① "市場營銷「用英語怎麼說
市場營銷
marketing management;
,
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② 市場銷售 用英語怎麼說
市場與銷售工作的區別這個問題首先應該改為市場營銷與銷售工作專的區別。
市場營銷是個大屬概念,包括事前營銷戰略制定,實施,具體而言你先要決定銷售什麼?可能有多少銷量,你的潛在競爭者有哪些?你的銷售區域,定價政策,廣告製作,促銷活動,甚至新聞發布等,屬於自產自銷還是分銷給其他分銷商?
銷售工作只是個小概念,就是運用你的技巧將貨物賣掉。
所以如果用英語表達市場營銷應該是marketing management, 而銷售工作則是sales work。
③ "市場營銷「用英語怎麼說
marketing management市場營銷
④ 請分別用10,20,50,500字描述市場營銷的內容(字的英文指字母).
早期研究對象:早期市場營銷的研究主要局限於商品的流通領域,而商品一旦到達消內費者容手中即進入到消費領域以後的問題,則不屬於市場營銷學的研究對象,顯然,這是一種早期的、過時的市場營銷概念。
營銷原理:包括市場分析、營銷觀念、市場營銷信息系統與營銷環境、消費者需要與購買行為、市場細分與目標市場選擇等理論。
營銷實務:由產品策略、定價策略、分銷渠道策略、促銷策略、市場營銷組合策略等組成。
營銷管理:包括營銷戰略、計劃、組織和控制等。
特殊市場營銷:由網路營銷、服務市場營銷和國際市場營銷等組成。
⑤ ~市場營銷~~英文翻譯怎麼說
這是來我學校經管學院所有的專業:源
市場營銷 Marketing
國際經濟與貿易 International Economy and Trade
財務管理 Financial Administration
人力資源管理 Human Resource Administration
工商管理 Instrial and Commercial Administration
公共事業管理 Public Business Administration
信息管理與信息系統 Information Administration and Information System
會計學 Accounting
這是學生稱呼:
大一的 Freshman
大二的 Sophomore
大三的 Junior
大四的 Senior
謝謝!
漫步風靈
Fenlly Zippyco
2007-11-30 12:10
⑥ 市場營銷專業用英語怎麼說
市場營銷專業:Marketing major
1、許多來學習市場營銷卻又幾乎毫無商業經驗的人以為市場營銷就是推銷和廣告,市場營銷確實包含了銷售和廣告,但它研究的范疇遠不止於此。
Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.
2、市場營銷短視是一個在市場營銷學中經常使用的詞語,也是TheodoreLevitt寫的一篇市場營銷文章的名字。
Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.
1、銷售代表:
sales representative
讀法:[ˈseilz ˌrepriˈzentətiv]
例句:She had a stressful job as a sales representative. 作為一名銷售代表,她的工作壓力很大。
2、銷售人員:
salesman
讀法:英 [ˈseɪlzmən] 美 [ˈselzmən]
例句:Doctors are complaining about being barraged by drug-company salesmen. 醫生們抱怨他們疲於應付醫葯公司的銷售人員。
salesperson
讀法:英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]
例句:The salesperson greeted me with a warm hello. 售貨員熱情地和我打招呼。
salespeople( salesperson的名詞復數 )
讀法:英 ['seɪlzˌpi:pl] 美 ['seɪlzˌpi:pəl]
例句:He had a staff of six salespeople working for him. 他手下有6名銷售人員為他工作。
⑦ 市場營銷中幾個英文縮寫代表什麼
1、CS:英文Customer Satisfaction的縮寫,意為「顧客滿意」。
2、4Ps,即:產品(Proct) 、價格(Price) 、促銷(Promotion)、通路與配銷 渠道和分銷(Place&Distribution)。
3、4Cs,包括:顧客(Customer)、成本(Cost)、溝通(Communication)、便利(convenience)。
4、PLC:The Proct Life Cycle 產品生命周期
5、STP:在現代市場營銷理論中,市場細分(Market Segmentation)、 目標市場(Market Targeting)、 市場定位(Market Positioning)是構成公司營銷戰略的核心三要素,被稱為STP營銷。
6、4R分別指代Relevance(關聯)、Reaction(反應)、Relationship(關系)和Reward(回報)。
(7)市場營銷用英語擴展閱讀:
SWOT方法分析市場,SWOT方法用來確定企業本身的競爭優勢、競爭劣勢、機會和威脅,從而將公司的戰略與公司內部資源、外部環境有機結合,主要以下四點:
1、strength(優勢):評估自己的長處
2、weakness(劣勢):找出自己的短處
3、opportunity(機會):發現自己的機會
4、threats(威脅):認識到存在的威脅
⑧ 市場營銷精通英語的好處
學外語的一般會比較活潑,樂於與人接觸,思想與西方比較接近,容易接受新的內文化。大概就這些吧,容市場營銷還是要看具體營銷什麼商品的,感覺營銷還是比較看中人才的性格和處事能力,專業這些可以靠後面看書學習來彌補的。
首先你學英語,跨考到營銷,在統考科目中英語會很有優勢,但是統考課中政治是大家都一樣的,看實力,政治能向上拉分,要認真對待。如果還需考高數,這個可能就是你的弱項,需要付出很多努力,建議報個從基礎開始的數學班。至於看那些專業書,這個要看你准備考那個學校。各校是不同的,要看招生簡章及附件說明,裡面有具體要求,學院中一般還有考綱。
⑨ marketing 市場營銷論文 要英文版的
With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.
Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.
Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.
Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.
中文
隨著IT技術的發展,企業以越來越快的速度向網路化轉變,現在我們已經進入了信息時代,速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著,人們開始向網路營銷轉化。
有的專家說,在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢, 在企業內部 ,部門和部門之間都相互聯網有利於信息共享 ,也縮短了信息傳遞的時間。 從而大大提高了工作效率, 可以在公司電腦上面建立資料庫,里邊存有客戶的基本資料和消費信息紀錄 ,有利於實施一對一營銷,從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎, 更提高了客戶的忠誠度 ,而對於網路銷售同樣很有誘惑力,它可以省略許多中間商,象批發商 、經銷商、 甚至是零售商, 而直接面對客戶。從而大大降低了成本,企業的產品更有競爭力取得更大的銷售業績,而更主要的是能以最快的速度得到客戶的反饋信息,使企業的產品更適應市場的需求,而使企業總是走在市場的最前列。
可有的專家卻認為。網路營銷是有一些優勢,但他的缺點卻不容忽視。網路化是可以更快的得到市場信息, 但網路銷售提高銷售業績卻不堪贊同。他們認為,網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物,他們對這些虛擬的東西缺乏信任,他們還是比較相信現實中存在的東西。生活中,如果我買了東西質量有什麼問題直接就可以找廠家, 或者找賣主 ,而且會很快的得到答復。可網上我不知道該找誰,怎麼找,什麼時候有答復?再說有的東西根本就不適合在網上銷售,比如可口可樂公司生產的飲品, 我想喝的時候隨便進哪個商店或者超市都能買到,這已經再方便不過了,還要怎麼簡化銷售過程嗎?誰都知道沒有必要了。你要想得到顧客的信任,想盡可能的滿足顧客,那麼我想最有效的方法不是去降低成本,只要你在世界的每個角落都擺放上可樂,讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足,不要只顧著降低成本而卻忘了更重要的市場佔有率。
網路化發展的的確快,可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間,更何況對我們中國的企業。網路營銷確實潛力很大,可要完全開發卻也不易,傳統的營銷方式還是會佔主導地位,網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷,也不是傳統營銷,我覺得他們完全可以相互補充,各取所長,也許那才是最好最有前途的營銷方式吧。
⑩ 關於市場營銷的 英語翻譯
Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise』s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
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