① 求兩個關於市場營銷的外文文獻參考，以參考文獻形式發給我就行……如圖
我們圖書館提供國外各類文獻，您可以來查找，然後自行寫出參考文獻
② 有沒有關於市場營銷方面的英文文章
www.financetimes.com上面多的很的內啊容
③ 急求一篇關於營銷和傳播方面的英文期刊或論文
the real estate market situation of A city
Market changes, the operators a matter of opinion. To enable readers to understand the multidimensional property, the introction of words Sinorama special column "market consultation" on one issue related to the property market hot topic of discussion at the dialogue exchanges, current start first "diagnosis" -- a
Society general manager of the Beijing Military aviation
Recently, the market is favorable to Beijing, the successful Olympic bid, the CBD programme introced, to determine the schele and so on, is more exciting. But in the excitement at the same time, many people feel that some property sales as smoothly as expected, then, the market situation is a slide?
market so bad as we imagine the Beijing Central Plains company marketing director, Central Yin :
some developers have recently said : "The nine silver 10," two months off sales Why? My own analysis, this is not surprising. This year's real estate sales and in a clear different in previous years, 6, 7, August sell well, September, October sell well. This year 6, 7, did not think that sell well in August, September and October did not feel particularly good sell, why? I think first, because this will be more numerous, triage "gold 9 silver 10" sales, and is now a project unlike earlier days is concentrated in April and May and September and October, but the rate has dropped, there is no "gold 9 silver 10."
In a sense, this is the adjustment of real estate in Beijing, some policies have been promulgated regulating the market, customer psychology, the market environment has changed, but the Beijing real estate market situation, or very good, according to Shanghai First, the experience with the secondary housing market opening, to Yishoufang market is a promotion; Second, a large number of experienced developers go to the capital of Beijing real estate market are confident that the Beijing real estate market situation or good. Previously, developers asked us : you will find a concept for what sold the house to go on? Now, developers have started : to design our procts into what is required to meet customer needs? Currently, the Beijing real estate market than before maturity.
project is a good mix of wealth is booming home sales overall trend is super
With China's imminent accession to the WTO and Beijing's successful Olympic bid, and other favorable factors, the largest real estate trends from Beijing, Beijing real estate market is not declining, but are still in the stage, but now the market is not as before, "the project is red", but good as possible, the weak weaker, there are relatively strong polarization. Why is there such a situation? I think the key lies in the developers themselves are not really the people seldom buy, a careful analysis of client needs. Most people are now getting ordinary people, the bulk of consumption is the lowest, unlike buying clothes so casually. In the face of such obstacles, developers can bring their own houses positioning, how to find ways to meet their demands is very important. If the developer can not meet the housing needs of people, it is not surprising marketable.
payment network companies planning manager Lei more pretty woman :
unanimous sell good project last year was dangerous, this is medieval. Last dangerous sold 18 million, the main selling point is made Soho concept, and this year St. sold more than 20 million, one size, the surrounding environment better, a more important cause is a good location, integrated Xingjiebi good. In addition, they basically sell to the prospective Xianfang stage. In two typical examples and Beijing Most projects sales situation, the Beijing real estate market and no clear market sales decline, but the sale of good and bad selling changes in the structure of the project : Last year, the concept of good houses to sell good, and this year, houses sold proct itself good good.
sell things in their own key
good or bad is to look at property sales trend, or to see ourselves?
Rates in Pakistan does not mean that the slide into the company's general manager of the project marketable District routes :
poor has only recently been sold out house, and I was feeling the house is not sold. Poor performance of other sales turnover is less, developers have a psychological gap, think of what the means are not effective marketing, previously not much effort on a project for profit, and now 18 are used as a Wushu not enough.
from a macroeconomic viewpoint, the market situation is good decision to two factors : First, the whole country's economic situation is generally optimistic, but not everyone is optimistic, each item is optimistic; Second is the supply-demand relationship is a regional balance. In addition to supply size, but also the maturity developers, developers attitude. I think that we now feel bad selling is a good thing, which enables developers to more carefully study customers make better house. This polarization of the market situation has proved that the case competition era, houses sell good or bad, the key item on the proct itself. If each item can achieve high quality and can meet the needs of different customers, the market situation would get better. Changes in demand for procts
also changed
market trends and the specific situation is not static property, then the sales situation grasp how good or bad? I also changed the environment changed
sold 2,008 general Hujianfu :
Currently, the Beijing real estate market has three characteristics : the increasing number of projects; Buying more mature people; Buying access is also increasing. In this new market situation, there are still some items luck with the old design, the old way of real, marketable is not surprising.
environment changed, the project must follow the change to meet market demands. Project changes include proct design, marketing strategy, services available.
improve quality Ken Park manager Chendeqing :
currently in Beijing for at least more than 800 projects last year and the year before were not digest into the plate this year, and by more than 300 sites, and many developers have hands, that is to say, Many potential supply. In this situation, if we do not improve the quality of indivial projects, it would be difficult to establish.
Stones from other mountains can be made into jade article NoLIta gold sales manager Hebei red Hin :
before developers before, is how to amend the Internal Strength and improve the competitiveness of procts house, and not blindly complain. Open to all sales channels, we can draw on other instries sales methods, such as like Unilever had, but also enhance its services, strengthen communication, to indivials who want to think for a sales clerk who friends. Beijing 170,000 sales by customer center manager Zhanghaimin : I think that the house did not sell or sold, the key to your house do. Many customers complained to me, not I do not buy, but I have never bought Housing, the project so much, what is good and what is not good, not good distinguish. We concted a survey and the general consumer spending power in the house from 400,000 to 600,000 yuan between; Another, more attention to consumer brands; Third, the more mature clients, and a client of a contract I have discussed for two days. In this situation, developers must think of ways in our proct details, target customers by strengthening proct differences.
④ 求10個有關營銷學 市場開發類全英文文獻
本課程主要參考文獻 必讀書目
〔1〕吳健安．市場營銷學．第2版．北京：高等教育出版社，2004.2．
〔2〕吳健安、王旭等．市場營銷學學習指南與練習．第2版．北京：高等教育出版社，2004.2．
〔3〕朱立．市場營銷經典案例．北京：高等教育出版社，2004.2． 推薦閱讀書目
〔1〕菲利普.科特勒．營銷管理（新千年版）．北京：中國人民大學出版社，2001.7．
〔2〕喬爾.埃文斯，巴里.伯曼．市場營銷教程．北京：華夏出版社，2001.1．
〔3〕吳曉雲．工商管理市場營銷案例精選．天津：天津大學出版社，2001.3．
〔4〕Philip Kotler．Marketing Management．北京：清華大學出版社，1997.3．
〔5〕Philip Kotler ＆ Gary Armstrong．Principles of Marketing．北京：清華大學出版社，1997.10．選讀書目
〔1〕本.恩尼斯等．營銷學經典．鄭琦等譯．大連：東北財經大學出版社，2000.11．
〔2〕郭國慶等．市場營銷理論．北京：中國人民大學出版社，1999.10．
〔3〕邁克爾.波特．競爭戰略．陳小悅譯．北京：華夏出版社，1997.1．
〔4〕彼得.德魯克．管理實踐．中譯本．上海：上海譯文出版社，1999．
期刊
〔1〕銷售與市場．河南鄭州.
〔2〕成功營銷．北京．
〔3〕市場營銷．北京．
〔4〕市場營銷文摘卡．北京．
〔5〕中國流通經濟．北京．
〔6〕商業研究．哈爾濱．
〔7〕市場營銷導刊．北京．
〔8〕管理世界．北京．
〔9〕商業時代（理論版）．北京． 網站
〔1〕中國營銷傳播網
⑤ 哪裡可以找到市場營銷方面的英文文獻
去外國期刊網站上搜一下就行了，反正你就只要題目不要內容，很多的
⑥ 銷售或市場營銷方面的英文雜志
資源：打開就可！內
http://new.dic123.com/detail_d8f95cc7-c7df-4a8d-af70-02bd67709fd0.html
http://www.opmca.org/pdf/GasStationsHitSkids.pdf
http://web.mst.e/~tscsbdc/iag/c-store.pdf
⑦ 有什麼書刊是關於營銷方面的英文版的，請幫忙找下
推薦你幾本有價值的營銷類國外期刊：
1.Journal of Advertisin；
2.Journal of Proct and Brand Manangement；
3.Journal of Business and Instrial Marketing ；
4.Journal of Consumer Marketing
如果你想對營銷有所了解，尤其是前沿的營銷思想及外國營銷理論的解讀，以上幾本期刊應該是不錯的選擇，但是如果你只是想收錄一些目錄的（某些課程作業的需要的話），可以隨便到一些文獻檢索查找一些，很多這方面的文獻摘要。
另外推薦有心研讀市場營銷學的朋友看看沃頓商學院出版的一些書籍，陌野覺得沃頓商學院在這方面可能稍微出色些；當然一些經典的，比如科特勒的著作，這是營銷人必讀的。
⑧ 求幾個市場營銷的英文文獻
這些都是國外網站上的，沒有中文翻譯的，看不懂的話試試翻譯器，查查字典什麼的，我要是給你翻譯怕誤導你。Zara: Cool Clothes Now, Not Later
Ask any urban European female under the age of 30 and chances are she has shopped at Zara, the clothier whose inexpensive but stylish offerings have attracted a cult following. Zara also sells men』s fashions, again aimed at the stylish and youthful.
Mathieu Soto, a college tennis player from France with dark eyes and devastating good looks, was asked to compare Zara to The Gap, the U.S. - based clothing giant with a major presence in Europe. His response: 「I don』t know. I』ve never shopped at The Gap.」
Most U.S. young alts have never shopped at Zara, but that seems likely to change in the near future. In the past five years Zara has grown from 179 stores mostly in Spain to 450 stores in 29 countries including the United States and Canada. Zara now has stores in New York, New Jersey, Miami, and Toronto—with more on the way.
While Zara is unlikely to displace The Gap in the U.S. market, they are certain to offer U.S. consumers an option previously unavailable to them. They have a sound if unusual marketing strategy in which logistics plays an important role. Logistics also plays an important role in Zara』s growth plans, notably its expansion into the U.S. market.
Zara』s Marketing Strategy
Zara』s marketing strategy focuses on proct variety, speed-to-market, and store location. It is also notable for what it excludes. Zara does not advertise in the traditional sense. If you want to find out what』s currently available at the Zara stores you have two options: go to the web site or go to the store. Zara puts 10,000 different items on the store shelves in a single year. It can take a new style from concept to store shelf in 10-14 days in an instry where nine months is the norm. In its primary European markets, Zara locates its stores close together. Visitors comment that Zara in Madrid is like Starbucks in a major U.S. city—you see another store on every street corner.
Zara』s Toronto store is located just north of the center of downtown in a major shopping district dense with malls and lined with stand-alone stores and giant office buildings. The potential for intense competition is clear.
「These office buildings are full of the people we want as customers. We want them to stop in at lunch or after work. We want to see them often, so we have to change what we have on the shelves,」 said Zara』s Toronto store manager. 「They could shop in a lot of other stores, so we have to make it worth their time to come here.」
This also helps explain why the company does not advertise. If a Zara customer wants to know what Zara has, he or she must go to the store. The stock changes often, with most items staying on the shelf for only a month, so the customer often finds something new and appealing. By the same token, if the customer finds nothing to buy this visit, the store』s regular customers know that tomorrow or next week—sometime soon—new goods will be on Zara』s shelves. That makes it worth another visit.
Zara relies heavily on store employees for market information. If a customer looks at a sweater and comments, 「That would look really nice with a cowl collar,」 an employee can relay that information to Spain where managers decide whether or not to proce the suggested item. If they decide to make it, they can put it on the shelf in Toronto in two weeks or less, partly because they ship by air. Ocean shipping would add at least another ten days to the time it takes to get the proct in front of the customer, undermining the speed-to-market and proct variety strategy.
The Role of Logistics
Putting the variety of goods on the shelves in Toronto and other North American stores requires an unusual, though not unique, logistics strategy for the fashion instry. Zara air expresses goods from its single distribution center in Spain, usually in small quantities. In the 1970』s, The Limited used a similar strategy to support its test marketing, air expressing small quantities of new styles from Asia to U.S. stores. In Zara』s strategy, however, the speedy shipments are part of the core strategy, not just test marketing. Zara also ships frequently, allowing lower inventories while serving its multinational market from a single distribution center in Spain.
「We receive shipments o n Tuesday and Saturday, which means that we have different items in the store at least twice a week. While each shipment replenishes items that sell well, each also includes new items. That』s why our customers come in often,」 the Toronto store manager said. 「We might get ten of one item and five of another. We』re constantly testing.」
The density of Zara』s store locations in Europe helps achieve logistics efficiencies. They can fill trucks for frequent shipment in markets close to proction and ship larger quantities by air to more distant stores. Zara keeps transportation costs low on the supply side, since most of the proction takes place in Spain. This contrasts radically to most large fashion manufacturers, which rely on low cost manufacturing in Asia and South America, but then pay higher inventory costs and move goods to market more slowly.
The air express strategy also allows Zara to maintain a multinational market presence with only one distribution center. They trade higher transportation costs for lower warehousing and inventory costs. Add to this the idea that fast transportation
supports the proct-innovation strategy that is the heart of Zara』s marketing, and the importance of logistics in Zara』s marketing strategy is clear.
The Results and the Future
Zara』s parent company, Inditex, reached $2.7 billion in 2001 revenue. This made it the fastest growing clothing manufacturer in the world. Zara, Inditex』s fastest growing division, turns its inventory twice as fast as major competitors, with an inventory-to-sales of 7% compared to an instry average of 14%. Their profitability in European operations (15%) is fifty percent higher than that of its major competitors. Zara manufactures 80% of its clothing in Europe, with most of the remaining 20% is sourced in Mexico.
While top managers are understandably closed-mouthed about their plans, Zara seems ideally positioned to penetrate the U.S. market in a major way. With some manufacturing already in Mexico, they could easily open a second distribution center aimed directly at the U.S. market. This would make their youth-oriented styles widely available in the world』s most lucrative market.
Question 1 – Zara』s Business Model and Competitive Analysis
Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coru
⑨ 求一篇有關市場營銷英文的論文5000字
First, services marketing. Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .
⑩ 有哪些著名外國營銷專家寫的關於市場營銷的著作和期刊
我聽到最多的是：菲利普·科特勒。現代營銷集大成者，被譽為「現代營銷學之父」。
代表作品： 《營銷管理》
ps：英文原版的，版本太多，出版多次 比如：2003年11月，上海
人民出版社提供《營銷管理》（第11版）英文原版書
《混沌時代的管理和營銷》
《科特勒市場營銷教程》