1. 急求兩篇有關市場營銷的英語論文，600字左右，12月10號之前發[email protected]里，跪謝！
如果想免費下載文獻，請到我的網路博客看下，會不斷更新一些能用的免費國內外圖書館專的帳號。我畢業屬以後離開學校也有一段時間沒法查文獻，後來我找到個網站（下面文章里有地址），上面更新一些能用的免費國內外圖書館的帳號，我也在我的網路博客里更新。可以去找找試試。
http://hi..com/pxpsd/blog/item/f11407de357a455295ee3726.html
2. 求市場營銷英文文章~~很急啊~
The Manager』s Guide to
Social Marketing
Using Marketing to Improve
Health Outcomes
from the Social Marketing
National Excellence Collaborative
http://www.turningpointprogram.org/Pages/pdfs/social_market/smc_managers_online.pdf
Spamalytics: An Empirical Analysis
of Spam Marketing Conversion
Chris Kanich Christian Kreibich† Kirill Levchenko Brandon Enright
Geoffrey M. Voelker Vern Paxson† Stefan Savage
†International Computer Science Institute Dept. of Computer Science and Engineering
Berkeley, USA University of California, San Diego, USA
[email protected],[email protected] {ckanich,klevchen,voelker,savage}@cs.ucsd.e
[email protected]
ABSTRACT
The 「conversion rate」 of spam — the probability that an unsolicited
e-mail will ultimately elicit a 「sale」 — underlies the entire
spam value proposition. However, our understanding of this critical
behavior is quite limited, and the literature lacks any quantitative
study concerning its true value. In this paper we present a methodology
for measuring the conversion rate of spam. Using a parasitic
infiltration of an existing botnet』s infrastructure, we analyze two
spam campaigns: one designed to propagate a malware Trojan, the
other marketing on-line pharmaceuticals. For nearly a half billion
spam e-mails we identify the number that are successfully delivered,
the number that pass through popular anti-spam filters, the
number that elicit user visits to the advertised sites, and the number
of 「sales」 and 「infections」 proced.
http://www.icsi.berkeley.e/pubs/networking/2008-ccs-spamalytics.pdf
Hopefully, these two paper can be used in your purpose.
3. marketing 市場營銷論文 要英文版的
With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.
Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.
Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.
Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.
中文
隨著IT技術的發展，企業以越來越快的速度向網路化轉變，現在我們已經進入了信息時代，速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著，人們開始向網路營銷轉化。
有的專家說，在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢， 在企業內部 ，部門和部門之間都相互聯網有利於信息共享 ，也縮短了信息傳遞的時間。 從而大大提高了工作效率， 可以在公司電腦上面建立資料庫，里邊存有客戶的基本資料和消費信息紀錄 ，有利於實施一對一營銷，從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎， 更提高了客戶的忠誠度 ，而對於網路銷售同樣很有誘惑力，它可以省略許多中間商，象批發商 、經銷商、 甚至是零售商， 而直接面對客戶。從而大大降低了成本，企業的產品更有競爭力取得更大的銷售業績，而更主要的是能以最快的速度得到客戶的反饋信息，使企業的產品更適應市場的需求，而使企業總是走在市場的最前列。
可有的專家卻認為。網路營銷是有一些優勢，但他的缺點卻不容忽視。網路化是可以更快的得到市場信息， 但網路銷售提高銷售業績卻不堪贊同。他們認為，網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物，他們對這些虛擬的東西缺乏信任，他們還是比較相信現實中存在的東西。生活中，如果我買了東西質量有什麼問題直接就可以找廠家， 或者找賣主 ，而且會很快的得到答復。可網上我不知道該找誰，怎麼找，什麼時候有答復？再說有的東西根本就不適合在網上銷售，比如可口可樂公司生產的飲品， 我想喝的時候隨便進哪個商店或者超市都能買到，這已經再方便不過了，還要怎麼簡化銷售過程嗎？誰都知道沒有必要了。你要想得到顧客的信任，想盡可能的滿足顧客，那麼我想最有效的方法不是去降低成本，只要你在世界的每個角落都擺放上可樂，讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足，不要只顧著降低成本而卻忘了更重要的市場佔有率。
網路化發展的的確快，可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間，更何況對我們中國的企業。網路營銷確實潛力很大，可要完全開發卻也不易，傳統的營銷方式還是會佔主導地位，網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷，也不是傳統營銷，我覺得他們完全可以相互補充，各取所長，也許那才是最好最有前途的營銷方式吧。
4. 求有關市場營銷主要工作的英語作文，大概10句話左右
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient marketing.Manufacturers often maintain their own wholesale departments and deal directly with retailers.Independent stores may operate their own wholesale agencies to supply them with goods.Wholesale houses operate outlets for their wares,and farmers sell their procts through their own wholesale cooperatives.Recent years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices
5. 求一篇有關市場營銷英文的論文5000字
First, services marketing. Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
6. 我想找關於市場營銷的英文短文，誰幫幫忙吧
這是市場營銷方面的英文網
http://marketingfind.com/
http://www.davechaffey.com/Internet-Marketing/C8-Communications/Viral-marketing/
以下是些英語論文,你可以參考下:)~~
英語畢業論文
http://222.200.99.123:5353/03-yilx/
英語論文類文章1001篇,裡面有很多的:)
http://www.51papers.com/lw/list3-8.htm
英文的畢業論文
http://www.happycampus.com.cn/pages/2004/04/19/D132307.html
或:)
http://www.63263.com/ecation/reference/papers/
英語畢業論文[1829]
畢業論文的引文[208]
畢業論文選題和觀點方面的…[139]
畢業論文的評價[83]
http://www.chinaetr.com/Article_Show.asp?ArticleID=1398
教育論文網：）很多的
http://www.51papers.com/lw/list3-1.htm
英語論文：）
http://www.51papers.com/lw/list3-1.htm
7. 急！！！！！！！求有關市場營銷的英文論文 要PDF格式的 在20000字以上
我這有有關企業文化與企業發展的 但字數沒那麼多 要的話發給你 不過回 你這要求這么高 還是到答cnki上去找吧
摘要先粘給你：
摘 要
一個民族的發展需要一種民族精神作為支撐，一個企業同樣需要一種精神和文化理念來指導自己的運營與發展，給企業一個准確的「定位」，從而有效規避市場和行業風險。如果沒有文化理念的支撐，那麼企業就等於沒有「靈魂」，就失去方向，更談不上發展。在知識經濟的時代，企業文化的作用非常重大。本文首先從企業文化的定義、內涵和特點等方面認識企業文化，接著從企業文化對企業核心競爭力影響、促使企業可持續成長以及企業文化在人才爭奪戰中的作用等幾個方面，並結合實例來論證企業文化在企業發展中的作用。
在當今社會中，隨著市場競爭的加劇，企業面對的不僅僅是資金，技術，設備等有形實力的競爭，更體現在深層次上的企業文化的競爭，所以,本文旨在喚起人們對企業文化建設重要性的認識，從而更加重視企業文化建設。
8. 高分跪求!!!市場營銷相關的中英文對照3000字左右的文章
術語：
PROFIT SHARING-------------------利潤分成
DOCK CHARGE----------------------碼頭費
INLAND CHARGE--------------------內陸轉運費
MERCHANDISE INSPECTION-----------商檢費
TERMINAL HANDLING CHARGE---------THC
DRAYAGE--------------------------提箱和還箱費
PEAK SEASON SURCHARGE------------旺季附加費
COMMISSION-----------------------傭金
MAILS FEE------------------------郵寄費
PANAMA CHANNEL CHARGE------------運河費
THE CHARGE OF FREIGHT------------運雜費
TRANSSHIPMENT COSTS -------------中轉費
VANNING FEE----------------------裝箱費
INSURANCE FEE--------------------保險費
CUSTOM CLEARANCE FEE-------------報關費
CY SURCHARGE---------------------CY交貨附加費
EQUIPMENT RETURN CHARGE----------空箱返還費
DIVERSION FEE--------------------改港費
EQUIPMENT CHANGING CHARGE--------改箱費
PORT CONGESTION SURCHARGE--------港口擁擠費
BUNKER ADJUSTIVE FACTOR----------BAF(燃油附加費)
CURRENCY ADJUSTMENT FACTOR-------CAF(幣值附加費)
STORAGE CHARGE-------------------倉儲費
CUSTOM INSPECTION FEE------------查驗費
DEVANNING CHARGE-----------------拆箱費
DESTINATION DELIVERY CHARGE------DDC(終點碼頭卸貨費)
HANDLING CHARGE------------------代理費
REFUND---------------------------反佣
GENERAL RATE INCREASE------------GRI(全面漲價費)
OCEAN FREIGHT--------------------海運費
DOCUMENT TRANSFERING FEE---------換單費
EQUIPMENT REPOSITION SURCHARGE---空箱調運費
WAREHOUSE REFUND SHARING---------拼箱退佣
CONTAINER FREIGHT STATION--------CFS(集裝箱貨運站)
隨著社會的發展，行業競爭的日趨激烈，如何提高工作效率、降低管理成本、提高服務水平和企業的競爭能力，是每一個企業管理者最為關注的問題。越來越多的管理者認為實行計算機科學化管理是解決這一問題的關鍵。
物流運輸企業由於行業特點，傳統操作過程復雜，文件繁多，競爭日趨激烈。越來越多的信息問題涌現出來，例如：一方面，要不斷開發客戶市場，對客戶的基本資料，貨物分布情況、聯系人的喜好及聯系方式有較為全面的了解，另一方面，要作好財務的收付工作，確保運費能按時的收付，欠款一目瞭然，及時催繳。以往查閱厚厚的文件資料的做法，顯然是不可取的。必須採取更有效的解決辦法。同時收集處理信息的速度、信息的准確性、安全性，還影響到公司整體的管理水平和決策層對整體業務的控制和協調。採用計算機軟體管理信息是解決上述問題的一個行之有效的辦法。
物流管理軟體，就是根據物流運輸企業業務流程，將企業業務的各類數據聯系起來，組成一個有機的系統，使得業務、財務、市場等方面的信息得以方便、快捷地傳遞，並經過綜合處理生成各種報表送交給各個職能部門及決策層。應用物流管理軟體系統不僅可以節省大量的人力，減少工作中的失誤，對客戶的詢問可以迅速的從電腦中查詢信息答復客戶，而且可以幫助決策者及時調整公司經營策略，提高公司在同行業中的知名度，增強公司的競爭力。
過去物流管理著重在企業內部作業與組織的整合，對下游顧客的對應，是以服務與品質為主要重心。因此，評價物流的管理業績和效果的准則，多半是以處理訂單周期時間的速度，供貨率及完成質量來量度。
隨著物流業的發展，在供應鏈管理模式上增添新的內容，物流業出現了新的十大趨勢。
（一）物流管理從物的處理，提升到物的加值方案設計、解決和管理上。可以為客戶提供度身訂造式的，並帶有個性化的服務，企業逐漸轉向強調跨企業界限的整合，使得顧客關系的維護與管理變得越來越重要。
（二）由對立轉向聯合。傳統商業通道中，企業間多半以自我為中心，追求自我利益，因此往往造成企業間對立的局面。然而在追求更大競爭力的驅動下，許多企業開始在各個商業流通機能上整合，通過聯合規劃與作業，形成高度整合的供應鏈通道關系，使通道整體成績和效果大幅提升。
（三）由預測轉向終測。傳統的流通模式通過預測下游通道的資源來進行各項物流作業活動，不幸的是預測很少會准確的，因而浪費了許多自然及商業資源。新興的物流管理趨勢是強調通道成員的聯合機制，成員間願意互換營運及策略的信息，尤其是內部需求及生產的資料，使得上游的企業無需去預測，流通模式是逐漸由預測基礎轉向終測基礎發展。
（四）由經驗積累轉向變遷策略。一直以來經驗曲線是企業用來分析市場競爭趨勢及發展對應策略的方法，並以企業長年積累的經驗作為主要競爭武器，然而科技的突飛進步，企業固守既有經驗反而成為企業發展的障礙，因此在調度變化的環境下，經驗及現存通道基礎結構反變為最難克服的障礙，成功的企業要建立對策略方向的嗅覺和持續變遷管理體系才能生存。
（五）由絕對價值轉向相對價值。傳統財務評價只看一些絕對數值，新的評估方法將著重在相對價值的創造，亦即在通道中提供加值服務，顧客所增加的價值中企業可佔多少比例。
（六）由功能整合轉向程序整合。在競爭渠道日趨激烈的環境中，企業必須更快響應上、下游顧客的需要，因而必須有效整合各部門的營運，並以程序式的操作系統來動作，物流作業與活動多半具有跨功能，跨企業的特性，故程序式整合是物流管理成功的重點。
（七）由垂直整合轉向虛擬整合。在傳統渠道中，一些大企業進行通道的垂直整合，以期對通過掌握有更大的力量，事實證明這並不成功，反而分散了企業的資源，並將主業削弱。今日企業經營的趨勢是專注核心業務，將非核心業務委託給專業管理公司去做，形成虛擬企業整合體系，使主體企業提供更好的產品及服務。
（八）由信息保留轉向信息分享。在供應鏈管理結構下，供應鏈內相關企業必須將供應鏈整合所需的信息與其他企業分享，否則，無法形成有效的供應鏈體系。
（九）由訓練轉向知識學習。在可預見的未來，任何物流程序均以人力來完成。然而，物流作業多半需要在各個物流據點和運輸網路中進行，大約有90%的時間，物流主管無法親自加以監控。全球化的發展趨勢，也增加了物流人力資源管理的復雜度。物流主管必須將以個別人員技能訓練的方式，轉向知識基礎的學習發展。
（十）由管理會計轉向價值管理。未來許多企業願意投入許多資源建立基本會計系統，著重在提供增值創造，跨企業的管理信息，以期能確認可創造價值的作業，而非僅在於收益增加，成本升降上。
Along with society's development, the profession competition is day by day intense, how enhances the working efficiency, reces the management cost, the enhancement service level and enterprise's competitive ability, is each enterprise superintendent most matter of concern. More and more many superintendents thought the implementation computer scientific style management solves this question key.
The thing flows the transportation enterprise as a result of the profession characteristic, the tradition operating process complex, document many, the competition is day by day intense. The more and more many information question emerges, for example: On the one hand, must develop the customer market unceasingly, to the customer basic document, the cargo distribution situation, the contact person likes and the contact method has a more comprehensive understanding, on the other hand, must finish financial the receipts and disbursements work, guarantees the transport expense to be able on time receipts and disbursements, the debt to be clear, prompt press for payment. Formerly consulted the thick document material the procere, obviously was cannot be taken. Must adopt more effective solution. At the same time collects the process information the speed, the information accuracy, the security, but also affects the company whole management level and the decision-making strata to the overall service control and the coordination. Uses the computer software management information is solution above question effective means.
The thing class manages the software, is flows the transportation enterprise service flow according to the thing, according to relates the enterprise service various class numbers, composes an organic system, causes aspect the and so on service, finance, market information to be able to be convenient, to transmit quickly, and proces each kind of report form after synthesis processing to deliver for each function department and the decision-making strata. The appliance flows the management software system not only to be possible to save the massive manpower, reces in the work the fault, may be rapid to the customer inquiry inquires the information answer customer from the computer, moreover may help the policy-maker promptly to adjust the company to manage the strategy, enhances company's in same profession well-knownness, the enhancement company's competitive power.
In the past flowed the management emphatically in the enterprise interior work and organization's conformity, to the downriver customer's correspondence, was take serves and the quality as the main center of gravity. Therefore, the appraisal flows the management achievement and the effect criterion, is mostly by processes the order form period the speed, supplying goods rate and completes the quality to measure.
Along with the thing flowing instry development, increased the new content in the supply chain management pattern, thing flowing instry had the new ten major tendencies.
(1) thing flows the management from thing processing, promotes to in the thing Canadian value plan design, the solution and the management. May provides for the customer 度身訂造 -like, and has the personalization the service, the enterprise graally changes emphasized the cross enterprise boundary the conformity, causes the maintenance and the management which the customer relates changes more and more importantly.
(2) changes the union by the opposition. In the traditional commercial channel, the enterprise mostly take as the center, pursues the self- benefit, therefore often makes the aspect which the enterprise opposes. However in under the pursue bigger competitive power actuation, many enterprises starts in each commercial circulation function the conformity, through the union plan and the work, forms highly the conformity supply chain channel relations, causes the channel overall result and the effect large promotion.
(3) changes the final survey by the forecast. The traditional circulation pattern carries on each thing through the forecast downriver channel resources to flow the work activity, unfortunately forecasts very little can accurate, thus has wasted many natures and the commercial resources. The emerging thing flows the management tendency is emphasized the channel member's union mechanism, between the member is willing to exchange transport business and the strategy information upstream, in particular internal demand and the proction material, causes the enterprise not to need to forecast, the circulation pattern changes the final survey foundation development graally by the forecast foundation.
(4) accumulates by the experience changes the vicissitude strategy. The empirical curve has since always been the enterprise uses for to analyze the market competition tendency and the development correspondence strategy method, and the experience which accumulates by the enterprise elders takes the main competition weapon, however the science and technology flies suddenly the progress, the enterprise defends stubbornly already has the experience instead to become the barrier which the enterprise develops, therefore in under the dispatch change environment, the experience and the extant channel foundation structure instead becomes the barrier which most difficult to overcome, the success enterprise must establish to the strategy direction sense of smell and continues the vicissitude management system to be able to survive.
(5) changes the relative value by the absolute value. The traditional finance appraisal will look only some absolute values, the new appraisal method emphatically in the relative value creation, that is will provide adds the value service in the channel, in the value which the customer will increase the enterprise may account for how many proportions.
(6) changes the procere conformity by the function conformity. In the competition channel intense environment, the enterprise must day by day in a quicker response, the downriver customer's need, thus must effective conformity various departments' transport business, and acts by the procere -like operating system, the thing flows the work and the activity has the cross function mostly, cross enterprise's characteristic, therefore the procere type conformity is the thing class manages the successful key point.
(7) changes the hypothesized conformity by the vertical conformity. In the traditional channel, some big enterprises carry on the channel the vertical conformity, to through grasps by the time has a bigger strength, the fact proved this is not successful, instead dispersed enterprise's resources, and weakens the principal work. Today the enterprise manages the tendency is dedicated nucleus □0 □$. The service, makes the non- core business request for the specialized management company, forms the hypothesized enterprise conformity system, causes the main body enterprise to provide a better proct and the service.
(8) changes the information share by the information retention. Under the supply chain management structure, supplies in the chain to be connected the enterprise to have to supply the information which the chain conformity needs to share with other enterprises, otherwise, is unable to form the effective supply chain system.
(9) changes the knowledge study by the training. In future which may foresee, any thing flows the procere to complete by the manpower. However, the thing flows the work to need to flow the foothold and in mostly the transportation network in each thing carries on, probably some 90% time, the thing flows the manager to be unable to perform to monitor personally. Globalization development tendency, also increased the thing to flow the human resources management the order of complexity. The thing flows the manager to have by the indivial personnel skill training way, changes the knowledge foundation the study development.
(10) changes the value management by management accounting. Future many enterprises will be willing to invest many resources establishments basic accountant the system, in will provide the increment creation emphatically, the cross enterprise's management information, by the time will be able the true approval creation value work, but must only will lie in the income to increase, in cost fluctuation.
9. 市場營銷相關的中英文對照文章，3000字左右，
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