1. 求一篇 旅遊市場營銷的英文文獻 高分
1.Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003
2. Ji: "Marketing Guide", published by Renmin University of China, 1989
3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001
4. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003
5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition
6. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press
7. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002
8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992
9.qu yunbo: "marketing strategy planning," China Business Press, 1994
10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002
11. Li: "planning Wang," Capital University of Economics Press, 1997
12.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001
13. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000
14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For
Competitive.Oxford,CIM/Butterworth－Heinemaan.
15. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996
16. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995
17. Valued Prct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers
18. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium
19. Global standardization as a success formula for marketing in central eastern Europe
20. Heterogeneity of regional trading blocs and global marketing strategies
21.
22. Lessons for pan-European marketing
1.Phillip 。科特勒： 「營銷管理」 ，上海人民出版社2003年
2 。姬： 「市場營銷指南」 ，出版了中國人民大學， 1989年
3 。邁克爾。波特： 「競爭優勢」 ，華夏出版社2001年
4 。黃鋼： 「市場營銷」 ，上海財經出版社2003年
5 。邰窪嗯： 「市場營銷在中國」 ，廣州出版社， 2001年版
6 。蘭陵，主編「市場營銷」 ，中央廣播電視大學出版社
7 。吳： 「市場營銷」 ，上海財經大學出版社2002年
8.song筱敏： 「市場營銷案例分析」 ，武漢大學出版社， 1992
9.qu雲波： 「營銷戰略規劃， 」中國商務出版社， 1994年
10 。陳建平，如： 「規劃和設計規劃出版的」中國人民大學出版社0.2002
11 。李： 「規劃王， 」資本經濟大學出版社， 1997年
12.kotler ，阿姆斯特朗市場營銷原理（第9版） ，普倫蒂斯大廳，公司， 2001年
13 。菲利普科特勒營銷管理（第10版） ，普倫蒂斯大廳，公司， 2000年
14 。佩恩， A.chritopher ， M.and派克閣下（ 1998年）的關系Mketing
Competitive.Oxford ，計算機集成製造/布特沃斯- Heinemaan 。
15 。 Perreault ， McCarthy.Basic營銷（第12版） ， 1996年理查德歐文
16 。沃倫J.Keegan.Global營銷管理（第5版）普倫蒂斯大廳，公司， 1995年
17 。策劃的價值屬性的新興市場，比較法國和馬來西亞的消費者
18 。執行Insights的全球市場營銷管理，在新千年來臨之際
19 。全球標准化是一個成功的公式營銷中東歐
20 。異質性的區域貿易集團和全球市場營銷戰略
21 。
22 。教訓泛歐市場
2. 誰有旅遊營銷英文參考文獻發倆個```謝謝了```求助各位高手````
1,Briggs S. Successful Tourism Marketing: A Practical Handbook. Kogan Page
Limited 1997
2,Gilbert.D. Marketing Tourism Procts:Concepts, Issues, Cases[J].Tourism
Management, 1997, 18 (7):480一491.
3,Peattie.Ken,Peattie.Sue.Promotional competitions:a winning tool for tourism
marketing[J].Tourism Management, 1996, 17(6):433一442.
4,Burkart, A. J, Medlik, S. Tourism:Past, Present, and Future[M]·Heinemann
Publishing company,1981.
5,Mcintosh, R. W, Goeldner, C. R. Tourism:Principles, Practices, Philosophies[M].
John Wiley Sons Publishing company,1990.
6,Kevin Greenidge. FORECASTING TOURISM DEMAND An STM Approach. Annals of Tourism
Research, Vol. 28, No. 1, pp. 98一112, 2001.
7,Vincent Cho. A comparison of three different approaches to tourist arrival
Forecasting. Tourism Management 24 (2003) 323-330.
8,Christine Lima,，Michael McAleer. Time series forecasts of international travel
demand for Australia. Tourism Management 23 (2002) 389一396.
自己按照格式編輯一下吧，答辯順利！
考，花了我半個小時才給你找了這么多，你得寸進尺啊
3. 旅遊營銷英文文獻
旅遊營銷指旅遊產品或旅遊服務的生產商在識別旅遊者需求的基礎上，通過確定其所能提供的目標市場並設計適當的旅遊產品、服務和項目，以滿足這些市場需求的過程。 旅遊營銷的整合傳播與分眾傳播
旅遊品牌整合營銷仍然是旅遊營銷的主導形式
旅遊品牌整合營銷，是旅遊營銷的主導形式，主要以旅遊形象的整合為核心，進行形象傳播，以旅遊吸引力的驅動結果，實現旅遊產品的購買，達到旅遊銷售的目標。
綠維將旅遊品牌整合營銷傳播系統（TBIMC）從實戰的角度劃分為品牌塑造、品牌包裝、品牌傳播、品牌管理四個步驟 。
旅遊營銷的分眾模式正在成為旅遊營銷的有效支撐結構
分眾模式，要求對旅遊產品進行細分，以細分的產品，對應細分的市場需求，通過分眾的渠道，選擇分眾媒介，進行分眾傳播，最後實現細分市場的有效營銷。
品牌整合營銷傳播，是以品牌為載體，對大量的旅遊信息進行壓縮，形成凝聚，並以品牌整合所有的產品，形成統一形象結構的過程。
旅遊營銷的分眾模式與分眾化發展趨
1、旅遊產品銷售的機理――吸引力響應及體驗過程預賣
2、細分市場的需求差異
（1）旅遊市場的社會經濟變數劃分
（2）出遊中的旅遊市場劃分
（3）休閑旅遊的五大主力市場
3、吸引力打造與包裝的分眾化發展
4、吸引力傳播的分眾化
5、旅遊產品銷售渠道的分眾化
Tourism Marketing means the tourism proct or travel service providers in identifying the manufacturer on the basis of the needs of tourists, by identifying its target market and can provide the design of appropriate tourism procts, services and projects to meet these market requirements process. Tourism Marketing integration of communication and dissemination of Focus
Tourism Brand Integrated Marketing is still the dominant form of tourism marketing
Tourism brand of integrated marketing, is the dominant form of tourism marketing, mainly the integration of tourism image as the core, to the image of the spread of the results of the tourism attraction of the drive to achieve tourism procts to buy, to achieve the objective of tourism marketing.
Green Tourism Victoria will be the brand of integrated marketing communication systems (TBIMC) from the actual point of view is divided into brand building, branding, brand communication, brand management in four steps.
Tourism Marketing sub-Focus model is as a tourist marketing, effective support structure
Focus mode, requested a breakdown of the tourism procts in order to breakdown procts, the corresponding segments of the market demand, through a separate group of channels to choose Focus Media, Focus transmitted to the final realization of an effective marketing segments.
Brand Integrated Marketing Communication is based on the brand as the carrier, a large number of tourist information is compressed to form a pool, and to integrate all the brand procts, to form a unified image of the structure, process.
Tourism Marketing Focus Mode and Focus of the development trend
1, the mechanism of tourism proct marketing - appealing to respond to and experience the process of pre-selling
2, the needs of different market segments
(1) the socio-economic variables into the tourism market
(2) traveling in the tourism market segmentation
(3) the five main market leisure travel
3, attractiveness and packaging to create a sub-Focus Development
4, the spread of the audience appeal of
5, travel sales channels, audience fragmentation
4. 旅遊營銷類論文參考文獻麻煩幫我寫幾個出處
專著類
【格式】[序號]作者.書名[M].出版地：出版社，出版年份：起止頁碼.
[序號]Victor T.C. Middleton,Alan Fyall, Mike Morgan, Ashok Ranchhod .Marketing in travel and tourism[M].London:A Butterworth-Heinemann,2009:126-131.
期刊類專
【格式屬】[序號]作者.篇名[J].刊名，出版年份，卷號（期號）：起止頁碼.
[序號]Ute Jamrozy,Marketing of tourism: a paradigm shift toward sustainability[J].Marketing of tourism,2007,(2):117-130
5. 求兩個關於市場營銷的外文文獻參考，以參考文獻形式發給我就行……如圖
我們圖書館提供國外各類文獻，您可以來查找，然後自行寫出參考文獻
6. 最近在寫論文，需要一篇英文的關於中國旅遊市場的文章做參考，
China Tourism Market
China Tourism Market
The outbound tourism market in China is undergoing an unprecedented boom now. And the best marketing strategy is also evolving everyday in this market. Nowadays, the online marketing strategy has been proven as a very cost-efficient strategy for companies to use.
Target of online marketing
In 2012, there has been over 80 million people travel overseas from China. Thus, China stays the 3rd in terms of the contribution to international travel market. Besides, Chinese outbound tourists have spent 91 billion USD in 2012, topping the list of expense. The huge cake has already caught the eyes of companies and nations in this field from all corners of the world.
Now their attraction caught by online marketing. Especially for those nations or companies want to attract indivial tourists and high-class travelers.
The main reasons to choose online marketing are the hard facts are:
83% of the Chinese people tend to consult information online before making decisions.
that among 66% of the rich people who organize the trips for themselves, searching information online is their first choice, especially the information about travel agency and hotel.
How Chinese tourists make decision?
1. Searching
Most Chinese tourists start their preparation for travel from searching information, especially on the internet. And searching engines, travel website and SNS are the most popular tools among them.
2. Comparison
After the searching, they will compare all the information he found and here in this step, comments from others, news on other online news media and ranking are often taken seriously in consideration.
3. Pay and go travelling
Once they make decisions, they will make the payment for that and enjoy their travel.
What needs to be pointed out is that in the era of Internet, the value of a tourist doesn』t only mean money, but also his influence. His opinion, ideas and experience will probably influence people in his circle and the next tourist who search information online. And Chinese tourists are likely to trust the word from someone quite close to their situation in real life.
Because of the crucial role of the Internet among most outbound tourists in China, the use of online marketing tools is nothing to sneeze at and the good news is it』s very cost-efficient.
.
這篇怎麼樣？還有其他的
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更多的相關文章http://marketingtochina.com/china-tourism-market/。
這里有你想要的很多的文章，比較權威
7. 市場營銷畢業論文 外文參考文獻
2、（美）約翰.A.昆奇著，呂一林譯，?市場營銷管理—教程與案例?北京.北京大學出版社，2000
3、查回爾斯.戴克著，李聖賢答譯寶潔的觀點內蒙古.內蒙古人民出版社1999
4、JamesAFitzsimmons著，張金成范秀成譯，《服務管理》，北京.機械工業出版社2000
5、RaymondP.Fisk等著，張金成等譯，《互動服務營銷》北京.機械工業出版社2000
6.菲利普
8. 幫我一個市場營銷的外文參考文獻
暈，我就是學Marketing的，人在國外大學，參考文獻太多了，你要側重哪方面的？銷售，服務，品牌，策略,4P's,渠道...具體點吧
9. 求一篇旅遊業英文參考文獻！！ 急！！
Urban Tourism Instry；Core Competence；Construction
Abstract
The study on core competence was originated from the western countries in 1990s.The theory developed quickly and practiced widely. Urban tourism instry was the subject of tourism and had been recognition by every city in domestic. Every city competed drastically. The issue of core competence of urban tourism instry came to my mind under the above backdrop. The study is aiming at developing and summating the present theory system of this issue as well as the practicing method.
The study on core competence of urban tourism instry is a new field in the study of tourism competitiveness. The paper put forward to the paradigm, identification system and development stratagem of core competence of urban tourism instry.
The study mainly involves the theory of core competence, regional economics, instrial economics and tourism principles, etc. Combining positive study and normal study, this paper systematically studies core competence of urban tourism instry.
The thesis is divided into five chapters. Fist of all, the paper introces the necessity and significance of this issue, the main content and methods of this issue. In the second chapter, it introces the origin of the theory, defies the central conceptions. Through comparing the paradigms of tourism competitiveness, the paper builds up an analyzing paradigm of core competence of urban tourism instry. The third chapter expatiate the paradigm of core competence of urban tourism instry, including the basic structure and affect factors, the mechanism of developing, identification characters and index system. The fourth chapter put forward to the stratagem and measures of constructing core competence of urban tourism instry by combining the paradigm, taking Xiamen as a case. The fifth chapter is a conclusion. It generalizes the main research conclusion and the insufficiency in the thesis. ....
www.tibet-tours.cn
Keywords: Urban Tourism Instry; Core Competence; Construction