❶ 有关于网络营销方面的英文文章300字左右，加中文翻译的！谢谢！！
INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.
随着计算机技术和INTERNET的迅速发展，时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化，网络营销应运而生。网络的诞生也推动了电子商务、网络经济的飞速发展。网络营销也因此成为企业角逐市场的必备手段，成为企业营销的必然趋势。网络营销对传统营销模式造成了一定的冲击，同时也给中小企业带来的一定的机遇。本文分析了网络营销的特点，分析了我国中小企业开展网络营销的有利因素、现状、存在的问题，论述了网络营销给中小企业带来的竞争优势，提出了我国中小企业网络营销战略，从战略的高度分析了我国中小企业网络营销实战的具体策略。
❷ 急！高分求英文高手帮忙翻译论文摘要
In today's society, network marketing information by more and more enterprises, network marketing and give these enterprises brings enormous business opportunities. At the same time, as a kind of modern marketing, network marketing way for its unique advantage. Based on the knowledge of marketing, simple introces dell network marketing mode, and the implementation of network marketing to dell's competitive advantage to the simple generalization. Based on the analysis of network marketing strategy dell, affirmation in computer field of success, and points out the disadvantage of network marketing, network marketing and conform to the future for the proposed, based on the analysis of network marketing model dell, find the learning Chinese enterprises is our management concept.
❸ 关于网络广告的英文文献
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
Purchasing variations
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand.
CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.
Affiliate marketing
Main article: Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Contextual advertising
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Ads and malware
There is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs.
Ad server market structure
Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey.
Vendor Ad viewers
Google 1,118
DoubleClick 1,079
Yahoo 362
MSN 309
AOL 156
Adbrite 73
Total 3,087
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains.
网络广告
维基网络，自由的网络全书
跳转到: 导航, 搜索
狭义的网络广告又被称为在线广告或者互联网广告；而广义的网络广告除了包括以计算机为核心组成的计算机网络为媒介的广告行为外，还包括其他所有以电子设备相互连接而组成的网络为媒介的广告行为，例如以无线电话网络，电子信息亭网络为载体的广告行为。在一般未做特殊说明的情况下，现在各资料所谈论的网络广告全指狭义网络广告。
狭义网络广告与传统广告有很多类似的地方，也分为很多不同广告形式，拥有多种计费方式。
常见的广告形式包括：
横幅式广告（banner）
通栏式广告
弹出式广告（pop-up ads）
按钮式广告（button）
插播式广告（interstitial ads）
电子邮件广告（E-DirectMarketing,EDM）
赞助式广告（sponsorship）
分类广告（classified ads）
互动游戏式广告（interactive game）
软件端广告
文字链接广告（text ads）
浮动形广告（floting ads）
联播网广告
关键字广告
比对内容广告
常见的记费方式包括：
按照千人印象成本（CPM）收费。
按照每点击成本（CPC）收费。
按照每行动成本（CPA）收费。
按照每回应成本（CPR）收费。
按照每购买成本（CPP）收费。
这些都是国际流行的收费模式。在中国和一些网络广告的发展中国家，则时常会采用以时间来购买的模式，如按每日投放成本收费，按每周投放成本收费等。
对网络广告的研究显示，50%的网络广告点击是由6%的用户产生的。而且这个点击群体是一个缺乏购买力的群体，也很少进行网络购物[1]。
❹ 毕业论文摘要英文翻译
摘要：进入本世纪以来，以互联网为核心的的网络通信技术已经得到飞速的发展和广泛的应用，世界经济的全球化趋势不可逆转。
Abstract: in the since the turn of the century, the Internet as the core in the network communication technology has been rapid development and the widespread application, the globalization trend of the world economy is irreversible.
在二十一世纪第二个十年的今天，我们已经走入网络经济时代，企业利用互联网有效开展网络营销活动，寻找新的商机，已经成为了一种必然的选择。
In the second decade of the 21st century, we had walked into the network today economic times, enterprise use the Internet to effectively develop network marketing activities, looking for new business opportunities, has become a kind of inevitable choice.
本文从网络营销的内涵入手，探讨了加多宝集团王老吉凉茶的经典网络营销案例，对这一案例的营销创新、存在的不足及网络营销细节问题进行了分析，，并针对加多宝集团在我国的发展、实施的障碍，提出了措施和对策。
This article from the network marketing, probes into the connotation of WangLaoJi cool tea add much treasure group the classic network marketing case, the case of marketing innovation, the shortcomings of the details and network marketing, analyzes the problems, and in the light of the stupa group in China with the development, implementation, and puts forward measures and obstacles countermeasures.
关键词：网络营销 加多宝集团 王老吉 营销策略 发展 障碍 措施
Keywords: network marketing WangLaoJi add much treasure group marketing strategy development obstacle measures
❺ 急求一份关于网络营销的英文文献！可追加高分！
1 [America] Philip Kotler. Mei Ruhe et al. Marketing management. Beijing: Renmin University of China press, 2002
2 Zhao Naizhen, editor in chief. Beijing: China Labor and Social Security Publishing House, 2003
3 [America] Bud Smith et al. Wang Sining et al. Online marketing guide. Beijing: Electronic Instry Press, 2000
4 [America] Martha McEnally. Yuan Ying et al. A case study of consumer behavior. Beijing: Tsinghua University press, 2004
5. Edited by Liu Hongqiang DELL marketing. Beijing: Economic Science Press, 2003
6 Du Minghan ed. marketing knowledge. Beijing: China financial and Economic Publishing House, 2002
7. Sun Bingshen., editor in chief of enterprise marketing practice. Beijing: Earthquake Press, 1999
8 Fan Mingming ed. marketing. Beijing: Science Press, 2004
9 Lan Ling editor. Marketing science. Beijing: The Open University of China press, 2000
10 Fan Mingming, editor in chief. Marketing and planning. Beijing: Chemical Instry Press, 2003
11 Peng Chunxian, editor in chief. Network marketing. Beijing: Higher Ecation Press, 2003
12 Mei Shaozu, et al. Network marketing. Beijing: People's Posts and Telecommunications Press, 2001
13: money etc. editor. Network marketing. Beijing: Higher Ecation Press, 2004
14 Liu Guangfeng, et al. Actual network marketing - theory and practice. Beijing: Tsinghua University press, 2000
15 P - M - this Noel Qiao Huicun et al. Marketing research. Beijing: CITIC publishing house, 1999
16. Philip, Kotler. The introction to marketing. Beijing: China Press, 1998
(17) the J.Cataudella, B.Sawyer, D.Greely., Sun Xin et al. Online store marketing guide. Beijing: Tsinghua University press, 2000
18 Qu Peng ed. network marketing. Second ed. Beijing: Higher Ecation Press, 2004
19 Feng Yingjian. Network marketing foundation and practice. Beijing: Tsinghua University press, 2004
20 Qian Xuchao Wang Qun edited. Network marketing and management. Beijing: Peking University press, 2002
21 Shang Xiaochun, editor in chief. Network marketing planning. Nanjing: Southeast University press, 2002
22 Zu Qiang Li Yuhong et al. Network marketing. Beijing: Tsinghua University press, 2004
23 Lv Yingbin Jie Wang Chu editor. Analysis of network marketing case. Beijing: Tsinghua University press, Northern Jiaotong University press, 2004
24 travel, Zhao Yan, editor in chief. Network marketing. First edition. Beijing: China material press, 2002
25 Liu Xinggen ed. modern enterprise marketing. First edition. Beijing: economic management press, 1997
26 Ma st. Local marketing. First edition. Beijing: enterprise management press, 2003
27 Luo Li ed. modern marketing strategy. First edition. Beijing: Modern Press, 1998
28. Marketing knowledge. Marketing knowledge. First edition. Beijing: China financial and Economic Publishing House, 2002
29 Chen Fang ed. the diagnosis of enterprise disease. First edition. Beijing: China Economic Publishing House, 1999
30 Fang Guangluo, ed. marketing. Second ed. Dalian: Dongbei University of Finance and Economics press, 2003
31 Kong Weicheng Chen Shuifen edited. Network marketing. Beijing: Higher Ecation Press, 2002
32. Xue Xinguang. Network marketing. Beijing: Electronic Instry Press, 2003
33 Shen Fengchi, editor in chief. Beijing: Tsinghua University press, 2005
❻ 能给我发一份网络营销相关的英文文献和翻译么
你好，收到了你的问题。
这方面原版外文的文献有，中文文献也有，不过带翻译的基本上找不到，即使有也是要付费的。我已经发几份相关文献给你了。
❼ 网络营销的英文怎么说
网络营销来network marketing
双语例源句
长期以来，我公司一直致力于市场的开发和网络营销的建设。
Long-term since, our company has been committed to the development of the market and the marketing network construction.
❽ （急）翻译 网络营销 网站设计 电子商务
The 21st century is a market economy age in which the globalization of economic information further develops.
The proportion of the tertiary-instry keeps increasing in each countries,especially the service instry.The information service instry has been on the leading position in the 21st century,affected by the tendency of the global information,as one of the marketing strategy,modern communications technology helps the enterprise reach the marketing goal.The paper discusses the developing situation of China's electronic commerce from three aspects,namely the developing environment and the open question of the electronic commerce technology,the developing tendency of the electronic mommerce as well as the construction of the corporate website.
key words,network marketing,website design,electronic commerce.
希望能帮上你！
❾ 鎬ラ渶缈昏瘧璁烘枃鑻辨枃鎽樿侊紒锛侊紒
闅忕潃浜掕仈缃戠殑鍙戝睍鍜岀數瀛愬晢鍔＄殑搴旂敤锛岀綉缁滆惀閿宸茬粡鎴愪负浼佷笟涓绉嶉噸瑕佺殑钀ラ攢鏂瑰紡銆
With the development of the Internet and e-commerce applications, network marketing has become enterprise an important marketing methods.
缃戠粶钀ラ攢寰堝ぇ绋嬪害鏀瑰彉浜嗕紶缁熻惀閿鐨勭悊蹇点
The network marketing greatly changed the traditional marketing concept.
浣嗛【瀹㈠繝璇氬逛紒涓氱殑閲嶈佹剰涔夊苟鏈鍙戠敓鏀瑰彉銆
But customer loyalty to enterprise's important meaning didn't happen change.
淇℃伅鏃朵唬锛岄【瀹㈠繝璇氱殑寤虹珛鍜屽珐鍥哄逛簬浼佷笟鐨勫彂灞曟槸鑷冲叧閲嶈佺殑銆
The information age, the customer loyalty to establish and consolidate enterprise development is of vital importance.
椤惧㈠繝璇氳兘澶熶娇浼佷笟鎻愰珮鐢熶骇鏁堢巼銆侀檷浣庢垚鏈銆侀泦涓绮惧姏銆佸ｄ紶浼佷笟褰㈣薄鍜屾秷闄や俊鎭閫忔槑鍖栧甫鏉ョ殑褰卞搷銆
Customer loyalty enable enterprises to improve proction efficiency and rece cost, concentrate, propaganda enterprise image and eliminate the impact of information transparency.
浠婂ぉ鐨勫叕鍙搁潰涓寸潃鏇村姞婵鐑堢殑绔炰簤锛屽備綍璧㈠緱椤惧㈡垬鑳滅珵浜夎咃紝绛旀堝湪浜庢弧瓒抽【瀹㈤渶瑕併佷娇椤惧㈡弧鎰忋
Today's companies face more intense competition, how to win customer win over competitors, the answer is to satisfy the customer, make customer satisfaction.
钀ラ攢澶у笀绉戠壒鍕掓浘缁忚达細鈥滈櫎浜嗘弧瓒抽【瀹浠ュ栵紝浼佷笟杩樿佸彇鎮︿粬浠鈥濄
Marketing gurus once said: "in addition to p.m. outside, satisfy customer enterprise should be please them".
鍥犳ゅ備綍鍩硅偛骞朵繚鐣欏繝璇氶【瀹㈡垚涓轰紒涓氫笉鏂杩芥眰鐨勭洰鏍囥
Therefore, how to cultivate and keeping loyal customers become enterprise continuously the pursuit of the goal.
鏈鏂囧湪浠嬬粛缃戠粶钀ラ攢鐩稿叧鐞嗚恒佸垎鏋愮綉缁滆惀閿鐗圭偣鍜岀幆澧冪殑鍩烘湰涔嬩笂锛岃︾粏浠嬬粛浜嗗湪缃戠粶钀ラ攢涓嬪奖鍝嶉【瀹㈠繝璇氱殑鍏涓鍥犵礌銆
This paper introces the related theory and analysis of network marketing network marketing the basic features and environment are introced in detail on network marketing under the six factors affecting customer loyalty.
鍦ㄥ垎鏋愬叚澶у洜绱犵殑鍩虹涓婏紝寤虹珛浜嗙綉缁滆惀閿鏉′欢涓嬮【瀹㈠繝璇氬舰鎴愮殑鎯呮櫙妯″瀷銆
The six factors in the analysis of established, on the basis of network marketing conditions of customer loyalty formation scenario model.
浠庤岃兘澶熶竴瀹氱▼搴︾殑瑙ｉ噴鍦ㄧ綉缁滆惀閿鐜澧冧笅椤惧㈠繝璇氱殑褰㈡垚闂棰橈紝鍩轰簬瀵瑰悇涓鍥犵礌鐨勫垎鏋愪箣涓婏紝鎻愮偧鍑哄湪缃戠粶钀ラ攢鐜澧冧笅鍩硅偛鍜屾彁鍗囩綉缁滃㈡埛蹇犺瘹搴︾殑绛栫暐浠ュ強鐩稿叧涓炬帾銆
So it can be a certain degree of explanation in network marketing environment formation of customer loyalty, and basing on the analysis of various factors on extracts in network marketing, network environment to cultivate and promote customer loyalty and related measures. Strategy