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網路營銷英文原文文獻

發布時間:2020-12-27 14:31:11

1. 急求關於網路營銷方案 外文文獻

外文文獻有,但翻譯沒有,翻譯得靠你自己了,如果需要回復郵箱地址即可,希望能滿足你的需要,能幫到你,多多給點懸賞分吧,急用的話請多選賞點分吧,這樣更多的知友才會及時幫到你,我找到也是很花時間的

2. 求關於網路營銷的英文原文

internet marketing:即互聯網營銷,是指在國際互聯網上開展的營銷活動
network marketing:即網上營銷,是指在網路上專開展的營銷活動,此處的屬網路不僅指國際互聯網,尚包含電話網路,增值網路等。
on-line marketing:即線上營銷或在線營銷,指藉助聯機網路開展的網上營銷。
e-Marketing:即電子化營銷或電子營銷,指通過國際互聯網,內部網和外部網開展的營銷活動。
cyber marketing:及虛擬營銷或計算機數字營銷,指藉助聯機網路,計算機通信和數字互動式媒體的營銷方式。

關於網路營銷的文章和資訊,可參見這個網站:http://www.tomx.com

3. 急求一份關於網路營銷的英文文獻!可追加高分!

1 [America] Philip Kotler. Mei Ruhe et al. Marketing management. Beijing: Renmin University of China press, 2002

2 Zhao Naizhen, editor in chief. Beijing: China Labor and Social Security Publishing House, 2003

3 [America] Bud Smith et al. Wang Sining et al. Online marketing guide. Beijing: Electronic Instry Press, 2000

4 [America] Martha McEnally. Yuan Ying et al. A case study of consumer behavior. Beijing: Tsinghua University press, 2004

5. Edited by Liu Hongqiang DELL marketing. Beijing: Economic Science Press, 2003

6 Du Minghan ed. marketing knowledge. Beijing: China financial and Economic Publishing House, 2002

7. Sun Bingshen., editor in chief of enterprise marketing practice. Beijing: Earthquake Press, 1999

8 Fan Mingming ed. marketing. Beijing: Science Press, 2004

9 Lan Ling editor. Marketing science. Beijing: The Open University of China press, 2000

10 Fan Mingming, editor in chief. Marketing and planning. Beijing: Chemical Instry Press, 2003

11 Peng Chunxian, editor in chief. Network marketing. Beijing: Higher Ecation Press, 2003

12 Mei Shaozu, et al. Network marketing. Beijing: People's Posts and Telecommunications Press, 2001

13: money etc. editor. Network marketing. Beijing: Higher Ecation Press, 2004

14 Liu Guangfeng, et al. Actual network marketing - theory and practice. Beijing: Tsinghua University press, 2000

15 P - M - this Noel Qiao Huicun et al. Marketing research. Beijing: CITIC publishing house, 1999

16. Philip, Kotler. The introction to marketing. Beijing: China Press, 1998

(17) the J.Cataudella, B.Sawyer, D.Greely., Sun Xin et al. Online store marketing guide. Beijing: Tsinghua University press, 2000

18 Qu Peng ed. network marketing. Second ed. Beijing: Higher Ecation Press, 2004

19 Feng Yingjian. Network marketing foundation and practice. Beijing: Tsinghua University press, 2004

20 Qian Xuchao Wang Qun edited. Network marketing and management. Beijing: Peking University press, 2002

21 Shang Xiaochun, editor in chief. Network marketing planning. Nanjing: Southeast University press, 2002

22 Zu Qiang Li Yuhong et al. Network marketing. Beijing: Tsinghua University press, 2004

23 Lv Yingbin Jie Wang Chu editor. Analysis of network marketing case. Beijing: Tsinghua University press, Northern Jiaotong University press, 2004

24 travel, Zhao Yan, editor in chief. Network marketing. First edition. Beijing: China material press, 2002

25 Liu Xinggen ed. modern enterprise marketing. First edition. Beijing: economic management press, 1997

26 Ma st. Local marketing. First edition. Beijing: enterprise management press, 2003

27 Luo Li ed. modern marketing strategy. First edition. Beijing: Modern Press, 1998

28. Marketing knowledge. Marketing knowledge. First edition. Beijing: China financial and Economic Publishing House, 2002

29 Chen Fang ed. the diagnosis of enterprise disease. First edition. Beijing: China Economic Publishing House, 1999

30 Fang Guangluo, ed. marketing. Second ed. Dalian: Dongbei University of Finance and Economics press, 2003

31 Kong Weicheng Chen Shuifen edited. Network marketing. Beijing: Higher Ecation Press, 2002

32. Xue Xinguang. Network marketing. Beijing: Electronic Instry Press, 2003

33 Shen Fengchi, editor in chief. Beijing: Tsinghua University press, 2005

4. 企業網路營銷外文文獻

可以說,來今年來,企業的市場自經理們發現隨著互聯網的日漸普及,一些傳統的營銷推廣方式正在住家是小:在報紙、電視等傳統媒體上花費重金投放的廣告很少有人看了;精心策劃的公關活動似乎也無人響應了。。。。。。為什麼會這樣?答案其實很簡單--互聯網改變了世界級,也改變了企業的營銷環境!於是,市場經理們開始嘗試給予互聯網的新的營銷推廣方式,即為網路營銷!
當然,現在的社會,將來,網路網路營銷會更加發達,看現在的美國就能知道,我們國家真正的網路營銷才剛剛起步,以後將急劇發展和壯大!
我非常關注網路營銷,希望未來能夠從事這一行業,因此看了一些相關的書籍,查了一些相關的資料。看了之後,首先,非常開闊眼見!讓你知道現如今網路世界的便利性和可利用性,特別是對於企業、商家的網路資源營銷利用有個重新的認識。
現在向你鄭重推薦一本書《贏在網路營銷》!王宜著,我才看完的這本書嗎,我覺得,這本書是我看的迄今為止,介紹網路營銷最全,案例最多的專業級書籍!

不過具體的與企業網路營銷相關的外文文獻我可沒有,建議去網上搜網路營銷案例

5. 網路營銷英文文獻

請你留下個扣扣,發給你

6. 求網路營銷外文文獻~

相關外文文獻有,翻譯沒有,翻譯得靠你自己了,如果需要回復郵箱地址即內可,希望能滿足容你的需要,能幫到你,多多給點懸賞分吧,急用的話請多選賞點分吧,這樣更多的知友才會及時幫到你,我找到也是很花時間的,直接網路私信或者Hi中留言貼出你需要的問題的鏈接地址及郵箱地址

7. 誰有營銷網路的外文文獻或者是網路營銷的外文文獻,

好好的做好,國內的吧。不要老想著去搬別人的東西,營銷這東西搬也沒有用的

8. 求一篇關於網路營銷的外文文獻

文 獻 已 完 成 ,見 附 件

9. 有沒有關於網路營銷的英文原文文獻,不要中譯英的那種,急!

http://www.answers.com/topic/internet-advertising
這是個講網路營銷的網頁,在reference部分,有參考文獻回,自己去看一下吧答

10. 急求一份關於網路營銷的英文文獻及翻譯

一、網頁策略
A, web strategy

在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:

1.搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url

2.精心策劃網站結構
2. Carefully planned site structure

3.花大力氣維護網站
3. Maintaining a website great effort

二.產品策略
2. Proct strategy

1. 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.

2. 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.

3. 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.

三.價格策略
3. The price strategy

1.企業可以開發一個自動調價系統,同時還可以開展市場調查,以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2. 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3.企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序,促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.

四.促銷策略
4. The promotion strategy

1. 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.

2. 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.

3. 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.

4. 將網路文化與產品廣告相融合,藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.

五.渠道策略
5. The channel strategy

1. 結合相關產業的公司,共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.

2. 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.

3. 可直接利用電子郵件進行線上購物,也可通過劃撥電匯付款,由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六.網路營銷的顧客服務
6. The network marketing customer service

通過實施互動式營銷策略,提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇,常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc

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