市場營銷學外文文獻英文

① 求《市場營銷學原理》(Principles of Marketing) 菲利普 科特勒的中文版和英文版，最好是word的。感謝

不好意思，沒有word的，只有PDF的

② 跪求高手幫忙翻譯關於【市場營銷】的論文英文摘要 ★高分懸賞

The market marketing study takes an establishment in the economic science, the behavioral science and above the modern management theory foundation applied science, meets the market requirement in the instruction enterprise, carries out the fruitful market marketing activity, enhances aspects and so on market competitiveness and market share is playing the very vital role. The market marketing study from introced the home to be mature to the development, has experienced a long process. Through to the market marketing study in China's development process's review, has analyzed the market marketing knowledge in our country's dissemination, the application condition, and will make the forecast to future trend of development, the union has the Chinese characteristic market marketing theory prospects for development, should create conforms to Chinese society own characteristic, and can instruct the Chinese Enterprise and the Chinese economy obtains the success to have the bright Chinese characteristic market marketing study, will greet the new economical time the challenge. key word: Market marketing market marketing study present situation Chinese

③ 跪求《市場營銷學》 加里阿姆斯特朗 飛利浦科特勒 的英文版 第九版

第一章 市場營銷：創造並獲取顧客價值觀。 什麼是市場營銷 了解市場及消費者需要和慾望 設計顧客驅動型營銷戰略 准備整合營銷計劃和方案 建立顧客關系 獲取顧客價值 變化的營銷環境 總體看，營銷是什麼。 第二章企業及市場營銷戰略：結成合作夥伴。建立顧客關系 公司戰略規劃：定義營銷角色 營銷計劃：通過合作建立顧客關系 營銷戰略和營銷組合 管理營銷過程 衡量和管理營銷投資回報。 理解市場和消費者 第三章 分析營銷環境 企業的微觀環境 宏觀環境 對營銷環境的反應 第四章管理營銷信息以獲得對顧客的洞察力營銷信息與顧客洞察力
評估營銷信息需求
開發營銷信息
營銷調研
營銷信息的分析與應用
營銷信息的其他考慮
第5章 理解消費者和產業購買者行為
消費者市場和消費者購買行為
產業市場和產業購買者行為
第Ⅲ篇 設計顧客驅動的營銷戰略和營銷組合
第6章 顧客驅動型營銷戰略：為目標顧客創造價值
市場細分
選擇目標市場
差異化和定位
第7章 產品、服務和品牌：創造顧客價值
產品是什麼
產品與服務決策
品牌戰略：建立強勢品牌
服務營銷
第8章 新產品開發與產品生命周期戰略
新產品開發戰略
新產品開發過程
新產品開發管理
產品生命周期戰略
其他的產品和服務決策
第9章 定價：理解和獲取顧客價值
什麼是價格
影響定價的因素
新產品定價策略
產品組合定價策略
價格調整策略
價格變更
公共政策與定價
第10章 營銷渠道：傳遞顧客價值
供應鏈及價值傳遞網路
營銷渠道的性質和重要性
渠道行為和組織
渠道設計決策
渠道管理決策
公共政策和分銷決策
營銷物流與供應鏈管理
第11章 零售和批發
零 售
批 發
第12章 傳遞顧客價值：廣告和公共關系
促銷組合
整合營銷溝通
塑造整體促銷組合
廣 告
公共關系
第13章 溝通顧客價值：人員銷售和銷售促進
人員銷售
銷售隊伍管理
人員銷售過程
銷售促進
第14章 直復營銷和在線營銷：建立直接的客戶關系
新的直復營銷模式
直復營銷的增長和利益
顧客資料庫和直復營銷
直復營銷的類型
在線營銷
有關直復營銷的公共政策
第Ⅳ篇 市場營銷的延伸部分
第15章 全球市場
今天的全球營銷
審視全球營銷環境
決定是否進入全球市場
決定進入哪個市場
決定如何進入市場
確定全球營銷計劃
確定全球營銷組織
第16章 營銷道德和社會責任
對營銷的社會批評
力圖規范營銷的市民和公眾行動

面向社會責任營銷的企也行為術語表

④ 菲利浦.科特勒 英文文獻

看到一個故事：一個想急於發財的農民進城，尋求打工賺錢的門路。在書店他看到一本「致富之葵花寶典」，就買了一本。此書是那種被塑料封死的所謂「高檔書」，該農民直到回家才了解書的內容。當他懷著激動的、迫切的、夢想一夜暴富的心情拆開書一看，卻發現是向日葵種植指南，和瓜子的各種加工方法。

還看到一個笑話：東方不敗得到「葵花寶典」後，欣喜若狂。在夜深人靜的密室，他實踐了第一招「欲練神功，揮刀自宮」，接著便懷著崇敬的心情打開第二頁，上面竟是：若不自宮，也可練功，東方不敗頓時氣血灌頂，後悔自己太魯莽。當他看到第三頁時立馬昏厥倒地，上面寫著：就算自宮，未必成功……

在故事、笑話背後，我們可以看到許多領域偽書不勝枚舉。作為教訓，讀者千萬不要貪圖成功的捷徑，做事急於求成。著急就容易上當，求職也不利外。

真葵花寶典

經常看到市面上一些求職技巧、求職寶典、求職秘籍之類的書，總覺得這些書理論的力量太弱，似是而非、不可操作的地方太多，其中不乏誤導人的垃圾文字。真擔心初出茅廬的學生按那些偽「葵花寶典」操作，尚未找工，思路上就已「自宮」。筆者認為，求職的「真葵花寶典」不是什麼「武林秘籍」，恰恰在人人可見的營銷類書籍里。

美國一代營銷至尊菲利浦？科特勒將營銷學原理應用到企業之外的范圍，涉及社會非盈利性組織、機構和國家。其實，從小的方面考慮，營銷學原理完全可以用於個人求職、職業生涯規劃。偶一直以為，在一個以市場為導向的經濟環境下，營銷課程應該成為與馬列、毛概、鄧論和三個代表並列的公共基礎課。作為一個現代人，有市場意識和觀念，懂得市場營銷原理是起碼的文化素養，與「文盲」、「電腦盲」、「樂盲」等諸「盲」比起來，「商盲」更可怕。市場營銷學是時代的「顯」學，許多IT類專業不設這樣的課，以為它姓「商」不姓「技」，沒什麼用；學生在校學不到，不懂得什麼叫4P.

懂得一些基本的營銷學原理好處多多：根據市場需求，學生在學習時就有的放矢；求職時為自己進行市場細分、定位；借鑒市場競爭策略，為自己制定長期的職業生涯規劃；起碼還可以為自己建立一條「防忽悠神經」，不至求職心切，偏聽輕信，被「拐」了還對人家說謝謝。現在書店營銷類書籍很多，筆者以為論理論功力還當屬菲利浦？科特勒宗師，有意者不妨一讀。然而，即便其書在手，也不見得人人能從中吸取有益的營養，毛病在於許多學生讀書不舉一反三、進行創造性思維。老菲創作的營銷書籍，我想其本意不在推出一套求職的「真葵花寶典」。讀書需要想像力，能在一個領域的文字中讀出另一領域需要的智慧來，才不妄說：我也乃一讀書人。

如果說營銷原理是你求職時不可缺少的「真葵花寶典」，那4P原理就是寶典中的菁華。你當沐浴更衣，獨坐一室，當然也不用帶寶劍；然後凝神靜氣，敬之、思之，不可褻玩焉，久而久之必得寶典精華之妙。那什麼是4P呢？它就是英文proct、price、promotion、place四個英文單詞的首寫字母，過英語六級的應當知道漢語意思是什麼，即：產品、價格、促銷和分銷。4P理論是市場營銷學的一個基本理論框架，其奧妙無窮之處在於它完全適用於勞動力市場，現解釋如下。

你就是產品。

在勞動力市場，求職者是勞動力的賣方，企業是買方。這就要求你明白自己賣什麼？企業買什麼？想想姚明在NBA年薪近千萬美元的身價，你就可知道「人」這個Proct能在市場賣到多高的價格，你就可明白使自己成為一個高附加值的「人」多麼重要，要實現這一點，不懂得人才市場需求行嗎？不把握行業發展的趨勢行嗎？當然有些人安貧樂道，境界超凡，不為世俗名利所動，值得找不到工作的人學習。

企業的招聘啟事其實就是它對「產品」的說明。許多求職者不懂得「產品」具有層次性，不知道自己能為企業提供什麼樣的「核心利益」—— 產品的核心價值所在！而沾沾自喜我是什麼專業、什麼學歷和什麼學校，這些都只是你的形式或標簽。當然，個人形象、衣著也重要，這是你的外在包裝；掌握多項技能的復合型人才受歡迎，這沒有什麼奇怪，依據與產品相關的營銷原理，這相當於企業用購買一件產品的錢買到了一套「產品組合」。

工資就是你的價格。

有些人哀嘆工作難找，有些人找到工作又詩興大發：職場工資何其少，人被賤賣了！在勞動力市場，待遇高低其實反映著人才供求數量的變化和質量的不同。懂得了其中的道理，就可把做詩的時間用到分析研究上。在這方面，本人發現目前一些人不得要旨，主要有兩點：

第一，找工不要錢，所謂「零起薪」。如果你是做義工，那我沒有話說，還要鼓勵。如果是謀求一份維持自己生計的工作，不要錢吃什麼？莫非你修煉了所謂道家的「辟穀術」，只需龜吸吐納就可生活？站在企業的角度，如果你是物有所值的人才，它不會吝嗇給你的那點工資，當然你這種人企業不會要，你太沒有自信。從營銷心理的角度分析，越是有人熱情白給你東西，你越不敢要。而在某些場合，越不讓人拿什麼，東西反被一搶而光。當然，我們有文化的人不幹這種勾當。

第二，求職時所謂低於多少錢不幹。許多學生求職前預設的工資心理價位往往相當主觀，有時又很片面或毫無根據。首先，職業市場像勞動力市場一樣，也可分本地市場、區域市場、國內市場，不知你這個最低價是本地價還是全國統一價？其次，你知道本人有什麼與別人不一樣的價值嗎？你知道別人的開價嗎？如果答案是否，預設最低價位就不能視為我們真寶典中的一招。媒體報道的所謂研究生多少，本科生多少沒有統一的指導意義，依專業、行業、個人能力、機遇差異巨大，最好的態度是隨需應變。都說現在研究生謀職困難，一個主要原因是許多工作崗位本科生、專科生完全可以勝任。在這種情況下，企業會在眼花繚亂的帥哥辣妹中屈服於你的最低價？

求職過程需要促銷

現在許多學生求職時懂得自我包裝，包括簡歷、面容、衣著等等，這不是壞事，但這不是問題的重心，什麼事都有例外。從前我有個同學，他面試時穿著拖鞋，結果竟被錄用。原來面試他的老闆也是豪傑之士，不拘小節，那天也穿著拖鞋，不知怎麼說到了足球，說到激動處差點出去踢一場，彼此投緣，沒輒！從產品原理分析，包裝是必須的，但不要過度包裝，人這一產品的核心價值體現在無形的知識、能力、素質、言談舉止等諸多方面，強化內功是職場成功的前提。

面對激烈的求職市場，求職者懂得促銷原理絕非可有可無，不要期待與老闆同樣投緣。營銷學中的促銷組合包括廣告、直銷、銷售促進、公關和人員推銷等五個方面，應用到求職上，廣告就是利用各種媒體為自己求職進行付費宣傳，錢多的盡管做求職廣告，但要記住廣告界一句名言：廣告費一半是浪費了，但永遠不知道是哪一半；直銷就是直接到目標企業人事部求職，前提是門衛打盹沒看見你；銷售促進可以體現為你為目標單位提供的設計、方案及策劃等等，以彰顯你的能力，但也要堤防有企業以此「借腦」，白用勞動力；公關是動員三姑、二舅、同學、同鄉、棋友乃至乾爹等社會關系為自己幫忙、介紹；人員推銷就相當於你與企業招聘人員面對面的交鋒了，是求職成敗的巔峰時刻。

對技術崗位而言，企業面試的主要目的是測試你是否練就專業知識上的「真葵花寶典」，不會太在意相貌。不過當你坐在辦公室，臨近的同事也不能惶恐不安，難以安心工作。

分銷就是職業中介

依菲利浦？科特勒大師的定義，分銷渠道是使產品或服務被使用或消費而配合起來的一系列獨立組織的集合。在商品市場這些組織包括批發商、零售商、運輸機構等。在勞動力市場主要指舉辦招聘會的人才中介公司、獵頭公司、求職網站及政府的人事服務部門。

在網路時代，本人以為要充分利用網路信息，要用好兩類網站，包括：

第一，專業的人才招聘網站。主要包括全國性的大網站，如前程無憂、中華英才網，還有不計其數的地方性人才網站。

第二，政府人事部門網站。如國家人事部網站，各省市的人事廳、局網站，這些網站不但有崗位信息，還有不少人事、人才法規、政策，不可不知。

此外，營銷學中的市場細分理論、消費行為理論、競爭策略及營銷戰略理論，本人認為都值得反復研讀，從中吸取有益的營養，用於謀職、就業和人生職業規劃。求人不如靠己，更強似那些職場「黑厚學」、辦公室「老狐狸經」之類的偽劣圖書。上述笑話的結尾是：東方不敗醒過來之後，發現此「葵花寶典」根本不是什麼武林秘籍，而是在討論成功與自宮的關系。最後一頁寫著：若已自宮，就請進宮。下面一行小字是：皇宮凈事房編審。

欲速則不達，求職者當謹記！

⑤ 急求關於市場營銷或則房地產相關的英文論文

Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions[2], whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Contents [hide]
1 Four Ps
2 Proct
2.1 Branding
3 Marketing communications
3.1 Advertising
3.1.1 Functions and advantages of successful advertising
3.1.2 Objectives
3.1.3 Requirements of a good advertisement
3.1.4 Eight steps in an advertising campaign
3.2 Personal sales
3.3 Sales promotion
3.4 Marketing Public Relations (MPR)
4 Customer focus
5 Proct focus
6 Areas of marketing specialization
7 See also
8 Related lists
9 References
10 Further reading
11 External links

[edit] Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
These four elements are often referred to as the marketing mix,[3] which a marketer can use to craft a marketing plan.

The four Ps model is most useful when marketing low value consumer procts. Instrial procts, services, high value consumer procts require adjustments to this model. Services marketing must account for the unique nature of services.

Instrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than indivial transactions.

As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach".

[edit] Proct
Main article: New Proct Development

[edit] Branding
Main article: Brand
A brand is a name, term, design, symbol, or other feature that distinguishes procts and services from competitive offerings. A brand represents the consumers' experience with an organization, proct, or service. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture.

A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.

Branding means creating reference of certain procts in mind.

Co-branding involves marketing activity involving two or more procts.

[edit] Marketing communications
Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.

[edit] Advertising
Paid form of public presentation and expressive promotion of ideas
Aimed at masses
Manufacturer may determine what goes into advertisement
Pervasive and impersonal medium

[edit] Functions and advantages of successful advertising
Task of the salesman made easier
Maximize sales
Publicity
Brand building
Create awareness
Persuade buyers
Introction of new proct
Enable market leadership
To face competition
To inform changes
To counteract to competitors advertisement
To enhance goodwill

[edit] Objectives
Maintain demand for well-known goods
Introce new and unknown goods
Increase demand for well-known goods/procts/services

[edit] Requirements of a good advertisement
The AIDA principle. Attention, Interest, Desire and Action

Attract attention (awareness)
Stimulate interest
Create a desire
Bring about action (to buy the proct)

[edit] Eight steps in an advertising campaign
Market research
Setting out aims
Budgeting
Choice of media (television, newspaper/magazines, radio, web, outdoor)
Choice of actors and players (New Trend)
Design and wording
Co-ordination
Test results

[edit] Personal sales
Oral presentation given by a salesperson who approaches indivials or a group of potential customers:

Live, interactive relationship
Personal interest
Attention and response
Interesting presentation
Clear and thorough.

[edit] Sales promotion
Short-term incentives to encourage buying of procts:

Instant appeal
Anxiety to sell
An example is coupons or a sale. People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys. A major drawback of sales promotion is that it is easily copied by competition. It cannot be used as a sustainable source of differentiation.

[edit] Marketing Public Relations (MPR)
Stimulation of demand through press release giving a favourable report to a proct
Higher degree of credibility
Effectively news
Boosts enterprise's image

[edit] Customer focus
Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and procts on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the proct innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the proct itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing procts that people will not buy. History attests to many procts that were commercial failures in spite of being technological breakthroughs.[4]

A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.

The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (proct, price, place, promotion) of marketing management.

Proct → Solution
Promotion → Information
Price → Value
Placement → Access

The four elements of the SIVA model are:

Solution: How appropriate is the solution to the customer's problem/need?
Information: Does the customer know about the solution? If so, how and from whom do they know enough to let them make a buying decision?
Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
Access: Where can the customer find the solution? How easily/locally/remotely can they buy it and take delivery?
This model was proposed by Chekitan Dev and Don Schultz in the Marketing Management Journal of the American Marketing Association, and presented by them in Market Leader, the journal of the Marketing Society in the UK.

[edit] Proct focus
In a proct innovation approach, the company pursues proct innovation, then tries to develop a market for the proct. Proct innovation drives the process and marketing research is concted primarily to ensure that profitable market segment(s) exist for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue proct innovation and try to overcapitalize on a niche. When pursuing a proct innovation approach, marketers must ensure that they have a varied and multi-tiered approach to proct innovation. It is claimed that if Thomas Edison depended on marketing research he would have proced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on proct innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

An emerging area of study and practice concerns internal marketing, or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers (employer branding).
Diffusion of innovations research explores how and why people adopt new procts, services and ideas.
A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing, affiliate marketing, desktop advertising or online marketing. It tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
With consumers' eroding attention span and willingness to give time to advertising messages, marketers are turning to forms of permission marketing such as branded content, custom media and reality marketing.
The use of herd behavior in marketing.
The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior.[6] It shared mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct." The basic idea is that people will buy more of procts that are seen to be popular, and several feedback mechanisms to get proct popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A "swarm-moves" model was introced by a Princeton researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts." Large retailers Wal-Mart in the United States and Tesco in Britain plan to test the technology in spring 2007 .
Marketing is also used to promote business' procts and is a great way to promote the business.

Other recent studies on the "power of social influence" include an "artificial music market in which some 14,000 people downloaded previously unknown songs" (Columbia University, New York); a Japanese chain of convenience stores which orders its procts based on "sales data from department stores and research companies;" a Massachusetts company exploiting knowledge of social networking to improve sales; and online retailers who are increasingly informing consumers about "which procts are popular with like-minded consumers" (e.g., Amazon, eBay).

⑥ 求10個有關營銷學 市場開發類全英文文獻

本課程主要參考文獻 必讀書目
〔1〕吳健安．市場營銷學．第2版．北京：高等教育出版社，2004.2．
〔2〕吳健安、王旭等．市場營銷學學習指南與練習．第2版．北京：高等教育出版社，2004.2．
〔3〕朱立．市場營銷經典案例．北京：高等教育出版社，2004.2． 推薦閱讀書目
〔1〕菲利普.科特勒．營銷管理（新千年版）．北京：中國人民大學出版社，2001.7．
〔2〕喬爾.埃文斯，巴里.伯曼．市場營銷教程．北京：華夏出版社，2001.1．
〔3〕吳曉雲．工商管理市場營銷案例精選．天津：天津大學出版社，2001.3．
〔4〕Philip Kotler．Marketing Management．北京：清華大學出版社，1997.3．
〔5〕Philip Kotler ＆ Gary Armstrong．Principles of Marketing．北京：清華大學出版社，1997.10．選讀書目
〔1〕本.恩尼斯等．營銷學經典．鄭琦等譯．大連：東北財經大學出版社，2000.11．
〔2〕郭國慶等．市場營銷理論．北京：中國人民大學出版社，1999.10．
〔3〕邁克爾.波特．競爭戰略．陳小悅譯．北京：華夏出版社，1997.1．
〔4〕彼得.德魯克．管理實踐．中譯本．上海：上海譯文出版社，1999．
期刊
〔1〕銷售與市場．河南鄭州.
〔2〕成功營銷．北京．
〔3〕市場營銷．北京．
〔4〕市場營銷文摘卡．北京．
〔5〕中國流通經濟．北京．
〔6〕商業研究．哈爾濱．
〔7〕市場營銷導刊．北京．
〔8〕管理世界．北京．
〔9〕商業時代（理論版）．北京． 網站
〔1〕中國營銷傳播網

⑦ 急求房地產營銷 STP戰略英文文獻！！！

沒有理解stp,是science and technology parks還是software and technology parks
不過剛好找到一篇適合樓主要求的文獻，已經發送，查收。
[1] Durao, D., Sarmento, M., Varela, V., et al. Virtual and real-estate science and technology parks: a case study of Taguspark[J]. Technovation, 2005, 25(3): 237-244.

查看過外文資料庫，也看過幾篇中文綜述都沒有房地產stp的文獻，以前的文獻也沒有提。
如一篇叫《房地產營銷策劃的STP 模式》作者竟然直接引用了兩本中文教材。

[1] 王瑜,張曉青.市場營銷學[M].北京:團結出版社,1999.
[2] 李清立.房地產開發與經營[M].北京:清華大學出版社,2004.
果然天下文章一大抄。

一篇《顧客導向的房地產營銷策略》，連參考文獻也不寫。

如果樓主自信能找到，建議樓主自己去找吧。
如果單純stp倒是有以下文獻。

[2] Natter, M., Mild, A., Wagner, U., et al. Planning New Tariffs at Tele. Ring–The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool[J]. Marketing Science, 2008.
[3] Hung, C. Tsai, C. Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand[J]. Expert Systems with Applications, 2008, 34(1): 780-787.

⑧ 高手幫忙翻譯關於【市場營銷】的論文英文摘要★高分懸賞★

Abstract: As one marketing based on economic science, behavioral science and modern management theory on the basis of applied science in guiding enterprises to adapt to market needs and conct effective marketing activities, increase market competitiveness and market share etc. play an important role. From the introction of domestic marketing to mature through a long process. Studies on marketing in China in the development process of the review, analysis of the market and the dissemination of marketing knowledge in China, application status, and to predict the future development of 趨勢, combined with Chinese characteristics and prospects of development of marketing theory, should create a line with China's own characteristics, the community, and to guide Chinese enterprises and China's economic success with distinctive Chinese characteristics, marketing science, to meet the challenges of the new economic era.
Key words: Situation Marketing Marketing in China

⑨ 市場營銷怎麼翻譯成英語

市場營銷的英文翻譯是marketing management，作為名詞或課程使用，具體分析如下：

marketing management

英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

銷售管理;市場營銷

相關短語：

1、Marketing OPerations Management市場運作與管理

2、Wine Marketing &Management紅酒市場營銷及管理

3、MSc Marketing and Management市場與管理

4、Services Marketing & Management服務營銷與管理

(9)市場營銷學外文文獻英文擴展閱讀

相關例句：

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市場營銷，財務管理，運營管理，工程經濟，風險管理。

2、.

營銷管理流程制度健全程度。

3、 .

基於中間件技術構建電力營銷管理系統的應用研究。

4、,consumptioncongestionhas drawn .

消費集成作為一種新的營銷管理模式，引起了商家越來越多的關注。

5、.

供電系統電力營銷的數字化管理模式研究。

6、 Workflow.

基於工作流的電力營銷管理信息系統的研究。

⑩ 求庫爾茲《市場營銷學》英文版的電子書,發我一份啊。

第13版，PDF格式，要麼？