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自考电子商务概论题库及答案

发布时间:2025-10-02 17:05:47

A. 鐢靛瓙鍟嗗姟鏁欐潗鑷鑰冿紝鐢靛瓙鍟嗗姟娉曟傝鸿嚜鑰冮噸鐐癸紵

浠婂ぉ鏁欏姟鑰佸笀缁欏ぇ瀹舵敹闆嗘暣鐞嗕簡鐢靛瓙鍟嗗姟鏁欐潗鑷鑰冿紝鐢靛瓙鍟嗗姟娉曟傝鸿嚜鑰冮噸鐐圭殑鐩稿叧闂棰樿В绛旓紝杩樻湁鍏嶈垂鐨勮嚜鑰冨巻骞寸湡棰樺強鑷鑰冨嶄範閲嶇偣璧勬枡涓嬭浇鍝︼紝浠ヤ笅鏄鍏ㄥ浗鎴戜滑涓鸿嚜鑰冪敓浠鏁寸悊鐨勪竴浜涘洖绛旓紝甯屾湜瀵逛綘鑰冭瘯鏈夊府鍔╋紒
鐢靛瓙鍟嗗姟鑷鑰冩湰绉戦渶瑕佽冭瘯鐨勭戠洰鐢靛瓙鍟嗗姟鑷鑰冪戠洰闇瑕佽冪殑绉戠洰锛
姣涙辰涓滄濇兂姒傝
鏁伴噺鏂规硶
鑻辫(浜)
缃戠粶缁忔祹涓庝紒涓氱$悊
缃戠粶钀ラ攢涓庣瓥鍒掋佺綉缁滆惀閿涓庣瓥鍒
鐢靛瓙鍟嗗姟涓庣幇浠g墿娴併佺數瀛愬晢鍔′笌鐜颁唬鐗╂祦
鐢靛瓙鍟嗗姟涓庨噾铻嶃佺數瀛愬晢鍔′笌閲戣瀺
鐢靛瓙鍟嗗姟缃戠珯璁捐″師鐞嗐佺數瀛愬晢鍔$綉绔欒捐″師鐞
鍟嗘硶
鐢靛瓙鍟嗗姟娉曟傝
鐢靛瓙鍟嗗姟瀹夊叏瀵艰恒佺數瀛愬晢鍔″畨鍏ㄥ艰
浜掕仈缃戞暟鎹搴撱佷簰鑱旂綉鏁版嵁搴
鐢靛瓙鍟嗗姟姣曚笟璁捐
鍔犺:缁忔祹瀛
鐢靛瓙鍟嗗姟姒傝
缃戦〉璁捐′笌鍒朵綔
鎶ヨ冩潯浠讹細
鈶犵數瀛愬晢鍔′笓涓氫笓绉戞瘯涓氱敓鍙鐩存帴鎶ヨ冩湰涓撲笟锛
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鈶㈣$畻鏈哄強淇℃伅绫讳笓涓氫笓绉戜互涓婃瘯涓氱敓鎶ヨ冩湰涓撲笟锛岄』鍔犺冦婄粡娴庡︺嬨併婄數瀛愬晢鍔℃傝恒嬭剧▼锛
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閮ㄥ垎璇剧▼鐨勬浛浠o細
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鐢靛瓙鍟嗗姟涓撲笟鐨勬暀鏉愰兘鏈夊摢浜涘晩锛熸湁銆婄數瀛愬晢鍔″艰哄拰姒傝堪銆嬨婄$悊缁忔祹瀛︺嬨婂競鍦鸿惀閿銆嬨奜RACLE鍦ㄤ紒涓氫腑鐨勫簲鐢ㄣ嬨奐AVA鈥斺擩2MEJ2EE銆嬨奐SP-缃戠珯寮鍙戝拰寤鸿俱嬨婄綉缁滈氫俊涓庢妧鏈銆嬨備腑鍥戒汉姘戝ぇ瀛︾増銆
鎺屾彙鑷鐒剁戝︺佺ぞ浼氱戝﹀拰浜烘枃瀛︾戠瓑閫氳瘑绫荤浉鍏崇煡璇嗐
鎺屾彙鐜颁唬绠$悊銆佺綉缁滅粡娴庡拰淇℃伅鎶鏈鐨勫熀纭鐞嗚哄拰涓撲笟鐭ヨ瘑銆
鎺屾彙鐢靛瓙鍟嗗姟绫讳笓涓氱悊璁轰笌涓撻棬鏂规硶锛岃兘澶熺悊璁轰笌瀹炶返绱у瘑缁撳悎锛岃В鍐冲疄闄呴棶棰樸
浜嗚В蹇閫熷彂灞曠殑鐢靛瓙鍟嗗姟鏂板叴浜т笟鍔ㄦ侊紝娉ㄩ噸浜т笟鎶鏈鍒涙柊鍜屽晢涓氭ā寮忓垱鏂板苟鍙婃椂鎺屾彙鐩稿叧鐨勭悊璁轰笌鎶鏈鐭ヨ瘑銆
鍏峰囩嫭绔嬭嚜涓诲湴鑾峰彇鏈涓撲笟鐩稿叧鐭ヨ瘑鐨勫︿範鑳藉姏銆
鍏峰囧皢鎵鑾峰彇鐨勭煡璇嗕笌瀹炶返铻嶄細璐閫氬苟鐏垫椿搴旂敤浜庣數瀛愬晢鍔″疄鍔$殑鎶鑳姐
鍒濇ュ叿澶囧熀浜庡氬︾戠煡璇嗚瀺鍚堢殑鍒涙剰銆佸垱鏂板拰鍒涗笟鑳藉姏銆
鍏峰囪壇濂界殑澶栬鍚銆佽淬佽汇佸啓鑳藉姏銆
鍏峰囪壇濂界殑璁$畻鏈烘搷浣滀笌浜掕仈缃戝簲鐢ㄨ兘鍔涖
鍏峰囪緝楂樼殑鎬濇兂鏀挎不绱犺川鍜岃壇濂界殑閬撳痉绱犲吇銆佷汉鏂囩礌鍏汇佺戝︾礌鍏诲強鑱屼笟绱犲吇銆
鍏峰囪緝楂樼殑缃戠粶鏂囨槑绱犲吇銆佺數瀛愬晢鍔¤瘹淇′笌淇$敤绱㈠吇銆佷俊鎭瀹夊叏涓庝繚瀵嗙礌鍏汇
鍏峰囪壇濂界殑浜洪檯娌熼氱礌璐ㄥ拰鍥㈤槦鍚堜綔绱犺川銆
鍏峰囧浗闄呭寲瑙嗛噹鍜屽熀鏈鐨勫垱鏂扮簿绁炲強鍒涗笟鎰忚瘑銆
浼氳′笓涓氳嚜鑰冩暀鏉愬拰缁熸嫑鏁欐潗涓鏍蜂箞锛熶細璁′笓涓氳嚜鑰冩暀鏉愬拰缁熸嫑鏁欐潗涓鏍蜂細璁′笓涓氳嚜鑰冩暀鏉愬拰缁熸嫑鏁欐潗锛屽唴瀹瑰樊涓嶅氾紝缁熸嫑鐨勬繁搴﹁侀毦涓浜涳紝鑷鑰冪殑鐣ュ井绠鍗曠偣銆1.鑷鑰冪浉瀵规潵瀹借繘涓ュ嚭,鑰屽浗瀹剁粺鎷涚殑鏈绉戦渶瑕佸弬鍔犻珮鑰冨苟涓斿垎鏁颁笂绾挎墠鑳借褰曞彇~!2.鑷鑰冩湰绉戣侀氳繃澶х害33闂ㄥ姛璇炬墠鑳芥嬁姣曚笟璇!缁熸嫑鐢熸槸鍦ㄥ︽牎涓婂,寰椾笂璇,鏈夎佸笀鏁欏,缁熸嫑鐢熺殑璇曞嵎閫氬父閮芥槸瀛︽牎鍑哄嵎,鐩稿规潵璇村ソ鑰冧竴浜,锛3.鑷鑰冪敓鏄澶ч兘鏄鑷宸辫竟宸ヤ綔杈硅嚜瀛,涓嶇敤涓婅,娌℃湁鑰佸笀鏁,鑷鑰冪殑璇濆熀鏈涓婇兘鏄鍏ㄥ浗缁熶竴鍗,姣旇緝闅捐.
鑷鑰冧細璁″ソ杩樻槸鑷鑰冪數瀛愬晢鍔″ソ锛熶細璁″惂锛岃村疄璇濓紝鐢靛瓙鍟嗗姟鍙瑕佷綘鎳傜數鑴戜細涓婄綉锛屼竴鑸瀹冪殑涓浜涗笢瑗夸綘涓涓鏄熸湡灏变細瀛﹀ソ锛屽熀鏈涓婁笉绠′綘瀛︽病瀛﹁繖涓涓撲笟锛岄兘鍙浠ュ共杩欎釜浜嬨備細璁″垯鎶鏈鍚閲忕浉瀵硅緝楂橈紝鑰屼笖鍙戝睍绌洪棿涔熸瘮杈冨ぇ锛 鐢靛瓙鍟嗗姟涔熷氨鏄鍚嶅瓧濂藉惉鐐癸紝灏辫薄宸ュ晢绠$悊鏍凤紝鍚嶅瓧濂藉惉锛岄偅涔堝氬﹀伐鍟嗙$悊鐨勶紝杩涘叆绀句細鏈夊嚑涓鐪熸g敤寰椾笂瀹冭茬殑涓滆タ銆 琛ュ厖闂棰樺洖绛:1.瀵规暟瀛﹁佹眰閮戒笉楂.2.浼氳¢毦瀛,鐢靛瓙鍟嗗姟宸涓嶅氬氨鏄鏁欎綘濡備綍涓婄綉浜,鍛靛懙!鏈夌偣澶稿紶鍝,浣嗘槸鐢靛瓙鍟嗗姟纭瀹炶窡瀹為檯鑱旂郴涓嶇揣瀵.3.浼氳.鑰屼笖宸ヨ祫缁濆规瘮鐢靛瓙鍟嗗姟楂.
鑷鑰/鎴愯冩湁鐤戦棶銆佷笉鐭ラ亾鑷鑰/鎴愯冭冪偣鍐呭广佷笉娓呮氬綋鍦拌嚜鑰/鎴愯冩斂绛栵紝鐐瑰嚮搴曢儴鍜ㄨ㈠畼缃戣佸笀锛屽厤璐归嗗彇澶嶄範璧勬枡锛https://www.87dh.com/xl/

B. 自考电子商务专业基础会计历年试题及答案,一定要有答案~!

全国2008年4月高等教育自学考试基础会计学试题课程代码:00041
一、单项选择题(本大题共20小题,每小题1分,共20分)
在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在题后的括号内。错选、多选或未选均无分。
1.明确会计工作空间范围的基本前提是( C)
A.会计主体 B.持续经营
C.会计分期 D.货币计量
2.复式记账法是对每项经济业务都以相等的金额在两个或两个以上账户中进行登记,其登记的账户一定是(C)
A.资产类账户 B.权益类账户
C.相互关联的账户 D.总分类账户和明细分类账户
3.某企业10月末负债总额1500万元。11月份收回应收账款150万元存入银行,用银行存款偿还应付账款200万元,预付购货款100万元。该企业11月末负债总额为
(A)
A.1300万元 B.1350万元
C.1600万元 D.1850万元
4.通过试算平衡能够发现的错误是(D)
A.重记经济业务 B.漏记经济业务
C.借贷方向相反 D.借贷金额不等
5.下列项目中,不属于期间费用的是(A)
A.制造费用 B.管理费用
C.财务费用 D.营业费用
6.在实地盘存制下,甲材料期初结存成本为2000元,本期购进材料成本为5000元,期末盘存材料成本为4000元,本期发出材料成本为(B)
A.2000元 B.3000元
C.4000元 D.6000元
7.“本年利润”账户的期末贷方余额表示(B)
A.本期实现的净利润 B.本年累计实现的净利润
C.本期实现的利润总额 D.本年累计实现的利润总额
8.按照账户的用途和结构分类,“累计折旧”账户属于(A)
A.调整账户 B.盘存账户
C.集合分配账户 D.计价对比账户
9.下列会计凭证中,属于原始凭证的是(C)
A.收款凭证 B.科目汇总表
C.收料单 D.银行存款余额调节表
10.下列经济业务中,应编制转账凭证的是(D)
A.预付保险费 B.收回应收账款
C.支付借款利息 D.应付投资者利润
11.损益类账户期末结转后应(A)
A.无余额 B.有贷方余额
C.有借方余额 D.借方、贷方均有余额

C. 急需《电子商务》试题及答案

1、电子商务发展道路,中国与西方各有什么特点?请简要概括。(2分)

2、电子商务模式与传统交易相比,具有哪些明显优势?(3分)

3、为什么说诚信在电子商务中显得十分重要?(3分)

4、你认为中国的电子商务前景如何?为什么?(4分)

答案:
1、西方电子商务主要是商务需求推动,中国电子商务主要是网络和电子技术拉动。
2、没有时间地域限制,不受销售渠道制约,成本低。
3、诚信可以弥补电子商务发展进程中的某些不足,增加企业与消费者对电子商务的信心;在电子商务活动上,诚信指数高的商家生意会越来越好;不诚信的企业得到全球性的封杀。
4、中国电子商务前景广阔、生机无限(或电子商务将从一个非主流的商务平台逐渐变成一个主流的商务平台)。因为,电子商务模式比传统交易更具有优势,发展迅速、潜力巨大;电子商务正努力弥补不足;国家正采取商务立法等相关措施来促进电子商务的健康发展。

D. 2013年10月全国高等教育自考电子商务英语试题

以下是 为大家整理的2013年10月全国高等教育自考电子商务英语试题的文章,供大家学习参考!

课程代码:00888

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项:

1. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2. 每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后,再选涂其他答案标号。不能答在试题卷上。

一、根据句子的意思选择一个正确的答案,请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。(本大题共10小题,每小题1分,共10分)

1. Greece has new political leadership to help it deal with ______ debts.

A. anemic

B. mass

C. massive

D. paltry

2. Natural gas can ______ these clean resources and is cheaper than coal.

A. compete

B. complement

C. compliment

D. compare

3. He dislikes their ______of his freedom of choice.

A. rection

B. restriction

C. limit

D. control

4. There is a clock ______in the wall.

A. buried

B. glued

C. embedded

D. closed

5. Frank ______ a perfect safety record by driving carefully.

A. remained

B. preserved

C. entitled

D. maintained

6. I tried to get out of the business ______ I found impossible to carry on.

A. why

B. which

C. what

D. where

7. Jack would rather spend time complaining than ______ the problem by himself.

A. solve

B. solved

C. solves

D. to solve

8. They will not start the project until the board chairman ______ back from South Africa.

A. will come

B. is coming

C. came

D. comes

9. Scientists should be kept ______ of the latest developments in their research areas.

A. inform

B. informing

C. informed

D. to inform

10. Only when we had finished all the work ______ that it was too late to take a bus home.

A. did we realize

B. will we realize

C. we did realize

D. we will realize

二、阅读下面的短文,从A、B、C、D四个选项中选出一个答案,请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。(本大题共10小题,每小题2分,共20分)

Passage 1

Rockwatch—The Best Club on Earth

If you are a young person and interested in geology(地质学) ,then Rockwatch is the club for you.

When You Join

New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well.

In it you will find your:

membership card

full color mini-map

thumbs up guide

fact cards

Rockwatch Magazine

Our lively magazine is mailed to members three times a year. They can read reports and news from around the world,and articles on everything from diamonds to dinosaurs(恐龙) ,earthquakes to erosion(水土流失) .

Rockwatch Events

With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.

The Rockwatch Rock Artist

Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition.

Special Offer

Rockwatch members can have specially discounted Wildlife Watch membership. Watch is the biggest environmental action club for young people,with 100 groups across the country. You can join both clubs together in the membership form.

11. New Rockwatch Rox Club members will obtain a special file when they______.

A. do field work

B. join the club

C. buy a field notebook

D. start studying geology

12. Rockwatch is a magazine telling about things related to______.

A. geology

B. agriculture

C. politics

D. economics

13. What activities are specially arranged for Rockwatch members interested in photography?

A. Guided walks.

B. Rocky activities.

C. Yearly competitions.

D. Academic workshops.

14. When applying for Wildlife Watch membership,a Rockwatch member can enjoy______.

A. free membership

B. a special discount

C. a Rock Artist prize

D. guided road shows

15. You may join both Rockwatch and Wildlife Watch clubs by______.

A. calling the two clubs

B. providing references

C. applying separately

D. filling in one form

Passage 2

Everybody telecommuting (远程办公). “It won’t work in most jobs”, “It costs too much”, “It reces air pollution”,“It helps people balance family and work responsibilities”, and “Most people are doing it”.

In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reces cost and improves worker proctivity (生产力). The days of everyone commuting to the office five days a week are quickly disappearing.

Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new,novel, or untested way of working.

But is it for you? Telecommuting is not a panacea (万能药). Whether you are a manager,or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.

Join us for any or all of the following meetings to get answers,information,and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.

16. How do people look at telecommuting according to the first paragraph?

A. They are against it.

B. They don’t care about it.

C. They share the same view.

D. They differ in their opinions.

17. According to the response of most of the top 1000 companies, telecommuting _____.

A. increases worker proctivity

B. will disappear in the near future

C. cannot be accepted by the public

D. is practiced in all the top companies

18. Which of the following statements is TRUE of telecommuting?

A. It is up to the employees to accept it or not.

B. It is getting popular in different companies.

C. It is a new untested way of working.

D. It is a traditional work arrangement.

19. Before beginning a telecommuting arrangement,the management should______.

A. appoint a new HR specialist

B. provide the facilities and conditions

C. improve the company’s proctivity first

D. decide whether it is suitable for the company

20. According to the last paragraph,meetings are held to______.

A. appreciate the efforts of the telecommuting companies

B. discuss the employment of telecommuting experts

C. help introce the practice of telecommuting

D. train people before

三、完形填空(本大题共15小题,每小题1分,共15分)

第一部分:从所提供的选择项中选择一个选项填入短文的空格内,请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。(每小题1分,共10分)

PayPal is considered as the 21 reliable and widely used payment gateway. 22

different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is 24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28 for a free trial for the shopping software.

According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.

21.A. most

B. best

C. much

D. both

22.A. Much

B. Many

C. A lot

D. A great deal

23.A. by

B. thorough

C. through

D. with

24.A. mostly

B. prettily

C. wildly

D. highly

25.A. ensure

B. ensures

C. insure

D. insures

26.A. have

B. has

C. having

D. had

27.A. along with

B. in that

C. in terms of

D. except for

28.A. run

B. work

C. make

D. go

29.A. as long as

B. in spite of

C. in order to

D. according to

30.A. that

B. what

C. this

D. where

非选择题部分

注意事项:

用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

三、完形填空(本大题共15小题,每小题1分,共15分)

第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 (每小题1分,共5分)

Creating your own affiliate program is arguably the most effective 31 of growing your business and sales online. Affiliate marketing is 32 having your own online sales force working on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34 website owners and online marketers 35 boost sales and traffic on your own site.

四、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母。(本大题共10小题,每小题1分,共10分)

36. 承认,鸣谢 v. a_ _ _ _ _ _ _ _ _ _

37. 利用,使用 v. u_ _ _ _ _ _

38. 潜在的,有可能的 adj. p_ _ _ _ _ _ _ _

39. 态度 n. a_ _ _ _ _ _ _

40. 形象,影像,图像 n. i_ _ _ _

41. 拍卖,竞卖,标售 v. / n. a_ _ _ _ _ _

42. 保持,保留,记住 n. r_ _ _ _ _

43. 富于想象力的 adj. i_ _ _ _ _ _ _ _ _ _

44. 协调,配合 n. c_ _ _ _ _ _ _ _ _ _ _

45. 说服,使确信,使信服 v. c_ _ _ _ _ _ _

五、给出下列单词或术语的汉语意义。(本大题共20小题,每小题1分,共20分)

46. mobile commerce 47. market analysis

48. SEO 49. snail mail

50. CEO 51. customer support

52. domain name 53. natural language processor

54. precision targeting 55. unauthorized access

56. tend to 57. sign up

58. specialize in 59. on the verge of

60. be immune from 61. shut down

62. attend to 63. make a decision

64. a fraction of 65. rely on

六、根据句子的意思将括号中的词变成适当的形式。(本大题共5小题,每小题1分,共5分)

66. We are ______ (conct) a survey of consumer attitudes towards organic food.

67. The need to talk to someone, anyone, ______ (overwhelm) her.

68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.

69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.

70. Customers are advised to make seat ______ (reserve) well in advance.

七、英译汉: 阅读下面的短文,然后把画线的句子翻译成汉语。(本大题共5小题,每小题2分,共10分)

E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

(72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.

(74.)But the commerce department’s figures deal with only part of the retail instry. (75.)For instance,they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

八、汉译英: 请把下面的汉语句子翻译成英语。(本大题共5小题,每小题2分,共10分)

76.你的网店如何与众不同?(differ)

77.给你的客户提供各种支付方式。(available)

78.社会营销追随着社交网络的趋势。(social marketing)

79.为方便大宗交易,公司打算使网站的界面更加人性化。(in bulk)

80.网络电子商务市场的这一增长必定会产生新的工作和商业机会。(generate)

E. 天津自考电子商务概论真题

天津自考电子商务概论真题
今天我们的教务老师给同学来讲讲以下这些问题,如果你觉得还不错,可以收藏我们网站哦,我们专注于自学考试教材购买服务网哦,接下来一起来阅读下面的正文吧!
一、什么是天津自考电子商务概论真题?
天津自考电子商务概论真题是由天津自考组织编写的一套自考课程考试真题,主要针对天津自考电子商务概论课程考试,旨在帮助考生更好地备考自考电子商务概论考试。
二、天津自考电子商务概论真题的结构
天津自考电子商务概论真题一般由选择题、判断题和填空题等组成,考试时间为90分钟,满分100分。选择题的分值一般为2分,判断题的分值一般为2分,填空题的分值一般为3分。
三、天津自考电子商务概论真题的内容
天津自考电子商务概论真题主要考查考生对电子商务概论课程的掌握情况,主要包括电子商务的概念、历史发展、电子商务的技术、电子商务的经济效益、网络安全、网络营销、电子商务法律法规等内容。
四、天津自考电子商务概论真题的准备
考生在备考天津自考电子商务概论考试时,应该充分利用课本、课堂笔记、讲义等资料,结合实际,深入理解电子商务概论的基本理论,并结合实践,熟悉电子商务概论的相关知识点,在此基础上,多做一些真题训练,以便在考试中取得更好的成绩。
五、天津自考电子商务概论真题的意义
天津自考电子商务概论真题的出现,不仅为考生提供了一个更加全面、系统的备考资料,而且还可以帮助考生更好地掌握电子商务概论课程的知识,为今后的职业发展打下坚实的基础。

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F. 全国自考电子商务概论复习知识点

一、复习提示
一)本章学习要点与逻辑结构
通过本章的学习,考生应该掌握确定电子商务的效益目标和成本目标,确定哪些电子商务项目需要外包,决定网络主机服务方式,采用规范的项目管理技术来计划和控制电子商务实施以及为电子商务项目配备人员,能够独立完成实施电子商务的业务计划。
本章以电子商务的业务计划的各个组成部分为线索进行讲解,其逻辑结构如下:第一节讲解了如何设定业务计划的目标。主要是设定效益目标、成本目标、确定潜在效益,并进行效益和成本的比较。第二节主要讲解了内部开发与外包的定义,外包的三种形式及其适用情况,以及如何在两者之间选择。第三节讲解在电子商务的开发的不同阶段应采取的不同监督管理手段。主要有项目管理、人员选配并在项目结束后进行事后审计。
二)本章需要掌握的考核知识点和考核要求
1、确定电子商务的效益目标
识记实施电子商务的业务计划的内容、效益目标的概念;领会如何衡量效益目标;在应用水平上要求能够根据实际情况设立电子商务效益目标。
实施电子商务的业务计划应包括下列这些方面:确定开始的目标;控制这些目标的实现过程;监督其运作过程。
在设定实施电子商务的目标时,经理们应该考虑打算实施项目的范围和实施时的资源。
开展电子商务的目标应包括预期效益和预期成本。
效益目标之一是为了树立品牌,另一种效益目标是增加现有营销,还有的效益目标是提高顾客满意或降低顾客服务与支持成本。开展电子商务的其他效益可用多种衡量方法进行评价,但通常都用金额来衡量。
2、确定电子商务的成本目标
识记成本目标、潜在效益;领会如何衡量成本目标、如何识别潜在效益;应用水平上要了解如何设立电子商务成本目标、如何对效益目标和成本目标进行比较。
虽然识别和估计成本比设定效益目标容易很多,但信息技术项目的成本同样难以估计和控制。除了硬件和软件成本以外,项目预算还要包括雇用、训练人员和支付人员工资的成本,这些人设计网站、设计或修改软件、撰写内容并运转与维护网站。
为开展电子商务制定业务计划的关键是识别潜在效益(包括雇员满意度和公司声誉等无形效益)和确定获得这些效益所需的成本,并比较效益和成本。
3、内部开发与外包
识记外包、内部团队、早期外包、晚期外包和部分外包(局部外包)、不间断后作、主机托管服务;领会如何在外包和内部支持之间取得平衡。内部团队的职责、在什么情况下采用什么形式的外包、选择主机服务的重要因素。
电子商务成功的关键是在外包和内部支持之间取得平衡。委托另一家公司为项目提供外部支持的做法称为外包。
在确定电子商务哪部分项目需要外包时,首先要组建负责该项目的内部团队。内部团队应该负责从设定目标到网站的最终实施和运营的整个过程。
外包的形式有早期外包、晚期外包和部分外包(局部外包)。
公司最常采用的电子商务部分外包的方式是主机托管服务。选择主机服务时要考虑的重要因素包括:可靠性、带宽、安全性和成本。
4、电子商务实施的管理
要求识记项目管理的概念,事后审计的概念,电子商务各种人员的职责;领会项目管理软件的作用和如何确定开展电子商务所需的人员。
管理复杂的商务软件实施的最好方法是采用正式的项目管理技术。
项目管理是一整套用于计划和控制为达到某个目标所采取行动的规范技术。项目计划包括有关成本、时间安排和绩效的指标,能帮助项目经理根据这三个指标做出明智的决策。
不管内部团队是否决定要外包部分设计和应用工作,都必须确定开展电子商务所需的人员。包括业务管理人员、应用专家、客户服务人员、系统管理人员、网络操作人员、数据库管理人员。
电子商务网站建成后,项目的资源就转到维护和改善网站的运营上了。事后审计是在项目运营后进行的正式复审。

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