Ⅰ 有哪些著名外国营销专家写的关于市场营销的著作和期刊
我听到最多的是：菲利普·科特勒。现代营销集大成者，被誉为“现代营销学之父”。
代表作品： 《营销管理》
ps：英文原版的，版本太多，出版多次 比如：2003年11月，上海
人民出版社提供《营销管理》（第11版）英文原版书
《混沌时代的管理和营销》
《科特勒市场营销教程》
Ⅱ 求几个市场营销的英文文献
这些都是国外网站上的，没有中文翻译的，看不懂的话试试翻译器，查查字典什么的，我要是给你翻译怕误导你。Zara: Cool Clothes Now, Not Later
Ask any urban European female under the age of 30 and chances are she has shopped at Zara, the clothier whose inexpensive but stylish offerings have attracted a cult following. Zara also sells men’s fashions, again aimed at the stylish and youthful.
Mathieu Soto, a college tennis player from France with dark eyes and devastating good looks, was asked to compare Zara to The Gap, the U.S. - based clothing giant with a major presence in Europe. His response: “I don’t know. I’ve never shopped at The Gap.”
Most U.S. young alts have never shopped at Zara, but that seems likely to change in the near future. In the past five years Zara has grown from 179 stores mostly in Spain to 450 stores in 29 countries including the United States and Canada. Zara now has stores in New York, New Jersey, Miami, and Toronto—with more on the way.
While Zara is unlikely to displace The Gap in the U.S. market, they are certain to offer U.S. consumers an option previously unavailable to them. They have a sound if unusual marketing strategy in which logistics plays an important role. Logistics also plays an important role in Zara’s growth plans, notably its expansion into the U.S. market.
Zara’s Marketing Strategy
Zara’s marketing strategy focuses on proct variety, speed-to-market, and store location. It is also notable for what it excludes. Zara does not advertise in the traditional sense. If you want to find out what’s currently available at the Zara stores you have two options: go to the web site or go to the store. Zara puts 10,000 different items on the store shelves in a single year. It can take a new style from concept to store shelf in 10-14 days in an instry where nine months is the norm. In its primary European markets, Zara locates its stores close together. Visitors comment that Zara in Madrid is like Starbucks in a major U.S. city—you see another store on every street corner.
Zara’s Toronto store is located just north of the center of downtown in a major shopping district dense with malls and lined with stand-alone stores and giant office buildings. The potential for intense competition is clear.
“These office buildings are full of the people we want as customers. We want them to stop in at lunch or after work. We want to see them often, so we have to change what we have on the shelves,” said Zara’s Toronto store manager. “They could shop in a lot of other stores, so we have to make it worth their time to come here.”
This also helps explain why the company does not advertise. If a Zara customer wants to know what Zara has, he or she must go to the store. The stock changes often, with most items staying on the shelf for only a month, so the customer often finds something new and appealing. By the same token, if the customer finds nothing to buy this visit, the store’s regular customers know that tomorrow or next week—sometime soon—new goods will be on Zara’s shelves. That makes it worth another visit.
Zara relies heavily on store employees for market information. If a customer looks at a sweater and comments, “That would look really nice with a cowl collar,” an employee can relay that information to Spain where managers decide whether or not to proce the suggested item. If they decide to make it, they can put it on the shelf in Toronto in two weeks or less, partly because they ship by air. Ocean shipping would add at least another ten days to the time it takes to get the proct in front of the customer, undermining the speed-to-market and proct variety strategy.
The Role of Logistics
Putting the variety of goods on the shelves in Toronto and other North American stores requires an unusual, though not unique, logistics strategy for the fashion instry. Zara air expresses goods from its single distribution center in Spain, usually in small quantities. In the 1970’s, The Limited used a similar strategy to support its test marketing, air expressing small quantities of new styles from Asia to U.S. stores. In Zara’s strategy, however, the speedy shipments are part of the core strategy, not just test marketing. Zara also ships frequently, allowing lower inventories while serving its multinational market from a single distribution center in Spain.
“We receive shipments o n Tuesday and Saturday, which means that we have different items in the store at least twice a week. While each shipment replenishes items that sell well, each also includes new items. That’s why our customers come in often,” the Toronto store manager said. “We might get ten of one item and five of another. We’re constantly testing.”
The density of Zara’s store locations in Europe helps achieve logistics efficiencies. They can fill trucks for frequent shipment in markets close to proction and ship larger quantities by air to more distant stores. Zara keeps transportation costs low on the supply side, since most of the proction takes place in Spain. This contrasts radically to most large fashion manufacturers, which rely on low cost manufacturing in Asia and South America, but then pay higher inventory costs and move goods to market more slowly.
The air express strategy also allows Zara to maintain a multinational market presence with only one distribution center. They trade higher transportation costs for lower warehousing and inventory costs. Add to this the idea that fast transportation
supports the proct-innovation strategy that is the heart of Zara’s marketing, and the importance of logistics in Zara’s marketing strategy is clear.
The Results and the Future
Zara’s parent company, Inditex, reached $2.7 billion in 2001 revenue. This made it the fastest growing clothing manufacturer in the world. Zara, Inditex’s fastest growing division, turns its inventory twice as fast as major competitors, with an inventory-to-sales of 7% compared to an instry average of 14%. Their profitability in European operations (15%) is fifty percent higher than that of its major competitors. Zara manufactures 80% of its clothing in Europe, with most of the remaining 20% is sourced in Mexico.
While top managers are understandably closed-mouthed about their plans, Zara seems ideally positioned to penetrate the U.S. market in a major way. With some manufacturing already in Mexico, they could easily open a second distribution center aimed directly at the U.S. market. This would make their youth-oriented styles widely available in the world’s most lucrative market.
Question 1 – Zara’s Business Model and Competitive Analysis
Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coru
Ⅲ 有没有关于市场营销方面的英文文章
www.financetimes.com上面多的很的内啊容
Ⅳ 菲利普·科特勒《市场营销学》电子书 。英文版第九版的。是那本marketing: an introction的！！！！跪求
发给你了，请查收
Ⅳ 有什么书刊是关于营销方面的英文版的，请帮忙找下
推荐你几本有价值的营销类国外期刊：
1.Journal of Advertisin；
2.Journal of Proct and Brand Manangement；
3.Journal of Business and Instrial Marketing ；
4.Journal of Consumer Marketing
如果你想对营销有所了解，尤其是前沿的营销思想及外国营销理论的解读，以上几本期刊应该是不错的选择，但是如果你只是想收录一些目录的（某些课程作业的需要的话），可以随便到一些文献检索查找一些，很多这方面的文献摘要。
另外推荐有心研读市场营销学的朋友看看沃顿商学院出版的一些书籍，陌野觉得沃顿商学院在这方面可能稍微出色些；当然一些经典的，比如科特勒的著作，这是营销人必读的。
Ⅵ 销售或市场营销方面的英文杂志
资源：打开就可！内
http://new.dic123.com/detail_d8f95cc7-c7df-4a8d-af70-02bd67709fd0.html
http://www.opmca.org/pdf/GasStationsHitSkids.pdf
http://web.mst.e/~tscsbdc/iag/c-store.pdf
Ⅶ 请提供一本英文版有关市场营销的书籍吧！
全球营销原理(英文版)--市场营销管理系列
作者:基坎,格林
著.
销售管理(英文版)--市场营销管版理系列
产品价格:
$44.1
国际权市场营销学(英文版第2版)
蔚蓝网络书店
科特勒《营销管理》英文版
这方面的书籍是很多的.
Ⅷ 有没有高人可以提供一篇关于市场营销的英文文献的翻译，还要表明从那本书上找的，谢谢了！
问题补充：请不要用翻译软件，有劳英语高手了！谢！ 整合销售和市场问题从营销部门包括： “如果销售团队跟进，对所有的线索，我们为他们提供的
Ⅸ 急求菲利普·科特勒的《市场营销》的英文原版！！！
http://www.21manager.com/dispbbs.asp?boardid=10&replyid=361086&id=81171&page=1&skin=0&star=1
注册来后就可源以下载了
我在荷兰留学直接买的书...
Ⅹ 有没英文版的有关营销的书籍
1.科特勒《市场营销原理》英文版
Duncan．《整合营销沟通》（英文版），北京：高等教育出版专社，2003.（推荐！！属）
.[美]肯尼斯·E.克洛，唐纳德·巴克.《广告、促销与整合营销传播》（第3版）.北京：清华大学出版社，2008.
2.《国际市场营销学》作者：(美国)达娜-尼科莱栽塔·拉斯库 赵颖 出版社： 机械工业出版社 出版时间： 2010年01月ISBN: 9787111292005 定价: 56.00 元
3.《全球营销原理(英文版) 》(沃伦·J·基坎)扫描版[PDF]