Ⅰ 帮我一个市场营销的外文参考文献
晕，我就是学Marketing的，人在国外大学，参考文献太多了，你要侧重哪方面的？销售，服务，品牌，策略,4P's,渠道...具体点吧
Ⅱ 市场营销外文参考文献
2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000
3、查尔斯专.戴克著，李圣贤译宝属洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普??科特勒.营销管理[M].北京:中国人民大学出版社,2001
Ⅲ 求两个关于市场营销的外文文献参考，以参考文献形式发给我就行……如图
我们图书馆提供国外各类文献，您可以来查找，然后自行写出参考文献
Ⅳ 急求市场营销方面外文文献！
The competitive nature of the automobile instry has prompted the companies to take up new and innovative marketing strategies to thwart the competition. The B segment of cars is the segment which sees maximum competition as the consumer has a number of models to choose from and it's the volumes which drive the margins.
All the companies as a part of their marketing strategy offers a range of vehicles in all the segment to make sure that the customer is driving one of their vehicles only.
Advertisements on the Audio visual medium are a rage as it gives the car makers an opportunity to flaunt their cars. Flashy cars can be demonstrated on television but when it comes to the finer prints of the cars, print and online media comes to the rescue.
The online medium offers a greater flexibility to the car companies since they come with a lot of interactive features like demonstrating the interiors of the car with its salient features.
The print medium on the other hand provides an opportunity to the car makers to explain the function of a car in detail.
Celebrity endorsements and testimonial advertisements have come a long way and they are also doing their bit to sell the cars. Super star Shahrukh Khan has been associated with Hyundai Motor Company for a long time and he comes regularly on television to promote the Santro car. Similarly Ford has roped in Junior Bachan for the promotion of the latest offering from the company Ford Fiesta. On a similar note Saif Ali Khan and Rani Mukherjee is shown chasing each other with a Chevrolet aveo.
Aamir Khan who is considered to be one of the most talented actors in the instry is frequently seen changing roles on screen to promote the Toyota Innova, a car which is generations ahead of its predecessor Toyota Qualis.
Cricketers haven't been left behind in the race of promoting cars; Fiat Palio had received a great thrust when the promotion of the car was taken up by the batting maestro Sachin Tenlkar.In addition to the publicity and advertisement which is done by the companies there are certain innovative strategies which are taken up by the companies to beat the competition from time to time.
Ⅳ 市场营销英文文献2W字左右的，最好能有中文翻译的，急求！！！
1W字的要不？
Ⅵ 市场营销毕业论文 外文参考文献
2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000
3、查回尔斯.戴克著，李圣贤答译宝洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普
Ⅶ 求一篇关于市场营销的英文文献附带翻译5000字左右
家用医疗器械营销概述
目前，市场上畅销的器械类别大致可分为三类：一零售价500元左右的健康电器或一类器械，二零售价1000元-5000元之间的水机（不是器械）或其他，三为零售价5000元以上的健康电器或健康寝具或二类器械。
营销模式的创新和变迁，向来都是医药保健品的专利，家用器械也不例外。家用器械营销模式也为三种，一种社区定点或不定点销售，俗称“跑腿式”；第二种会议营销，也分为两种，一单一会议营销型，二复合会议营销型。目前单一型会议营销比例已经较低了，主要是“社区店+会议营销”模式，因为增加了前期筛选的过程，会议营销投入产出比有提高，但弱点也同样明显—营销成本高；第三种就是“体验中心”模式，相比较会议营销而言，特点是购买周期拉长，顾客满意度较高，注重营销细节。价格与模式是关联的，低价配合“跑腿式”，中端挈合“会议营销”型，高端就是“体验中心”了，当然也有例外。
营销模式再创新，它都有核心点。家用器械的营销核心点不外乎这几个：让产品自己说话、顾客复制、结果对比、细节控制、心理暗示。
“让产品自己说话”是器械营销的最核心点，它包含两个方面：一产品本身，二免费体验。古语说，酒香不怕巷子深，任何的叫卖声都比不上产品的疗效。消费者真正需求的是长期使用却能累积疗效的器械，而不是包装完美的东西。温热型器械的火热跟自身是2类器械这点是分不开的（2类器械是SDA指对其安全性、有效性应当加以控制的医疗器械）。我预计，市场上那些伪器械将被逐渐淘汰出局，留守者只有1类和2类器械。
第二免费体验。任何时候，免费体验都会是最佳的营销手段。免费体验的基础是建立在产品良好疗效的基础之上的。实际应用免费体验时，应该把免费体验的内容搞得具有高附加值，具有神秘感，这样免费体验者才有足够的兴趣。具体到操作细节上，就要根据产品特色确定吸引消费群的价值诱因、免费体验的时间长度、对顾客每个接触点的提供同质服务、人多人少时候的不同体验方案应用等等。
总之一句话，让产品自己说话是最省力、最经济、最具顾客忠诚度的器械营销核心。
“顾客复制”是器械营销的另一个关键点。顾客复制包含了以下两个方面：一病毒式数量复制，二病毒式质量复制。病毒式数量复制往往应用于市场开拓的初期。应该有这么几个关键环节；找到关键顾客、制造可以快速传播的小段子（融合顾客案例）、适宜的礼品手段吸引顾客体验或者顾客帮带传、运用排队技术吸引顾客体验等等。说到底，就是要制造一个或多个病毒性的案例或者话题完成在目标顾客中快速复制，以达到小成本大人群的回报。二病毒式质量复制主要是应用在已有众多试用或体验顾客，要提高销售率的阶段。我认为病毒式质量复制主要的技术手段还是顾客帮带传，这种方法准确率高，当然病毒性案例传播是必不可少的。
“结果对比”，我个人认为是一种比较有效的提高消费者购买率的营销手段。器械的主要营销对象肯定是有慢性病的中老年消费群。对于中老年人群来讲，往往医生的结论和检测、化验报告单是他们认为最权威的健康证明。而对于中老年消费群而言，其收入程度决定了他的购买趋向是保守的，购买一样大件是要经过若干遍决策的。那么就要给他和他的家庭找到好的购买理由，使用器械前后的身体指标检测对照是个不错的选择理由（可以是短期的，也可以是长期的）。成本可能高些，但效果很明显。
“细节控制”。俗话说：细节决定成败。器械营销中，对细节的把控反映了此企业的营销水平以及成功与否。中老年消费群起初是冲着免费体验来的，当感知产品疗效后，如果能够提供良好的环境和细节控制的话，那么体验地点就会成为中老年人除却家、公园、菜场的
第四个活动地点。做到了这点，器械不热销都不可能。在会议营销中，我老注意一个细节——鼓掌，很多人都会忽略这点，我基本上通过鼓掌这个细节来判断这个企业会议营销的水平如何。做器械营销，我们就要搞清楚与消费者的每个接触点，而且要确保每个接触点提供的服务是标准的，这样才能给每个顾客统一的印象。当然对于喜来健们不问任何人都叫成“爸”“妈”的这个细节，我有些疑义，但喜来健是提供的标准服务。
“心理暗示”。应该说心理暗示并不是个新的营销手段，但是如果是当作病毒值入销售过程的还就是喜来健们。喜来健存在两种心理暗示：一体验时间必需超过3个月才开卖，二体验前的讲课环节，最核心应是喊口号。喜来健的仪器大都在万元左右，价钱不低，购买阻力很大，喜来健的诡异就在心理暗示这个环节，它要让体验者养成长期的体验和心理习惯，离不开喜来健。这条营销技巧是硬币的两面，用好了提高销售量，用不好易形成社会问题。
末了，我个人认为器械的营销它应该是个综合体。我坚持认为2000元以下器械是未来的主流，动因就是2000元以下器械其营销模式可以是个综合体，而且其营销效果可以集群放大。
真实的器械营销并不是像本文说得这么简单，而是由很多环节组成，但这条是既定的：让产品自己说话！
At present, in the market thebest-selling instrument category may divide into three kinds approximately:Retail price 500 Yuan about healthy electric appliances either a kind ofinstrument, two retail price 1000 Yuan - 5000 Yuan between hydraulic engines(are not instrument) or other, three are the retail price 5000 Yuan abovehealthy electric appliances either the healthy bedding or two kind ofinstruments.
The marketing pattern's innovationand the vicissitude, are always the medicine healthy proct patents, the homeuse instrument is not exceptional. The home use instrument marketing pattern isalso three kinds, one kind of community fixed point or the unfixed point sale,the popular name “runs about the type”; Second kind of conference marketing,also divides into two kinds, a sole conference marketing, two compoundconference marketing. At present was unitary the conference marketingproportion already to lower, was mainly “the community shop + conferencemarketing” the pattern, because increased the earlier period screening process,the conference marketing put into proction compared to having theenhancement, but weakness similarly was also obvious - the marketing cost to behigh; The third kind is “the experience center” the pattern, compares theconference marketing saying that the characteristic is purchases the cycle toelongate, the customer degree of satisfaction is high, pays great attention themarketing detail. The price and the pattern are the connection, the low pricecoordination “runs about the type”, the end lifts gathers “the conferencemarketing”, the high-end was “the experience center”, certainly also had theexception.
The marketing pattern innovatesagain, it has the core spot. Home use instrument's marketing core nothing elsebut these: Let proct speak, the customer to plicate, the result contrast,the detail control, the psychological suggestion.
“lets proct speak” is the instrumentmarketing most core spot, it contains two aspects: A proct itself, two freeexperience. The archaism said that the liquor fragrance does not fear the laneto be deep, any hawks the sound not to compare the proct curative effect.What consumer true demand is the long-term use can actually accumulate thecurative effect the instrument, but is not the packing perfect thing. Thewarming up instrument is fiery 2 kind of instrument this is cannot separate (2kind of instruments with oneself is SDA refers to medical instrument which toits security, validity must perform to control). I estimated that in the marketthese false instruments will be been eliminated graally, remaining behind totake care of things have 1 kind and 2 kind of instruments.
The second free experience. At any time, thefree experience can be the best marketing method. The free experience'sfoundation is the establishment in above the proct good curative effectfoundation. When practical application free experience, should do the freeexperience content has the high added value, has the mystical feeling, suchfree experience only then has the
enough interest. Makes concrete tothe operation detail, must according to the proct characteristic determinethat time the attraction expense group the value cause, the free experience'stime length, to customer each contact point provides the homogeneity service,the person multi-people to be few different experience plan application and soon.
In brief a few words, let proctspeak are most rece effort, to be most economical, most to have the customerloyalty the instrument marketing core.
The customer plicates” isinstrument marketing another key point. The customer plicated has containedthe following two aspects: A viral type quantity plication, two viral typequality plication. The viral type quantity plication often applies in themarket development initial period. Should have such several key links; Findsthe small piece which the essential customer, the manufacture may disseminatefast (fusing customer case), the suitable present method to attract thecustomer to experience or attends to the association of merchants either comingfrom other places or working away from their native place belt passing on,using the lining up technology attracts customer experience and so on. In thefinal analysis, is must make or many virulent cases or the topic completes inthe goal customer the fast plication, achieves the small cost big crowd the repayment.Two viral type quality plication was mainly the application in had thenumerous tests or the experience customer, must raise the sales rate the stage.I thought that the viral type quality plication main technological meansattend to the association of merchants either coming from other places orworking away from their native place belt biography, this method rate ofaccuracy is high, the certainly virulent case dissemination is essential.
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Ⅷ 有谁知道关于市场营销渠道研究的一些外文文献求助！提供一些吧。
[1] 菲利普•科特勒, 郭碧翔. 市场营销的产生与发展[J]. 商业研究, 1985,(02)
[2] 雒永信. 搞好市场营销 促进经济发展[J]. 彭城职业大学学报, 1996,(04)
[3] 范丽亚. 如何强化市场营销[J]. 现代金融, 2004,(02)
[4] 张庆胜. 论市场营销中的亮点广告[J]. 金融与经济, 2005,(04)
[5] 叶文琴. 要区分广义推销和狭义推销[J]. 公关世界, 1996,(10)
[6] 周静. 说说市场营销与推销[J]. 新农业, 2001,(05)
[7] 奚中利. 浅议对市场营销的再认识[J]. 新疆金融, 2005,(03)
[8] 王利. [市场营销知识讲座二] 对市场营销的理解[J]. 改革与理论, 1996,(03)
[9] 连朝勃. 市场营销新观念[J]. 农机质量与监督, 1998,(01)
[10] 张明毅. 关于市场营销工作的几点思考[J]. 煤炭经济研究, 1999,(01)
[1] 罗国民. 中国市场营销发展趋势探索[J]. 南开管理评论, 2000,(02) .
[2] 苏文浩,潘城文,黄金铝,张敏. 中国市场营销理论发展的趋势探讨及其前瞻性分析[J]. 和田师范专科学校学报, 2006,(06) .
[3] 温凤雷. 市场营销发展新趋势探索[J]. 中国科技信息, 2005,(03) .
[4] 陈巍. 市场营销发展新趋势[J]. 市场研究, 2007,(09) .
[5] 孙巧霞. 市场营销的发展趋势[J]. 中国有色金属, 2006,(07) .
[6] 杨淑红. 浅析我国市场营销的现状及发展趋势[J]. 科技资讯, 2007,(12) .
[7] 肖创林. 浅谈市场营销的发展趋势[J]. 科技经济市场, 2006,(10) .
[8]市场营销十大趋势[J]. 农化新世纪, 2007,(03) .
[9] 白素杰,郭鹏. 浅谈新经济时代的五大营销理念[J]. 经济师, 2004,(11) .
[10] 郭小鹏. 新经济时代市场营销发展新趋势[J]. 现代焊接, 2007,(10) .
Ⅸ 高分悬赏-求市场营销渠道外文文献(附中文翻译)
授之以鱼不如授之以渔！蛋卷是某大学国际贸易学系学生，很高兴能帮上你。其实有个内很好的办法可以容让你迅速拿到这样的文献。我们一般找中英文的文献和论文都是用这样的办法。上google，然后收索你要的作品名称或者重点词汇在后面加.pdf.例如 “市场营销 渠道”或者“市场营销 渠道.doc” 这样。你要找什么论文或者文献就重点词+.pdf 或者重点词+.doc 蛋卷用这个办法屡试不爽，你可以多找几篇，看看论文的架构和作者的思路，并且适当参考。希望蛋卷的回答对你有帮助。