1. 將下面一段話翻譯成英文,英語好點的來
摘 要 Abstract
隨著信息化發展,網路營銷的優勢已經突顯,網路營銷可以降低企業的成本,減少企業的門面費用,同時也能夠通過網路交流工具及時有效地了解消費者的需求和意願,調整企業的產品和服務,還可以提高消費者的購買效率,節約消費者時間等。
The advantages of network marketing have stood out prominently along with the information-based development; it can rece the cost of an enterprise, cut down the expenses for shop fronts, at the same time it can understand the needs and wants of consumers effectively through the use of network communication tools, thereby ly adjusting the procts and services; it can also enhance the purchase efficiency of consumers and save time for them.
江西省的中小企業在本省經濟中的地位非常重要,中小企業的發展和成長也直接影響到該省的經濟發展。隨著信息技術水平的發展,中小企業也逐漸意識到傳統營銷方式的弊端,很多中小企業也開始嘗試網路營銷,建立公司自己的網站。但是由於該省的發展起步晚,網路普及范圍還存在局限性、物流服務起步晚等傳統因素影響,江西省中小企業網路營銷還存在很多問題,整體水平仍然偏低。本文將討論江西省中小企業網路營銷現狀、存在的問題以及應對的策略。
The small and medium enterprises (SMEs) in Jiangxi command an important position in the province』s economy, and their growth and development has a direct impact on the economic development of the province. In view of the advancement in the level of information technology, SMEs graally realize the shortcomings of traditional way of marketing and many have started to try network marketing by setting up their own websites. However, e to the late start of the province』s development, there exists a limitation in the network coverage and a late start for the logistic services, all these traditional factors have created lots of problems to the network marketing of SMEs in Jiangxi Province, and the overall level is still on the low side. This paper shall conct discussions on the present situation on the network marketing of SMEs in Jiangxi, the current existing problems and the relevant coping strategies.
【關鍵詞】中小企業;網路營銷;現狀;策略
Key words: small and medium enterprise; network marketing; present situation; strategy
【英語牛人團】
2. 現在購物與傳統購物的區別 的英語作文
The traditional marketing and the network marketing information dissemination of the advantages and disadvantages of traditional marketing communication1(1) the advantages and disadvantages of traditional marketing communication advantages network marketing information communication can not completely replace the traditional marketing mode of transmission of information, because the information consciousness and the information ability is not high, people's living habits, working mode, values have not complied with the global information development trend, the network 's application is very limited. Secondly, online shopping is the first payment to, the customer and the proct cannot meet directly, so that the customer can use tactile, olfactory and other sensory experience directly, so the online virtual stores despite the rich content, but also tends to increase the probability of wrong mistakenly purchase purchase. At the same time, some consumers to network marketing proct quality concerns, the customer to global enterprises within the framework of the credible degree of validation can not start, which will increase its remote shopping risk, so as to choose the traditional marketing way of spreading information. (2) the traditional marketing information dissemination shortcoming in the traditional marketing in enterprises of publicity, advertising and marketing strategies are directed to all consumers, advertising is huge and has blindness. In addition, the traditional marketing communication is often limited to a particular region, at the same time by buying time or the limitation of print period, the target group easy to miss, and the dissemination of information is difficult to retain, is very difficult to ensure that the information is not consumer. In the traditional media advertising marketing effectiveness is more difficult to test, evaluate, to calculate how many people receive advertising information, not the statistics how many people are influenced by advertisements and make the decision of purchase. The 2 network marketing information advantages and disadvantages (1) marketing information network transmission has the advantages of network marketing information can increase the economic benefit of information dissemination in network marketing, business network is fully effective acquisition, transmission of information in the best way, it reces the communication cost, is a modern enterprise to develop new procts, develop new markets and expand cooperation is the most powerful means. Network management is to low cost, the user is wide, without restrictions of time and space, fast, convenient wait for an advantage to develop rapidly. The network marketing information to accelerate the marketing speed and scope of enterprises to join the Internet, e-mail, electronic webpage and online advertising, can expand the range of collection and transmission. The use of online browser queries within a few minutes, so that customers can see worldwide needed information and proct catalog. The network marketing information could help the small and medium enterprises to understand the market and develop their own chances of some small and medium enterprises because of lack of funds and do not have the ability to develop the international market, so you can use the Internet to carry out marketing activities, not only to rece costs, improve efficiency, but also the use of advanced Internet, quick information transmission function, the small and medium-sized enterprise information resources extension to the whole world, to realize the information sharing.
傳統營銷與網路營銷信息傳播方式的優缺點 1.傳統營銷信息傳播的優缺點 (1)傳統營銷信息傳播的優點 網路營銷的信息傳播方式還不能完全替代傳統營銷的信息傳播方式,因為全民的信息意識和利用信息的能力還不高,人們的生活習慣、工作方式、價值觀念還沒有順應全球信息化向前發展的趨勢,對網路的應用十分有限。其次,網上購物是先付款後得物,顧客與產品不能直接見面,使得顧客不能利用觸覺、嗅覺等感官直接感受產品,因此網上的虛擬商店盡管內容豐富,但往往也會增加了錯購誤購的幾率。同時,一些消費者也對網路營銷的產品質量心存疑慮,顧客對全球范圍內企業的信譽可靠程度的驗證無從下手,這些都會增大其遠程購物的風險,從而選擇傳統營銷的信息傳播方式。 (2)傳統營銷信息傳播的缺點 在傳統營銷中企業的宣傳、廣告和營銷策略都是針對所有的消費者,廣告費巨大且具有盲目性。另外,傳統營銷的信息傳播往往局限於某一個特定的區域內,同時受購買時段或刊期的限制,目標群體容易錯過,並且所傳播的信息難以保留,很難保證信息不被消費者遺忘。再者就是傳統媒體發布廣告的營銷效果是比較難以測試、評估的,無法准確測算有多少人接收到所發布的廣告信息,更不可能統計出有多少人受廣告的影響而做出購買決策。 2.網路營銷信息傳播的優缺點 (1)網路營銷信息傳播的優點 ①網路營銷信息傳播可以增加經濟效益 在網路營銷信息傳播中,企業經營入網是充分有效地獲取、傳送信息的最佳途徑,它降低了信息傳播的成本,是現代企業開發新產品、拓展新市場和擴大合作最有力的手段。網路經營正以低成本、用戶廣、無時空限制、快捷、方便等優勢迅速發展起來。 ②網路營銷信息傳播加快了市場營銷的速度和范圍 企業加入互聯網路,通過電子郵件、電子網頁和網上廣告,可以擴大收集與傳遞的范圍。利用網上瀏覽器的查詢,可以使顧客幾分鍾內看到全世界范圍內的所需信息和產品目錄。 ③網路營銷信息傳播可以幫助中小企業了解市場和發展自己的機會 一些中小企業由於資金不足而又沒有能力開拓國際市場,所以可以藉助互聯網開展國際營銷活動,不但可以降低成本,提高效率,還能利用Internet先進、快捷的信息傳遞功能,把中小企業的信息資源推廣到全世界,實現信息的共享。
如果多了,你可以摘抄一些!!!!!!!!!
3. 尋求翻譯中譯英
The development of network marketing is amazing speed to the traditional marketing, caused great impact, enterprise, especially small and medium enterprises must realize the importance of the network marketing, it is different from traditional marketing's unique advantages, have specific marketing methods, the enterprise marketing strategy formulation in the process of the traditional marketing, not just rely on smes, e to the limitation of the network marketing, more suitable for new marketing methods, such as Internet search engine marketing, network marketing and pr, etc, but also have their own limitations and its risk is formidable, network is a good platform, enterprise how to use the traditional marketing, network marketing is the combination with complete marketing strategy, marketing, but also how the enterprise in the process of development must face problems.
4. 哪個好心人能幫幫我啊,幫我翻譯一下,我有急用,謝謝!!
Network Marketing Advantage and SME development strategy Network Marketing Network Marketing is through the Internet, electronic information and other means to the greatest extent possible to meet customer needs, capture the market and increase profitability marketing activity. In recent years, as internet penetration in China, consumer demand has been personalized and market competition intensifies, A new marketing approaches -- Network Marketing emerged. Corporate promotional procts through the web site and publish information, the information has not only changed the way of communication, expand the channels of trade enterprises, and the procts and increase the competitive edge of enterprises. Network Marketing with the advantage of the socio-economic and technological development, the graal formation of a buyer's market, the seller is keen competition, consumer demand for the variety and variability, as compared with traditional marketing network marketing has the following advantages. A lower their costs. Traditional marketing methods, enterprises need to rent a fixed storefront, employing many managers. Internet, commodity trading, the corporate business is in a "virtual market" for the network environment, therefore, enterprises without storefronts sales can be exempted from payment of rent, utilities and save labor costs, greatly recing printing and mailing costs. enterprises with low-cost competitive advantage. Business on the Internet to disseminate information, we can take the initiative to disseminate and may change at any time, without large burden of selling advertising. Online dissemination of information dissemination of a broad area, not just directed at any particular region or country It can be rapid dissemination of information goods to the whole world. 2 • Rece inventory. Traditional marketing methods, enterprises in order to rece the cost of purchases, but a large number of purchase, not only constructed over the liquidity will increase their operational risks. Network Marketing businesses under way in the receipt of customer orders, repeatedly ordering manufacturers to achieve "zero inventory" recing inventory pressures. • rece transaction sector. In the traditional business model, enterprises and businessmen to come up with much of the funding for developing distribution channels, Let great share of the profits to the distributors, users have had to bear the ultimate high prices. Internet transactions will break this limitation, it enables manufacturers and consumers direct links bypassing the traditional business models of brokers, so that prices are more reasonable. • 4 to lower proct prices. Network marketing conditions, enterprises can rece costs and save marketing and circulation costs and lower proct prices possible. And customers via the Internet on a global scale required for most procts at preferential prices, even bypass brokers direct orders to procers, which will lower prices. 5 • satisfy indivial demands. Enterprises through the network to collect customer feedback, and let the customers involved in proct design, development, proction, to provide each customer a unique, personalized procts or services, to achieve one-to-one marketing, really ensure that the needs of clients for the center. 6 • good two-way communication. The Internet is an interactive multimedia, we can use text, voice, transmit images of procts or services to display information to all customers, customers via the Internet from different angles to see the three-dimensional procts all real images, or even partial enlarged positioning, Proct specifications, technical standards, methods, warranty information in writing elaborate, rational consumer procts in the all-round understanding, comparing, and then make the purchase decision. Enterprises through their own websites to provide e-mail free discussion areas customer demand information and specific requirements, as well as issues of common online advice and answer so as to better serve their clients. 7 •tti to high efficiency. To the traditional ways, consumers buy goods have to spend a great deal of time for the selection, purchase and payment settlement, This process anywhere from a few minutes to more than a few hours, plus time to and from the distance, consumers spent great time and effort. Modern society is accelerating the pace of life, people's leisure time diminishing will cherish more leisure time, fully enjoy life, to go out in the frequency of getting lower and lower. And Network Marketing can save consumers time and effort to improve efficiency
5. 哪位英語高手幫忙翻譯下,謝謝!
加上後面的關鍵詞是這樣:
In recent years, with the popularity of the Internet, network marketing as a popular business model has made great development. The insurance company under the network economic environment, must establish the new network marketing mode. This article from the status of the domestic insurance instry, the traditional marketing and online insurance marketing of insurance status and problems of their own to do the analysis, compared the advantage of online insurance marketing: expand famous degree, enhance the competitiveness of enterprises; fast and convenient, without the limitation of time; the information is rich, easy to consumers the full selection. While facing the insurance on the network marketing mode is single, the issue of network security, legal laws and regulations is diseased wait for a problem to carry on the analysis, and proposed to solve these problems as well as multi-channel integration of consumer-centric portfolio strategy; construction safety information system and network system; accelerate to modify and improve related laws and regulations, standardize the conct of insurance business solutions measures of. Key words: insurance enterprise, network marketing, network insurance, marketing mode.
不加後面的關鍵詞是這樣:
In recent years, with the popularity of the Internet, network marketing as a popular business model has made great development. The insurance company under the network economic environment, must establish the new network marketing mode. This article from the status of the domestic insurance instry, the traditional marketing and online insurance marketing of insurance status and problems of their own to do the analysis, compared the advantage of online insurance marketing: expand famous degree, enhance the competitiveness of enterprises; fast and convenient, without the limitation of time; the information is rich, easy to consumers the full selection. While facing the insurance on the network marketing mode is single, the issue of network security, legal laws and regulations is diseased wait for a problem to carry on the analysis, and proposed to solve these problems as well as multi-channel integration of consumer-centric portfolio strategy; construction safety information system and network system; accelerate to modify and improve related laws and regulations, standardize the conct of insurance business solutions measures of.
希望對你有幫助...
6. 50積分送急:哪位英語高手能幫我翻譯論文摘要啊
Abstract
This article elaborates how does the main content revolve the Chinese traveling enterprise to carry on the network marketing the question development.
First, this article begins from the Internet and the tourism development tendency, the affirmation has taken the tourism new marketing pattern the traveling network marketing necessity, and pointed out the Chinese tourism must develop, the network marketing could be its inevitable choice.
Next, through to takes along Cheng Wang the analysis if with the traditional traveling marketing contrast two aspects, elaborated separately took along the key and the traditional marketing pattern existence malpractice which the regulation succeeded. The traditional marketing existence lacks the post-sale service consciousness, the technical content is low and the neglect traveling image question, is these factors is restricting the Chinese tourism advance, but takes along the regulation the success then lies in the full use network marketing the superiority breakthrough tradition marketing limitation, breaks the space and time the limit and the solution information unidirectional dissemination shortcoming.
Finally, the insufficient union network marketing superiority which existed in view of the traditional marketing in put forward some proposals. Develops traveling instry time vigorously in China, will achieve between the conformity traveling resources, the government and the enterprise strengthens the interaction the marketing pattern to be able to be the stair which the Chinese tourism To Development. 其實未必過了四級就能懂,英語中政治和經濟術語本來就挺難學,不是搞這方面的人上哪知道去.
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7. 網路營銷方面的翻譯!
Amazon excellence as the world's largest retailer of Chinese books, the Chinese one of the largest online mall, make unremitting efforts to focus on the customer experience, providing customers with low prices, convenience, there is a wide range of choices of procts, customer demand for primary work with a full range of services. According to customer needs at different stages, to take a variety of network marketing, such as search engine marketing (SEM), search engine optimization (SEO), site specific banner ads, e-mail marketing, viral marketing online marketing technology to enhance marketing efficiency, the establishment of marketing functions, and more use of Internet marketing the conversion of the marketing strategy and improve the corporate marketing model, driven the rapid development of enterprises to become successful B2C e-commerce operators, as well as high-quality resources, logistics, after-sales service conditions, and further to become the representative of the Chinese e-commerce shopping websites, highlights the network marketing companies in e-commerce play an important role.
Excellence Model of the Amazon network marketing from the consumer e-commerce trends and changes in psychological characteristics and constraints at the present stage of development of consumer marketing analysis of psychological factors to explore the face of a modern enterprise network specific psychological consumers in order to break through the traditional business way of thinking, inherent in the reform of marketing strategy, marketing approach for enterprises to build a new operation mechanism.
Key words: Internet Marketing e-commerce customer experience
8. 找有關網路營銷的外文資料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].