導航:首頁 > 營銷大全 > 網路營銷英文論文

網路營銷英文論文

發布時間:2021-10-09 08:55:39

㈠ 我急需一篇網路營銷的論文英文的,謝謝大家幫忙

http://www.e-book.com.au/freebooks.htm#2
http://akpublic.research.att.com/info/vlad
http://www.ai.mit.e/people/fisher/slt/
http://www.santafe.e/~shalizi/reviews/vapnik-nature/
http://mirror.shnet.e.cn/mit/www.ai.mit.e/people/sayan/pub.html
http://svm.research.bell-labs.com/
http://www-ai.cs.uni-dortmund.de/SOFTWARE/SVM_LIGHT/svm_light.eng.html
http://www.first.gmd.de/new/template_ida.htm
http://www.kernel-machines.org/nips97/workshop.html
http://www.ai.mit.e/
http://lara.enm.bris.ac.uk/cig/cig.htm
http://www-2.cs.cmu.e/Groups/NIPS/

http://www.digimine.com/usama/datamine/
http://mitpress.mit.e/catalog/item/default.asp?ttype=4&tid=31
http://www.ewh.ieee.org/tc/nnc/pubs/tnn/
http://www.support-vector.net/
http://www.kernel-machines.org/
http://kernel-machines.org/nips97/book.html
http://www.clopinet.com/isabelle/Projects/SVM/applist.html
http://kiew.cs.uni-dortmund.de:8001/mlnet/instances/81d91eaae1752fe0be
http://www.research.microsoft.com/~jplatt/svm.html
http://www.dcs.rhbnc.ac.uk/research/compint/areas/comp_learn/sv/index.shtml
http://www.ai.mit.e/projects/cbcl/res-area/theory/index-theory-learning.html
支持向量機網址集錦支持向量機網址集錦
世界免費電子書下載地址集錦
無 憂 論文網[http://www.51lw.com
](免費論文下載)
論 文 在線網[http://www.lwzx.net]
(論文下載,大量免費資源)
論 文 帝國[http://www.papersempire.com
](論文資源)
論 文 資料網[http://www.51paper.net
](各專業論文下載)
論 文 快車網[http://www.lun-wen.com
](各專業論文下載)
畢 業 論文網[http://www.bylw.com
](論文發表等,不錯的地方)
專 業 論文網[http://www.dtzcb.net/lunwen
](專業論文下載,職稱考試)
大學生論文庫[http://www.syiae.com/lunwen
](看看吧挺好)
輕 松 論文網[http://www.paperease.com
](論文網站)
易 起 論文網[http://www.17net.net
http://www.pinggu.org/bbs/index.asp
http://www.zzea.com.cn/

軟體下載
http://unidata.51.net/soft/soft01.html
綜合統計軟體
http://www.chinavr.org/
中國虛擬現實開發者
http://zhangqg.51.net/
陽光軟體園
http://www.csdn.net/
開發者網路
http://soft.hn.e.cn/soft/sort/152_2.htm
軟體下載
http://oooo.upc.e.cn:8086/download//index.asp
四個圈論壇 軟體下載
http://www.17xxz.com/

http://www.soudoc.com/bbs/index.php
零點花園學術資料
http://www.jgchina.com/ednns/ednns.htm
企業信息化
http://zdhkjy.ysu.e.cn/Soft_Show.asp?SoftID=163
自動化課件園
http://home.pudn.com/ahei/
人工智慧愛好者
http://www.chinaai.org/CopyRight.asp
中國人工智慧網
http://cosoft.org.cn/projects/chinaai/
共創軟體聯盟
http://www.image2003.com/
中國圖象圖形網
http://www.vr100.com/index.asp
虛擬現實網
http://www.jqsj.com/download/download.htm
數字圖像處理教程,
左力博士系列專欄論文
http://mssbyrgzn.periodicals.net.cn/default.html
模式識別與人工智慧
http://www.sysiscr.com/51wit/nn.html
模式識別與智能系統
http://www.pris.e.cn/
北京郵電模式識別與智能系統實驗室
http://www.souwu.com/bitfarmer/
人工智慧研究者俱樂部
http://bbs.2nsoft.com.cn/
中國AI創業研發俱樂部
http://www.2nsoft.com/network/congratulate.jsp
神經網路在線
http://www.youngfan.com/forum/topic.php?forumid=10&filename=f_7
人工神經網路
http://www.lmbe.seu.e.cn/biology/bess/biology/chapt16/16-5.htm
認知神經科學
http://www.swarmagents.com/
集智俱樂部
http://www.jos.org.cn/
軟體學報
http://bbs.matwav.com/index.jsp
研學論壇
http://www.try2it.com/default.asp
智能未來
http://www.shumo.com/bbs/index.asp
中國數學建模論壇

論文網[http://www.51lw.com(免費論文下載)
論 文 在線網[http://www.lwzx.net(論文下載,大量免費資源)
論 文 帝國[http://www.papersempire.com(論文資源)
論 文 資料網[http://www.51paper.net(各專業論文下載)
論 文 快車網[http://www.lun-wen.com(各專業論文下載)
畢 業 論文網[http://www.bylw.com(論文發表等,不錯的地方)
專 業 論文網[http://www.dtzcb.net/lunwen(專業論文下載,職稱考試)
大學生論文庫[http://www.syiae.com/lunwen(看看吧挺好)
輕 松 論文網[http://www.paperease.com(論文網站)
易 起 論文網[http://www.17net.net(不錯的地方)

<考試資源>

考試163:http://www.test163.com (大量的資格認真考試試題,計算機,英語視聽材料)
IT認證考試資源網[http://www.itexamprep.com(大量IT認證考試題庫)
中國大學生網[http://www.chinadaxuesheng.com(題庫,模擬題,論文,小學大學)
中國考試網網[http://www.sinoexam.com.cn(太多了)
中國考研網[http://www.好好學習,天天校內an.com(想考研究生來看看吧,大量免費資源)
考研網[http://www.kaoyan.net(也是考研的網站,大量免費資源)
中國自考網[http://www.chinazikao.com(自學考試相關資源)
出國考試網[http://www.007test.com(出國考試過關習題等)
天下資源網[http://www.da126.com(出國考試過關習題,英語視聽材料等)

<文學藝術>

白鹿書院[http://www.oklink.net(中國最好的網上讀書站點,可以投稿賺稿費)
清韻書院[http://www.qingyun.com(有一大型網上讀書站點,看看吧)
瀟湘書院[http://www.xxsy.net(挺特別的地方,不過品類齊全)
黃金書屋[http://wenxue.myrice.com(網上看書好地方)
新時代書城[http://www.mypcera.com/book(網上看書好地方)
亦凡書庫[http://www.yifan.net(網上看書,不錯的地方)
校園文學網[http://www.okqq.net(學生讀書的好地方)
中國詩人網[http://www.chinapoet.net(看看吧)
山陽書院[http://www.jzinfo.ha.cn/book(挺全的站點)
網天書城[http://www.net-sky.com/book(網上讀書,看看吧)
中華電腦書庫[http://www.pcbookcn.com(大量計算機方面圖書,可以下載)
考試163[http://www.pcbookcn.com(大量考試方面的圖書,可以下載)

<外語學習>

擇校學習網[http://www.zexiao.com(出國學習外語,咨詢等)
163考試網[http://www.test163.com(要過CET的朋友要去看看,還有聽力資料啊)
英語之聲[http://www.4english.cn(網上學習英語的好地方)
瘋狂英語俱樂部[http://www.crazyenglish.org想了解瘋狂英語嗎?)
在線英語雜志[http://www.englishcn.com(不錯的地方)
英語寫作網[http://www.4ewriting.com(英語協作技巧等)
英語周報[http://www.ew.com.cn(學習英語的好地方)
英語角[http://www.english-corner.com.cn(看看吧)

<簡歷製作>

飛達簡歷網[http://www.jianlishop.com (精美的簡歷設計網站,大量免費資源)
無憂簡歷網[http://www.51jianli.com(收費簡歷設計網站)
我的簡歷網[http://www.wdjl.net (免費提供電子簡歷)
視頻簡歷網[http://www.cnvhr.com(想試試視頻簡歷嗎)
中國簡歷網[http://www.5520.com(收費簡歷設計網站)
簡歷翻譯網[http://www.jlok.com(簡歷翻譯到這里,到外企少不了)
點睛簡歷網[http://www.doteye.com(收費簡歷設計)

畢業論文完整收集[http://www.xiaonei.com/crasy](最最權威論文)
Someone補:

中文免費論文地址集錦
一、 綜合類
1、藍之韻論文
http://www.21blue.com 門類較全。

2、學生大論文中心

http://www.studa.com/newpaper/

3、蜂朝無憂論文網
http://www.51lunwen.com/main/index.asp
門類很全。
4、論文下載中心
http://www.studa.net/paper/
門類很全。
5、論文帝國
http://www.papersempire.com/

二、 教育類
1、教研論文交流中心
http://www.k12.com.cn/teacher/resource/lunwen/
以中小學教育為主,基礎教育、英語教學文章居多。
2、教育教學論文網

http://www.minaol.com/gb/art/ttd/index.asp

以教育論文為主,包含:語文論文 美術論文 物理論文
化學論文 英語論文 歷史論文 德育論文 教學論文
數學論文 音樂論文 生物論文 自然論文 體育論文
地理論文 攝影論文 勞動技術 農村教育 畢業論文
素質論文 醫學論文 電子電器學 思維科學 計算機論文
活動課教學 書法篆刻論文 創新教育研究 心理健康教育
西部教育論文 信息技術論文
3、教育論文

http://dhzyzz.porcelain-china.com/teach.asp
4、中國園丁網論文大觀
http://www.teacher.net.cn/papers
5、北大附小學校教師的文章:
http://www.bdfx.net.cn/5jslw.htm
三、 專業類
1、優秀論文雜志
http://www.interpapers.com/kj/
以科技類為主。
2、論文資料網
http://www.51paper.net/
以財經經濟管理類為主。
3、法律圖書館
http://www.law-lib.com/
文如其名。
4、法學論文資料庫
http://www.law-lib.com/lw/
文如其名。
5、中國總經理網論文集
http://www.cnceo.com/school/lwj.asp
6、mba職業經理人論壇
http://mba.001.com.cn/mbamba.htm
7、中國農業在線-農業論文
http://www.agrionline.net.cn/keji/lunwenzy/
8、體育論文
http://www.zxty.net/proct4.htm
9、財經學位論文下載中心
http://www.forumcn.com/sblw/
10、公開發表論文_深圳證券交易所
http://www.sse.org.cn/sse/yjkw/gkfblw.asp
11、中國路橋資訊網論文資料中心
http://www.lqzx.com/lunwen.htm
12、論文商務中心
http://doc.cei.gov.cn/
13、法律帝國:
http://www.fl365.com/gb/lawthinker/bbs/default.asp
四、 論文寫作教學類
1、學術論文
http://www.hrexam.com/advanced1.htm
其實是學術論文的寫作網站。
五、 博碩士論文
1、論文統計
http://www.sci.com.cn/
實際上就是萬方的論文統計。
2、台灣博碩士論文咨訊網
http://datas.ncl.e.tw/theabs/00/
3、北京大學學位論文樣本收藏
http://www.lib.pku.e.cn/xwlw.html
4、學位論文 (清華大學)
http://www.lib.tsinghua.e.cn/new/thesis.html

中國科技論文在線http://www.paper.e.cn/
論文中國 :http://www.chinawrite.com/
新浪論文網分類:http://dir.sina.com.cn/search_dir/jy/lw/
中國論文聯盟:http://www.lwlm.com/
大學生論文庫http://www.syiae.com/lunwen
論文資料網:http://www.51paper.net/
論文下載中心:http://www.studa.net/paper/
畢業論文網:http://www.bylw.com/
學位論文:http://www.lib.tsinghua.e.cn/NEW/thesis.html
無憂論文網:http://www.51lunwen.com/
北京語言文化大學論文庫:http://lib.blcu.e.cn/dt1000/bys/bys.htm

㈡ 求關於網路營銷的英文原文

internet marketing:即互聯網營銷,是指在國際互聯網上開展的營銷活動
network marketing:即網上營銷,是指在網路上專開展的營銷活動,此處的屬網路不僅指國際互聯網,尚包含電話網路,增值網路等。
on-line marketing:即線上營銷或在線營銷,指藉助聯機網路開展的網上營銷。
e-Marketing:即電子化營銷或電子營銷,指通過國際互聯網,內部網和外部網開展的營銷活動。
cyber marketing:及虛擬營銷或計算機數字營銷,指藉助聯機網路,計算機通信和數字互動式媒體的營銷方式。

關於網路營銷的文章和資訊,可參見這個網站:http://www.tomx.com

㈢ 求一篇關於網路營銷的英文文獻,急啊,在線等啊

1。作抄者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名稱:E-Marketing (4th Edition) 出處襲(出版社):Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文檔裡面去找的 太多了

㈣ 急求一份關於網路營銷的英文文獻!可追加高分!

1 [America] Philip Kotler. Mei Ruhe et al. Marketing management. Beijing: Renmin University of China press, 2002

2 Zhao Naizhen, editor in chief. Beijing: China Labor and Social Security Publishing House, 2003

3 [America] Bud Smith et al. Wang Sining et al. Online marketing guide. Beijing: Electronic Instry Press, 2000

4 [America] Martha McEnally. Yuan Ying et al. A case study of consumer behavior. Beijing: Tsinghua University press, 2004

5. Edited by Liu Hongqiang DELL marketing. Beijing: Economic Science Press, 2003

6 Du Minghan ed. marketing knowledge. Beijing: China financial and Economic Publishing House, 2002

7. Sun Bingshen., editor in chief of enterprise marketing practice. Beijing: Earthquake Press, 1999

8 Fan Mingming ed. marketing. Beijing: Science Press, 2004

9 Lan Ling editor. Marketing science. Beijing: The Open University of China press, 2000

10 Fan Mingming, editor in chief. Marketing and planning. Beijing: Chemical Instry Press, 2003

11 Peng Chunxian, editor in chief. Network marketing. Beijing: Higher Ecation Press, 2003

12 Mei Shaozu, et al. Network marketing. Beijing: People's Posts and Telecommunications Press, 2001

13: money etc. editor. Network marketing. Beijing: Higher Ecation Press, 2004

14 Liu Guangfeng, et al. Actual network marketing - theory and practice. Beijing: Tsinghua University press, 2000

15 P - M - this Noel Qiao Huicun et al. Marketing research. Beijing: CITIC publishing house, 1999

16. Philip, Kotler. The introction to marketing. Beijing: China Press, 1998

(17) the J.Cataudella, B.Sawyer, D.Greely., Sun Xin et al. Online store marketing guide. Beijing: Tsinghua University press, 2000

18 Qu Peng ed. network marketing. Second ed. Beijing: Higher Ecation Press, 2004

19 Feng Yingjian. Network marketing foundation and practice. Beijing: Tsinghua University press, 2004

20 Qian Xuchao Wang Qun edited. Network marketing and management. Beijing: Peking University press, 2002

21 Shang Xiaochun, editor in chief. Network marketing planning. Nanjing: Southeast University press, 2002

22 Zu Qiang Li Yuhong et al. Network marketing. Beijing: Tsinghua University press, 2004

23 Lv Yingbin Jie Wang Chu editor. Analysis of network marketing case. Beijing: Tsinghua University press, Northern Jiaotong University press, 2004

24 travel, Zhao Yan, editor in chief. Network marketing. First edition. Beijing: China material press, 2002

25 Liu Xinggen ed. modern enterprise marketing. First edition. Beijing: economic management press, 1997

26 Ma st. Local marketing. First edition. Beijing: enterprise management press, 2003

27 Luo Li ed. modern marketing strategy. First edition. Beijing: Modern Press, 1998

28. Marketing knowledge. Marketing knowledge. First edition. Beijing: China financial and Economic Publishing House, 2002

29 Chen Fang ed. the diagnosis of enterprise disease. First edition. Beijing: China Economic Publishing House, 1999

30 Fang Guangluo, ed. marketing. Second ed. Dalian: Dongbei University of Finance and Economics press, 2003

31 Kong Weicheng Chen Shuifen edited. Network marketing. Beijing: Higher Ecation Press, 2002

32. Xue Xinguang. Network marketing. Beijing: Electronic Instry Press, 2003

33 Shen Fengchi, editor in chief. Beijing: Tsinghua University press, 2005

㈤ 網路營銷 外文文獻 謝謝啊 [email protected]

全是關於網路營銷的,隨便幾段都夠用了
還要還有

The technical basis of network marketing
Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the proct of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet.

[Edit] the theoretical basis for the network marketing
Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory.

(A) Direct Response Network Marketing Theory

Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.

Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to proce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible.

(B) the network theory of relationship marketing

Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises is a consumers, competitors, suppliers, distributors, government agencies and social organizations the process of interaction, the correct understanding of the relationship between the indivial and the organization is the core of marketing is also key to business success or failure.

The core of relationship marketing is to keep customers, to provide customers with a high degree of satisfaction with the value of procts and services, by strengthening the links with customers to provide effective customer service, to maintain long-term relationship with customers. And long-term customer relations based on the marketing activities to achieve the marketing objectives of companies. The implementation of relationship marketing is not to damage the cost of business interests, according to research, for marketing a new customer costs five times the cost of the old customers, so to strengthen relations with customers and build customer loyalty can bring long-term enterprise interests, it is to promote a win-win strategy for businesses and customers. The Internet as an effective two-way channels of communication between businesses and customers can achieve low-cost communication and exchange costs, which companies build long-term relationships with customers to provide effective protection. This is because, first of all, enterprises can use the Internet to receive customer orders directly, customers can make their own personalized needs. Enterprises in accordance with customer demand for personalized use of flexible proction technology to meet the customer needs to maximize customers in the consumer procts and services to create more value. Enterprise customers can also understand the market demand, market segments and target markets, minimize marketing costs and increase the reaction rate on the market. Secondly, the use of the Internet companies to provide customers with better services and keep in touch with customers. Internet time and space constraints are not the characteristics of the convenience of our customers to maximize communication with the enterprise, customers can make use of the Internet in the shortest possible time in an easy way to access business services. At the same time, trading via the Internet to the entire enterprise can be achieved from the proct quality, quality of service, such as transaction services to the entire process of quality control.

On the other hand, enterprises can also be via the Internet with business-related companies and organizations build relationships and achieve win-win development. Internet as a channel of communication between the cheapest, it can help lower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnerships. Cases such as in front of the computer company Lenovo, through the establishment of e-business systems and management information systems with the distributors of information sharing, rece inventory costs and transaction costs, and close cooperation between the two sides. Relating to the application of network theory will be the strategy behind the marketing services network in detail.

(C) The network of soft marketing theory

Marketing theory is soft against the instrial economy to the era of mass proction for the main features of the "strong sales" of the new theory, the theory suggests that when customers buy procts not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow netiquette, etiquette on the network through the use of clever marketing to obtain desired results. It emphasizes the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read, so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising, consumers are often forced to passive reception of advertising messages, "bombing", and its goal is to impart information through continuous means the hearts of consumers impressed, as to whether the consumer was not willing to accept the need for need not be taken into account; marketing personnel, the marketing staff does not consider the object is willing to sell and needs, but according to the marketing staff to determine their own marketing activities carried out forcibly.

On the Internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect and communication, on-line users pay more attention to the protection and privacy of personal experience. Therefore, using the traditional means of marketing a strong start in the Internet marketing activities are bound to backfire, such as the American company AOL has forced their users to send E-mail advertising, the results lead to the unanimous opposition of users, many users agreed to AOL at the same time the company server E-mail to retaliate, with the result that AOL's E-mail mail server in a paralyzed state, and finally had to apologize to quell public indignation. Network marketing is just soft from the consumer's experience and needs and take pull-type strategy to attract consumers concerned about the marketing effectiveness of enterprises to achieve. Network on the Internet to carry out marketing activities, in particular promotional activities must follow certain rules of network formation of virtual communities, some also known as "netiquette (Netiquette)". Network marketing is soft netiquette rules to follow based on the clever use of marketing to achieve a subtle effect. Marketing theory on network application software in the network marketing sales strategy specific details.

(D) Network Integrated Marketing

In the current post-instrial society, the tertiary instry in the development of the service sector is the major economic growth point, the traditional manufacturing-based to being service-oriented development, new service instries such as finance, communications, transportation and other instries the sun at high noon. Post-instrial society requires the development of enterprises must be based on service-oriented, it is necessary to customers as the center, to provide customers with timely and appropriate manner, as appropriate services, the maximum extent possible to meet customer demand. Internet time and space as a cross-transmission of "superconctive" media, can provide timely customer service is located at the same time interactivity of the Internet can understand customer needs and provide targeted response, so the Internet era can be said to be the most consumers an attractive marketing tool.

Network of integrated marketing theory include the following key points:

Network marketing requires, first of all the consumers into the entire marketing process to the needs of their entire marketing process from the beginning.
Network marketing distribution system for the enterprise as well as stakeholders to be more closely together.
Corporate interests and the interests of customers to integrate together.
Internet on the role of marketing, you can through the 4Ps (proct / service, pricing, distribution, promotion) play an important role in binding. The use of the Internet traditional 4Ps marketing mix can be better with the customer as the center of the 4Cs (customer, cost, convenience, communication) to combine.

1. Procts and services to customers as the center

As the Internet has a very good interaction and guiding the user through the Internet under the guidance of the enterprise to choose the proct or service or specific requirements of enterprise customers to choose based on the timely proction and requirements and provide timely service, making Customer inter-temporal and spatial requirements are met by the procts and services; On the other hand, enterprises can also keep abreast of customer needs and customer requirements in accordance with the timely proction and marketing organizations to provide the proction efficiency and marketing effectiveness. Such as the United States PC sales company Dell Inc., or a loss in 1995, but in 1996, their sales via the Internet to computers, the performance of 100 percent growth, e to customers via the Internet, you can design in the company's home page to choose and combination of computers, the company's proction department immediately upon request, proction, and sent through the postal service company, so companies can achieve zero inventory proction, especially in the sharp decline in prices of computer components of the era, inventory will not only rece the inventory costs can be avoided also because of losses brought about by high-priced stock.

2. Customer acceptable cost pricing

The cost of traditional proction-based pricing in the market-oriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing, and based on the cost to organize the proction and marketing. Customer-centric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, the customer can be made via the Internet acceptable cost, the cost of business in accordance with customers to provide flexible proct design and proction program for the user to choose until after the customer agrees to confirm the proction and marketing organizations, all All these are clients of the server program in the company under the guidance and does not require specialized services and, therefore, extremely low cost. At present, the United States, General Motors Corp. to allow customers on the Internet through the company's own guidance system of the design and assembly of motor vehicles to meet their needs, users first determine the criteria for acceptable price, and then according to the price limit system to meet the requirements of style show vehicle, the user can also be used for appropriate changes, the company procing the final proct just to meet the customer requirements of price and performance.

3. Procts to facilitate the distribution of customer-oriented

Network marketing is one-to-one distribution channels, cross-selling of space-time, customers can order anytime, anywhere using the Internet and purchase procts. Iron and steel manufacturers in France still a Luolin Zinox for example, the company was founded in 8 years ago, because of the introction of e-mail and the world order system, so that processing time from 15 days to 24 hours. At present, the company is using the Internet to provide better than the opponent and more efficient services. The company's internal network and vehicle manufacturers to establish contact so that they could demand the other party promptly after the proction of steel to each other online.

4. Repressively turn promotions to strengthen communication and contacts with customers

Is the promotion of traditional enterprises, through certain media or tools of oppression customers to strengthen the company's customers and proct acceptance and loyalty, customers are passive and accept the lack of communication with customers and contacts at the same time The high cost of the company's sales. Internet marketing is a one-on-one and interactive, and customers can participate in the company's marketing activities in the past, so the Internet can strengthen communication with customers and contacts and a better understanding of customer needs, attracted more customers agree . The U.S. company Yahoo's new star (Yahoo!) Company to develop a network in Internet information retrieval tools for classification, as the procts are highly interactive, the user can think it is important for their classification information to Yahoo Yahoo The company immediately joined the classification of information procts for the use of other users, so no need for advertising their procts on well known, and in a short span of two years the company's stock market value of billions of dollars, an increase of as much as several hundred times.

[Edit] The main method of Internet Marketing
Commonly used methods of network marketing system
(1): Search Engine Marketing

(2): Email marketing permission

(3): Online Advertising

(4): Web resource cooperation

(5): Viral marketing

(6): a membership-based network marketing

Common method for classification of network marketing:
Are there businesses in accordance with sub-sites:
No site online marketing
Web-based network marketing business
To carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises in the network to carry out effective marketing. Free web site marketing mainly depends on the network marketing and e-mail marketing virtual community.

Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods. If the type of e-commerce website, web-based network marketing will be involved in proct, price, and other traditional marketing channels and marketing a range of issues to consider.

In accordance with the network marketing network resources:
Internal Resource Network Marketing
External resources of Network Marketing
[Edit] Web site and network marketing business relations
Completion of site construction is to achieve the functions of the basis of network marketing
Site construction is the online marketing strategy an important part of
Business network marketing site content is the basis of sources of information
Site determines the function of the choice of method of online marketing
Network marketing business web site features
Brand
Information
Customer Relations
Resource cooperation
[Edit] e-mail in the role of Network Marketing
Corporate brand image
Online Customer Service
Member Communications and Electronic Publications
E-mail advertising
Website promotion
Proct / service promotion
Collection of market information
Online market research
[Edit] Analysis of network marketing strategy
Marketing is the achievement of indivials and organizations to create the transaction, and the planning and implementation of innovative procts, services, ideas, pricing, promotion and distribution process. Network Marketing is the human economy, science and technology, the inevitable outcome of cultural development, network marketing is not the time and space constraints, to a large extent changed the traditional marketing patterns and formats. Network marketing companies in terms of improved efficiency, reced costs, and expand the market for enterprise social and economic benefits. Compared with traditional marketing, online marketing with international, information-based and paperless, marketing has become the development trend of various countries. In order to promote the popularity of online marketing and development of the strategic analysis of network marketing is important.

In short, network marketing theory is different from the traditional theory of marketing the new marketing mode, it can control costs, marketing and customer relations have a great competitive advantage. However, the implementation of network marketing is not a technology problem, building a website, it relates to the strategic direction of enterprise marketing, marketing management and planning departments, as well as marketing strategy formulation and implementation.
南京新雨恆網路,全國網路營銷、炒作最好的公司!參於經典炒作,芙蓉姐姐、小月月、鳳姐等網路紅人8a⊿4

㈥ 急求一篇網路營銷策略類純英語文獻

在學校一般都可以上一些資源網的版吧!權
http://www.sciencedirect.com/

㈦ 急求一篇網路營銷英文文獻 20分跪求

In marketing-based Web site building, content strategy is the key focus. Excellent very good website content can enhance the user experience, thereby enhancing the conversion rate of users. Good site content and excellent web site What is the difference between the content?
Good content is based on each page to reflect the site's overall visibility. It encourages the user and provide the best means of navigation. It maintained the same theme and will increase with the passage of time the internal link. Excellent site with good site content with all, but a higher conversion rate. It is action-oriented, encouraging users to buy, to get more information, news group subscription, or determine the date for an appointment.
Excellent site content development must follow from the good - better - best of the optimization process, from the very beginning to understand site content to attract users and search traffic is. Need to know keywords and key phrases in the mainstream search engine optimization how to obtain a position, you need to spend some time the key word analysis of the current study to ensure that you lock the optimal keywords and key phrases.
To seek the development of the instry trends and show what goods and services is the best search engine of choice and the lowest conversion rate. We had to consider what procts and services to provide the highest interests of the pages according to your good, good, it is best to optimize the classification, and the content of these pages in actual analysis. To their own Web pages and other pages rank better compared to the ultimate goal of these phrases words. To create a simple checklist of the target keywords and key phrases in the title tag, the site navigation
, Of images. To do so, you can evaluate your keywords and key phrases in a particular site page how how well and to provide optimization opportunities.
Now, the Internet has many free and fee content analysis procts. Content analysis procts can also help us to clear the search engine rankings or no role in the conversion of words and phrases. To the specific page of all the words assessment, is satisfied that the bold text, headings, such as the location of prominent recurring keywords and key phrases. To all the key word density and frequency of assessment, but also understand not only depend on keyword density search engine ranking optimization to obtain results.
If you are in accordance with the good - better - the best order to optimize website content, you may have accumulated a lot of elements of the list. Through business activities, these tasks have been carried out in accordance with to optimize the content. First of all, to consider means to enhance the use of technology, as well as site navigation or create a new image of the target link may take some time for programming. Optimization techniques are usually elements of the overall search on the site to enhance visibility play a role, not only within a web site, especially if you want to clear obstacles, especially the search link.
Next, it is necessary to go to web site template, especially when the lack of title tag sequence or a substitute image, the headline on the need to improve the keyword density. Of course, you can at the same time in practice working on the text. Theoretically, you have the time to carry out elements of each page changes and to assess the results. In this way, you can enhance the elements of each page to optimize the website in the main search engine awareness of the importance of visibility. If you improve your site visibility on search engines and marketing your business priorities, you need to move quickly and, if possible, to be modified.
In short, it is necessary to understand the adjustment of each of the site will learn more about the site content to optimize the overall impact of the project. To remember the results repeated to assess the comparative ranking and conversion optimization on the ongoing work you have played the largest role.

㈧ 急求一份關於網路營銷的英文文獻及翻譯

一、網頁策略
A, web strategy

在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:

1.搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url

2.精心策劃網站結構
2. Carefully planned site structure

3.花大力氣維護網站
3. Maintaining a website great effort

二.產品策略
2. Proct strategy

1. 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.

2. 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.

3. 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.

三.價格策略
3. The price strategy

1.企業可以開發一個自動調價系統,同時還可以開展市場調查,以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2. 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3.企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序,促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.

四.促銷策略
4. The promotion strategy

1. 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.

2. 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.

3. 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.

4. 將網路文化與產品廣告相融合,藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.

五.渠道策略
5. The channel strategy

1. 結合相關產業的公司,共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.

2. 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.

3. 可直接利用電子郵件進行線上購物,也可通過劃撥電匯付款,由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六.網路營銷的顧客服務
6. The network marketing customer service

通過實施互動式營銷策略,提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇,常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc

閱讀全文

與網路營銷英文論文相關的資料

熱點內容
講座市場營銷 瀏覽:266
培訓班4月份活動方案 瀏覽:305
市場營銷原理16版 瀏覽:910
愛心企業公益活動策劃方案 瀏覽:714
幼兒大班大型活動策劃方案 瀏覽:593
關於服裝品牌的微信營銷解決方案 瀏覽:767
銷售開業活動策劃方案ppt模板 瀏覽:300
趣味游戲促銷活動 瀏覽:931
兒童餐會策劃方案 瀏覽:486
網路營銷的最基本職能 瀏覽:88
電子商務銷售方式 瀏覽:993
杭州雅淘電子商務有限公司怎麼樣 瀏覽:536
社區活動方案策劃書旅遊 瀏覽:854
桑拿室營銷方案 瀏覽:367
市場營銷考研能考什麼專業 瀏覽:496
秋秋遊活動策劃方案 瀏覽:271
檔案員培訓方案 瀏覽:435
2016國慶活動策劃方案 瀏覽:538
培訓中心暑期招生方案 瀏覽:372
公司員工生日會和感恩節策劃方案 瀏覽:85