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judystrauss网络营销

发布时间:2021-09-06 21:07:42

网络营销(第3版) 作者:(美)朱迪.施特劳斯(Judy Strauss);阿黛尔.埃尔-安沙瑞(Adel El-Ansary)等

你 用 迅雷收索 看看 应该有吧

② 房地产营销策略 网络营销策略英文资料

房地产营销:http://lunwen.ws126.net/Article/jingji/4552.html一共有9页,中英文对照~~~
网络营销:Internet Marketing,“网络营销”可以参考下内容:)~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.

If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.

SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.

Internet Marketing,直译为“网络营销”。它有广义和狭义两种定义。
广义上,Internet Marketing指企业利用互联网为满足用户需求,实现企业目标而提供产品或服务的一系列经营活动过程。它包括市场调研、产品的目标市场选择、产品设计、产品开发、营销组合策略的制定、产品销售、售后服务、用户意见反馈、效果评估、策略调整等一系列与市场有关的企业经营活动。英文的定义为:(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.

狭义上,Internet Marketing被理解成网站推广,是等同于Web Promotion或Site Promotion的一种推广行为。英文的定义为:Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.

Internet Marketing在广义上是战略,在狭义上是战术。
目前网上普遍提到的“网络营销”大都指的是狭义上的网站推广,为了区别于狭义的定义,今后我将用“网络市场营销”这个词来表示Internet Marketing广义的意思。

您可在http://1b111.com上搜索有关Promotion,Marketing等关键词来找到您所需要的文章。例如下面这篇文章(片断)可能对你有帮助:

Title: 5 Ways To Improve Your Promotion

How many times have you... started out with a plan for the day, but got lost in a lot of details?

. Here are five ways to improve your promotional efforts online:

. 1) PLAN YOUR WORK:

. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.

. Write out your daily plan of activities from sign-on to sign-off.

. Your time on line is limited. Make the most of it. Do the most pressing of your tasks first and save the easiest for later.

另外介绍一本书~~~作者: Judy Strauss ,Adel El-Ansary,Raymond Frost
文章名称:E-Marketing (4th Edition)
出处(出版社):Prentice Hall
出版日期:March 14, 2005

作者: Mitch Meyerson, Mary Eule Scarborough
文章名称:Mastering Online Marketing
出处(出版社):Entrepreneur Press
出版日期:November 21, 2007

③ 求一篇关于网络营销的英文文献,急啊,在线等啊

1。作抄者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名称:E-Marketing (4th Edition) 出处袭(出版社):Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文档里面去找的 太多了

④ 求一篇关于图书网络营销的英文文献

1。作者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名来称:E-Marketing (4th Edition) 出处自(出版社):Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文档里面去找的 太多了

⑤ 谁能提供网络营销的相关英文文献,论文用,只需提供文献不要内容--急!!在线等!!

请参考,望及时采纳!

1、
Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.
2、
Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.
3、
Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.
4、
Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introcing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.

⑥ 网络营销有哪几种形式

  1. 口碑营销、

  2. 网络广告、

  3. 媒体营销、

  4. 事件营销、

  5. 搜索引擎营销(专SEM)、

  6. Email营销、

  7. 网络营销

  8. 数据属库营销、

  9. 短信营销、

  10. 电子杂志营销、

⑦ 关于互联网营销的书籍或资料,本人是小白,最好是有所整理!

《网络营销》(第5版) 作者是朱迪·斯特劳斯(Judy Strauss) 雷蒙德·弗罗斯特(Raymond Frost) 作为基础还不错。可以了版解到网络权营销的基本大框架。其次你可以看看《网络营销一本通》以及《史玉柱自诉:我的营销心得》。这些都是不错的书,书不在于看多少,在于看得精不精,把这基本书看透,如果你营销的基础本来就不错的话,一定会有所成就的!

⑧ 求电子书 《网络营销》

当当中可购买电子书

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