⑴ 网络营销的英文名称到底有哪几种
据国家工信部网络营销学院的数据分析，internet marketing：即互联网营销，内是指在国际互联网上容开展的营销活动。
network marketing：即网上营销，是指在网络上开展的营销活动，此处的网络不仅指国际互联网，尚包含电话网络，增值网络等。
on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。
e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。
cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。
网络营销其实是市场营销的一种新的营销方式，它借助新的通讯技术，实现了远程交互式营销。
⑵ 急求一份关于网络营销的英文文献及翻译
发了如来下几篇，供选择，无翻自译。
《Integrated internet marketing》RT Watson，2000
《Marketing to postmodern consumers introcing the internet chameleon》G Simmons , 2008
《Marketing on the Internet- who can benefit from an online marketing approach》MY Kiang, 2000
字数方面，第一篇比较接近你的要求，其他较长。
⑶ 有谁知道网络营销的英文资料
Internet Marketing,“网络营销”可以参考下内容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直译为“网络营销”。它有广义和狭义两种定义。
广义上，Internet Marketing指企业利用互联网为满足用户需求，实现企业目标而提供产品或服务的一系列经营活动过程。它包括市场调研、产品的目标市场选择、产品设计、产品开发、营销组合策略的制定、产品销售、售后服务、用户意见反馈、效果评估、策略调整等一系列与市场有关的企业经营活动。英文的定义为：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狭义上，Internet Marketing被理解成网站推广，是等同于Web Promotion或Site Promotion的一种推广行为。英文的定义为：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在广义上是战略，在狭义上是战术。
目前网上普遍提到的“网络营销”大都指的是狭义上的网站推广，为了区别于狭义的定义，今后我将用“网络市场营销”这个词来表示Internet Marketing广义的意思。
⑷ 网络营销的英文单词
网络营销
[词典] network marketing;
[例句]在网络营销和广告和网上销售，吸引新的顾客。
Web marketing and advertising and online sales attract new customers.
网络营销常用英文专业名词有：
SEM ：Search Engine Marketing的英文缩写，其中文意思就是搜索引擎营销
SEO：是英文Search Engine Optimization的缩写，中文意思是搜索引擎优化。
PPC（Pay-per-Click）：是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。
PPL（Pay-per-Lead）：根据每次通过网络广告产生的引导付费的定价模式。例如，广告客户为访问者点击广告完成了在线表单而向广告服务商付费。
CPO：Cost per Order 简称CPO，也称为Cost-per-Transaction，即根据每个订单/每次交易来收费的方式。
CPTM： (Cost per Targeted Thousand Impressions) 经过定位的用户（如根据人口统计信息定位）的千次印象费用。CPTM与CPM的区别在于，CPM是所有用户的印象数，而CPTM只是经过定位的用户的印象数。
CPM：Cost per Thousand Impressions又称CPM(千印象费用) 网上广告产生每1000个广告印象数的费用,即按广告投放次数而非投放时间长度收费。目前绝大部分网络广告采用此标准计费。按访问人次收费已经成为网络广告的惯例。目前国际上每个CPM收费从$20到$80不等。
CPA：Cost per Action计价方式是指按广告投放实际效果，即按回应的有效问卷或定单来计费，而不限广告投放量。CPA广告是网络中最常见的一种广告形式，当用户点击某个网站上的cpc广告后，这个站的站长就会获得相应的收入。
Ad click：广告点击。是用户对广告的反应形式之一，通过对广告的点击引起当前浏览内容重新定向到另一个网站或者同一个网站其他网页。
Ad display/Ad delivered：广告显示/广告传递。一个广告在用户电脑屏幕上完全显示称为一次广告显示 /广告传递。
Ad download ：广告下载。服务器完整地将一个广告下载到用户的浏览器称为广告下载。如果用户的请求并没有被完全执行，广告下载不完整或者没有被下载，就行不成广告浏览。广告下载与广告显示意义相近。
Ad impression：广告印象。广告印象包括两个方面：服务器端和用户端。网络广告可以来自服务器为用户浏览器提供的广告显示，也可以是来自用户浏览器的请求。对广告印象有不同的测量方式。粗略的说，广告印象和页面显示、广告下载比较接近。
Ad impression ratio：广告印象率。点击数与广告印象数的比例，同点击率。
Ad Views ：(广告浏览)网上广告被用户下载的的次数,一般以一段时间来衡量.(如:次/天)
Banner：（横幅广告) 一个表现广告主内容的图片，放置在广告商的页面上，往往做成动画形式。一般不超过12K。有时也称为标志广告、标准标志广告、旗帜广告、横幅广告、全幅广告、条幅广告等多种名称，是互联网上常见的网络广告形式之一。通常是一个显示于网页上的图片，常用格式包括.gif、jpg、swf等。BANNER广告有多种规格，其中最常用的是486×60像素的标准标志广告，由于这种规格曾处于支配地位，在早期有关网络广告的文章中，如没有特别指名，通常都是指标准标志广告。
BUTTON：按钮式广告。 通常比BANNER广告小一些，常用的按钮广告尺寸有四种：125×125(方形按钮)，120×90，120×60，88×31。
⑸ 找有关网络营销的外文资料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].
⑹ 求关于网络营销的英文原文
internet marketing：即互联网营销，是指在国际互联网上开展的营销活动。
network marketing：即网上营销，是指在网络上专开展的营销活动，此处的属网络不仅指国际互联网，尚包含电话网络，增值网络等。
on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。
e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。
cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。
关于网络营销的文章和资讯，可参见这个网站：http://www.tomx.com
⑺ 企业网络营销外文文献
可以说，来今年来，企业的市场自经理们发现随着互联网的日渐普及，一些传统的营销推广方式正在住家是小：在报纸、电视等传统媒体上花费重金投放的广告很少有人看了；精心策划的公关活动似乎也无人响应了。。。。。。为什么会这样？答案其实很简单--互联网改变了世界级，也改变了企业的营销环境！于是，市场经理们开始尝试给予互联网的新的营销推广方式，即为网络营销！
当然，现在的社会，将来，网络网络营销会更加发达，看现在的美国就能知道，我们国家真正的网络营销才刚刚起步，以后将急剧发展和壮大！
我非常关注网络营销，希望未来能够从事这一行业，因此看了一些相关的书籍，查了一些相关的资料。看了之后，首先，非常开阔眼见！让你知道现如今网络世界的便利性和可利用性，特别是对于企业、商家的网络资源营销利用有个重新的认识。
现在向你郑重推荐一本书《赢在网络营销》！王宜著，我才看完的这本书吗，我觉得，这本书是我看的迄今为止，介绍网络营销最全，案例最多的专业级书籍！
不过具体的与企业网络营销相关的外文文献我可没有，建议去网上搜网络营销案例！
⑻ 网络营销英文文献
请你留下个扣扣，发给你
⑼ 网络营销 外文文献 谢谢啊 [email protected]
全是关于网络营销的,随便几段都够用了
还要还有
The technical basis of network marketing
Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the proct of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet.
[Edit] the theoretical basis for the network marketing
Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory.
(A) Direct Response Network Marketing Theory
Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation.
Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to proce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible.
(B) the network theory of relationship marketing
Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises is a consumers, competitors, suppliers, distributors, government agencies and social organizations the process of interaction, the correct understanding of the relationship between the indivial and the organization is the core of marketing is also key to business success or failure.
The core of relationship marketing is to keep customers, to provide customers with a high degree of satisfaction with the value of procts and services, by strengthening the links with customers to provide effective customer service, to maintain long-term relationship with customers. And long-term customer relations based on the marketing activities to achieve the marketing objectives of companies. The implementation of relationship marketing is not to damage the cost of business interests, according to research, for marketing a new customer costs five times the cost of the old customers, so to strengthen relations with customers and build customer loyalty can bring long-term enterprise interests, it is to promote a win-win strategy for businesses and customers. The Internet as an effective two-way channels of communication between businesses and customers can achieve low-cost communication and exchange costs, which companies build long-term relationships with customers to provide effective protection. This is because, first of all, enterprises can use the Internet to receive customer orders directly, customers can make their own personalized needs. Enterprises in accordance with customer demand for personalized use of flexible proction technology to meet the customer needs to maximize customers in the consumer procts and services to create more value. Enterprise customers can also understand the market demand, market segments and target markets, minimize marketing costs and increase the reaction rate on the market. Secondly, the use of the Internet companies to provide customers with better services and keep in touch with customers. Internet time and space constraints are not the characteristics of the convenience of our customers to maximize communication with the enterprise, customers can make use of the Internet in the shortest possible time in an easy way to access business services. At the same time, trading via the Internet to the entire enterprise can be achieved from the proct quality, quality of service, such as transaction services to the entire process of quality control.
On the other hand, enterprises can also be via the Internet with business-related companies and organizations build relationships and achieve win-win development. Internet as a channel of communication between the cheapest, it can help lower costs in the supply of business-to-business yet, distributors such as the establishment of collaborative partnerships. Cases such as in front of the computer company Lenovo, through the establishment of e-business systems and management information systems with the distributors of information sharing, rece inventory costs and transaction costs, and close cooperation between the two sides. Relating to the application of network theory will be the strategy behind the marketing services network in detail.
(C) The network of soft marketing theory
Marketing theory is soft against the instrial economy to the era of mass proction for the main features of the "strong sales" of the new theory, the theory suggests that when customers buy procts not only meet the basic physiological needs, but also to meet the mental and psychological level demand. Therefore, the soft marketing is one of the main characteristics of the follow netiquette, etiquette on the network through the use of clever marketing to obtain desired results. It emphasizes the marketing activities of enterprises at the same time the need to respect the feelings of consumers and the body read, so that consumers will be able to comfortably take the initiative to receive the marketing activities of enterprises. Traditional marketing activities can best embody the characteristics of a strong marketing promotions are two: the traditional advertising and marketing staff. In traditional advertising, consumers are often forced to passive reception of advertising messages, "bombing", and its goal is to impart information through continuous means the hearts of consumers impressed, as to whether the consumer was not willing to accept the need for need not be taken into account; marketing personnel, the marketing staff does not consider the object is willing to sell and needs, but according to the marketing staff to determine their own marketing activities carried out forcibly.
On the Internet, because information exchange is a free, equal, open and interactive, to stress that mutual respect and communication, on-line users pay more attention to the protection and privacy of personal experience. Therefore, using the traditional means of marketing a strong start in the Internet marketing activities are bound to backfire, such as the American company AOL has forced their users to send E-mail advertising, the results lead to the unanimous opposition of users, many users agreed to AOL at the same time the company server E-mail to retaliate, with the result that AOL's E-mail mail server in a paralyzed state, and finally had to apologize to quell public indignation. Network marketing is just soft from the consumer's experience and needs and take pull-type strategy to attract consumers concerned about the marketing effectiveness of enterprises to achieve. Network on the Internet to carry out marketing activities, in particular promotional activities must follow certain rules of network formation of virtual communities, some also known as "netiquette (Netiquette)". Network marketing is soft netiquette rules to follow based on the clever use of marketing to achieve a subtle effect. Marketing theory on network application software in the network marketing sales strategy specific details.
(D) Network Integrated Marketing
In the current post-instrial society, the tertiary instry in the development of the service sector is the major economic growth point, the traditional manufacturing-based to being service-oriented development, new service instries such as finance, communications, transportation and other instries the sun at high noon. Post-instrial society requires the development of enterprises must be based on service-oriented, it is necessary to customers as the center, to provide customers with timely and appropriate manner, as appropriate services, the maximum extent possible to meet customer demand. Internet time and space as a cross-transmission of "superconctive" media, can provide timely customer service is located at the same time interactivity of the Internet can understand customer needs and provide targeted response, so the Internet era can be said to be the most consumers an attractive marketing tool.
Network of integrated marketing theory include the following key points:
Network marketing requires, first of all the consumers into the entire marketing process to the needs of their entire marketing process from the beginning.
Network marketing distribution system for the enterprise as well as stakeholders to be more closely together.
Corporate interests and the interests of customers to integrate together.
Internet on the role of marketing, you can through the 4Ps (proct / service, pricing, distribution, promotion) play an important role in binding. The use of the Internet traditional 4Ps marketing mix can be better with the customer as the center of the 4Cs (customer, cost, convenience, communication) to combine.
1. Procts and services to customers as the center
As the Internet has a very good interaction and guiding the user through the Internet under the guidance of the enterprise to choose the proct or service or specific requirements of enterprise customers to choose based on the timely proction and requirements and provide timely service, making Customer inter-temporal and spatial requirements are met by the procts and services; On the other hand, enterprises can also keep abreast of customer needs and customer requirements in accordance with the timely proction and marketing organizations to provide the proction efficiency and marketing effectiveness. Such as the United States PC sales company Dell Inc., or a loss in 1995, but in 1996, their sales via the Internet to computers, the performance of 100 percent growth, e to customers via the Internet, you can design in the company's home page to choose and combination of computers, the company's proction department immediately upon request, proction, and sent through the postal service company, so companies can achieve zero inventory proction, especially in the sharp decline in prices of computer components of the era, inventory will not only rece the inventory costs can be avoided also because of losses brought about by high-priced stock.
2. Customer acceptable cost pricing
The cost of traditional proction-based pricing in the market-oriented marketing is to be discarded. The price of new customers should be based on acceptable cost pricing, and based on the cost to organize the proction and marketing. Customer-centric enterprise pricing, customers must be the determination of market demand and the price accepted standards, otherwise the cost to the customer to accept the pricing is a castle in the air. Business on the Internet can be very easy to implement, the customer can be made via the Internet acceptable cost, the cost of business in accordance with customers to provide flexible proct design and proction program for the user to choose until after the customer agrees to confirm the proction and marketing organizations, all All these are clients of the server program in the company under the guidance and does not require specialized services and, therefore, extremely low cost. At present, the United States, General Motors Corp. to allow customers on the Internet through the company's own guidance system of the design and assembly of motor vehicles to meet their needs, users first determine the criteria for acceptable price, and then according to the price limit system to meet the requirements of style show vehicle, the user can also be used for appropriate changes, the company procing the final proct just to meet the customer requirements of price and performance.
3. Procts to facilitate the distribution of customer-oriented
Network marketing is one-to-one distribution channels, cross-selling of space-time, customers can order anytime, anywhere using the Internet and purchase procts. Iron and steel manufacturers in France still a Luolin Zinox for example, the company was founded in 8 years ago, because of the introction of e-mail and the world order system, so that processing time from 15 days to 24 hours. At present, the company is using the Internet to provide better than the opponent and more efficient services. The company's internal network and vehicle manufacturers to establish contact so that they could demand the other party promptly after the proction of steel to each other online.
4. Repressively turn promotions to strengthen communication and contacts with customers
Is the promotion of traditional enterprises, through certain media or tools of oppression customers to strengthen the company's customers and proct acceptance and loyalty, customers are passive and accept the lack of communication with customers and contacts at the same time The high cost of the company's sales. Internet marketing is a one-on-one and interactive, and customers can participate in the company's marketing activities in the past, so the Internet can strengthen communication with customers and contacts and a better understanding of customer needs, attracted more customers agree . The U.S. company Yahoo's new star (Yahoo!) Company to develop a network in Internet information retrieval tools for classification, as the procts are highly interactive, the user can think it is important for their classification information to Yahoo Yahoo The company immediately joined the classification of information procts for the use of other users, so no need for advertising their procts on well known, and in a short span of two years the company's stock market value of billions of dollars, an increase of as much as several hundred times.
[Edit] The main method of Internet Marketing
Commonly used methods of network marketing system
(1): Search Engine Marketing
(2): Email marketing permission
(3): Online Advertising
(4): Web resource cooperation
(5): Viral marketing
(6): a membership-based network marketing
Common method for classification of network marketing:
Are there businesses in accordance with sub-sites:
No site online marketing
Web-based network marketing business
To carry out Internet marketing does not necessarily have to have their own web site, in the absence of site conditions, enterprises in the network to carry out effective marketing. Free web site marketing mainly depends on the network marketing and e-mail marketing virtual community.
Web-based network marketing is the subject of network marketing, it's main problem is the web site planning, construction, maintenance people, as well as with other marketing to promote the integration of methods. If the type of e-commerce website, web-based network marketing will be involved in proct, price, and other traditional marketing channels and marketing a range of issues to consider.
In accordance with the network marketing network resources:
Internal Resource Network Marketing
External resources of Network Marketing
[Edit] Web site and network marketing business relations
Completion of site construction is to achieve the functions of the basis of network marketing
Site construction is the online marketing strategy an important part of
Business network marketing site content is the basis of sources of information
Site determines the function of the choice of method of online marketing
Network marketing business web site features
Brand
Information
Customer Relations
Resource cooperation
[Edit] e-mail in the role of Network Marketing
Corporate brand image
Online Customer Service
Member Communications and Electronic Publications
E-mail advertising
Website promotion
Proct / service promotion
Collection of market information
Online market research
[Edit] Analysis of network marketing strategy
Marketing is the achievement of indivials and organizations to create the transaction, and the planning and implementation of innovative procts, services, ideas, pricing, promotion and distribution process. Network Marketing is the human economy, science and technology, the inevitable outcome of cultural development, network marketing is not the time and space constraints, to a large extent changed the traditional marketing patterns and formats. Network marketing companies in terms of improved efficiency, reced costs, and expand the market for enterprise social and economic benefits. Compared with traditional marketing, online marketing with international, information-based and paperless, marketing has become the development trend of various countries. In order to promote the popularity of online marketing and development of the strategic analysis of network marketing is important.
In short, network marketing theory is different from the traditional theory of marketing the new marketing mode, it can control costs, marketing and customer relations have a great competitive advantage. However, the implementation of network marketing is not a technology problem, building a website, it relates to the strategic direction of enterprise marketing, marketing management and planning departments, as well as marketing strategy formulation and implementation.
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