪贊同。他們認為，網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物，他們對這些虛擬的東西缺乏信任，他們還是比較相信現實中存在的東西。生活中，如果我買了東西質量有什麼問題直接就可以找廠家， 或者找賣主 ，而且會很快的得到答復。可網上我不知道該找誰，怎麼找，什麼時候有答復？再說有的東西根本就不適合在網上銷售，比如可口可樂公司生產的飲品， 我想喝的時候隨便進哪個商店或者超市都能買到，這已經再方便不過了，還要怎麼簡化銷售過程嗎？誰都知道沒有必要了。你要想得到顧客的信任，想盡可能的滿足顧客，那麼我想最有效的方法不是去降低成本，只要你在世界的每個角落都擺放上可樂，讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足，不要只顧著降低成本而卻忘了更重要的市場佔有率。

網路化發展的的確快，可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間，更何況對我們中國的企業。網路營銷確實潛力很大，可要完全開發卻也不易，傳統的營銷方式還是會佔主導地位，網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷，也不是傳統營銷，我覺得他們完全可以相互補充，各取所長，也許那才是最好最有前途的營銷方式吧。

㈧ ~市場營銷~~英文翻譯怎麼說

這是來我學校經管學院所有的專業：源
市場營銷 Marketing
國際經濟與貿易 International Economy and Trade
財務管理 Financial Administration
人力資源管理 Human Resource Administration
工商管理 Instrial and Commercial Administration
公共事業管理 Public Business Administration
信息管理與信息系統 Information Administration and Information System
會計學 Accounting

這是學生稱呼：
大一的 Freshman
大二的 Sophomore
大三的 Junior
大四的 Senior

謝謝！

漫步風靈
Fenlly Zippyco
2007-11-30 12:10

㈨ 市場營銷專業的英文自我介紹怎麼寫

My name is XXX, from the XXX, XX years old, aged. Graated in June this year, the University of Press and Publication XXXX College, majoring in marketing.

I work hard at learning, open-minded, studious, interested in the professional knowledge, good at thinking and analysis, have a certain ability to apply professional knowledge, access to school in college scholarships and third-class second-class scholarship. My English is a good foundation has been a college English 46 certificate, foreign tradepanies are also internship. In the work the university has served as deputy team leader and members of other advocacy positions, job seriously. In addition, as a class party ring the party in time to the successfulpletion of the tasks to be trained in the ability to work while making their party spirit has been enhanced to form a pragmatic style of work. I am cheerful, good atmunication, teacher and classmates have formed a good and harmonious relationships.
Experience in social work, I have done before and forwarding sales insurance sales, so sales have some experience. In addition, I worked at the Xinhua Bookstore outlets, good customer service have some experience. Attitude is everything I have followed the principle, I believe that as long as a down the well every detail, good customer service through their unremitting efforts, we will have good job performance.
Hope to apply their knowledge, but I also very much willing to try other types of work, receive training themselves, and accumulated more and rich social experience, and I believe that cheerful and humorous personality will allow me to adapt to the diversity of work. No matter what kind of work in the future, I will bring new job as a new starting point, constantly learning and enhance professional skills, my tireless responsible attitude and pragmatic style of work to do each one.
我的名字叫XXX，來自XXX，今年XX歲，老年人。於今年六月，大學出版社出版的大學，主修市場營銷。
我努力學習，性格開朗，勤奮好學，在專業知識的興趣，善於思考和分析，具有一定的應用專業知識的能力，獲得大學獎學金和第三級二等獎學金的學校。我的英語是一個很好的基礎，一直是大學英語46級證書，外國tradepanies也實習。在大學擔任副組長和其他宣傳陣地，成員的工作，工作認真負責。此外，作為一個階級的黨在黨的任務的時間successfulpletion參加工作的能力而使他們的黨的精神得到了增強，形成一種務實的工作作風。我性格開朗，良好的atmunication，老師和同學們已經形成了良好的、和諧的關系。
在社會工作方面的經驗，我有做過代理銷售保險銷售，所以銷售有一定的經驗。另外，我在新華書店門店工作，良好的客戶服務有一定的經驗。態度是我所遵循的原則的一切，我相信只要一下好每一個細節，良好的客戶服務，通過自己的不懈努力，我們將有良好的工作表現。
希望能運用他們的知識，但我也很願意嘗試其他類型的工作，接受培訓，積累了更多的和豐富的社會經驗，我相信，開朗、幽默的性格會讓我適應工作的多樣性。無論將來從事什麼樣的工作，我將帶來新的工作作為一個新的起點，不斷學習和提高專業技能，我不知疲倦的負責的態度和務實的工作作風，做每一個。