導航:首頁 > 營銷大全 > 市場營銷英語單詞怎麼寫

市場營銷英語單詞怎麼寫

發布時間:2021-01-13 00:46:34

① 公司部門的英文縮寫

行政部 Administrative Department,簡稱為AD。

人力資源部 Human Resources Department,簡稱為HRD。

市場部Market Department,簡稱為MD。

技術部 Department,簡稱為TD。

客服部 Customer Service Department,簡稱為CSD。

(1)市場營銷英語單詞怎麼寫擴展閱讀

其他部門英文簡稱

1、財務部 Finance Department,簡稱為FD。

財務部是指在本機構一定的整體目標下,關於投資,籌資和營運資金,以及利潤分配的管理的部門。

2、製造部 Manufacture department,簡稱為MD。

製造部負責對各種設備事故、工傷、傷亡事故、急性中毒事故以及環境污染事故的調查處理,並制訂改進措施計劃。

3、供應部 Supply department,簡稱為SD。

供應部即供給所需的財物。

4、質量部 Quality Department,簡稱為TD。

質量部是明確規定全廠各部門、各環節以及每一個人在質量工作上的具體任務、責任、要求和權力,以保證產品質量的一種責任制度。

② 市場營銷部的英文單詞是什麼

Marketing Department, Department of Marketing

或縮寫成

Marketing Dept.

③ 我眼中的市場營銷求一篇英語作文100到150個英語單詞

Ping An Insurance (Group)
Ping An Insurance (Group) Company of China, Ltd ("Ping An" or 「the Company」 or "the Group") was established in 1988 in Shekou, Shenzhen. The Group is the first insurance company in China to have a shareholding structure. Today it has developed into an integrated financial services conglomerate with insurance, banking, and investment businesses at its core. The Group』s stocks are listed on the Hong Kong Stock Exchange under stock code "2318」 and on the Shanghai Stock Exchange under "601318".
Ping An's mission is to fulfill its commitments to its investors, customers, employees and society. Ping An's goal and commitment to investors are to proce stable returns and boost asset values. The commitment to customers is to provide the best services with integrity. The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development. Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country. Ping An focuses on value creation and the pursuit of excellence. The Group advocates that each employee be a person of integrity and value by highlighting indivial virtues such as "honesty, trustworthiness, entrepreneurship, and achievement," and team qualities such as "unity, vitality, learning and innovation". The mechanisms of "competition, motivation, elimination" are implemented, together with a distinctive, professional, advanced and long-term business philosophy.
Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businesses to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.

④ 市場營銷中幾個英文縮寫代表什麼

1、CS:Customer Satisfaction 顧客滿意度4PS產品(Proct)、價格(Price)、渠道(Place)、促銷(Promotion),由於這四個詞的英文字頭都是P,再加上策略(Strategy),所以簡稱為「4P』s」。


2、4CS:1)消費者的需要與慾望(Customer's needs and wants)


2)消費者獲取滿足的成本(Cost and Value to satisfy consumer's needs and wants)


3)用戶購買的方便性(Convenience to buy)


4)與用戶溝通(Communication with consumer)

3、PLC:The Proct Life Cycle 產品生命周期STP。


4、市場細分(Segmentation)、 目標市場(Targeting) 、 定位(Positioning) 都是構成公司營銷戰略的要素,被稱為營銷戰略的STP 。

(4)市場營銷英語單詞怎麼寫擴展閱讀:

美國市場營銷協會(American Marketing Association,AMA)下的定義是:

市場營銷是在創造、溝通、傳播和交換產品中,為顧客、客戶、合作夥伴以及整個社會帶來價值的一系列活動、過程和體系。

(該定義於2013年7月通過美國市場營銷協會董事會一致審核)

原文:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)美國市場營銷協會(American Marketing Association,AMA)

AMA在1960年對市場營銷的定義:市場營銷是引導貨物和勞務從生產者向消費者或用戶所進行的一切商務活動。

AMA在1985年對市場營銷的定義:市場營銷是對思想、貨物和服務進行構思、定價、促銷和分銷的計劃和實施的過程,從而產生能滿足個人和組織目標的交換。

科特勒定義

菲利普·科特勒下的定義強調了營銷的價值導向:

市場營銷是個人和集體通過創造產品和價值,並同別人自由交換產品和價值,來獲得其所需所欲之物的一種社會和管理過程。

格隆羅斯定義

而格隆羅斯的定義強調了營銷的目的:

所謂市場營銷,就是在變化的市場環境中,旨在滿足消費需要、實現企業目標的商務活動過程,包括市場調研、選擇目標市場、產品開發、產品促銷等一系列與市場有關的企業業務經營活動。

凱洛斯定義

美國學者基恩·凱洛斯將各種市場營銷定義分為三類:

(一)將市場營銷看作一種為消費者服務的理論。

(二)強調市場營銷是對社會現象的一種認識。

(三)認為市場營銷是通過銷售渠道把生產企業同市場聯系起來的過程。這從一個側面反映了市場營銷的復雜性。

⑤ 市場營銷英文單詞怎麼說

Marketing 或 Marketing Management
我就正在學這個專業 :)

⑥ 請說說營銷市場4P中,產品,價格,渠道以及營銷的英語單詞

產品(Proct)、價格(Price)、渠道(Place)、宣傳(Promotion),由於這四個詞的英文字頭都是P,再加上策略(Strategy),所以簡稱為「4P』s」

⑦ marketing 市場營銷論文 要英文版的

With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.

Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.

Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.

Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.

中文

隨著IT技術的發展,企業以越來越快的速度向網路化轉變,現在我們已經進入了信息時代,速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著,人們開始向網路營銷轉化。

有的專家說,在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢, 在企業內部 ,部門和部門之間都相互聯網有利於信息共享 ,也縮短了信息傳遞的時間。 從而大大提高了工作效率, 可以在公司電腦上面建立資料庫,里邊存有客戶的基本資料和消費信息紀錄 ,有利於實施一對一營銷,從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎, 更提高了客戶的忠誠度 ,而對於網路銷售同樣很有誘惑力,它可以省略許多中間商,象批發商 、經銷商、 甚至是零售商, 而直接面對客戶。從而大大降低了成本,企業的產品更有競爭力取得更大的銷售業績,而更主要的是能以最快的速度得到客戶的反饋信息,使企業的產品更適應市場的需求,而使企業總是走在市場的最前列。

可有的專家卻認為。網路營銷是有一些優勢,但他的缺點卻不容忽視。網路化是可以更快的得到市場信息, 但網路銷售提高銷售業績卻不堪贊同。他們認為,網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物,他們對這些虛擬的東西缺乏信任,他們還是比較相信現實中存在的東西。生活中,如果我買了東西質量有什麼問題直接就可以找廠家, 或者找賣主 ,而且會很快的得到答復。可網上我不知道該找誰,怎麼找,什麼時候有答復?再說有的東西根本就不適合在網上銷售,比如可口可樂公司生產的飲品, 我想喝的時候隨便進哪個商店或者超市都能買到,這已經再方便不過了,還要怎麼簡化銷售過程嗎?誰都知道沒有必要了。你要想得到顧客的信任,想盡可能的滿足顧客,那麼我想最有效的方法不是去降低成本,只要你在世界的每個角落都擺放上可樂,讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足,不要只顧著降低成本而卻忘了更重要的市場佔有率。

網路化發展的的確快,可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間,更何況對我們中國的企業。網路營銷確實潛力很大,可要完全開發卻也不易,傳統的營銷方式還是會佔主導地位,網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷,也不是傳統營銷,我覺得他們完全可以相互補充,各取所長,也許那才是最好最有前途的營銷方式吧。

⑧ ~市場營銷~~英文翻譯怎麼說

這是來我學校經管學院所有的專業:源
市場營銷 Marketing
國際經濟與貿易 International Economy and Trade
財務管理 Financial Administration
人力資源管理 Human Resource Administration
工商管理 Instrial and Commercial Administration
公共事業管理 Public Business Administration
信息管理與信息系統 Information Administration and Information System
會計學 Accounting

這是學生稱呼:
大一的 Freshman
大二的 Sophomore
大三的 Junior
大四的 Senior

謝謝!

漫步風靈
Fenlly Zippyco
2007-11-30 12:10

閱讀全文

與市場營銷英語單詞怎麼寫相關的資料

熱點內容
三創校園電子商務策劃 瀏覽:761
中小學教職工大會培訓方案 瀏覽:35
經典誦讀活動策劃方案流程 瀏覽:998
測繪售後服務方案及培訓計劃 瀏覽:160
教師硬筆字培訓方案 瀏覽:958
唯品會珠海電子商務有限公司 瀏覽:928
畢業答辯策劃方案 瀏覽:214
線上會員活動策劃方案 瀏覽:221
文具的營銷方案 瀏覽:102
前程無憂青島電子商務 瀏覽:739
婦產醫院營銷方案 瀏覽:563
藝人宣傳策劃方案新浪博客 瀏覽:934
房地產項目微信營銷方案 瀏覽:174
內部培訓師的培訓方案 瀏覽:836
鄭州同達電子商務有限公司靠譜不 瀏覽:329
管理樂園的營銷方案 瀏覽:274
c2c電子商務的現狀 瀏覽:989
電子商務專業找工作 瀏覽:614
支部黨員培訓方案 瀏覽:274
小型酒吧情人節活動策劃方案 瀏覽:165