1. 市場營銷外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查爾斯專.戴克著，李聖賢譯寶屬潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普??科特勒.營銷管理[M].北京:中國人民大學出版社,2001
2. 幫我一個市場營銷的外文參考文獻
暈，我就是學Marketing的，人在國外大學，參考文獻太多了，你要側重哪方面的？銷售，服務，品牌，策略,4P's,渠道...具體點吧
3. 有誰知道關於市場營銷渠道研究的一些外文文獻求助！提供一些吧。
[1] 菲利普•科特勒, 郭碧翔. 市場營銷的產生與發展[J]. 商業研究, 1985,(02)
[2] 雒永信. 搞好市場營銷 促進經濟發展[J]. 彭城職業大學學報, 1996,(04)
[3] 范麗亞. 如何強化市場營銷[J]. 現代金融, 2004,(02)
[4] 張慶勝. 論市場營銷中的亮點廣告[J]. 金融與經濟, 2005,(04)
[5] 葉文琴. 要區分廣義推銷和狹義推銷[J]. 公關世界, 1996,(10)
[6] 周靜. 說說市場營銷與推銷[J]. 新農業, 2001,(05)
[7] 奚中利. 淺議對市場營銷的再認識[J]. 新疆金融, 2005,(03)
[8] 王利. [市場營銷知識講座二] 對市場營銷的理解[J]. 改革與理論, 1996,(03)
[9] 連朝勃. 市場營銷新觀念[J]. 農機質量與監督, 1998,(01)
[10] 張明毅. 關於市場營銷工作的幾點思考[J]. 煤炭經濟研究, 1999,(01)
[1] 羅國民. 中國市場營銷發展趨勢探索[J]. 南開管理評論, 2000,(02) .
[2] 蘇文浩,潘城文,黃金鋁,張敏. 中國市場營銷理論發展的趨勢探討及其前瞻性分析[J]. 和田師范專科學校學報, 2006,(06) .
[3] 溫鳳雷. 市場營銷發展新趨勢探索[J]. 中國科技信息, 2005,(03) .
[4] 陳巍. 市場營銷發展新趨勢[J]. 市場研究, 2007,(09) .
[5] 孫巧霞. 市場營銷的發展趨勢[J]. 中國有色金屬, 2006,(07) .
[6] 楊淑紅. 淺析我國市場營銷的現狀及發展趨勢[J]. 科技資訊, 2007,(12) .
[7] 肖創林. 淺談市場營銷的發展趨勢[J]. 科技經濟市場, 2006,(10) .
[8]市場營銷十大趨勢[J]. 農化新世紀, 2007,(03) .
[9] 白素傑,郭鵬. 淺談新經濟時代的五大營銷理念[J]. 經濟師, 2004,(11) .
[10] 郭小鵬. 新經濟時代市場營銷發展新趨勢[J]. 現代焊接, 2007,(10) .
4. 市場營銷畢業論文 外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查回爾斯.戴克著，李聖賢答譯寶潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普
5. 求一篇有關市場營銷英文的論文5000字
First, services marketing. Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
6. 求兩個關於市場營銷的外文文獻參考，以參考文獻形式發給我就行……如圖
我們圖書館提供國外各類文獻，您可以來查找，然後自行寫出參考文獻
7. 急求營銷英文參考文獻
wikipedia "marketing" 有非常多的連結
中英文都有
Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.
* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
8. 高分懸賞-求市場營銷渠道外文文獻(附中文翻譯)
授之以魚不如授之以漁！蛋卷是某大學國際貿易學系學生，很高興能幫上你。其實有個內很好的辦法可以容讓你迅速拿到這樣的文獻。我們一般找中英文的文獻和論文都是用這樣的辦法。上google，然後收索你要的作品名稱或者重點詞彙在後面加.pdf.例如 「市場營銷 渠道」或者「市場營銷 渠道.doc」 這樣。你要找什麼論文或者文獻就重點詞+.pdf 或者重點詞+.doc 蛋卷用這個辦法屢試不爽，你可以多找幾篇，看看論文的架構和作者的思路，並且適當參考。希望蛋卷的回答對你有幫助。
9. 市場營銷方面的外文參考文獻 都有哪些啊
你可以去學校圖書館的中國知網搜索。一般大學的IP都是可以進的，外面的就不知道了