網路營銷的國外文獻

2. 企業網路營銷外文文獻

可以說，來今年來，企業的市場自經理們發現隨著互聯網的日漸普及，一些傳統的營銷推廣方式正在住家是小：在報紙、電視等傳統媒體上花費重金投放的廣告很少有人看了；精心策劃的公關活動似乎也無人響應了。。。。。。為什麼會這樣？答案其實很簡單--互聯網改變了世界級，也改變了企業的營銷環境！於是，市場經理們開始嘗試給予互聯網的新的營銷推廣方式，即為網路營銷！
當然，現在的社會，將來，網路網路營銷會更加發達，看現在的美國就能知道，我們國家真正的網路營銷才剛剛起步，以後將急劇發展和壯大！
我非常關注網路營銷，希望未來能夠從事這一行業，因此看了一些相關的書籍，查了一些相關的資料。看了之後，首先，非常開闊眼見！讓你知道現如今網路世界的便利性和可利用性，特別是對於企業、商家的網路資源營銷利用有個重新的認識。
現在向你鄭重推薦一本書《贏在網路營銷》！王宜著，我才看完的這本書嗎，我覺得，這本書是我看的迄今為止，介紹網路營銷最全，案例最多的專業級書籍！

不過具體的與企業網路營銷相關的外文文獻我可沒有，建議去網上搜網路營銷案例！

3. 網路營銷策略國內外文獻綜述怎麼寫

文獻綜述簡稱綜述，是對某一領域或某一方面的課題搜集大量相關資料，通過閱讀、整理、分析提煉從而揭示有關問題的新動態、新趨勢、新原理等等，為後續研究尋找出發點和突破口的學術論文。綜述看似簡單，其實是一項高難度的工作，既需要在該領域內有大量的實際工作經驗，才能知曉各種技術路線的優缺點，還需要有高瞻遠矚的戰略視野。在國外，宏觀的或者是比較系統的文獻綜述通常都是由一個領域里的頂級「大牛」來做。

文獻綜述的撰寫步驟一般可分為文獻的搜集、文獻的閱讀和分類，以及文獻的加工、比較和評述；還有預測研究趨勢提出有待研究的問題等 [1]。

（1）文獻的搜集。從量的方面看，要求豐備；從質的方面看，則要求確實。

（2）文獻的閱讀和分類。對於選定的有代表性的文獻要「批判地精讀」。其次，按照一定的標准進行分類，以便後續研究中使用。常見的有按學科領域分類或是按學術觀點、學術流派分類。

（3）文獻的加工、比較和評論。提煉觀點時，要力求做到准確無誤，不片面理解。分析、比較和評論時要保持思維的自主性和獨立性，做到客觀公正。

（4）預測研究趨勢。總結該學科領域當前國內外的主要研究成果及其應用價值，指出目前存在的主要問題，展望今後的發展趨勢或前景。從而提出新的研究設想、研究內容等。這是是文獻綜述的點睛之筆。

難點

一篇好的文獻綜述既高屋建瓴，又腳踏實地；既探頣索隱，又如醍醐灌頂。文獻綜述顧名思義由「綜」和「述」組成。前半部分的「綜」不算太難，根據所查閱大量的文獻進行綜合的歸類、提煉、概括即可做到的話。後半部分的評「述」與分析則是一篇「綜述」質量高下的分界線，這需要融入作者自己理論水平、專業基礎、分析問題、解決問題的能力，在對問題進行合情合理的剖析基礎上，提出自己獨特的見解。

文獻綜述中常見的問題

（1） 大量羅列堆砌文章誤認為文獻綜述的目的是顯示對其相關研究的了解程度，結果導致很多文獻綜述不是以所研究的問題為中心來展開，而變成了讀書心得清單。

（2）選擇性的探討文獻，有的筆者不是系統化的回顧文獻，而是因為某些原因選擇行的進行文獻探討這樣綜述就變成了筆者主觀願望的反映，失去客觀性和公平性。

（3）文獻開列過多，引文不當。綜述要求著錄的文獻應是作者親自閱讀過的原文，但並不是所有讀過的文獻都統統列出，應選擇具有代表性的和最新近的文獻。

4. 網路營銷 外文文獻 謝謝啊 [email protected]

全是關於網路營銷的,隨便幾段都夠用了
還要還有

The technical basis of network marketing
Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the proct of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet.

[Edit] the theoretical basis for the network marketing
Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory.

(A) Direct Response Network Marketing Theory

Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.

Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to proce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible.

(B) the network theory of relationship marketing

Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises is a consumers, competitors, suppliers, distributors, government agencies and social organizations the process of interaction, the correct understanding of the relationship between the indivial and the organization is the core of marketing is also key to business success or failure.

The core of relationship marketing is to keep customers, to provide customers with a high degree of satisfaction with the value of procts and services, by strengthening the links with customers to provide effective customer service, to maintain long-term relationship with customers. And long-term customer relations based on the marketing activities to achieve the marketing objectives of companies. The implementation of relationship marketing is not to damage the cost of business interests, according to research, for marketing a new customer costs five times the cost of the old customers, so to strengthen relations with customers and build customer loyalty can bring long-term enterprise interests, it is to promote a win-win strategy for businesses and customers. The Internet as an effective two-way channels of communication between businesses and customers can achieve low-cost communication and exchange costs, which companies build long-term relationships with customers to provide effective protection. This is because, first of all, enterprises can use the Internet to receive customer orders directly, customers can make their own personalized needs. Enterprises in accordance with customer demand for personalized use of flexible proction technology to meet the customer needs to maximize customers in the consumer procts and services to create more value. Enterprise customers can also understand the market demand, market segments and target markets, minimize marketing costs and increase the reaction rate on the market. Secondly, the use of the Internet companies to provide customers with better services and keep in touch with customers. Internet time and space constraints are not the characteristics of the convenience of our customers to maximize communication with the enterprise, customers can make use of the Internet in the shortest possible time in an easy way to access business services. At the same time, trading via the Internet to the entire enterprise can be achieved from the proct quality, quality of service, such as transaction services to the entire process of quality control.

On the other hand, enterprises can also be via the Internet with business-related companies and organizations build relationships and achieve win-win development. Internet as a channel of communication between the cheapest, it can help lower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnerships. Cases such as in front of the computer company Lenovo, through the establishment of e-business systems and management information systems with the distributors of information sharing, rece inventory costs and transaction costs, and close cooperation between the two sides. Relating to the application of network theory will be the strategy behind the marketing services network in detail.

(C) The network of soft marketing theory

Marketing theory is soft against the instrial economy to the era of mass proction for the main features of the "strong sales" of the new theory, the theory suggests that when customers buy procts not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow netiquette, etiquette on the network through the use of clever marketing to obtain desired results. It emphasizes the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read, so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising, consumers are often forced to passive reception of advertising messages, "bombing", and its goal is to impart information through continuous means the hearts of consumers impressed, as to whether the consumer was not willing to accept the need for need not be taken into account; marketing personnel, the marketing staff does not consider the object is willing to sell and needs, but according to the marketing staff to determine their own marketing activities carried out forcibly.

On the Internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect and communication, on-line users pay more attention to the protection and privacy of personal experience. Therefore, using the traditional means of marketing a strong start in the Internet marketing activities are bound to backfire, such as the American company AOL has forced their users to send E-mail advertising, the results lead to the unanimous opposition of users, many users agreed to AOL at the same time the company server E-mail to retaliate, with the result that AOL's E-mail mail server in a paralyzed state, and finally had to apologize to quell public indignation. Network marketing is just soft from the consumer's experience and needs and take pull-type strategy to attract consumers concerned about the marketing effectiveness of enterprises to achieve. Network on the Internet to carry out marketing activities, in particular promotional activities must follow certain rules of network formation of virtual communities, some also known as "netiquette (Netiquette)". Network marketing is soft netiquette rules to follow based on the clever use of marketing to achieve a subtle effect. Marketing theory on network application software in the network marketing sales strategy specific details.

(D) Network Integrated Marketing

In the current post-instrial society, the tertiary instry in the development of the service sector is the major economic growth point, the traditional manufacturing-based to being service-oriented development, new service instries such as finance, communications, transportation and other instries the sun at high noon. Post-instrial society requires the development of enterprises must be based on service-oriented, it is necessary to customers as the center, to provide customers with timely and appropriate manner, as appropriate services, the maximum extent possible to meet customer demand. Internet time and space as a cross-transmission of "superconctive" media, can provide timely customer service is located at the same time interactivity of the Internet can understand customer needs and provide targeted response, so the Internet era can be said to be the most consumers an attractive marketing tool.

Network of integrated marketing theory include the following key points:

Network marketing requires, first of all the consumers into the entire marketing process to the needs of their entire marketing process from the beginning.
Network marketing distribution system for the enterprise as well as stakeholders to be more closely together.
Corporate interests and the interests of customers to integrate together.
Internet on the role of marketing, you can through the 4Ps (proct / service, pricing, distribution, promotion) play an important role in binding. The use of the Internet traditional 4Ps marketing mix can be better with the customer as the center of the 4Cs (customer, cost, convenience, communication) to combine.

1. Procts and services to customers as the center

As the Internet has a very good interaction and guiding the user through the Internet under the guidance of the enterprise to choose the proct or service or specific requirements of enterprise customers to choose based on the timely proction and requirements and provide timely service, making Customer inter-temporal and spatial requirements are met by the procts and services; On the other hand, enterprises can also keep abreast of customer needs and customer requirements in accordance with the timely proction and marketing organizations to provide the proction efficiency and marketing effectiveness. Such as the United States PC sales company Dell Inc., or a loss in 1995, but in 1996, their sales via the Internet to computers, the performance of 100 percent growth, e to customers via the Internet, you can design in the company's home page to choose and combination of computers, the company's proction department immediately upon request, proction, and sent through the postal service company, so companies can achieve zero inventory proction, especially in the sharp decline in prices of computer components of the era, inventory will not only rece the inventory costs can be avoided also because of losses brought about by high-priced stock.

2. Customer acceptable cost pricing

The cost of traditional proction-based pricing in the market-oriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing, and based on the cost to organize the proction and marketing. Customer-centric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, the customer can be made via the Internet acceptable cost, the cost of business in accordance with customers to provide flexible proct design and proction program for the user to choose until after the customer agrees to confirm the proction and marketing organizations, all All these are clients of the server program in the company under the guidance and does not require specialized services and, therefore, extremely low cost. At present, the United States, General Motors Corp. to allow customers on the Internet through the company's own guidance system of the design and assembly of motor vehicles to meet their needs, users first determine the criteria for acceptable price, and then according to the price limit system to meet the requirements of style show vehicle, the user can also be used for appropriate changes, the company procing the final proct just to meet the customer requirements of price and performance.

3. Procts to facilitate the distribution of customer-oriented

Network marketing is one-to-one distribution channels, cross-selling of space-time, customers can order anytime, anywhere using the Internet and purchase procts. Iron and steel manufacturers in France still a Luolin Zinox for example, the company was founded in 8 years ago, because of the introction of e-mail and the world order system, so that processing time from 15 days to 24 hours. At present, the company is using the Internet to provide better than the opponent and more efficient services. The company's internal network and vehicle manufacturers to establish contact so that they could demand the other party promptly after the proction of steel to each other online.

4. Repressively turn promotions to strengthen communication and contacts with customers

Is the promotion of traditional enterprises, through certain media or tools of oppression customers to strengthen the company's customers and proct acceptance and loyalty, customers are passive and accept the lack of communication with customers and contacts at the same time The high cost of the company's sales. Internet marketing is a one-on-one and interactive, and customers can participate in the company's marketing activities in the past, so the Internet can strengthen communication with customers and contacts and a better understanding of customer needs, attracted more customers agree . The U.S. company Yahoo's new star (Yahoo!) Company to develop a network in Internet information retrieval tools for classification, as the procts are highly interactive, the user can think it is important for their classification information to Yahoo Yahoo The company immediately joined the classification of information procts for the use of other users, so no need for advertising their procts on well known, and in a short span of two years the company's stock market value of billions of dollars, an increase of as much as several hundred times.

[Edit] The main method of Internet Marketing
Commonly used methods of network marketing system
(1): Search Engine Marketing

(2): Email marketing permission

(3): Online Advertising

(4): Web resource cooperation

(5): Viral marketing

(6): a membership-based network marketing

Common method for classification of network marketing:
Are there businesses in accordance with sub-sites:
No site online marketing
Web-based network marketing business
To carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises in the network to carry out effective marketing. Free web site marketing mainly depends on the network marketing and e-mail marketing virtual community.

Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods. If the type of e-commerce website, web-based network marketing will be involved in proct, price, and other traditional marketing channels and marketing a range of issues to consider.

In accordance with the network marketing network resources:
Internal Resource Network Marketing
External resources of Network Marketing
[Edit] Web site and network marketing business relations
Completion of site construction is to achieve the functions of the basis of network marketing
Site construction is the online marketing strategy an important part of
Business network marketing site content is the basis of sources of information
Site determines the function of the choice of method of online marketing
Network marketing business web site features
Brand
Information
Customer Relations
Resource cooperation
[Edit] e-mail in the role of Network Marketing
Corporate brand image
Online Customer Service
Member Communications and Electronic Publications
E-mail advertising
Website promotion
Proct / service promotion
Collection of market information
Online market research
[Edit] Analysis of network marketing strategy
Marketing is the achievement of indivials and organizations to create the transaction, and the planning and implementation of innovative procts, services, ideas, pricing, promotion and distribution process. Network Marketing is the human economy, science and technology, the inevitable outcome of cultural development, network marketing is not the time and space constraints, to a large extent changed the traditional marketing patterns and formats. Network marketing companies in terms of improved efficiency, reced costs, and expand the market for enterprise social and economic benefits. Compared with traditional marketing, online marketing with international, information-based and paperless, marketing has become the development trend of various countries. In order to promote the popularity of online marketing and development of the strategic analysis of network marketing is important.

In short, network marketing theory is different from the traditional theory of marketing the new marketing mode, it can control costs, marketing and customer relations have a great competitive advantage. However, the implementation of network marketing is not a technology problem, building a website, it relates to the strategic direction of enterprise marketing, marketing management and planning departments, as well as marketing strategy formulation and implementation.
南京新雨恆網路，全國網路營銷、炒作最好的公司！參於經典炒作，芙蓉姐姐、小月月、鳳姐等網路紅人8a⊿4

5. 求關於網路營銷國外文獻

英文文獻

6. 誰有營銷網路的外文文獻或者是網路營銷的外文文獻，

好好的做好，國內的吧。不要老想著去搬別人的東西，營銷這東西搬也沒有用的

7. 急求關於網路營銷方案 外文文獻

外文文獻有，但翻譯沒有，翻譯得靠你自己了，如果需要回復郵箱地址即可，希望能滿足你的需要，能幫到你，多多給點懸賞分吧，急用的話請多選賞點分吧，這樣更多的知友才會及時幫到你，我找到也是很花時間的

8. 論文的國內外研究還要參考文獻，幫我找10個參考文獻謝謝~~關於網路營銷模式的參考文獻

[1] 劉向陽,廖新媛. 處於不同發展階段的企業網路營銷模式分析[J]. 中國高新技術企業.
2009(21)

[2] 任建華,方勝濤. 中小企業網路營銷模式分析與探討[J]. 內蒙古科技與經濟.
2009(05)
[3] 陳健,常誇耀. 網路營銷發展模式及其創新[J]. 商業時代.
2008(32)

[4] 徐鑫,苗婷婷. 嵌入式營銷——基於顧客價值鏈的產業營銷新思維[J]. 商場現代化.
2008(22)
[5] 伍青生,余穎,鄭興山. 營銷新發展:精準營銷[J]. 經濟管理.
2006(21)

[6] 周曙東,葉輝. 解析網路營銷八大模式[J]. 商業研究.
2003(22)
[7] 楊政. 網路營銷的內涵、基本模式及運行條件[J]. 商業時代.
2003(09)

[8] 官志華,曾凡奇. 網路營銷的模式與管理[J]. 南方經濟.
2002(12)
[9] 王夕虹. 房地產企業網路營銷模式研究[D]. 陝西師范大學 2013

[10] 鄭琳. Web2.0時代的網路廣告趨勢[D]. 大連工業大學 2013
[1] Jeffery Graham.Internet
Lessons for Small Business. . 2002

[2] Blood.The
Web log handbook:practical advice on creating and maintaining Your Blog. .
[3] MICHAEL RAPPA.business
model on the web E-commerce times. . 2001

[4] Alexa
web search. http://www. alexa. com . 2006
[5] William Woods,Arthur Sculley.Evolving
E-markets:Building High Value B2B Exchanges with Staying Power. . 2000

[6] J.Wright.Blog
Marketing. . 2005
[7] Ellen Reid Smith.e-Loyalty:How
to Keep Customers Coming Back to Your Website. . 2000

[8] Manzie R.Lawfer.Why
customers come back:how to create lasting customer loyalty. . 2004
[9] Ravi Sen.Optimal
Search Engine Marketing Strategy. International Journal of Electronic
Commerce . 2005

[10] Sculley, A,and Woods, W.B2B
Exchanges: The Killer Application in the Business-to-Business Internet
Revolution. . 2000

9. 求篇關於網路營銷的外文文獻，翻譯和原文都要，要近三年的。。。[email protected]。。謝謝。。

把中文翻譯過來就行了吧。