❶ 房地產市場調研全流程以及費用
拿地前的調研主要是定位,就是研究一下這塊地做什麼效益最大化?
第一步,現場觀察、搜集有關的參考信息
第二步,基於上述了解設計定性大綱,做定性調查,如深訪、FGD等;
第三部,做定量調查,事先經驗積累的問卷指標+定性研究結果,進行購買者需求與行為態度的測試調查
第四步,補充調查
第五步,數據處理分析,產生定位報告和規劃及產設計建議
❷ FGD是什麼意思
FGD
n. 頻率發生器器件
❸ 謝巍的介紹
謝巍先生是國內資深的市場研究與市場咨詢專家,有超過17年的市場研究行業經驗,作為市場研究最早的從業者之一,謝巍先生以其在定量研究和定性研究的專業,他在消費者調查和行業調查均表現出色,涉及領域涵蓋:食品飲料、零售連鎖、日用品、醫葯、IT、電信產品、保險、生活方式等。他在定性調查方面特別有經驗,多年的從業經歷使其深入中國大陸各級城市,了解消費者行為,分析消費心理,擁有4000場FGD的執行經驗,對數千位行業專家進行過深度訪談,是中國首屈一指的定性研究座談會主持人。謝巍先生曾於1993-1997年在華南國際研究公司(RI)擔任研究部經理職務,隨後於1997年創立上海聯恆市場研究有限公司,任董事長兼總經理。他堅持「Golbal Vision, Local Touch」的理念,把其國際視野和本土觸覺注入公司,並成為公司的企業價值,領導聯恆成為中國盈利能力最強的本土市場研究公司之一。
❹ 求文!!!在學習了市場調查實務這門課程之後你對心理學看法的改變
The Disadvantage of the Classic Methods of Marketing Investigation
——from the point view of social psychology
During last term, we have learned the lecture of 「Marketing Investigation and Forecast」 by Mrs. He Wen. In her lecture, we have a primary perception of marketing investigation. After attending this new lecture, some new ideas occur to my mind.
Man』s behaviors and mental activities are extremely complex. It is hard to be quantified by measure methods and tools which have been known. Especially when they are involved in some indivial characters easily being affected by environment or scene, credibility and validity of many common tests can』t be satisfied, like motive, attitude etc.. Make an example as our Chinese. When we answer some questions about personality and mentality, we always pretend to be mean, kind, mannered and following the crowds. When we meet some questions we can answer but we are unwilling to answer, most of us may write 「I don』t know」.
Marketing is a societal process by which indivials and groups obtain what they need and want through creating, offering, and freely exchanging procts and services of value with others. In the process of Marketing, investigation is an important item. In this tache, we can acquire a lot of fresh and important marketing information. It is the key to the success of marketing campaign. As we all known, the classic method of marketing investigation is observing, interviewing and questionnaire. Of course there are many other methods, such assistant methods as telephone investigation, experiments, practice trace measure (實際痕跡測量法) , behaviors record(行為記錄法)etc. However, I』m doubtful of the methods above. I』m suspicious of the credibility and effectiveness of marketing investigation. Does it have the same effect as the book says?
First, let』s have a look at the method of observing. The definition of observing in Marketing is that a method of gain marketing information and materials, which investigators directly observes the activities of who is investigated. Doing investigation using this method, the investigators don』t directly touch the investigatees(who is investigated), and the activities of the investigatees won』t be affected by the outer factors, so that the materials we obtain will be more impersonal and accord to the fact. This is what the book says. We can』t deny that it can gain lots of idea information(表象信息), but direct observe is hard to find rules. In marketing, we observe people』s physical activities, in other word, behaviors, only can estimate or judge their psychological activities by their behaviors. Behaviors of people are very complex. Observing people』s action is both affected by inner factors like motive, emotion and attitude of the observed object and restricted by outer factors like social conditions and natural conditions, while it is closely related with personal factor of observer. Therefore, we could simply gather many practice materials though simple observe and explain some phenomenon, but it is quite difficult to prove a certain suppose or find some market regulations.
Interview is divided as structured interview and unstructured interview. The former lists questions and answers what are likely to come forth, and follows the list ring the interview. The unstructured interview has no fixed interview structure so that interviewees can discuss and express their own ideas freely, and explore the issue, solved the issue. The main form of interview in marketing investigation is Focus Group Discuss (FGD), which maybe a quite practical and effective method of qualitative investigation in some degree. Interview has its own advantages. It is good for the deep exploration of issue and control of investigation conditions. However, interview depends on interviewers so much, which causes the personality of the result. The differences of gender, age, culture and character between interviewers all impress the answer to the questions. Interaction between interviewer and interviewee is also a disadvantage. The interviewer has a tendency of expecting a certain answer, and the interviewee tends to answer the question according to the expectation of interviewer. Of course, the opposite situation may appear as well. Interviewees are unwilling to respond sincerely, when meet some sensitive questions.
Questionnaire is another investigation method we often use. It uses less people, time and money, compared to other methods. It also owns a larger sample than others. The design of questionnaire is very difficult, and it will influence the value of the whole investigation. Design the questions needs lots of experience, and it always depends on the other investigation activities such as: interview and observe. To avoid interviewees』 sense of boring, questionnaire is always quite brief. It decides that we can』t explore an issue deeply and find its real cause. What』s more, questionnaire usually let the interviewees write the answer by themselves, so that we always can not guarantee the quality of the results. As to me, I have been an interviewee for many times. To tell you the truth, I almost have never answered them in real earnest. Usually, I filled in the questionnaire just for that they treat me as an interviewee. I think there are many people have the same idea as me. Besides, the call-back of the questionnaires is hard to control.
Here I scanned the classic methods of marketing investigation from the point view of social psychology, and found there are many problems in their processes. Luckily, we have found many more complete methods, which may make up for the disadvantages. Obviously, every separated method has its own negatives, which we can only try to make it smaller but can never be avoided. Maybe the most efficient way is to combine then together and try to find more new methods to fix to the requirements of the development of marketing.
❺ 求大神指教鑽石戒指鑒定s2h,吊墜鑒定s2fgd是什麼時候,市場價多少錢
發證書出來看看
❻ FGD是什麼意思
FGD指煙氣脫硫,從煙道氣或其他工業廢氣中除去硫氧化物。在FGD技術中,按脫硫劑的種類劃分,可分為以下五種方法:以CaCO3(石灰石)為基礎的鈣法,以MgO為基礎的鎂法,以Na2SO3為基礎的鈉法,以NH3為基礎的氨法,以有機鹼為基礎的有機鹼法。
煙氣中的SO2實質上是酸性的,可以通過與適當的鹼性物質反應從煙氣中脫除SO2。煙道氣脫硫最常用的鹼性物質是石灰石(碳酸鈣,CaCO3)、生石灰(氧化鈣,CaO)和熟石灰(氫氧化鈣,Ca(OH)2)。
石灰石產量豐富,因而相對便宜,生石灰和熟石灰都是由石灰石通過加熱來製取。有時也用碳酸納(純鹼)、碳酸鎂和氨等其它鹼性物質。
在濕法煙氣脫硫系統中,鹼性物質(通常是鹼溶液,更多情況是鹼的漿液)與煙道氣在噴霧塔中相遇。煙道氣中SO2溶解在水中,形成一種稀酸溶液,然後與溶解在水中的鹼性物質發生中和反應。
反應生成的亞硫酸鹽和硫酸鹽從水溶液中析出,析出情況取決於溶液中存在的不同鹽的相對溶解性。例如,硫酸鈣的溶解性相對較差,因而易於析出;
在干法和半干法煙道氣脫硫系統中,或使煙氣穿過鹼性吸收劑床噴入煙道氣流中,或使固體鹼性吸收劑與煙道氣相接觸。