Ⅰ 急求市場營銷方面外文文獻！
The competitive nature of the automobile instry has prompted the companies to take up new and innovative marketing strategies to thwart the competition. The B segment of cars is the segment which sees maximum competition as the consumer has a number of models to choose from and it's the volumes which drive the margins.
All the companies as a part of their marketing strategy offers a range of vehicles in all the segment to make sure that the customer is driving one of their vehicles only.
Advertisements on the Audio visual medium are a rage as it gives the car makers an opportunity to flaunt their cars. Flashy cars can be demonstrated on television but when it comes to the finer prints of the cars, print and online media comes to the rescue.
The online medium offers a greater flexibility to the car companies since they come with a lot of interactive features like demonstrating the interiors of the car with its salient features.
The print medium on the other hand provides an opportunity to the car makers to explain the function of a car in detail.
Celebrity endorsements and testimonial advertisements have come a long way and they are also doing their bit to sell the cars. Super star Shahrukh Khan has been associated with Hyundai Motor Company for a long time and he comes regularly on television to promote the Santro car. Similarly Ford has roped in Junior Bachan for the promotion of the latest offering from the company Ford Fiesta. On a similar note Saif Ali Khan and Rani Mukherjee is shown chasing each other with a Chevrolet aveo.
Aamir Khan who is considered to be one of the most talented actors in the instry is frequently seen changing roles on screen to promote the Toyota Innova, a car which is generations ahead of its predecessor Toyota Qualis.
Cricketers haven't been left behind in the race of promoting cars; Fiat Palio had received a great thrust when the promotion of the car was taken up by the batting maestro Sachin Tenlkar.In addition to the publicity and advertisement which is done by the companies there are certain innovative strategies which are taken up by the companies to beat the competition from time to time.
Ⅱ 市場營銷外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查爾斯專.戴克著，李聖賢譯寶屬潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普??科特勒.營銷管理[M].北京:中國人民大學出版社,2001
Ⅲ marketing 市場營銷論文 要英文版的
With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.
Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.
Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.
Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.
中文
隨著IT技術的發展，企業以越來越快的速度向網路化轉變，現在我們已經進入了信息時代，速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著，人們開始向網路營銷轉化。
有的專家說，在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢， 在企業內部 ，部門和部門之間都相互聯網有利於信息共享 ，也縮短了信息傳遞的時間。 從而大大提高了工作效率， 可以在公司電腦上面建立資料庫，里邊存有客戶的基本資料和消費信息紀錄 ，有利於實施一對一營銷，從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎， 更提高了客戶的忠誠度 ，而對於網路銷售同樣很有誘惑力，它可以省略許多中間商，象批發商 、經銷商、 甚至是零售商， 而直接面對客戶。從而大大降低了成本，企業的產品更有競爭力取得更大的銷售業績，而更主要的是能以最快的速度得到客戶的反饋信息，使企業的產品更適應市場的需求，而使企業總是走在市場的最前列。
可有的專家卻認為。網路營銷是有一些優勢，但他的缺點卻不容忽視。網路化是可以更快的得到市場信息， 但網路銷售提高銷售業績卻不堪贊同。他們認為，網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物，他們對這些虛擬的東西缺乏信任，他們還是比較相信現實中存在的東西。生活中，如果我買了東西質量有什麼問題直接就可以找廠家， 或者找賣主 ，而且會很快的得到答復。可網上我不知道該找誰，怎麼找，什麼時候有答復？再說有的東西根本就不適合在網上銷售，比如可口可樂公司生產的飲品， 我想喝的時候隨便進哪個商店或者超市都能買到，這已經再方便不過了，還要怎麼簡化銷售過程嗎？誰都知道沒有必要了。你要想得到顧客的信任，想盡可能的滿足顧客，那麼我想最有效的方法不是去降低成本，只要你在世界的每個角落都擺放上可樂，讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足，不要只顧著降低成本而卻忘了更重要的市場佔有率。
網路化發展的的確快，可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間，更何況對我們中國的企業。網路營銷確實潛力很大，可要完全開發卻也不易，傳統的營銷方式還是會佔主導地位，網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷，也不是傳統營銷，我覺得他們完全可以相互補充，各取所長，也許那才是最好最有前途的營銷方式吧。
Ⅳ 高分懸賞-求市場營銷渠道外文文獻(附中文翻譯)
授之以魚不如授之以漁！蛋卷是某大學國際貿易學系學生，很高興能幫上你。其實有個內很好的辦法可以容讓你迅速拿到這樣的文獻。我們一般找中英文的文獻和論文都是用這樣的辦法。上google，然後收索你要的作品名稱或者重點詞彙在後面加.pdf.例如 「市場營銷 渠道」或者「市場營銷 渠道.doc」 這樣。你要找什麼論文或者文獻就重點詞+.pdf 或者重點詞+.doc 蛋卷用這個辦法屢試不爽，你可以多找幾篇，看看論文的架構和作者的思路，並且適當參考。希望蛋卷的回答對你有幫助。
Ⅳ 求有關市場營銷的外文文獻翻譯
OK ，簡單的。
Ⅵ 求市場營銷的外文文獻網上圖書館找的好亂。。。麻煩給個幫助把，謝謝了
外文文獻自己去sciencedirect，springerlink等外文資料庫下載啊
去自己的學校圖書館主頁會專找到很多外文資料庫的
中文文獻到知網，維屬普等中文資料庫下載，主頁上也會有很多其他的
上面的下載方式很多的，但只有在校園網內免費獲取
校園網外可以利用google學術搜索，有部分能免費下載
另外還可以在網路文庫等共享網站上找找
Ⅶ 求兩個關於市場營銷的外文文獻參考，以參考文獻形式發給我就行……如圖
我們圖書館提供國外各類文獻，您可以來查找，然後自行寫出參考文獻