市場營銷論文英譯文翻譯

❶ 淺談我國市場營銷發展（翻譯成英文）

A Brief Talk on Marketing Development in China
(從沒聽說過什麼叫shallow talk)

❷ 市場營銷專業英語中譯英 在線求翻譯！

"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all procts or part of a proct. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.
Franchise contracts as a management tool, has been used by many instries, such as small computer instry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.
Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology procts and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new proct manufacturing license of small manufacturers for the proction. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are concive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.
McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods

❸ 市場營銷英文文獻翻譯成中文3000字

一、服務營銷。

現代經濟發展的一個顯著特徵是服務業的蓬勃發展，其在國民經濟中的地位愈來愈重要，服務營銷的重要性日益突出，中國已經加入WTO ,外資企業紛紛搶灘中國，中外服務市場營銷大戰將出現白熱化的態勢。現實經濟生活中的服務可以區分為兩大類。一種是服務產品，產品為顧客創造和提供的核心利益主要來自無形的服務。另一種是功能服務，產品的核心利益主要來自形成的成分，無形的服務只是滿足顧客的非主要需求。貝瑞認為，在產品的核心利益來源中，有形的成分比無形的成分要多，那麼這個產品就可以看作是一種「商品」（有形產品） ;如果無形的成分比有形的成分要多，那麼這個產品就可以看作是一種「服務」。與服務的這種區分相一致，服務營銷的研究形成了兩大領域，即服務產品的營銷和顧客服務營銷。服務產品營銷的本質是研究如何促進作為產品的服務的交換；顧客服務營銷的本質則是研究如何利用服務作為一種營銷工具促進有形產品的交換。但是，無論是服務產品營銷，還是顧客服務營銷，服務營銷的核心理念都是顧客滿意和顧客忠誠，通過取得顧客的滿意和忠誠來促進相互有利的交換，最終實現營銷績效的改進和企業的長期成長。

First, services marketing.

Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.

二、網路營銷。

互聯網路是一種利用通訊線路，將全球電腦納入國際聯網的信息傳送系統必將是未來市場營銷最重要的渠道。網路營銷的特性包括；可24 小時隨時隨地地提供全球性營銷服務；電腦可儲存大量的信息，代消費者查詢，可傳送的信息數量與精確度，遠超過其他媒體；能因應市場需求，及時更新產品或調整價格；減少印刷與郵遞成本；且無店面租金，節約水電與人工成本；可避免推銷員強勢推銷的干擾；可經由信息提供與互動交談，與消費者建立長期良好的關系。互聯網路是一種功能最強大的營銷工具，它同時兼具渠道、促銷、電子交易、互動顧客服務以及市場信息分析與提供的多種功能。

它以聲光互動溝通的特質，作為跨越時空的媒體，已深深吸引年青一代人的眼光。此外，它所具備的一對一營銷能力，正是符合[ 分眾營銷]與[ 直效營銷]的未來趨勢。 網路營銷可視為一種新興的營銷渠道，它並非一定要取代傳統的渠道，而是經由信息科技發展，來創新與重組營銷渠道。但不可否認的是，網路營銷必然會給傳統營銷造成沖擊，因此商業界必須要注意這種趨勢，並與軟體產業作密切的聯系與合作。以廣告業為例，在最新媒體時代，銷售是從開始到完成的一貫作業，就是說由吸引注意、引發興趣、造成購買欲、進行采購，一氣而成，而廣告公司將參與營銷的全程。商業企業也有必要改變傳統的組織形態，提升新媒體部門的功能，引進兼具營銷素養與電腦科技的人才，未來才能具備市場的競爭優勢。
Second, network marketing.

Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.

It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.

Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
三、綠色營銷。

所謂「綠色營銷」，是指社會和企業在充分意識到消費者日益提高的環保意識和由此產生的對清潔型無公害產品需要的基礎上，發現、創造並選擇市場機會，通過一系列理性化的營銷手段來滿足消費者以及社會生態環境發展的需要，實現可持續發展的過程。綠色營銷的核心是按照環保與生態原則來選擇和確定營銷組合的策略，是建立在綠色技術、綠色市場和綠色經濟基礎上的、對人類的生態關注給予回應的一種經營方式。目前，西方發達國家對於綠色產品的需求非常廣泛，而發展中國家由於資金和消費導向上和消費質量等原因，還無法真正實現對所有消費需求的綠化。以我國為例，目前只能對部分食品、家電產品、通訊產品等進行部分綠化；而發達國家已經通過各種途徑和手段，包括立法等，來推行和實現全部產品的綠色消費。從而培養了極為廣泛的市場需求基礎，為綠色營銷活動的開展打下了堅實的根基。以綠色食品為例，英國、德國綠色食品的需求完全不能自給，英國每年要進口該食品消費總量的80% ,德國則高達98%。這表明，綠色產品的市場潛力非常巨大，市場需求非常廣泛。

綠色營銷只是適應二十一世紀的消費需求而產生的一種新型營銷理念，也就是說，綠色營銷還不可能脫離原有的營銷理論基礎。因此，綠色營銷模式的制定和方案的選擇及相關資源的整合還無法也不能脫離原有的營銷理論基礎，可以說綠色營銷是在人們追求健康、安全、環保的意識形態下所發展起來的新的營銷方式和方法。現代企業只有樹立起一種全新的可持續發展營銷的經營理念，努力開展綠色營銷，開發綠色產品，進行綠色生產，才能和可持續發展潮流相適應。同時，企業還可進一步「導向消費者」，促成可持續消費模式的全面建立和實現，承擔起促進社會發展和生態環境發展的責任和義務，使企業的經濟效益、社會效益和環境效益相統一。

Third, green marketing.

The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand.

Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .

❹ 營銷 英譯中 3000字

黃總的公司是湖北一家專業美容保健品代理公司，經黃總介紹：「美顏參」是人參中的一種，與其他人參比較，「美顏參」有著新鮮山參的全部優良品質，「美顏參」有著不僅外觀飽滿，參白水足，還具有參和葉破，鮮嫩如奶，盈汁如乳的神奇特點。這么神奇？黃總向我展示產品，全冷藏保存，用刀割開，果然有白漿流出。香氣黏手。

但是運作幾個月來，產品並沒有走向市場，零散銷售成效不大。而第一年的考核期是有銷售任務的。

做了這么多年市場，這樣有款有形的產品，怎麼就賣不出去呢？在我一系列的「質疑」之下，我發現了很多問題：

1、產品定價太高，每盒定價過萬元，黃總急於走奢侈品銷售路線，可是產品品牌力的平台沒有建立，產品價值體現太空洞。採用傳統化妝品的模式（專櫃和美容院）在銷售「美顏參」，藉助專業DM廣告的全國招商工作進展艱難。

2、規格太大，為了能體現物有所值，現銷售的「美顏參」是500克/包/盒。

3、宣銷訴求不明確：產品好在哪裡？具體有哪些功效？產品賣給誰？誰會買？在哪裡買？

沒有可操作的模式等於是蒼蠅掉在玻璃杯里，有光明但是沒有出路。再則說從產品上看，這根本不能算是一個奢侈品，奢侈品的那種雍容華貴，質地精美完全沒有體現出來。這樣的產品怎麼能賣出去呢？黃總點頭稱是。那下一步該怎麼做呢？

事以至此，還能怎麼辦呢？作為中小企業的關注者，我經歷了太多產品的生生死死，明明知道是不長久，可總盼望奇跡出現，出現了危樓用木板撐一下，能過坎就行，市場上就有很多這樣的產品，換個名兒或是換個包裝再「忽悠」出場，結果很多老闆就是這樣在「將就」中死去。也許，這也是中國中小老闆長不大的原因吧。

我一直在思考，好產品既然大家都認同，關鍵是要找一條適合這種奢侈美容品的銷售之路，圍繞產品提升亮點，為奢侈找到理由，更要為奢侈找到渠道。

模式決定發展，我分析了一下：

傳統商超渠道——走專櫃，集中做品牌展示，國產品牌根本就沒有實力，一般化妝品根本就是淪為跑龍套的角色。

廣告轟炸——首先就是製作投放成本巨大，把幾個億投在央視「砸」，也不一定有效果，最重要的是要給產品找到一個好的模式切入點？

招商加盟——國家特許加盟條例也才（2007年）剛頒布實施，國內眾多企業還處於轉型摸索階段，條件不成熟。只有像美國的次貸危機一樣「打一個漂亮的包」再拋售給投資者，現實證明這是一場災難。

直銷——目前很多化妝品公司和產品紛紛採用這種模式，以面對面深入溝通，通過現場試用和會員積分實現銷售。

為什麼不採用會銷模式呢？我的這個想法浮現腦海：產品具有獨一性/消費者群體高度集中/購買力保證/銷售氛圍營造/產品現場展示/利潤價值高……哪一樣都可以與會銷對接，「美顏參」要想走上會銷之路還要做很多准備，我要挖掘它更深層次的賣點，還要重新打造它的奢侈光環。Luxury goods will be sold in the traditional model is not common to medicine-based health procts marketing companies will be the main people in the face of the vast numbers of middle-aged consumers, and "beauty Participation" to the essence of the natural vegetation of plants, for the is a high-end consumer groups, mainly women, which has been seeking since the amount of quality in order to elaborate the mechanism of high technology will allow marketing to promote "beauty Participation"it? To this end, I sleep all night long.
"Beauty Participation" will be gorgeous model turned pin.

Start planning. The first step is to solve the "beauty Participation" luxury background, how to further refine its quality and luxury with a noble demand? I would like a hard day even see the closing credits of the Japanese drama, Emmanuel flash, "beautyのParticipation" in the minds of the Japanese "no" often appears in our view, "no" is also a Chinese character " the "meaning of cosmetics in Japan, there are also manual. In terms of proct packaging, the "no" as the proct name, and will definitely enhance the background of consumer procts like the infinite flaws. I'll announce the name of the total yellow, yellow total agreed.

In the "beautyのParticipation" publicity demands, we are re-engineering:

1, open a "beauty no reference" source of the historical background of

Ginseng History: China is the main Ginseng States Senate the well-deserved, there are four thousand years history of the application of ginseng, ginseng is the Emperor since ancient times

Room tribute.

The effectiveness of note: the Spring and Autumn period of "Huang Di Nei Jing" and "Shen Nong's Herbal Classic", etc. are documented in many ancient medical books.

"Materia Medica of justice" call "rich fluid dependent, and for the most yin."

Interesting anecdotes: The Senate has always been inextricably linked with the state of Chu of the relationship between the Royal Palace. "Chu good slender waist" of the story; Yang such as skin, the legend of hip Breast peak. South Korea in 1611 AD the ancient medical Code "Kam Donguibogam" Beauty on the efficacy of ginseng which also has detailed records.

2, who is close to "beauty no parameters" of the user?

1) a box of thousands of dollars at every turn of this wild wild ginseng female white-collar city in Japan almost commonplace circles.

2) entertainment of Hong Kong reported that the preparation for each concert Sun will use ginseng tonic foods, such as jujube soup. Hong Kong star publicly stated that when she is pregnant, her mother taught her honey and ginseng in water to drink, so postnatal full of gas.

3) sexy goddess Coco Lee Coco Lee, recently, the beauty of their own secret - drunk "dynamic beauty soup", which is a school of Chinese medicine in particular with her mother for her wild wild ginseng beauty burning soup, drink blood and can be nursed back to health enhance the immune system and physical.

"BeautyのParticipation" on the effectiveness of the mechanism

By reference the University of Erlangen, Germany Velde and Peter Mann, Professor in the latest, "The Lancet" medical journal on female estrogen theory, come to the conclusion: to stimulate the normal female physiological hormone secretion, ovarian maintenance is the care of women beauty into any key!

Made: women afraid of? - Appearance of aging, body shape changes (breast ptosis)

Young women to reveal the password for the bright spot, the "beauty no reference" to own a high specific activity material unique isoflavone phytoestrogen rich natural ingredient, it can stimulate the adoption of triple absorption: phytoestrogens -- - progesterone - prolactin added female cells in the body's own bio-active ingredients. Can be from the inside to the outside to stimulate the female ovarian metabolism, to restore skin elasticity strong female beauty breast tender gesture.

Huang Hubei general is a professional beauty health care procts company, introced by Huang total: "beauty Participation" is a kind of ginseng, ginseng and other comparison, the "beauty Participation" fresh wild ginseng have all the good quality, "beauty Participation" have not only the appearance of full, white full Senate, also has the Senate and leaf-breaking, fresh, such as milk, juice surplus features such as magic milk. So magical? Wong showed me the total proct, all cold-storage, knife cut, was out of white pulp. Sticky aroma.

Operation over the past few months, however, did not go to market procts, sales results have not fragmented. The evaluation period is the first year of sales tasks.

So the market for so many years, so the visible section of the proct, how to sell it? In my series of "challenge", I found a lot of questions:

1, proct pricing is too high, pricing per pack over ten thousand, yellow eager to take the total sales of luxury goods line, but the proct is not brand-building platform, the proct value of the hole in space. Traditional cosmetics mode (counter and beauty salon) in sales of "beauty Participation", with DM advertising professional progress of the national investment difficult.

2, the specifications too, in order to reflect the value for money, are sold "beauty Participation" is 500 grams / bag / box.

3, Sun sold the demands of uncertainty: Proct Fortunately Where? What are the specific effect? Proct whom? Who will buy? Where to buy?

Mode is not operational then flies off in the glass, there is a bright but there is no way out. Furthermore, said from the proct point of view, this simply can not be considered a luxury, the kind of luxury, texture fine not reflected. How can such a proct to sell to get there? Huang said the total nodded yes. That the next step how to do?

To this matter, but also how to do? As small and medium-sized concerns, I have experienced too many procts Sang Sang down, knows very well that it is not a long time, hope that a miracle can be the total, there have been boarded up buildings you can have Hom on the line, the market will have many such procts, or another child of another re-packaging appearance, the result of many business owners is the "will" die. Perhaps this is boss of China's small and medium-sized grow up right reasons.

I have been thinking, good proct since we all share the view, the key is to find a suitable for such a sale of luxury cosmetics road, around the proct highlights for the luxury to find reasons to find a channel for luxury.

Mode decision, I analyzed what:

Ultra-traditional channels of business - take up a special counter to display the brand focused on doing, there is no domestic brand strength, the general cosmetic fundamental role is reced to play a small role.

Advertising bombing - first of all, put the cost of proction is a huge investment in CCTV to "hit", it may not necessarily have the effect of the most important thing is to give procts a good model to find entry point?

Join - National Franchise Bill is also before (2007) has just promulgated and implemented, the domestic many enterprises is still in the exploratory stage in transition, conditions are not ripe. Only as sub-loan crisis in the United States as "playing a beautiful package," and then sold to investors, the reality proved to be a disaster.

Direct - a great number of cosmetics companies and procts have been using this model in depth face-to-face communication, through on-site trial and membership sales points.

Why do not the use of model will be sold? The idea surfaced to my mind: the sole of procts / consumer groups, high concentration / purchasing power guarantee / sales environment to create / display procts at the scene / return value ... ... which can be the same as pin docking participants, "beauty Participation" in order to embark on the road will also sell a lot of preparation, I would like to dig deeper selling it, but also to re-create its aura of luxury.

❺ 急求 市場營銷論文 能給翻譯成英語么 要手工翻譯的

樓主，你說的應該是英譯漢吧？翻完了，你檢查一下。

營銷是個一溝通為基礎的完整過程。在此過程中，個人和團體會發現現存和新生需求可以通過產品和各種形式的服務來滿足。
營銷一詞是由美國營銷組織定義的。它是一整套機構，包括生產、信息溝通、郵遞、交換，以滿足對消費者、客戶、顧客、合作者以及普通社會有價值的需求。其形式是由最原始文字意義上的形式發展而來，即去市場，買商品，或者去市場買賣物品或服務。

營銷活動被傾向於認為是一個創造性的工業，它包含了廣告，分配商品以及銷售。它還包括對消費者消費前景的預測，而這是在市場研究成果上得出的。從一個系統的角度上來看，銷售工藝學認為營銷是一套相互關聯的不可分割的功能部分的有機組合進程，其方式可以通過一系列相對較新的方法改良。

營銷受很多社會科學的影響，特別是心理學，社會學和經濟學。人類學和神經系統科學雖然影響較小，但是其影響正在增強。市場研究鞏固了這些活動。通過廣告，它還涉及很多創造性的藝術。市場文學也因為自身的根據時代和文化不斷反復變化而聲名狼藉。

早在二十世紀60年代，哈佛商學院的Neil Borden教授指出一批公司的行銷模式可以影響消費者購買商品或者服務意願。Neil Borden教授認為這些公司及其行為象徵了「混合營銷」。而同時期同一個學院的E. Jerome McCarthy教授指出這種混合營銷包含了產品、價格、低點以及促銷四個因素。

產品：產品以其客觀的貨物或者服務為其表象的特點，它與終端客戶的需求有關。產品的范圍通常包括諸如合同、契約以及維護等因素。

價格：這個過程是指給貨物定價的過程，包括折扣。價格不僅僅是用貨幣衡量，它可以是可以用來交換貨物或者服務的時間、能量或者是注意力。最佳定價的方法隸屬於一門叫做定價學的學科。

❻ 關於市場營銷的 英語翻譯

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise』s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以幫到你。

❼ 市場營銷怎麼翻譯成英語

市場營銷的英文翻譯是marketing management，作為名詞或課程使用，具體分析如下：

marketing management

英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

銷售管理;市場營銷

相關短語：

1、Marketing OPerations Management市場運作與管理

2、Wine Marketing &Management紅酒市場營銷及管理

3、MSc Marketing and Management市場與管理

4、Services Marketing & Management服務營銷與管理

(7)市場營銷論文英譯文翻譯擴展閱讀

相關例句：

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市場營銷，財務管理，運營管理，工程經濟，風險管理。

2、.

營銷管理流程制度健全程度。

3、 .

基於中間件技術構建電力營銷管理系統的應用研究。

4、,consumptioncongestionhas drawn .

消費集成作為一種新的營銷管理模式，引起了商家越來越多的關注。

5、.

供電系統電力營銷的數字化管理模式研究。

6、 Workflow.

基於工作流的電力營銷管理信息系統的研究。

❽ 市場營銷相關的中英文對照文章，3000字左右，

要找中英文對照，3000字，這不大可能哦，
如果需要，我可以給你翻譯，
qq:149019696