⑴ 電子商務的英文翻譯
電子商抄務的英文翻譯有:Electronic Commerce; Electronic Business; E-commerce幾種。
電子商襲務是以信息網路技術為手段,以商品交換為中心的商務活動;也可理解為在互聯網(Internet)、企業內部網(Intranet)和增值網(VAN,Value Added Network)上以電子交易方式進行交易活動和相關服務的活動,是傳統商業活動各環節的電子化、網路化、信息化。
⑵ 誰能幫我打到關於電子商務商業模式的外文翻譯啊,加分加分
Electronic Commerce
1、 Electronic Commerce
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is concted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
2、The Advantages of Electronic Commerce
Today, the Internet is reshaping the way business transactions are concted. It is empowering both consumers and business by providing expanding markets and choices to not only national, but also international communities. It enriches competition in provide information and comparative choices.
Buyer looking for the best deals may purchase goods from Singapore, the Hong Kong, Argentina or South Africa. With the Internet, the globalization of commerce has arrived, and both consumers and corporations have more choice to address their personal and corporate purchasing requirements. It raises global trade and global economic growth.
The Internet is a vast new frontier of consumer-to-business and business-to-business commerce. For consumers, Internet-based shopping holds an attraction because of its breadth of coverage and ease of use. For corporations, Internet-based commerce represents an as-yet largely untapped medium for expanding and growing of their business.
Putting up a Web site to promote and display procts, and then luring online shoppers in to look around at the offerings, however, is only one dimension of concting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for procts sold or delivered through the Internet is a necessity. Developing and implementing effective and simple 「cyber payment」 methods is a major focus of current Internet-related research. While it is currently possible to make purchases over the Internet, this form of commerce has got yet gained sufficient popularity to deem it a significant factor in foreign trade. Still, it does have potential.
The ability to order and pay for procts over the Internet can revolutionize international trade. It can provide purchasers in one country with access to goods and services from another of which they might otherwise not even be aware.
Since many governments restrict imports of certain procts and regulate advertising and other marketing tools within their national borders, purchasers are often forced to choose from a limited-or even monopolistic-supply of a desired proct. With Internet access, purchasers can scour the world in minutes to find the right proct at the best price.
Until recently, however, supplier used the Internet primarily for advertising purposes. All orders were taken either over the telephone or by mail. While this certainly opened the door and paved the way for Internet commerce, it still required that business be concted through traditional methods. Shopping at these days is easy and convenient with home shopping networks and mail order catalogs. What has been added is Internet shopping. As you surf in the Internet and come across to some vendor』s home page you』ll be able to purchase commodities.
3、The Prospect of Electronic Commerce
While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet cannot help but to dramatically increase international trade. As trust and security issues are resolved---as they continue to be each day---companies around the world will add the software and hardware tools required to conct their business on-line.
Electronic commerce can only be done if the payment methods are secure and usable. Also possible juridical issues have to be solved before commerce can be done on a global scale.
E-commerce activity over the Internet is currently at a relatively small fraction of what it will become. It is expected to grow almost 15 times from USD 105 billion in 1999 to USD 1.4 trillion by 2003, according to Jupiter Research. This is the Internet demand side of the equation of exchange.
For the supply side, economies of scale take on a whole new meaning. Sellers of goods and services can expect not only local opportunities, but also national and global reach. The Internet expands opportunities to small procers with worthy procts, and thrusts them into competition with their multinational big brothers.
As we can see, the number of people using Internet is increasing by 100% each year. Very soon just plain surfing isn』t going to be enough for them. Internet access providers, service providers, vendors and companies involved in Internet development have to come up with fast, secure, anonymous and easy to use solution to be used by customers, in order to make payments, who want to fully exploit Internet. Internet. The first company the hits global market big time, with application that is accepted by everyone (customers, vendors, official agencies, etc.), is going to be a major player.
When fully implemented, the new technologies will provide users worldwide with numerous benefits for legitimate commerce. How, and to what extent, governments should and must become involved in regulating electronic commerce is an issue that is only now starting to surface.
The ever-changing technology in electronic commerce and the introction of new hardware, software, and service technology forces market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and proct offerings to the requirements of the electronic commerce marketplace.
簡述電子商務
1.電子商務
電子商務,通常被稱為電子貿易,包括購買和銷售產品或服務通過電子系統,如互聯網和其他計算機網路。所進行的貿易總額增長非常電子自互聯網的普及。商業種類繁多,以這種方式進行,推動和繪畫的創新在電子資金轉移,供應鏈管理,網路營銷,在線交易處理,電子數據交換(EDI),存貨管理系統,自動數據收集系統。現代電子商務通常使用至少在一些事務的生命周期點的萬維網,盡管它可以包括諸如電子的技術更廣泛,像電子郵件。電子商務的一個很大比例是完全以電子方式進行,如能夠獲得優質的虛擬物品在網站上的內容,但大多數電子商務涉及的一些具體物品的運輸方式。網上零售商有時被稱為網路銷售商和網上零售,有時被稱為電子尾巴。幾乎所有的大型零售商對萬維網電子商務存在。電子商務是企業之間進行,被稱為企業到企業。企業對企業可以開放給所有有關各方(如商品交換),或僅限於特定的,預審合格的參與者(私營電子市場)。電子商務被普遍認為是銷售方面的電子企業。它還包括便利的融資和支付的商業交易方面的數據交換。
2、電子商務的優勢
今天,英特網技術的迅速發展,正在引領著交易方式的發展。英特網所提供的豐富的資訊,給市場的雙方,不論是商家還是消費者,都提供了更多的可選擇的餘地。同時,市場的范圍也不再局限於國家范圍內,不同國家的人們,通過互聯網,也可以很方便地進行交易了。
買方可以利用英特網,很方便地購買來自很遠地方的東西,比如新加坡,阿根廷、香港或者南非。正是由於英特網的應用,我們才真正地迎來了全球化的時代,無論是買方還是買方,在選擇他們的交易對象時,都有了更多的選擇,這無疑會大大刺激全球貿易的增長。
無論是C to B方式還是B to C方式,英特網都提供了一個巨大的舞台。對消費者來說,英特網帶來的方便和高速,展示了它足夠的魅力。而對於商家來說,英特網為他們的商業擴張,提供了一個前所未有的巨大的完全開放的媒介。
雖然,通過在網站,只能展示產品的外觀和大小,但這足以吸引那些在線購物者隨意地查看和選擇。同時,為了發揮電子商務的真實潛能,我們還必須有一個有效的付款和交貨模式,來保證買賣雙方可以通過英特網順利和安全地收到貨款或貨物。如今,人們已經發展除了一種被稱為「網際付款」的方式,它使得方便安全的網路交易成為可能。不過,作為一種新興的商業模式,還需要一個發展和應用的過程,才能充分發揮它的潛力。
全球互聯網路甚至可以為一件商品的賣方,聯繫到一個可能來自一個他們並不知道的國家的買方。電子商務,最終將使整個世界的貿易方式,發生革命性的改變。
由於出於保護本國企業產品的需要,許多政府都對進口產品進行了各種各樣的限制,所以買方的選擇通常都是有限的,有時候甚至根本就無從選擇。而通過英特網,買方就可以在數分鍾內,就用最優惠的價格買到滿足其要求的世界上最好的產品。
雖然現在,交易者更多地還只是把英特網當作一種廣告投放場所,所有地交易流程還只是通過電話或者信件。即使電子商務的大門已經打開,但交易最終仍然離不開一些傳統的方式,仍然需要傳統交易方式的引導。如今人們已經可以很方便地通過便利連鎖店和採用郵購目錄的方式,坐在家裡完成購物了,但如果再加上網際網路,那會是什麼情況呢?恐怕連最普通最小地商品,你也可以坐在家裡就買到了。
3、電子商務的前景
雖然沒有人能判斷未來到底會怎樣,但我們確實可以判斷出來,英特網將給我們帶來一個沒有國界的世界。因為電子商務的本質就是全球化,所以它就無法不戲劇性地促進國際貿易的發展。比如簽訂信託和安全協議--他們每天都在繼續--全球的公司都將不得不為他們的電腦增加商業軟體和硬體工具,以滿足在線交易的需要。
只有當付款方式安全方便,電子商務才能成為可能。同樣的,可行的統一規則的制定,才能使得電子商務在全球范圍內得到大規模的應用。
相對而言,在英特網上的電子商務活動,現在還比較少。但有數據顯示,從 1999 年2003,電子商務的貿易量將增長15倍,在1999年,電子商務貿易額為幾1050億美元,而2003則有1.4萬億美元,而這正是網路擴張的結果。
對於賣方來說,經濟效益將被賦予全新的意義。貨物和服務的賣方能期待的不只是在當地的機會, 同時也是跨越國界的機會。英特網甚至把商業機會擴展到了任何生產有價值產品的小生產者。英特網使來自各個國家的眾多商家加入到了競爭的行列中。
正如我們已經看到的那樣,使用英特網的人數正在以每年100%的速度增長,而且,很快這個數字就會顯得保守了。為了滿足那些不斷開發英特網潛能的消費者的要求,越來越多的英特網的網路提供者、服務提供者、各廠商和公司被卷到了一起。在英特網上,每家公司都在全球范圍的市場中尋找自己的機會,每個人參與者 (客戶,廠商,商業中介等等.), 都將成為主角。
現在,這僅僅是開始。當電子商務這項新技術被完全開發的時候,它將為合法的商業提供無法估量的效益。它的使用者無論在世界的哪個地方,也無論是在什麼時候,都可以方便地使用它。
隨著網路硬體、軟體和服務的不斷發展,電子商務也將不斷地發展,政府應該而且必須把電子商務的管理提上日程,盡快地制定相應的商業規則,引導其健康快速地發展。而那些希望參與到全球電子商務中的公司,就必須盡快地調整自己的戰略,使得自己能夠提供滿足電子商務市場環境下所需要的產品和服務。
⑶ 求電子商務論文外文翻譯
原文pdf格式+翻譯好的word文檔格式已排版好,外文翻譯一篇
⑷ 電子商務英文文獻
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.
Electronic commerce that is concted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
History
Early development
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
Perhaps it is introced from the Telephone Exchange Office, or maybe not.The earliest example of many-to-many electronic commerce in physical goods was the Boston Computer Exchange, a marketplace for used computers launched in 1982. The first online information marketplace, including online consulting, was likely the American Information Exchange, another pre-Internet online system introced in 1991.
Timeline
1990: Tim Berners-Lee wrote the first web browser, WorldWideWeb, using a NeXT computer.
1992: J.H. Snider and Terra Ziporyn published Future Shop: How New Technologies Will Change the Way We Shop and What We Buy. St. Martin's Press. ISBN 0312063598.
1994: Netscape released the Navigator browser in October under the code name Mozilla. Pizza Hut offered pizza ordering on its Web page. The first online bank opened. Attempts to offer flower delivery and magazine subscriptions online. Alt materials were also commercially available, as were cars and bikes. Netscape 1.0 in late 1994 introced SSL encryption that made transactions secure.
1995: Jeff Bezos launched Amazon.com and the first commercial-free 24 hour, internet-only radio stations, Radio HK and NetRadio started broadcasting. Dell and Cisco began to aggressively use Internet for commercial transactions. eBay was founded by computer programmer Pierre Omidyar as AuctionWeb.
1998: Electronic postal stamps can be purchased and downloaded for printing from the Web.
1999: business.com was sold for US $7.5 million, which was purchased in 1997 for US $150,000. The peer-to-peer filesharing software Napster was launched.
2000: The dot-com bust.
2003: Amazon.com had its first year with a full year of profit.
Business applications
Some common applications related to electronic commerce are:
E-mail and messaging
Documents, spreadsheets, database
Accounting and finance systems
Orders and shipment information
Enterprise and client information reporting
Domestic and international payment systems
Newsgroup
On-line Shopping
Messaging
Conferencing
Government regulations
In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[1] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers』 personal information.[2] As result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
Forms
Contemporary electronic commerce involves everything from ordering "digital" content for immediate online consumption, to ordering conventional goods and services, to "meta" services to facilitate other types of electronic commerce.
On the consumer level, electronic commerce is mostly concted on the World Wide Web. An indivial can go online to purchase anything from books, grocery to expensive items like real estate. Another example will be online banking like online bill payments, buying stocks, transferring funds from one account to another, and initiating wire payment to another country. All these activities can be done with a few keystrokes on the keyboard.
On the institutional level, big corporations and financial institutions use the internet to exchange financial data to facilitate domestic and international business. Data integrity and security are very hot and pressing issues for electronic commerce these days.
電子商務或EC(英語: E-Commerce)是指在互聯網(Internet)、企業內部網 (Intranet) 和增值網(VAN, Added Network)上以電子交易方式進行交易活動和相關服務活動,是傳統商業活動各環節的電子化、網路化。電子商務包括電子貨幣交換、供應鏈管理、電子交易市場、網路營銷、在線事務處理、電子數據交換(EDI)、存貨管理和自動數據收集系統。在此過程中,利用到的信息技術包括:互聯網、外聯網、電子郵件、資料庫、電子目錄和行動電話。
而廣義上的電子商務—電子業務或EB(英語: E-Business)則是指對整個商業活動實現電子化,也就是指應用電腦與網路技術與現代信息化通信技術,按照一定標准,利用電子化工具(有時甚至指整個電子媒介領域,包括廣播、電視、電話通訊等等)來實現包括電子商務(或電子交易)在內的商業交換和行政作業的商貿活動的全過程。
發展歷史
在過去的30年間,電子商務的概念發生了很大的變化. 最初,電子商務意味著利用電子化的手段,將商業買賣活動簡化,通常使用的技術包括電子數據交換(EDI)和電子貨幣轉帳,這些技術均是在20世紀70年代末期開始應用。典型的應用是將采購訂單和發票之類的商業文檔通過電子數據的方式發送出去。
電子商務中的「電子」指的是採用的技術和系統,而「商務」指的是傳統的商業模式。電子商務被定義為一整套通過網路支持商業活動的過程。在70年代和80年代,信息分析技術進入電子商務。80年代,隨著信用卡、自動櫃員機和電話銀行的逐漸被接受和應用,這些也成為電子貿易的組成部分。進入90年代,企業資源計劃(ERP)、數據挖掘和數據倉庫也成為電子商務的一個部分。
在「.COM」時代,電子商務增加了新的組成部分——「網路貿易」,客戶在數據加密傳輸技術支持下,利用網上商店的虛擬購物車和信用卡等電子貨幣支付形式,通過互聯網完成商品和服務的采購。
如今,電子商務的涵蓋十分廣泛的商業行為,從電子銀行到信息化的物流管理。電子商務的增長促進了支持系統的發展和進步, 包括後台支持系統、應用系統和中間件,例如寬頻和光纖網路、供應鏈管理模塊、原料規劃模塊、客戶關系管理模塊、存貨控制模塊和會計核算/企業財務模塊。
當互聯網在1994進入公眾的視線時,很多記者和學者預測電子貿易將很快成為主要的商業應用模式。然而,安全協議(例如HTTPS)用了四年的時間才發展的足夠成熟並獲得大范圍的應用。接下來,在1998年和2000年之間,大量的美國和西歐公司開發了許多不成熟的網站。
雖然大量的「純電子商務」公司在2000年和2001年的「.COM」衰退期消失了,還是有很多傳統的「水泥加磚塊」的零售企業認識到這些「.COM」公司揭示了潛在的有價值的市場空間,開始將電子商務的功能增加到網站上。例如,在在線食品銷售公司Webvan倒閉後,兩家傳統的連鎖超級市場Albertsons和Safeway都開始了附屬的電子商務功能,消費者可以直接在線訂購食品。
電子商務的成功因素
技術和組織方面
在很多案例中,一個電子商務公司存活下來,不僅僅是基於自身的產品,而且還擁有一個有能力的管理團隊、良好的售前服務、組織良好的商業結構、網路基礎和一個安全的,設計良好的網站,這些因素包括:
足夠的市場研究和分析。電子商務需要有可行的商業計劃並遵守供需的基本原理。在電子商務領域的失敗往往和其他商業領域的一樣,缺乏對商業基本原則的領會。
一支出色的被信息技術策略武裝起來的管理團隊。一個公司的信息戰略需要成為商業流程重組的一個部分。
為客戶提供一個方便而且安全的方式進行交易。信用卡是最互聯網上普遍的支付手段,大約90%的在線支付均使用信用卡的方式完成。在過去,加密的信用卡號碼信息通過獨立的第三方支付網關在顧客和商戶之間傳遞,現在大部分小企業和個體企業還是如此。如今大部分規模稍大的公司直接在網站上通過與商業銀行或是信用卡公司之間的協議處理信用卡交易。
提供高可靠性和安全性的交易。例如利用並行計算、硬體冗餘、失敗處理、信息加密和網路防火牆技術來達到這個需求。
提供360度視角的客戶關系,即確保無論是公司的雇員、供應商還是夥伴均可以獲得對客戶完整和一致的視角,而不是被選擇或者過濾得信息。因為,客戶不會對在權威主義(老大哥)監視的感覺有好的評價。
構建一個商業模型。如果在2000年的教科書上有這麼一段,很多「.com」公司可能不會破產。
設計一個電子商務價值鏈,關注在數量有限的核心競爭力上,而不是一個一站購齊的解決方案。如果合適的編製程序,網路商店可以在專業或者通用的特性中獲得其中一個。
運作最前沿或者盡可能的接近最前沿的技術,並且在緊緊跟隨技術的變化。(但是需要記住,商業的基本規則和技術的基本規則有很大的區別,不要同樣在商業模式上趕時髦)
建立一個足夠敏感和敏捷的組織,及時應對在經濟、社會和環境上發生的任何變化。
提供一個有足夠吸引力的網站。有品味的使用顏色、圖片、動畫、照片、字體和足夠的留白空間可以達到這一目標。
流暢的商業流程,可以通過流程再造和信息技術來獲得。
提供能完全理解商品和服務的信息,不僅僅包括全部產品信息還有可靠的顧問建議和挑選建議。
自然,電子商務供應商行業需要履行普世的原則,例如保證提供的商品的質量和可用性、物流的可靠性,並且及時有效的處理客戶的投訴。在網路環境下,有一個獨一無二的特點,客戶可以獲得遠多於傳統的「磚塊+水泥」地商業環境下關於商家
顧客為先
一個成功的電子商務機構必須提供一個既滿意而又具意義的經驗給顧客。都由各種顧客為先因素構成,包括以下:
提供額外的利益給顧客: 電子銷售商如要做到這一點,可提供產品或其產品系列,以一個較低的價格吸引潛在的客戶、如傳統商貿一樣.
提供優質服務: 提供一個互動及易於使用的購買經驗及場所,亦如傳統零售商一樣, 都有助某程度上達至上述目標。為鼓勵顧客再回來購買。可利用贈品或促銷禮券、優惠及折扣等。 還可以互相連接其他相關網站和廣告聯盟等。
提供個人服務: 提供個人化的網站、購買建議、個人及特別優惠的方式,有助增加互動、人性化來代替傳統的銷售方式。
提供社區意識: 可以聊天室、討論板以及一些忠誠顧客計劃(亦稱親和力計劃)都對提供社區意識有一定的幫助。
令顧客擁有全面性的體驗: 提供電子個人化服務,根據顧客的喜好,提供個別服務,使顧客感受與別不同的體驗,便可成為公司獨特的賣點及品牌。
自助方式: 提供自助式服務網站、易用及無須協助的環境,都有一定的幫助。包括所有的產品資料,交叉推銷信息、諮詢產品補替、用品及配件選擇等。
提供各種資訊: 如個人電子通訊錄、網上購物等。透過豐富的比較資料及良好的搜索設備,提供信息和構件安全、健康的評論給顧客。可協助個人電子服務來確定更多潛在顧客。
失敗因素
個人資料的外泄是最大的因素,如果有駭客破解網頁原始碼,並在網頁上種下木馬或是病毒,只要你登入並打上個人資料,駭客便可以馬上知道你在網頁上打下哪些個人資料。所以如何保護顧客的個資等是電子商務最大的問題,如果不妥善處理,那此電子店家便會被淘汰。
⑸ 電子商務的英文翻譯是什麼
廣義的電子商務Electronic
Business,簡稱EB;狹義的:Electronic
Commerce簡稱EC
交易模式可分為四類B2B;B2C;B2G;C2C.
⑹ 電子商務 外文翻譯
Basic concepts
什麼是電子商務呢,說白了就是電子是手段,商務是目的。 What is e-commerce it, saying that white is the Electronics is a means, business is the goal. 電子商務,英文是Electronic Commerce,簡稱EC。 E-commerce, English is the Electronic Commerce, referred to as EC. 電子商務涵蓋 E-commerce covers 的范圍很廣,一般可分為企業對企業(Business-to-Business),或企業對消費者(Business-to-Customer)兩種。 A wide range, generally can be divided into business to business (Business-to-Business), or business to consumers (Business-to-Customer) two kinds. 另外還有消費者對消費者(Customer-to-Customer)這種大步增長的模式。 There are also consumers of consumers (Customer-to-Customer) such a big growth pattern. 隨著國內Internet使用人數的增加,利用Internet進行網路購物並以銀行卡付款的消費方式已漸流行,市場份額也在迅速增長, 電子商務網站也層出不窮。 With the increase in the number of domestic Internet use, using Internet for online shopping and bank card payment has graally popular consumption patterns, market share is rapidly growing e-commerce sites are endless. 電子商務最常見之安全機制有SSL(安全套接層協議)及SET( 安全電子交易協議 )兩種。 The most common security mechanism for e-commerce have SSL (Secure Sockets Layer) and SET (Secure Electronic Transaction) two kinds.
定義: Definition:
廣義上指使用各種電子工具從事商務或活動。 The broad sense refers to the use of electronic tools for business or activities. 這些工具包括從初級的電報、電話、廣播、電視、傳真到計算機、 計算機網路 ,到NII(國家信息基礎結構-信息高速公路)、GII(全球信息基礎結構)和Internet等現代系統。 These tools range from elementary telegraph, telephone, radio, television, fax, computer, computer network, to the NII (National Information Infrastructure - Information Highway), GII (Global Information Infrastructure) and the Internet and other modern systems. 而商務活動是從泛商品(實物與非實物,商品與非商品化的生產要素等等)的需求活動到泛商品的合理、合法的消費除去典型的生產過程後的所有活動。 The commercial activities are concted from the Pan-goods (physical and non-physical, non-commercialization of goods and factors of proction, etc.) activities to the needs of the Pan-goods, a reasonable, legitimate consumer to remove the typical post-proction process of all activities. 狹義上指利用Internet從事商務或活動。 A narrow sense, refers to the use of Internet for business or activities.
【網路營銷和電子商務】 【Internet marketing and e-commerce】
從時間上來講,電子商務概念的出現要早於網路營銷。 From the time of speaking, e-commerce earlier than the emergence of the concept of network marketing.
電子商務最早產生於上個世紀60年代,90年代得到長足發展。 E-commerce originated in the last century 60's, 90's by leaps and bounds. 電子商務產生和發展的重要條件主要是: 計算機的廣泛應用。 And development of e-commerce, an important condition for mainly the following: extensive use of computers. 而網路營銷是隨著現代科學技術的發展、消費者價值觀的變革與日趨激烈的市場競爭等諸多因素,出現並迅速崛起的,網路營銷發展的最重要條件是:消費者價值觀念的變革。 Along with the network marketing is the development of modern science and technology, consumer values change and the increasingly fierce market competition, and many other factors, emerged and rapidly growing, Internet marketing, the development of the most important conditions are: changes in consumer values.
從字面意義上講,網路營銷概念要比電子商務大。 From the literal sense, the concept of network marketing than the big e-commerce.
電子商務通常是指是在廣泛的商業貿易活動中,在網際網路開放的網路環境下,買賣雙方不相謀面的情況下,實現交易達成的一種新型的商業運營模式,講求的是在網路銷售中獲得商業盈利。 E-commerce generally refers to commercial trade in a wide range of activities, on the Internet an open network environment, buyers and sellers are not known one another for the case of phase to achieve the deal of a new business model, and stress is that in online sales in the access to commercial profit. 網路營銷(cyber marketing),是指藉助聯機網路,電腦通訊和數字互動式媒體來實現的一種營銷方式,講求的是與目標人群的網路互動。 Internet Marketing (cyber marketing), refers to the use of online networks, computer communications and digital interactive media to achieve a kind of marketing, emphasizes that the network of interactions with the target population.
從包含的各個體系來說,網路營銷和電子商務是交叉存在的。 From the various systems contained in it, network marketing and e-commerce is a cross-exist.
電子商務涵蓋的范圍很廣,一般可分為B2B、B2C、 C2C、B2M四類電子商務模式。 Covers a wide range of e-commerce in general can be divided into B2B, B2C, C2C, B2M four categories of e-business models. 其中企業對企業(Business-to-Business),和企業對消費者(Business-to- Consumer)兩種發展最早,另外還有消費者對消費者(Consumer-to-Consumer)這種大步增長的模式。 Including business to business (Business-to-Business), and business to consumer (Business-to-Consumer) two kinds of the earliest to develop, in addition to consumers for consumers (Consumer-to-Consumer) growth of this step模式. 網路營銷包含網路調研 、 網路廣告 、 網路公關 、整合營銷、seo、sem等內容,每個內容都可以單獨或者整合應用到電子商務中去。 Internet Marketing includes Internet research, online advertising, Internet public relations, integrated marketing, seo, sem and other content, each content can be applied alone or integrated into the e-commerce to go. 同樣電子商務也離不開這些網路營銷手段。 The same e-commerce marketing tool is also inseparable from these networks. 加100分行忙,我盡力了.