⑴ 百事可乐与可口可乐竞争时双方的优势 英文版ppt
PepsiCo (NYSE: PEP) is one of the world's most familiar consumer food and beverage companies, offering brands like Frito-Lay, Gatorade, Tropicana and Quaker.
It's best known, of course, for is its flagship soft drink brand... and its rivalry with Coca-Cola(NYSE: KO).
The Coke vs. Pepsi conflict raged on for decades across the country on supermarket shelves, fast food restaurants and the like.
Coke always held the bigger market share in this area. But at times, Pepsi - fueled by smarter and more aggressive advertising campaigns - moved ahead.
Many investors believe the cola war is still going strong. But that's where they're wrong.
Sure, the TV commercial designed to show that PepsiMax tastes better than Coke Zerorather smacked of the blatant competition in the 1980s and 1990s. But in reality, Pepsi surrendered; the war was lost.
⑵ 帮忙找下百事可乐的英文广告语。
Twice
as
much
for
a
nickel.
我就不翻译了。
Pepsi-Cola
hits
the
spot,
that's
a
lot，翻译出来没韵味了,
Twelve
full
ounces，自己查词典理解一下,too--
Pepsi-Cola
is
the
drink
for
you，利用英国民间英文诗写出的广告专我见过一个属版本是这样的
⑶ 百事可乐的4P（Proct、Price、Place、Promotion）营销手段。
市场营销组来合观念中，自4p是指：产品（proct） 价格（price） 渠道（place） 促销（promotion），4p理论是营销策略的基础。
产品的组合
主要包括产品的实体、服务、品牌、包装。它是指企业提供给目标市场的货物、服务的集合, 包括产品的效用、质量、外观、式样、品牌、包装和规格, 还包括服务和保证等因素。
定价的组合
主要包括基本价格、折扣价格、付款时间、借贷条件等。它是指企业出售产品所追求的经济回报。
分销的组合
地点通常称为分销的组合, 它主要包括分销渠道、储存设施、运输设施、存货控制, 它代表企业为使其产品进入和达到目标市场所组织, 实施的各种活动, 包括途径、环节、场所、仓储和运输等。
促销组合
促销组合是指企业利用各种信息载体与目标市场进行沟通的传播活动, 包括广告、人员推销、营业推广与公共关系等等。 以上4P ( 产品、价格、地点、促销) 是市场营销过程中可以控制的因素, 也是企业进行市场营销活动的主要手段, 对它们的具体运用, 形成了企业的市场营销战略。
⑷ 英语的百事可乐的广告词
1898年 清爽、可口，百事可乐
In 1898, fresh and delicious, Pepsi
1903年 提神、爽心、增进消化
In 1903, refreshing, comfort, and improve digestion
1905年 可口之饮料
In 1905, delicious beverage
1906年 天然饮料——百事可乐
Natural drink 1906 - Pepsi
1907年 百事可乐：可口、健康
In 1907, PepsiCo, delicious and healthy
1909年 百事可乐：使你才气焕发
1909 Pepsi: make your brilliant bright
1910年 喝百事可乐，让你心满意足
1910 drink Pepsi, make you satisfied
1923年 这就是健康：百事可乐
In 1923, This is health: Pepsi
品尝百事，你将喜欢它
Taste the Pepsi, you will like it
1928年 百事可乐，激励你的士气
The morale of the 1928 Pepsi, inspire you
1932年 一样的价格，双倍的享受
In 1932, the same price, double enjoyment
1939年 一样的价，双倍的量
The same price in 1939, double the amount
1940年 百事可乐是属于你的饮料
In 1940, Pepsi is belong to you drink
1943年 令人诱惑的口味
In 1943, tempting taste
1945年 百事可乐：更多、更好
Pepsi: 1945 more and better
1949年 口味最好、花钱更少
Best taste 1949, spending less money
1950年 量多、活力更多
In 1950 more than, more dynamic
1953年 清新、爽口
In 1953, pure and fresh, and refreshing
1958年 爱社交，喝百事
1958 love social, drink Pepsi
喝百事，增友谊
Drink Pepsi, increase the friendship
1959年 百事可乐令你心旷神怡
In 1959, Pepsi cola makes you relaxed and happy
1961年 这就是百事，它属于年轻的心
In 1961, This is Pepsi, it belongs to young heart
1963年 奋起吧，你就属于百事新一代
1963 rose up, and you belong to a new generation Pepsi
1964年 让自己充满活力，你是百事新一代
In 1964, Let oneself energetic, you are a new generation Pepsi
1967年 口味独一无二，百事可乐向前涌动
In 1967, Taste unique, Pepsi to surge forward
品尝无可比拟的百事
Tasting the incomparable Pepsi
1969年 生活／奉献
1969 life/dedication
你从生活中获取，百事从奉献中获取
You get out of life, Pepsi from dedication
1971年 拥有一个百事的日子
In 1971, Have a Pepsi
1973年 成为百事人，感受自由心
In 1973, PepsiCo, free heart
1975年 百事挑战，让你的感觉来决定
The Pepsi challenge 1975, let you feel to decide
1976年 拥有百事时代
In 1976, With Pepsi era
1979年 把握百事精神，赋予百事挑战
In 1979, Grasp the Pepsi spirit, giving the Pepsi challenge
1982年 喝百事可乐，享受一生美味
Delicious drink Pepsi, 1982, enjoy life
啊！百事的时代
Ah! The era of Pepsi
1983年 现在就去体会百事
In 1983, Now go to Pepsi
1984年 百事可乐，新一代的选择
In 1984, Pepsi, the choice of a new generation
1987年 百事可乐：美国的选择
1987 Pepsi: the choice of the United States
1990年 亲爱的，这就是您所需要的
1990, dear, this is what you need
1992年 不能没有它——百事可乐
1992 we can not live without it - Pepsi
1993年 年轻、开心，喝百事
1993 years young, happy, drink Pepsi
1995年 百事之外，别无选择
In 1995, PepsiCo, have no other choice
1996年 改变新的一页：百事可乐
Change a new page in 1996: Pepsi
1998年 新一代的选择 The choice of a new generation
In 1998, The choice of a new generation of The choice of a new generation
渴望无限 （Ask for More)
Desire is infinite (Ask for More)
1999年 百事，渴望无限
In 1999, PepsiCo, eager to infinite
快乐的可乐
Happy coke
2003年 百事，这就是可乐
In 2003, PepsiCo, this is cola
2004年 突破渴望 (Dare for More)
2004 breakthrough desire (Dare for More)
敢于第一 (Dare to Be No.1)
First (Dare to Dare to Be No. 1)
⑸ 最后本文通过对可口可乐的营销组合策略进行，并结合中国的国情，提出了对中国企业的一些建议。用英语翻译
Finally, on the basis of analysing Coca-cola's marketing mix strategy and combined with China's national conditions, this article proposes some suggestions aiming at Chinese entprises
⑹ 跪求关于百事可乐公司的英文介绍
百事
Pepsi-Cola is a carbonated beverage that is proced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants proced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan.
Origins
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website are the following:
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.[2][3]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt ring the Great Depression- in large part e financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[4] Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula
⑺ 百事可乐和可口可乐的区别！！要求用英文介绍！！谢谢
可口要比百事早，味道方面嘛，我认为没有很大区别的，区别的是你自己的感觉，因为100多年竞争相互学习和找缺点，生产工艺完全是一样的啦。
在欧洲，南美，北美，可口的市场很强劲！做大的原因很多，但我觉得主要的是因为他们推广做得好，把喝可乐变成了全球的时尚，对比肯德基，麦当劳也是，
也是。他们培养了消费者潜意识的消费行为。不因为它有多好喝，就因为大家都喝。
的含糖量比较低，适合中老年人，
的含糖量高，适合年轻人，自己看着喝啦。
百事的磷酸含量比可口的多一点，口感上感觉稍微“硬”一点，百事比较甜一点。Delicious than Pepsi early, taste, I don't think it is a big difference, difference is your feeling, because competition and learn from each other to find faults, more than 100 years proction process is completely the same. In Europe, South America, North America, coke market is very strong! Make big for many reasons, but I think mainly because they do well, the coke into a global fashion, KFC, McDonald's is also, budweiser beer, too. They cultivate the consumption behavior of consumers the subconscious. Not because of how delicious it is, just because everyone to drink. Coca-Cola sugar content is lower, is suitable for the elderly, Pepsi, high sugar content, suitable for young people, looked at drinking himself. The phosphate content of Pepsi more than Coca-Cola, felt a little bit "hard" on the palate, Pepsi is a bit sweet.
⑻ 可口可乐百事可乐的英语
可口可乐,英文名称：Coca-Cola，也称Coke.
百事可乐,英文名称Pepsi-cola
希望对你能有帮助!