A. 市場營銷學是什麼意思 《法語助手》法漢
市場營銷(Marketing)又稱為市場學、市場行銷或行銷學,簡稱「營銷」。它是指個人或群體通過創造並同他人交換產品和價值,以滿足需求與慾望的一種社會和管理過程。
市場定義
美國市場營銷協會的定義委員會1960年對市場提出以下的定義:
市場是指一種貨物或勞務的潛在購買者的集合需求。
菲利普·科特勒把市場定義為
市場是指某種產品的所有實際的和潛在的購買者的集合。
市場從不同的角度,可以劃分為不同的類型。其中按商品的基本屬性可劃分為一般商品市場和特殊商品市場。一般商品市場指狹義的商品市場,即貨物市場,包括消費品市場和工業品市場;特殊商品市場指為滿足消費者的資金需要和服務需要而形成的市場,包括資本市場,勞動力市場和技術信息市場。對以上兩種市場作分析時一般要研究消費者市場,產業市場和政府市場。
行銷定義
美國市場營銷協會下的定義是:
行銷是創造、溝通與發送價值給顧客,及經營顧客關系以便讓組織與其利益關系人(stakeholder)受益的一種組織功能與進程。
菲利普·科特勒下的定義強調了營銷的價值導向:
市場營銷是個人和集體通過創造產品和價值,並同別人進行交換,以獲得其所需所欲之物的一種社會和管理過程。
而格隆羅斯給的定義強調了營銷的目的:
營銷是在一種利益之上下,通過相互交換和承諾,創建、維持、鞏固與消費者及其他參與者的關系,實現各方的目的。
通俗地講,就是通過宣傳、推廣,進而促進產品或服務的銷售。
B. 誰能用法語或者英語名詞解釋一下「什麼是Marketing」
英文原版解釋
Noun 1. marketing - the exchange of goods for an agreed sum of money
merchandising, selling
t and switch - a deceptive way of selling that involves advertising a proct at a very low price in order to attract customers who are then persuaded to switch to a more expensive proct
private treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agency
bootlegging - the act of making of transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable"
bootlegging - the act of selling illegally or without permission; "the bootlegging of video tapes is common in the Orient"
capitalisation, capitalization - the sale of capital stock
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
marketing - the commercial processes involved in promoting and selling and distributing a proct or service; "most companies have a manager in charge of marketing"
retail - the selling of goods to consumers; usually in small quantities and not for resale
wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers
sale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed"
syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work"
mping - selling goods abroad at a price below that charged in the domestic market
tch auction - a method of selling in which the price is reced until a buyer is found
retailing - the activities involved in selling commodities directly to consumers
telecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and sales
peddling, vending, vendition, hawking - the act of selling goods for a living
resale - the selling of something purchased
sale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"
2. marketing - the commercial processes involved in promoting and selling and distributing a proct or service; "most companies have a manager in charge of marketing"
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
direct marketing - marketing via a promotion delivered directly to the indivial prospective customer
distribution - the commercial activity of transporting and selling goods from a procer to a consumer
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
distribution channel, channel - a way of selling a company's proct either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores"
promotion, promotional material, publicity, packaging - a message issued in behalf of some proct or cause or idea or person or institution
3. marketing - shopping at a market; "does the weekly marketing at the supermarket"
shopping - searching for or buying goods or services; "went shopping for a reliable plumber"; "does her shopping at the mall rather than down town"
C. 求法語專業詞彙:
(*)應該是這個
品牌策劃 Marque de planification.
管理團隊 Equipe de gestion.
市場分析 L『analyse marché.
市場推廣 Commercialisation.*
營銷方式 Marketing.*
營銷主管 Directeur de commercialisation.
品牌戰略管理 Strategie de gestion de marque.*
突發情況 Situation urgente.
首席品牌官 Directeur chef de la marque.
公關 Relation publique.
媒體宣傳 Les campagnes médiatiques.
前期 Préable.
中期 Moyen terme.*
後期 La fin
明確目標市場 Un marché d'objectifs clairs.
組織活動 Activités organisationels.
品牌發展 Le developpement de la marque.
D. 法語的詞彙
le rez 來自於 ras, chaussee ,是街的意思,合起來 au ras sol ,au ras de la rue, au ras de , tout pres 的意思
E. 市場營銷專業用法語怎麼說
直接用英文 marketing
F. [請法語大神] 推薦些好聽的法語詞彙
法語中有十六個母音,比較好聽的法語詞彙可以按十六個母音分成幾組。
[a]
patte datte bal tabac balade
[ɑ]
passe paille gras vase las
[ə]
petit debout ceci venir semer
[i]
ami midi lit visite physique
[o]
auto beau bateau rôle tôle
[ɔ]
bol pomme porte tonne comme
[y]
lu menu vue but mur
[u]
loup bout fou tout août
[e]
été mes les aller épée
[ε]
fête mère merci caisse Seine
[ø]
vœux jeu peu deux aveu
[œ]
peuple sœur œur peur beurre
[ɑ̃]
enfant membre pente tente camp
[ɛ̃]
pain faim matin symbole magasin
[ɔ̃]
bonbon ton bombe pont pompe
[œ̃]
lundi parfum humble aucun chacun