Ⅰ 幫我翻譯一下 C→E
Real Estate Marketing Strategy impact of the factors : how quickly the houses sold, is headache for the developers. Therefore, the real estate marketing strategy has been more and more attention. Real Estate Marketing Strategy is the development of a complex process, involving a wide range of great difficulty, How can we develop a good marketing strategy, it is worthy of our in-depth study of the important issues. Consumer market more prominent features of the three. First, consumer demand for the real estate market Multilevel. In the same commodity markets, different consumer groups, because of their social status, income levels and scientists difference their needs will demonstrate Multilevel characteristics. For example, if someone needs Yishiyiting some people need conmercialization, luxury apartment or villa. Two consumer demand for housing market volatility, a large number of consumers, the difference is great, Due to the influence of various factors on housing will be a wide variety of needs, with the development of proction, the level of consumption increased consumer demand in the total quantity, structure and levels will also continue developing and growing diversification. This will require marketing strategies in light of their own conditions and accurately select target market. Three of the consumer market demand for housing can be inced, consumer demand and some of the instinct, born with them. But sometimes external stimulation related to the change in economic policy, social communication insights, Inction of advertising, and so on, so that consumers will demand changes in the demand potential can be turned into reality needs Weak desire can be turned into a strong desire to buy. Consumer demand for this feature, request marketing strategy makers must not only adapt to and meet consumer demand, and through various marketing channels influence and guide consumption. Affect consumer behavior First, the three main factors psychological factors, apart from the motivation needs to be paid to the most important factors, There perception, learning and attitude to three factors, perception is direct contact with consumers sensory stimulus receive visual, figurative reflect belonging to popular perception. Any consumer purchases of goods, according to its own will feel the sensory impressions, to decide whether to buy, Therefore, the total packaging, publicity is very important; Learning is consumers buy and use commodities practice, graally acquired and accumulated experience, and experience-based adjustment of the purchase process. as a rable housing and the special combination of investment goods is not the same as ordinary commodities, but the developers of innovation, layout and the quality of housing quality, buyers are learning the subject, the Consumer Assessment of distinctions, Developers of the bad image and credibility also has a very big influence, so developers should establish brand concepts, focus on the quality of housing, allow consumers to have a more favorable attitude. Second, the economic factors that generally affect consumer buying behavior is a major economic factor and commodity prices, consumer income, merchandise effect, the housing prices. Third, the social and cultural factors, every consumer is the one, He acts inevitably subjected to various social factors influence and limitations, consumer behavior by social class, culture and subculture, related groups, families and other social factors.
Ⅱ 市場營銷英文版的問題
1. Compare the traditional four Ps to the current four Cs.
(比較傳統的4個Ps和目前的4個Cs)
2. Explain the role of the SBU in strategic planning.(簡述SBU在戰略規劃中的角色)
3. describe the consumer segments based on income distribution in the United States.（簡述美國市場以收入為基礎的客戶細分）
5. Many subcultures make up important market segments. Examples of four such important subculture groups include Hispanic, African American, Asian, and mature consumers. Describe the characteristics of each of these groups.（很多亞文化構成了很重要的市場細分，比較典型的4個例子包括西班牙裔，非裔美國人，亞裔和成熟消費者），簡述這些群體的特點。
6. Each person』s distinct personality influences his or her buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items?每個人的不同的個性影響他或她的購買行為。通常個性被描述為個性特徵。這些個性特徵都是什麼，他們是怎麼影響購買行為的。
7. Compare and contrast the five major segmenting strategies.
比較5個主要的市場細分策略
8. Explain the concept of positioning for competitive advantage.解釋競爭優勢定位。
9. Services are characterized by four key characteristics. Name and describe these four characteristics.服務有4個明顯的特徵，分別叫做什麼並且描述。
10. A manufacturer has four brand sponsorship options. Describe what they are.一個生產商有4種品牌促銷的選擇，分別是什麼。
翻譯的不好，很多專業術語可能不大對。
Ⅲ 急！廣告文案、廣告策劃等名詞的英文翻譯
廣告英語術語——營銷用語(文字太多~受限~不全)
態度
attitude
品牌興趣
brand interest
品牌忠誠
brand loyalty
企業市場
business markets
影響中心
centers of influence
有意勸服路徑
central route to persuation
認知
cognition
消費行為
consumer behavior
消費者決策過程
consumer decision making process
消費者市場
consumer markets
文化
culture
現有顧客
current customers
詳盡可能性模型
Elaboration Likelihood Model
環境因素
environment
選擇評估
evaluation of alternatives
評估標准
evaluative criteria
參考組
evoked set
交換
exchange
政府市場
government markets
習慣
habit
需要層次
hierachy of needs
工業市場
instrial markets
信息性動機
informational motives
人際影響
interpersonal influences
認知
learning
市場
market
賣主
marketers
營銷
marketing
大腦檔案
mental files
動機
motivation
需要
needs
被動生成動機
negatively originated motives
非人員影響
nonpersonal influences
輿論領袖
opinion leader
集團買主
organizational buyers
感知
perception
感知過濾
perceptual screens
無意勸服路徑
periphial route to persuasion
個人過程
personal processes
勸服
persuasion
生理過濾
physiological screens
主動生成動機
positively originated motives
購後失調學說
postpurchase dissonance
購後評估
postpurchase evaluation
潛在顧客
prospective customers
心理過濾
psychological screens
參照人群
reference groups
經銷商市場
reseller markets
選擇性感知
selective perception
自我意識
self-concept
社會階層
social classes
刺激
stimulus
亞文化
subculture
認知失調學說
theory of cognitive dissonance
轉換性動機
transformational motives
國際市場
transnational markets
效用
utility
慾望
wants
地理人口細分
geodemographic segmentation
地理細分
geographic segmentation
成長期
growth stage
隱性差異
hidden differenees
獨立品牌
indivial brand
誘導性差異
inced differences
密集分銷
intensive distribution
引入期
introctory phase
特許品牌
licensed brand
市場細分
market segmentation
營銷組合
marketing mix
成熟期
maturity stage
全國性品牌
national brand
網路營銷
network marketing
非人員傳播
nonpersonal communication
人員型服務
people-based service
顯性差異
perceptible differences
人員傳播
personal communication
定位
position
價格因素
price element
初級需求
primary demand
首要需求趨勢
primary demand trend
私家品牌
private label
產品概念
proct concept
產品因素
proct element
產品生命周期
proct life cycle
消費心態細分
psychographic segmentation
消費心態
psychographic
宣傳
publicity
拉
pull
拉式戰略
pull strategy
購買時機
purchase occasion
推入
push
推式戰略
push strategy
轉銷商
reseller
銷售推廣
sales promotion
選擇性需求
selective demand
選擇性分銷
selective distribution
服務
service
特別事件
special events
標准工業分類代碼
Standard Instrial Classification Codes
目標市場
target market
目標營銷過程
target marketing process
電話營銷
telemarketing
使用率
usage rates
用戶身份
user status
垂直營銷體系
vertical marketing system
用量細分
volume segmentation