① 網路營銷(第3版) 作者:(美)朱迪.施特勞斯(Judy Strauss);阿黛爾.埃爾-安沙瑞(Adel El-Ansary)等
你 用 迅雷收索 看看 應該有吧
② 房地產營銷策略 網路營銷策略英文資料
房地產營銷:http://lunwen.ws126.net/Article/jingji/4552.html一共有9頁,中英文對照~~~
網路營銷:Internet Marketing,「網路營銷」可以參考下內容:)~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直譯為「網路營銷」。它有廣義和狹義兩種定義。
廣義上,Internet Marketing指企業利用互聯網為滿足用戶需求,實現企業目標而提供產品或服務的一系列經營活動過程。它包括市場調研、產品的目標市場選擇、產品設計、產品開發、營銷組合策略的制定、產品銷售、售後服務、用戶意見反饋、效果評估、策略調整等一系列與市場有關的企業經營活動。英文的定義為:(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狹義上,Internet Marketing被理解成網站推廣,是等同於Web Promotion或Site Promotion的一種推廣行為。英文的定義為:Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在廣義上是戰略,在狹義上是戰術。
目前網上普遍提到的「網路營銷」大都指的是狹義上的網站推廣,為了區別於狹義的定義,今後我將用「網路市場營銷」這個詞來表示Internet Marketing廣義的意思。
您可在http://1b111.com上搜索有關Promotion,Marketing等關鍵詞來找到您所需要的文章。例如下面這篇文章(片斷)可能對你有幫助:
Title: 5 Ways To Improve Your Promotion
How many times have you... started out with a plan for the day, but got lost in a lot of details?
. Here are five ways to improve your promotional efforts online:
. 1) PLAN YOUR WORK:
. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.
. Write out your daily plan of activities from sign-on to sign-off.
. Your time on line is limited. Make the most of it. Do the most pressing of your tasks first and save the easiest for later.
另外介紹一本書~~~作者: Judy Strauss ,Adel El-Ansary,Raymond Frost
文章名稱:E-Marketing (4th Edition)
出處(出版社):Prentice Hall
出版日期:March 14, 2005
作者: Mitch Meyerson, Mary Eule Scarborough
文章名稱:Mastering Online Marketing
出處(出版社):Entrepreneur Press
出版日期:November 21, 2007
③ 求一篇關於網路營銷的英文文獻,急啊,在線等啊
1。作抄者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名稱:E-Marketing (4th Edition) 出處襲(出版社):Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文檔裡面去找的 太多了
④ 求一篇關於圖書網路營銷的英文文獻
1。作者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名來稱:E-Marketing (4th Edition) 出處自(出版社):Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文檔裡面去找的 太多了
⑤ 誰能提供網路營銷的相關英文文獻,論文用,只需提供文獻不要內容--急!!在線等!!
請參考,望及時採納!
1、
Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.
2、
Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.
3、
Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.
4、
Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introcing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.
⑥ 網路營銷有哪幾種形式
口碑營銷、
網路廣告、
媒體營銷、
事件營銷、
搜索引擎營銷(專SEM)、
Email營銷、
網路營銷
數據屬庫營銷、
簡訊營銷、
電子雜志營銷、
⑦ 關於互聯網營銷的書籍或資料,本人是小白,最好是有所整理!
《網路營銷》(第5版) 作者是朱迪·斯特勞斯(Judy Strauss) 雷蒙德·弗羅斯特(Raymond Frost) 作為基礎還不錯。可以了版解到網路權營銷的基本大框架。其次你可以看看《網路營銷一本通》以及《史玉柱自訴:我的營銷心得》。這些都是不錯的書,書不在於看多少,在於看得精不精,把這基本書看透,如果你營銷的基礎本來就不錯的話,一定會有所成就的!
⑧ 求電子書 《網路營銷》
當當中可購買電子書