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市场营销专业的英文解释

发布时间:2021-08-26 07:56:23

『壹』 市场营销专业英语中译英 在线求翻译!

"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all procts or part of a proct. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.
Franchise contracts as a management tool, has been used by many instries, such as small computer instry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.
Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology procts and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new proct manufacturing license of small manufacturers for the proction. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are concive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.
McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods

『贰』 请问“市场营销”的英文解释

“市场营销”是从marketing这个英文词翻译过来的。这个英文词有两种中文译法:一种把它作为一种经济活动,翻译为“市场营销”;二是把它作为一种学科的名称,翻译为“市场学”或“市场营销学”。

『叁』 市场营销专业用英语怎么说

市场营销专业:Marketing major

1、许多来学习市场营销却又几乎毫无商业经验的人以为市场营销就是推销和广告,市场营销确实包含了销售和广告,但它研究的范畴远不止于此。

Many persons who study the marketing but without many business experiences just think that marketing is sales and advertise.

2、市场营销短视是一个在市场营销学中经常使用的词语,也是TheodoreLevitt写的一篇市场营销文章的名字。

Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.

1、销售代表:

sales representative

读法:[ˈseilz ˌrepriˈzentətiv]

例句:She had a stressful job as a sales representative. 作为一名销售代表,她的工作压力很大。

2、销售人员:

salesman

读法:英 [ˈseɪlzmən] 美 [ˈselzmən]

例句:Doctors are complaining about being barraged by drug-company salesmen. 医生们抱怨他们疲于应付医药公司的销售人员。

salesperson

读法:英 [ˈseɪlzpɜ:sn] 美 [ˈseɪlzpɜ:rsn]

例句:The salesperson greeted me with a warm hello. 售货员热情地和我打招呼。

salespeople( salesperson的名词复数 )

读法:英 ['seɪlzˌpi:pl] 美 ['seɪlzˌpi:pəl]

例句:He had a staff of six salespeople working for him. 他手下有6名销售人员为他工作。

『肆』 非常急~请翻译成英文:市场营销的专业描述

The market marketing is a trained comprehensive talented person'sdiscipline, studies the knowledge quite to be widespread, mustfrequently pay attention to the market tendency as the marketmarketing personnel, has the keen insight and the intense commercialmeaning, is good at the human relations and the communicationexchange, has the affinity, can establish the widespread customercommunity. Facing the complex intense economical market, I have theenough courage to accept each kind of test, is willing to attempt eachkind of challenge, holds all opportunities to exercise own ability,the compound talented person which causes oneself to face to haveinnovation spirit which the modern society needs to develop.
我在专门的英文翻译网站帮你翻译的,应该非常准确了!

『伍』 市场营销中几个英文缩写代表什么

1、CS:Customer Satisfaction 顾客满意度4PS产品(Proct)、价格(Price)、渠道(Place)、促销(Promotion),由于这四个词的英文字头都是P,再加上策略(Strategy),所以简称为“4P’s”。


2、4CS:1)消费者的需要与欲望(Customer's needs and wants)


2)消费者获取满足的成本(Cost and Value to satisfy consumer's needs and wants)


3)用户购买的方便性(Convenience to buy)


4)与用户沟通(Communication with consumer)

3、PLC:The Proct Life Cycle 产品生命周期STP。


4、市场细分(Segmentation)、 目标市场(Targeting) 、 定位(Positioning) 都是构成公司营销战略的要素,被称为营销战略的STP 。

(5)市场营销专业的英文解释扩展阅读:

美国市场营销协会(American Marketing Association,AMA)下的定义是:

市场营销是在创造、沟通、传播和交换产品中,为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。

(该定义于2013年7月通过美国市场营销协会董事会一致审核)

原文:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)美国市场营销协会(American Marketing Association,AMA)

AMA在1960年对市场营销的定义:市场营销是引导货物和劳务从生产者向消费者或用户所进行的一切商务活动。

AMA在1985年对市场营销的定义:市场营销是对思想、货物和服务进行构思、定价、促销和分销的计划和实施的过程,从而产生能满足个人和组织目标的交换。

科特勒定义

菲利普·科特勒下的定义强调了营销的价值导向:

市场营销是个人和集体通过创造产品和价值,并同别人自由交换产品和价值,来获得其所需所欲之物的一种社会和管理过程。

格隆罗斯定义

而格隆罗斯的定义强调了营销的目的:

所谓市场营销,就是在变化的市场环境中,旨在满足消费需要、实现企业目标的商务活动过程,包括市场调研、选择目标市场、产品开发、产品促销等一系列与市场有关的企业业务经营活动。

凯洛斯定义

美国学者基恩·凯洛斯将各种市场营销定义分为三类:

(一)将市场营销看作一种为消费者服务的理论。

(二)强调市场营销是对社会现象的一种认识。

(三)认为市场营销是通过销售渠道把生产企业同市场联系起来的过程。这从一个侧面反映了市场营销的复杂性。

『陆』 市场营销英文专业词

市场营销活动-marketing campaign

公司的运动 - company's campaign

company's 公司的 compaign?????

『柒』 求翻译一篇市场营销专业英语~

文化是一个最基本的影响,在个人`的需要,想要,和行为,因为生活的各个方面进行的背回景下的社会中的答个人生活。文化经历影响日常行为,并有实证支持的概念,文化是一个决定因素,某些方面的消费behaviorculture值是通过三个基本组织:家庭,宗教组织,教育机构;和在今天`社会教育机构,发挥着越来越大的作用在这方面。营销经理必须适应市场营销组合的文化价值和不断监测值在美国是越来越重视的成就和事业的成功。这价值观的变化已得到许多商业公司已扩大其强调省时,便民产品。

『捌』 翻译成英文----市场营销专业

In today's highly competitive shopping centers, the implementation of multi-brand strategy has become more and more enterprises an important means of competition in the market. Looking internationally, we can see that many international well-known large enterprises are using multi-brand strategy of enterprises in China, there are many who try. Multi-brand strategy of the enterprise despite the many, but not all businesses are successful, can be like Procter & Gamble, L'Oreal and so the success of this great enterprise is little more. Market segmentation approach of this article first, click on the connotation of multi-brand strategy, characteristics, significance and impact of multi-brand strategy and implementation of multi-brand strategy. From the analysis of many international companies chose to adopt multi-brand strategy, what the reasons are, combined with some of the implementation of multi-brand strategy, business success stories, specific analysis of multi-brand strategy.

『玖』 急求市场营销专业翻译成英文,高分求救!!!!!!!在线等~~~~~~~~

实用英语Practical English
会计学accounting
管理学原理Principles of Management
体育physical ecation or training
思修与法律 Repair and legal thinking
公共关系学public relations
广告学Advertising
演讲与口才Lecture and Eloquence
国际贸易理论与实务International Trade Theory and Practice
财务管理financial management
商务谈判Business Negotiation
企业营销策划Marketing Planning
经济法Economic Law
电子商务概论Introction to E-Commerce
形势与政策Situation and Policy
体育physical ecation or training
商品学Merchandise
工程实训Engineering Training
大学语文College Chinese
政治理论Political Theory
统计学statistics
市场营销marketing and sales
实用英语2Practical English 2
消费心理学Consumer Psychology
推销学Marketing study
市场调查market research; market survey
经济学基础Basic economics
价格学Price Science
供应链物流管理Supply Chain Logistics Management
已经译好

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