A. 有没有关于网络营销的英文原文文献，不要中译英的那种，急！
http://www.answers.com/topic/internet-advertising
这是个讲网络营销的网页，在reference部分，有参考文献回，自己去看一下吧答
B. 找有关网络营销的外文资料
Internet marketing, also referred to as online marketing or eMarketing (or e-Marketing), is the marketing of procts or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and viral marketing.
Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
An Internet marketing strategy includes all aspects of online advertising online activity that promotes a company online, including websites, blog sites, article and press releases, online market research, email marketing, and advertising, as appropriate for the promotion of ones' business.
Business models
Internet marketing is associated with several business models. The model is typically defined by the goal. These include e-commerce, where goods are sold directly to consumers or businesses; publishing, or the sale of advertising; and lead-based sites, where an organization generates value by getting sales leads from their site. There are many other models based on the specific needs of each person or business that launches an internet marketing campaign.
Internet marketing refers to the placement of media along different stages of the Customer engagement Cycle, through Search Engine Marketing, Search Engine Optimization, Banner Ads on specific sites, email marketing and Web 2.0 strategies. In 2008, The New York Times working with comScore published a first estimate to quantify the user data collected by large Web companies. Counting four types of interactions with company sites plus the hits from ads served from advertising networks, they found the potential for collecting upwards of 2,500 pieces of data on average per user per month.[1]
Advantages
nternet marketing is relatively inexpensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase procts and services at their own convenience: An internet marketing campaign puts an organization's message in front of consumers precisely when they want it.
However, internet marketing isn't a panacea. It still requires intelligent planning and careful execution. Emphasize business goals and use methods such as CVP analysis when determining strategy and the overall effectiveness of marketing campaigns.
There are a few important characteristics that differentiate Internet marketing from "off-line marketing":
- One-to-one vs. one-to-many approach: The targeted user is typically browsing the Internet on their own, and the marketing messages reach them personally. This can be very clearly seen in search marketing, where the users find advertisements targeted to specific keywords that the users asked for(1).
- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. This is a deeper form of targeting, since the advertiser knows that the target audience are people who do a certain activity (upload pictures, have blogs, etc.) instead of just expecting that a certain group of people will like their new proct or service.
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested. The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
- Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked. On the other hand, someone driving a car who sees a billboard, will at best be interested and might decide to get more information at some time.
Internet marketing, as of 2007, is growing faster than other types of media.[citation needed]Since exposure, response and overall efficiency of Internet media is easier to track than traditional "off-line" media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, i.e. how the Internet affects in-store sales, etc., instead of siloing each medium. The effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
Limitations
Because Internet marketing requires customers to use newer technologies than traditional media, not all people may get the message. Low speed Internet connections are one barrier. If companies build overly large or complicated web pages, some Internet users struggle to download the information on dial up connections or mobile devices.
From the buyer's perspective, another limitation is the inability of shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. However, it is an instry standard for e-commerce vendors to have liberal return policies and in store pick up services to reassure customers.
A survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internal capability, and difficulty convincing senior management as the top three barriers to entry for large companies looking to market online. [2]
[edit] Security concerns
For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about their customers. Several of these companies have guarantees on their websites, claiming customer information will be private. Some companies that buy customer information offer the option for indivials to have their information removed from the database (known as opting out). However, many customers are unaware that their information is being shared and are unable to stop the transfer of their information between companies.
Security concerns are of great importance and online companies have been working hard to create solutions. Encryption is one of the main methods for dealing with privacy and security concerns on the Internet. Encryption is defined as the conversion of data into a form called a cipher. This cipher cannot be easily intercepted unless an indivial is authorized by the program or company that completed the encryption. In general, the stronger the cipher, the better protected the data is. However, the stronger the cipher, the more expensive encryption becomes.
Another major security concern that consumers have with ecommerce merchants is whether or not they will receive exactly what they purchase. Trustworthy, reliable merchant performance has been a consumer concern since the inception of ecommerce, and to date, merchants have attempted to address these concerns by investing in and building strong consumer brands (Amazon, eBay, Overstock.com), and by leveraging merchant / feedback rating systems and ecommerce bonding solutions. All of these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable procts and services. In addition, the major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have also provided back-end buyer protection systems to address problems after they actually do occur.
[edit] Effects on instries
Internet marketing has had a large impact on several instries including music, banking, and flea markets, as well as the advertising instry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share.[3] In the music instry, many consumers have begun buying and downloading music files (e.g. MP3s) over the Internet in addition to buying CDs.
More and more banks are offering the ability to perform banking tasks online. Online banking is believed to appeal to customers because it is more convenient than visiting bank branches. Currently, over 150 million U.S. alts now bank online, with a high growth rate. The increasing speed of Internet connections is the main reason for the fast growth. Of those indivials who use the Internet, 44% now perform banking activities over the Internet.
Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead. eBay has also affected the prices in the instry. Buyers and sellers often look at prices on the website before going to flea markets and the eBay price often becomes what the item is sold for. More and more flea market sellers are putting their items up for sale online and running their business out of their homes.
The effect on the ad instry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[4][5][6] PricewaterhouseCoopers reported US Internet marketing spend totalled $16.9 billion in 2006 [7].
C. 我急需一篇网络营销的论文英文的,谢谢大家帮忙
http://www.e-book.com.au/freebooks.htm#2
http://akpublic.research.att.com/info/vlad
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http://www-ai.cs.uni-dortmund.de/SOFTWARE/SVM_LIGHT/svm_light.eng.html
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http://kiew.cs.uni-dortmund.de:8001/mlnet/instances/81d91eaae1752fe0be
http://www.research.microsoft.com/~jplatt/svm.html
http://www.dcs.rhbnc.ac.uk/research/compint/areas/comp_learn/sv/index.shtml
http://www.ai.mit.e/projects/cbcl/res-area/theory/index-theory-learning.html
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D. 求一篇关于电子商务或者网络营销的外文翻译 带原文和出处
亲好^0^
很高兴为你解答问题：
我有几篇关于电子商务或者是网络营销的外文参考，附件已上传，看看是否有帮助。
不懂欢迎追问~
祝生活愉快！
E. 求朱迪斯特劳斯网络营销的电子版
网络文库看看有没有。
F. 有谁知道网络营销的英文资料
Internet Marketing,“网络营销”可以参考下内容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直译为“网络营销”。它有广义和狭义两种定义。
广义上，Internet Marketing指企业利用互联网为满足用户需求，实现企业目标而提供产品或服务的一系列经营活动过程。它包括市场调研、产品的目标市场选择、产品设计、产品开发、营销组合策略的制定、产品销售、售后服务、用户意见反馈、效果评估、策略调整等一系列与市场有关的企业经营活动。英文的定义为：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狭义上，Internet Marketing被理解成网站推广，是等同于Web Promotion或Site Promotion的一种推广行为。英文的定义为：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在广义上是战略，在狭义上是战术。
目前网上普遍提到的“网络营销”大都指的是狭义上的网站推广，为了区别于狭义的定义，今后我将用“网络市场营销”这个词来表示Internet Marketing广义的意思。
G. 求一篇关于网络营销的英文文献，字数不少于5000字，pdf格式，谢谢
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H. 急求一篇网络营销英文文献 20分跪求
In marketing-based Web site building, content strategy is the key focus. Excellent very good website content can enhance the user experience, thereby enhancing the conversion rate of users. Good site content and excellent web site What is the difference between the content?
Good content is based on each page to reflect the site's overall visibility. It encourages the user and provide the best means of navigation. It maintained the same theme and will increase with the passage of time the internal link. Excellent site with good site content with all, but a higher conversion rate. It is action-oriented, encouraging users to buy, to get more information, news group subscription, or determine the date for an appointment.
Excellent site content development must follow from the good - better - best of the optimization process, from the very beginning to understand site content to attract users and search traffic is. Need to know keywords and key phrases in the mainstream search engine optimization how to obtain a position, you need to spend some time the key word analysis of the current study to ensure that you lock the optimal keywords and key phrases.
To seek the development of the instry trends and show what goods and services is the best search engine of choice and the lowest conversion rate. We had to consider what procts and services to provide the highest interests of the pages according to your good, good, it is best to optimize the classification, and the content of these pages in actual analysis. To their own Web pages and other pages rank better compared to the ultimate goal of these phrases words. To create a simple checklist of the target keywords and key phrases in the title tag, the site navigation
, Of images. To do so, you can evaluate your keywords and key phrases in a particular site page how how well and to provide optimization opportunities.
Now, the Internet has many free and fee content analysis procts. Content analysis procts can also help us to clear the search engine rankings or no role in the conversion of words and phrases. To the specific page of all the words assessment, is satisfied that the bold text, headings, such as the location of prominent recurring keywords and key phrases. To all the key word density and frequency of assessment, but also understand not only depend on keyword density search engine ranking optimization to obtain results.
If you are in accordance with the good - better - the best order to optimize website content, you may have accumulated a lot of elements of the list. Through business activities, these tasks have been carried out in accordance with to optimize the content. First of all, to consider means to enhance the use of technology, as well as site navigation or create a new image of the target link may take some time for programming. Optimization techniques are usually elements of the overall search on the site to enhance visibility play a role, not only within a web site, especially if you want to clear obstacles, especially the search link.
Next, it is necessary to go to web site template, especially when the lack of title tag sequence or a substitute image, the headline on the need to improve the keyword density. Of course, you can at the same time in practice working on the text. Theoretically, you have the time to carry out elements of each page changes and to assess the results. In this way, you can enhance the elements of each page to optimize the website in the main search engine awareness of the importance of visibility. If you improve your site visibility on search engines and marketing your business priorities, you need to move quickly and, if possible, to be modified.
In short, it is necessary to understand the adjustment of each of the site will learn more about the site content to optimize the overall impact of the project. To remember the results repeated to assess the comparative ranking and conversion optimization on the ongoing work you have played the largest role.
I. 求关于网络营销的英文原文
internet marketing：即互联网营销，是指在国际互联网上开展的营销活动。
network marketing：即网上营销，是指在网络上专开展的营销活动，此处的属网络不仅指国际互联网，尚包含电话网络，增值网络等。
on-line marketing：即线上营销或在线营销，指借助联机网络开展的网上营销。
e-Marketing：即电子化营销或电子营销，指通过国际互联网，内部网和外部网开展的营销活动。
cyber marketing：及虚拟营销或计算机数字营销，指借助联机网络，计算机通信和数字交互式媒体的营销方式。
关于网络营销的文章和资讯，可参见这个网站：http://www.tomx.com