① 求助旅遊業電子商務的英文文獻
旅遊業是被認為最適合電子商務模式的領域之一.旅遊業開展電子商務不僅可以降低成本、產生新的利潤增長點,而且可以增強企業的競爭力,本文從我國旅遊業電子商務的現狀分析入手,探討發展旅遊業電子商務的對策. --------Tourism is considered to be the most suitable one of the areas of e-commerce model. Tourism e-commerce can rece costs, new profit growth, but can also enhance the competitiveness of enterprises. Based on the analysis of the current situation of China's e-commerce in tourism, the tourism instry in developing e-commerce solutions.
② 旅遊電子商務 外文文獻+翻譯
最近搞論文的好多 都是100-200分的懸賞
但是我想告訴你
沒有那麼容易的。專你必須親屬自去搞這個東東。
設想下 此人精通英文 不通旅遊電商 給你翻譯出來的東西會准確嗎?
2個都精通的人 大概也不會在乎你這100分了
倘若你真的有一天出名 小心你就是第二個唐駿
③ 電子商務專業的外文文獻去哪裡找
上你們學校的校園網站,找圖書館這一欄,裡面肯定有文獻。
④ 有哪位好心人能給我提供一份外國人寫的旅遊電子商務方面的英文文獻,謝謝了!
eBusiness Tour to Provide Latest Internet Strategies for Charlotte-Area Businesses
The rules for winning in eBusiness are changing as rapidly as the Internet itself.
The latest strategies for helping small- and mid-sized businesses triumph in the evolving world of eCommerce including how to build customer relationships online will be the focus of the upcoming day-long Charlotte eBusiness Tour on Wednesday, Nov. 15 at the Charlotte Marriott City Center. The event will include a keynote address by Pat Morrissey, director of marketing at Scient, one of the nation's leading providers of electronic business solutions, who will take a provocative look at how the Internet is transforming all businesses, big and small, from start-ups to established firms.
"Winning in eBusiness is as much about delivering quality customer service and procts as it is about technology. The Internet has opened up a new realm of possibilities and new markets, particularly for small- and mid-sized businesses that know how to deliver top notch e-service," said Morrissey.
Other conference sessions include presentations by several eBusiness experts from Charlotte-based firms. Presentations include a panel discussion on trends in the e-business instry with Bill Whitley of MindBlazer, Brian Parsley of 123hire.com and Lewis Semones of Wachovia Securities, Inc. Also included will be a discussion on the fundamentals for funding, moderated by Jim Roberts of FirstRound.org, with George McAllister of the Small Business Technology Development Center (SBTDC), Howard Lubert of Safeguard Scientifics and Chris Kelly of First Flight Venture Fund. In addition, Bob Harris of LendingTree will lead a breakout session on building online relationships with customers.
The one-day eBusiness Tour includes breakfast, lunch, several breakout sessions, and a networking reception co-sponsored by the Charlotte Chamber's IT Council. Sponsors of eBusiness Tour include Fortune, CNET, bizzed.com, getpress.com, the American Advertising Federation, 2 Bridge, UPS, FirstRound.org, Charlotte Chamber of Commerce, SBTDC, The Business Journal, TriVergent, iReadyWorld, Emergent Law, Cisco Systems, Centegy and Lante.
Breakfast, lunch, and an afternoon networking cocktail reception are included in the $299 registration. Complete information on the eBusiness Tour in Charlotte may be found at the company's Web site at http://www.ebusinesstour.com or by calling 800/535-1812.
The eBusiness Tour is proced by eMarketWorld, an Internet company that combines vertical instry-specific conferences with highly transactional exchange floors to form an eBusiness Marketplace to ecate senior executives on the opportunities offered by the Internet and enable them to accelerate their impact on the new economy. These content-rich programs are targeted toward both buyers and sellers and promote dynamic networking and knowledge sharing opportunities.
Each conference explores the critical issues facing the rapidly changing and fiercely competitive Internet landscape. eMarketWorld plans to coordinate more than 50 conferences by the end of 2000 including @d:tech and eHealthcareWorld. eMarketWorld is a partner company of Internet Capital Group (NASDAQ: ICGE), an Internet company of more than 60 partner organizations committed to being the world leader in each of its instry segments. To obtain information on all of eMarketWorld conferences and trade shows, contact their headquarters in Richmond, VA, 804/643-8375 or visit
⑤ 急求研究跨境電子商務的相關外文文獻!!!
已經有很多這類的書籍出版了哦,有一些是外國人寫的,你可以去搜一下。
⑥ 求一篇關於旅遊營銷的外文文獻,急~~~~~~
旅遊營銷指旅遊產品或旅遊服務的生產商在識別旅遊者需求的基礎上,通過確定其所能提供的目標市場並設計適當的旅遊產品、服務和項目,以滿足這些市場需求的過程。 旅遊營銷的整合傳播與分眾傳播
旅遊品牌整合營銷仍然是旅遊營銷的主導形式
旅遊品牌整合營銷,是旅遊營銷的主導形式,主要以旅遊形象的整合為核心,進行形象傳播,以旅遊吸引力的驅動結果,實現旅遊產品的購買,達到旅遊銷售的目標。
綠維將旅遊品牌整合營銷傳播系統(TBIMC)從實戰的角度劃分為品牌塑造、品牌包裝、品牌傳播、品牌管理四個步驟 。
旅遊營銷的分眾模式正在成為旅遊營銷的有效支撐結構
分眾模式,要求對旅遊產品進行細分,以細分的產品,對應細分的市場需求,通過分眾的渠道,選擇分眾媒介,進行分眾傳播,最後實現細分市場的有效營銷。
品牌整合營銷傳播,是以品牌為載體,對大量的旅遊信息進行壓縮,形成凝聚,並以品牌整合所有的產品,形成統一形象結構的過程。
旅遊營銷的分眾模式與分眾化發展趨
1、旅遊產品銷售的機理――吸引力響應及體驗過程預賣
2、細分市場的需求差異
(1)旅遊市場的社會經濟變數劃分
(2)出遊中的旅遊市場劃分
(3)休閑旅遊的五大主力市場
3、吸引力打造與包裝的分眾化發展
4、吸引力傳播的分眾化
5、旅遊產品銷售渠道的分眾化
Tourism Marketing means the tourism proct or travel service providers in identifying the manufacturer on the basis of the needs of tourists, by identifying its target market and can provide the design of appropriate tourism procts, services and projects to meet these market requirements process. Tourism Marketing integration of communication and dissemination of Focus
Tourism Brand Integrated Marketing is still the dominant form of tourism marketing
Tourism brand of integrated marketing, is the dominant form of tourism marketing, mainly the integration of tourism image as the core, to the image of the spread of the results of the tourism attraction of the drive to achieve tourism procts to buy, to achieve the objective of tourism marketing.
Green Tourism Victoria will be the brand of integrated marketing communication systems (TBIMC) from the actual point of view is divided into brand building, branding, brand communication, brand management in four steps.
Tourism Marketing sub-Focus model is as a tourist marketing, effective support structure
Focus mode, requested a breakdown of the tourism procts in order to breakdown procts, the corresponding segments of the market demand, through a separate group of channels to choose Focus Media, Focus transmitted to the final realization of an effective marketing segments.
Brand Integrated Marketing Communication is based on the brand as the carrier, a large number of tourist information is compressed to form a pool, and to integrate all the brand procts, to form a unified image of the structure, process.
Tourism Marketing Focus Mode and Focus of the development trend
1, the mechanism of tourism proct marketing - appealing to respond to and experience the process of pre-selling
2, the needs of different market segments
(1) the socio-economic variables into the tourism market
(2) traveling in the tourism market segmentation
(3) the five main market leisure travel
3, attractiveness and packaging to create a sub-Focus Development
4, the spread of the audience appeal of
5, travel sales channels, audience fragmentation
⑦ 最新旅遊電子商務論文參考文獻
我國旅遊電子商務的發展及其關鍵制約因素分析[J]
改革與戰略
2009年
我國旅遊電子商務發展態勢分析
江蘇商論
2007年