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英語活動產品促銷文案

發布時間:2021-10-18 18:33:08

A. 英文廣告文案創建技巧有哪些

現在,有了越來越多的外貿從業人員,他們需要經常性的在國外進行一些商業推廣活動,那麼,我們如何去快速的創建英文廣告文案呢?其實,只要掌握了以下幾個小小的技巧,你的英文廣告文案就會非常有吸引力。

廣告文案一般包括:宣傳語+產品描述+促銷信息+產品短連接+素材+標題,動態消息+行動號召。

1,宣傳語

這個是廣告文案的第一句,我們需要一下子就抓住顧客的眼球,你可以用「why」,「How to」,「Do you know」等等來引起用戶的共鳴。

2,產品描述

這里我建議能夠清楚的寫出產品的特點來擊中用戶的痛點問題,例如「容易操作」,「防水」等等產品的特點要突出顯示。
3,打折促銷

這個其實國內外顧客都喜歡撿漏,但是現在的情況是顧客都比較麻木了,因為到處都是打折的信息,也不知道有沒有真的便宜,所以我這里建議打折要有理由,譬方說「一周年促銷」,「開店營業大促銷」等等這類會讓顧客比較相信自己是真正的撿到便宜了。

4,產品鏈接

我的個人建議是,如果你的產品鏈接比價簡短的話,就使用產品鏈接。

如果你的產品鏈接很長,那就用短連接工具縮短下。

5,素材

一般而言視頻的效果或者幻燈片的效果會比圖片好一點。

視頻廣告:時間不要太長,一般在15s以內就可以了,太長的話用戶也不願意去看。廣告要在前3S就緊緊抓住用戶的眼光。

圖片廣告:圖片一定要清晰,然後圖片上面文字面積不能超過整體大小的20%,個人建議圖片上面最好不要放文字。

6,標題和動態消息

標題:一定要引人注目,例如「滿50包郵」,「買一送一」等等

描述:強調下細節,例如「定製產品」,「全棉」等等。

7,行動號召

這里就根據你做廣告的目的來選擇就可以了,如果是優惠券的廣告就選擇「領取優惠」,希望用戶購買就選擇「立即詢價」等等。

8,廣告素材圖片風格要統一

假如你跑了多個產品廣告,那麼我的建議是你的廣告素材圖片風格要統一,最好的做法就是圖片上面打上自己的店鋪logo,這樣讓訪客在第二次看到廣告圖片的時候就知道是你家的產品,也會加深對店鋪的印象和信任。

上面就是一些很有用的廣告文案技巧,你都掌握了嗎?

B. 英文促銷廣告50字

(a) Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit - especially if there is a corresponding increase in sales. This is known as a PREMIUM sales promotion tactic.

(b) Customer Relationship Management (CRM) incentives such as bonus points or money off coupons. There are many examples of CRM, from banks to supermarkets.

(c) New media - Websites and mobile phones that support a sales promotion. For example, in the United Kingdom, Nestle printed indivial codes on KIT-KAT packaging, whereby a consumer would enter the code into a dynamic website to see if they had won a prize. Consumers could also text codes via their mobile phones to the same effect.

(d) Merchandising additions such as mp bins, point-of-sale materials and proct demonstrations.

(e) Free gifts e.g. Subway gave away a card with six spaces for stickers with each sandwich purchase. Once the card was full the consumer was given a free sandwich.

(f) Discounted prices e.g. Budget airline such as EasyJet and Ryanair, e-mail their customers with the latest low-price deals once new flights are released, or additional destinations are announced.

(g) Joint promotions between brands owned by a company, or with another company's brands. For example fast food restaurants often run sales promotions where toys, relating to a specific movie release, are given away with promoted meals.

(h) Free samples (aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets. For example Red Bull (a caffeinated fizzy drink) was given away to potential consumers at supermarkets, in high streets and at petrol stations (by a promotions team).

(i) Vouchers and coupons, often seen in newspapers and magazines, on packs.

(j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.

(k) Cause-related and fair-trade procts that raise money for charities, and the less well off farmers and procers, are becoming more popular.

(l) Finance deals - for example, 0% finance over 3 years on selected vehicles.

Many of the examples above are focused upon consumers. Don't forget that promotions can be aimed at wholesales and distributors as well. These are known as Trade Sales Promotions. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

C. 英語書面表達: 請為Flower百貨公司擬一份聖誕節促銷活動方案: 1.為營造節日氣氛,商場內裝飾

本學期你一定度過了不少難忘的節假日。請選擇一個節假日寫下來。要注意用1—2件具體的時間來說明這個節假日是難忘的;要注意運用自己積累到的好詞佳句及相關的表達方法。不少於350字。

D. 促銷文案怎麼寫

介紹六種文案「利用」技巧。

1.利用傲慢

傲慢可以理解成一種優越感,希望其他人可以羨慕自己。因為擁有什麼東西,而感到比其他人優越,把自己定位成比其他人更優秀的存在。當我們利用傲慢慾望去寫文案的時候,一定要體現自己的產品是獨特的,是很難搞到手的,一般人是沒有的。

【例】

特侖蘇:不是什麼牛奶都叫特侖蘇。

別墅:全球限量100套。

某產品:一年只產1000個。

護膚品:好看的皮囊千篇一律,好用的面膜萬里挑一。

2.利用嫉妒

合理利用消費者嫉妒心理,可以明顯激發消費者的消費心理和行為。但利用嫉妒心理去寫文案的時候,要注意的是,對方的選擇一定要是身邊的人,如同行,同事,閨蜜,同學等等。可以利用對方擁有資產比你多,利用不僅僅是金錢還有尊重、地位、愛慕、認可,甚至是朋友多、皮膚好等刺激對方。

【例】

芝華士:不得不承認,人生實在不公平。

護膚品:閨蜜白里透紅,而我是個小透明。

3.利用暴怒

暴怒是指對生活中一些不合理的事情,產生憤怒的情緒。這是一種失控的情緒,當一個人處於暴怒的時候,是最容易做出不理智的行為。比如,買買買,吃吃吃。可以利用暴怒的情緒,讓消費者有所行動來抗議現狀的不公。而解決這種不合理的辦法,就是我們的產品。產品就是解葯。

4.利用懶惰

懶惰可以理解為偷懶。根據「經濟人假設」,人們本能的總是會選擇輕松簡單的事去做,甚至什麼都不想做。表現在:怕累怕辛苦、想舒舒服服地達成目的。常常躺著做夢掙錢,不出門叫外賣,不運動吃減肥葯。

利用懶惰心理寫的營銷文案其實質就是給消費者提供一個偷懶的選擇,給這樣的「懶人」指出一條輕松的捷徑,不用那麼麻煩和受累。

5.利用貪婪

貪婪是指想佔便宜,希望無償擁有的更多。這種人往往不會輕易滿足,越多就越好,不僅僅是金錢。比如找對象,又要高又要帥還要有錢,又要漂亮又要身材好還要肯吃苦。

利用貪婪心理寫文案,就是給消費者多一些好處,尤其是給一些額外的好處。

6.利用貪吃

吃貨其實一直盛行,食慾也非常兇殘。為了滿足自己的胃,會發生一些沖動。比如,不顧自己的體重,不顧自己的口腔上火。

利用貪吃慾望寫文案,就直接告訴消費者,怎麼做可以吃山珍海味。重點是突出強調美食,讓消費者分泌唾液。

希望能幫到你!謝謝採納!

E. 英語廣告詞

英語廣告詞有很多,這里舉例一些比較有名的:1.Time is what you make of it.天長地久(斯沃奇手錶);2..Fresh-up with Seven-up.提神醒腦專,喝七喜;3.Start Ahead 成功屬之路,從頭開始(飄柔)

【https://www.acadsoc.com】點擊領取歐美一對一外教課一節,還可以免費測試英語水平哦~

學英語,歡迎大家來阿卡索,純正外教一對一教學,外教皆持證上崗,跟著外教學習純正的口語,價格也是很劃算的,課均不到20元,保證每一位學員在這里都能找到合適的外教老師!

不知道如何選擇英語機構,可以網路咨詢「阿卡索vivi老師」;

如果想下載免費英語資源,可以網路搜索「阿卡索官網論壇」。

F. 英語活動方案

同意樓上的建議抄
還可以襲弄以下幾個游戲
1、role play
2.simmon says(simmon says touch your nose, you touch it; touch your nose, you don't, cus it's not said by simmon)
3.聽音樂猜歌曲名,of course english songs
4.人體字母(分組活動的,幾個人一起擺出一個單詞,讓大家猜)
估計夠你們作一次兩個多小時的活動了
記得要給大家買小禮物哦~~~

G. 英語活動策劃書

1.活動目的:
對於剛入學一學期的初一新生來說,他們對中學充滿了嚮往與與美好的憧憬,但其中也不缺乏興趣與無助,為了同學們能更好的適應大學學習,以及對英語的學習掌握更好的方法,這是我寫的英語活動策劃書,可以討論一下,並且研究一下。
2.具體方案:
參加對象:初一四班學生
具體內容:在這個班級里可以舉辦一個說英語短句的活動,全班輪流說一句短句,比比賽賽誰說的更流暢,更精彩!
3。活動時間:2010年3月15號4:00
4.活動地點:主教學樓408
通知:這個活動方案僅此參考

Aim: 1.
In the first semester first-year students, their yearning for middle school with full with beautiful dreams, but also not lack of interest and helpless, for students to better adapt to college English learning, and the method of better learn, this is me to write English activities planning books, you can discuss the, and study.
2 specific plan:
Instructor: junior students of class four
Specific content: in this class can hold an English sentences, the sentence, than say turns the who says the game more smooth, more exciting!
3. Time: 2010 at 4:00 on March 15
4 venue: the building 408
Notice: this activity plan that reference

H. 英語版的營銷方案

Undertaking plan book model essay undertaking plan, if is only engraves on one's memory, will have the omission to be unable unavoidably to realize, if will indicate sureproof, we can understand clearly to undertaking each detail in the chest. The undertaking plan book may let us initially enter the market to achieve fully 「 oneself and the other side. Is undefeated in many battles」. 1. undertaking plan book's frame the undertaking plan book's writing frame divides into the following several parts: (1) the company abstract summary introced that company's main business instry, the proct or the service unique are, as well as company's tenable place, the time, locate the stage, the competitive advantage and so on basic situation. (2) the corporate business describes this part to introce that company's objective and the goal, as well as company's long-term development project and manages the strategy. (3) the proct either the service introced that this company proct or the service hungry use and the merit, provide the related patent, the right, the government written instructions to a subordinate, the appraisal material and so on. (4) the income situation summary company's source of income, forecasts in period of time the income growth situation. (5) competes the situation to analyze existing and the latent competitor earnestly, their superiority and the inferiority, as well as this company's superiority which corresponds with it, the research defeat the match the method and the strategy. (6) the market marketing to the target market and the client segmentation, and aims at each segmentation the target market, lists the corresponding marketing.

I. 與英語有關的活動方案

你好,希望能幫得上您。

Advertising: the basics
Planning an advertising campaign
Certain businesses choose to advertise when their target audience is most likely to buy their proct or service. Sometimes this can be seasonal - a toy retailer, for example, will focus its advertising efforts around the run-up to Christmas. If you're selling to other businesses, it's worth identifying when your customers and potential customers will have the budget to spend.

However, some businesses choose to focus more attention on their quieter times on the basis that the busier times will naturally see an increase in sales. Advertising ring quieter times might mean you won't have to work as hard to stand out from other competitors, as they won't be advertising, but there may be fewer customers to target.

Gaining a greater market share ring these periods could not only help ring the busier times - you will have already developed a bigger customer base - but will improve your cashflow and minimise your reliance on certain trading periods.

The reasons behind a campaign
Many businesses launch advertising campaigns simply to boost sales or increase brand awareness.

The launch of a new proct will almost certainly require you to step up your advertising.

New businesses will want to consider some form of advertising just to let people know they exist. You could combine it with an introctory offer to give people an incentive to visit or call.

Can you plan the campaign yourself?
You need to think carefully about what you want to achieve and the message you want the reader, viewer or listener to take away. Remember - advertising is only effective if you reach your target audience with a message that makes them want to find out more.

You may be able to design and proce a straightforward advertisement for printed media - see the page in this guide: tips on writing a print advertisement. However, most print advertising organisations have in-house services if you can't do it yourself.

If your advertising needs are more demanding than an occasional, low-priced local advertisement, it may be worth outsourcing the campaign to an advertising agency. See our guide on how to choose and manage an advertising agency. This is only suitable if you are prepared to pay the extra cost, but in any event, it is advisable to have your adverts professionally designed to ensure maximum impact.

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