❶ 房地产市场调研全流程以及费用
拿地前的调研主要是定位,就是研究一下这块地做什么效益最大化?
第一步,现场观察、搜集有关的参考信息
第二步,基于上述了解设计定性大纲,做定性调查,如深访、FGD等;
第三部,做定量调查,事先经验积累的问卷指标+定性研究结果,进行购买者需求与行为态度的测试调查
第四步,补充调查
第五步,数据处理分析,产生定位报告和规划及产设计建议
❷ FGD是什么意思
FGD
n. 频率发生器器件
❸ 谢巍的介绍
谢巍先生是国内资深的市场研究与市场咨询专家,有超过17年的市场研究行业经验,作为市场研究最早的从业者之一,谢巍先生以其在定量研究和定性研究的专业,他在消费者调查和行业调查均表现出色,涉及领域涵盖:食品饮料、零售连锁、日用品、医药、IT、电信产品、保险、生活方式等。他在定性调查方面特别有经验,多年的从业经历使其深入中国大陆各级城市,了解消费者行为,分析消费心理,拥有4000场FGD的执行经验,对数千位行业专家进行过深度访谈,是中国首屈一指的定性研究座谈会主持人。谢巍先生曾于1993-1997年在华南国际研究公司(RI)担任研究部经理职务,随后于1997年创立上海联恒市场研究有限公司,任董事长兼总经理。他坚持“Golbal Vision, Local Touch”的理念,把其国际视野和本土触觉注入公司,并成为公司的企业价值,领导联恒成为中国盈利能力最强的本土市场研究公司之一。
❹ 求文!!!在学习了市场调查实务这门课程之后你对心理学看法的改变
The Disadvantage of the Classic Methods of Marketing Investigation
——from the point view of social psychology
During last term, we have learned the lecture of “Marketing Investigation and Forecast” by Mrs. He Wen. In her lecture, we have a primary perception of marketing investigation. After attending this new lecture, some new ideas occur to my mind.
Man’s behaviors and mental activities are extremely complex. It is hard to be quantified by measure methods and tools which have been known. Especially when they are involved in some indivial characters easily being affected by environment or scene, credibility and validity of many common tests can’t be satisfied, like motive, attitude etc.. Make an example as our Chinese. When we answer some questions about personality and mentality, we always pretend to be mean, kind, mannered and following the crowds. When we meet some questions we can answer but we are unwilling to answer, most of us may write “I don’t know”.
Marketing is a societal process by which indivials and groups obtain what they need and want through creating, offering, and freely exchanging procts and services of value with others. In the process of Marketing, investigation is an important item. In this tache, we can acquire a lot of fresh and important marketing information. It is the key to the success of marketing campaign. As we all known, the classic method of marketing investigation is observing, interviewing and questionnaire. Of course there are many other methods, such assistant methods as telephone investigation, experiments, practice trace measure (实际痕迹测量法) , behaviors record(行为记录法)etc. However, I’m doubtful of the methods above. I’m suspicious of the credibility and effectiveness of marketing investigation. Does it have the same effect as the book says?
First, let’s have a look at the method of observing. The definition of observing in Marketing is that a method of gain marketing information and materials, which investigators directly observes the activities of who is investigated. Doing investigation using this method, the investigators don’t directly touch the investigatees(who is investigated), and the activities of the investigatees won’t be affected by the outer factors, so that the materials we obtain will be more impersonal and accord to the fact. This is what the book says. We can’t deny that it can gain lots of idea information(表象信息), but direct observe is hard to find rules. In marketing, we observe people’s physical activities, in other word, behaviors, only can estimate or judge their psychological activities by their behaviors. Behaviors of people are very complex. Observing people’s action is both affected by inner factors like motive, emotion and attitude of the observed object and restricted by outer factors like social conditions and natural conditions, while it is closely related with personal factor of observer. Therefore, we could simply gather many practice materials though simple observe and explain some phenomenon, but it is quite difficult to prove a certain suppose or find some market regulations.
Interview is divided as structured interview and unstructured interview. The former lists questions and answers what are likely to come forth, and follows the list ring the interview. The unstructured interview has no fixed interview structure so that interviewees can discuss and express their own ideas freely, and explore the issue, solved the issue. The main form of interview in marketing investigation is Focus Group Discuss (FGD), which maybe a quite practical and effective method of qualitative investigation in some degree. Interview has its own advantages. It is good for the deep exploration of issue and control of investigation conditions. However, interview depends on interviewers so much, which causes the personality of the result. The differences of gender, age, culture and character between interviewers all impress the answer to the questions. Interaction between interviewer and interviewee is also a disadvantage. The interviewer has a tendency of expecting a certain answer, and the interviewee tends to answer the question according to the expectation of interviewer. Of course, the opposite situation may appear as well. Interviewees are unwilling to respond sincerely, when meet some sensitive questions.
Questionnaire is another investigation method we often use. It uses less people, time and money, compared to other methods. It also owns a larger sample than others. The design of questionnaire is very difficult, and it will influence the value of the whole investigation. Design the questions needs lots of experience, and it always depends on the other investigation activities such as: interview and observe. To avoid interviewees’ sense of boring, questionnaire is always quite brief. It decides that we can’t explore an issue deeply and find its real cause. What’s more, questionnaire usually let the interviewees write the answer by themselves, so that we always can not guarantee the quality of the results. As to me, I have been an interviewee for many times. To tell you the truth, I almost have never answered them in real earnest. Usually, I filled in the questionnaire just for that they treat me as an interviewee. I think there are many people have the same idea as me. Besides, the call-back of the questionnaires is hard to control.
Here I scanned the classic methods of marketing investigation from the point view of social psychology, and found there are many problems in their processes. Luckily, we have found many more complete methods, which may make up for the disadvantages. Obviously, every separated method has its own negatives, which we can only try to make it smaller but can never be avoided. Maybe the most efficient way is to combine then together and try to find more new methods to fix to the requirements of the development of marketing.
❺ 求大神指教钻石戒指鉴定s2h,吊坠鉴定s2fgd是什么时候,市场价多少钱
发证书出来看看
❻ FGD是什么意思
FGD指烟气脱硫,从烟道气或其他工业废气中除去硫氧化物。在FGD技术中,按脱硫剂的种类划分,可分为以下五种方法:以CaCO3(石灰石)为基础的钙法,以MgO为基础的镁法,以Na2SO3为基础的钠法,以NH3为基础的氨法,以有机碱为基础的有机碱法。
烟气中的SO2实质上是酸性的,可以通过与适当的碱性物质反应从烟气中脱除SO2。烟道气脱硫最常用的碱性物质是石灰石(碳酸钙,CaCO3)、生石灰(氧化钙,CaO)和熟石灰(氢氧化钙,Ca(OH)2)。
石灰石产量丰富,因而相对便宜,生石灰和熟石灰都是由石灰石通过加热来制取。有时也用碳酸纳(纯碱)、碳酸镁和氨等其它碱性物质。
在湿法烟气脱硫系统中,碱性物质(通常是碱溶液,更多情况是碱的浆液)与烟道气在喷雾塔中相遇。烟道气中SO2溶解在水中,形成一种稀酸溶液,然后与溶解在水中的碱性物质发生中和反应。
反应生成的亚硫酸盐和硫酸盐从水溶液中析出,析出情况取决于溶液中存在的不同盐的相对溶解性。例如,硫酸钙的溶解性相对较差,因而易于析出;
在干法和半干法烟道气脱硫系统中,或使烟气穿过碱性吸收剂床喷入烟道气流中,或使固体碱性吸收剂与烟道气相接触。