A. 英语翻译市场营销方面
Differences in the formulation of appropriate business strategies. Manifested mainly in response to strong branded procts weaknesses improvements or new proct to squeeze into the market, open up a new situation. These procts must be in terms of performance, specifications, structure and other technical indicators with strong brands are significant differences, but also time in marketing, marketing, geography, marketing and other operations on the price difference to start operation. Even in the packaging of such a non-main business segments, but also create a unique differentiation operating effects, such as color, style, use's prowess, can give a fresh feel.
REALFLEET core marketing strategy must proceed from the customer needs to find differences, explore the differences and use the difference for themselves has yet to set foot in the creation of a competitor or do not set foot in the market space, through efforts to become the market leader in the only brand or brands , with the sole or lead their own rapid solid market position, to win the first pot of gold market until becoming the authority to establish a stable of consumer brand loyalty and become cash cows, and ultimately achieve the exclusion of dissidents, the collapse of the opponent's The purpose of this unique and exclusive in nature and is caused by the difference of the core of enterprise marketing strategy connotation.
REALFLEET company marketing mix strategy:
1, proct
Outstanding personalized design customized procts to the popular designs, brought to people's not just a visual appliances fashion company will design the concept of cultural penetration in the life, the design of the extension, the proct of human nature give it more functional.
2, price
The price difference should not be too high. The price is too high enough to discourage the vast majority of customers, turned to a relatively low-cost procts. For Rational customers, the price is not a determining factor in measuring the proct, but it is definitely not care. Prices in the customer's mind, will always be the impact of the purchase of one of the important factors in decision-making, so the price should be differentiated customer expectations in the framework of the ceiling.
3, channels
Insist on direct way to increase the number of concept stores, improve the market network
4, the promotion of
Adhere to the image of the unique positioning, with the professionalization of the creative and design to create corporate brand, using the image of the strategy for market differentiation.
B. 请用英语简单介绍下什么是市场营销
what is marketing? In short, marketing is any activity that allows your customer to find out who you are and what you do. Is advertising marketing? Yes. Is sales marketing? Yup. Is your service department involved in marketing? You better believe it. Does your janitorial staff market for you? Absolutely. Whoa, now wait a minute. How is that? How does your janitorial staff market for you? Well, the staff at Disney World is the best example. You can ask anyone – a maintenance worker, a bus driver, anyone – a question, and they either know the answer or they'll find out for you
C. "市场营销“用英语怎么说
marketing management市场营销
D. 市场营销专业用英语怎么说
市场营销专业:Marketing major
1、许多来学习市场营销却又几乎毫无商业经验的人以为市场营销就是推销和广告,市场营销确实包含了销售和广告,但它研究的范畴远不止于此。
Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.
2、市场营销短视是一个在市场营销学中经常使用的词语,也是TheodoreLevitt写的一篇市场营销文章的名字。
Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.
1、销售代表:
sales representative
读法:[ˈseilz ˌrepriˈzentətiv]
例句:She had a stressful job as a sales representative. 作为一名销售代表,她的工作压力很大。
2、销售人员:
salesman
读法:英 [ˈseɪlzmən] 美 [ˈselzmən]
例句:Doctors are complaining about being barraged by drug-company salesmen. 医生们抱怨他们疲于应付医药公司的销售人员。
salesperson
读法:英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]
例句:The salesperson greeted me with a warm hello. 售货员热情地和我打招呼。
salespeople( salesperson的名词复数 )
读法:英 ['seɪlzˌpi:pl] 美 ['seɪlzˌpi:pəl]
例句:He had a staff of six salespeople working for him. 他手下有6名销售人员为他工作。
E. 市场营销英语的内容简介
《市场营销英语:经贸英语系列》内容简介:随着中国加入WTO以及全球经济一体化进程的不断深入,国际间的经济合作与交往日益频繁,社会对“外语+专业”复合实用型人才的需求也随之不断上涨。为了迎合这一时代需求,高校教师也在不断探索培养复合型人才的方法和渠道。目前,尽管图书市场上有关市场营销的原版引进图书很多,但对于中国高校非英语专业的学生及有关人士学习起来有一定难度。因此,为了普及先进的营销理念及营销方法,同时满足在校生和社会有关人士提高专业英语水平的需求,我们特编写此书。
该书所选英语句式与阅读材料都是依据实际教学经验搜集选取的,英语语言地道,并且配以相应遥汉语译文和注释,方便读者学习和掌握营销专业知识,迅速提高专业英语水平。《市场营销英语:经贸英语系列》可作为教材,也适合自学之用。
F. 市场营销与英语
一开始入行,如果你可以接受薪水不是很高的工作,你英语可以很回差,并且你以后的发展道答路也不会走得很远。如果你英语过了四级,你可能薪水高一些,但是如果你为了自己的未来负责,希望你还是努力学习英语。你学不会只是因为你不想而已,你没有努力过。
G. 市场营销英语sample
Its success has rested on clever marketing an eye for innovation and strong customer service.
它的成功依靠其巧妙的市场营销、着眼于创新和周到的服务。
Sales Assistant 销售助理
Wholesale Buyer 批发采购员
Tele-Interviewer 电话调查员
Real Estate Appraiser 房地产评估师
Marketing Consultant 市场顾问
Marketing and Sales Director 市场与销售总监
Market Research Analyst 市场调查分析员
Manufacturers Representative 厂家代表
Director of Subsidiary Rights 分公司权利总监
Sales Representative 销售代表
Assistant Customer Executive 客户管理助理
Marketing Intern 市场实习
Marketing Director 市场总监
H. 市场营销中几个英文缩写代表什么
1、CS:Customer Satisfaction 顾客满意度4PS产品(Proct)、价格(Price)、渠道(Place)、促销(Promotion),由于这四个词的英文字头都是P,再加上策略(Strategy),所以简称为“4P’s”。
2、4CS:1)消费者的需要与欲望(Customer's needs and wants)
2)消费者获取满足的成本(Cost and Value to satisfy consumer's needs and wants)
3)用户购买的方便性(Convenience to buy)
4)与用户沟通(Communication with consumer)
3、PLC:The Proct Life Cycle 产品生命周期STP。
4、市场细分(Segmentation)、 目标市场(Targeting) 、 定位(Positioning) 都是构成公司营销战略的要素,被称为营销战略的STP 。
(8)英语市场营销扩展阅读:
美国市场营销协会(American Marketing Association,AMA)下的定义是:
市场营销是在创造、沟通、传播和交换产品中,为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。
(该定义于2013年7月通过美国市场营销协会董事会一致审核)
原文:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)美国市场营销协会(American Marketing Association,AMA)
AMA在1960年对市场营销的定义:市场营销是引导货物和劳务从生产者向消费者或用户所进行的一切商务活动。
AMA在1985年对市场营销的定义:市场营销是对思想、货物和服务进行构思、定价、促销和分销的计划和实施的过程,从而产生能满足个人和组织目标的交换。
科特勒定义
菲利普·科特勒下的定义强调了营销的价值导向:
市场营销是个人和集体通过创造产品和价值,并同别人自由交换产品和价值,来获得其所需所欲之物的一种社会和管理过程。
格隆罗斯定义
而格隆罗斯的定义强调了营销的目的:
所谓市场营销,就是在变化的市场环境中,旨在满足消费需要、实现企业目标的商务活动过程,包括市场调研、选择目标市场、产品开发、产品促销等一系列与市场有关的企业业务经营活动。
凯洛斯定义
美国学者基恩·凯洛斯将各种市场营销定义分为三类:
(一)将市场营销看作一种为消费者服务的理论。
(二)强调市场营销是对社会现象的一种认识。
(三)认为市场营销是通过销售渠道把生产企业同市场联系起来的过程。这从一个侧面反映了市场营销的复杂性。
I. 市场营销与英语
比较高的。。
不过也要看你以后从事的工作方向而定。
你如果就在国内内的话,英语不是特别重容要。
其实营售很多时候看的是自己的经验与个性问题。
我有很多同学都是学那个的,他们学那专业并不是说明他们都很在行。
那个很累,但是也很有挑战性。
反正你看看如果你在国内的话应该不是很高。
学那专业也不一定每个人都很精通英语。
J. 市场营销英语的介绍
《市场营销英语》是2010年01月首都经济贸易大学出版社出版的图书,作者是滕美荣。