Ⅰ 企业网络营销外文文献
可以说，来今年来，企业的市场自经理们发现随着互联网的日渐普及，一些传统的营销推广方式正在住家是小：在报纸、电视等传统媒体上花费重金投放的广告很少有人看了；精心策划的公关活动似乎也无人响应了。。。。。。为什么会这样？答案其实很简单--互联网改变了世界级，也改变了企业的营销环境！于是，市场经理们开始尝试给予互联网的新的营销推广方式，即为网络营销！
当然，现在的社会，将来，网络网络营销会更加发达，看现在的美国就能知道，我们国家真正的网络营销才刚刚起步，以后将急剧发展和壮大！
我非常关注网络营销，希望未来能够从事这一行业，因此看了一些相关的书籍，查了一些相关的资料。看了之后，首先，非常开阔眼见！让你知道现如今网络世界的便利性和可利用性，特别是对于企业、商家的网络资源营销利用有个重新的认识。
现在向你郑重推荐一本书《赢在网络营销》！王宜著，我才看完的这本书吗，我觉得，这本书是我看的迄今为止，介绍网络营销最全，案例最多的专业级书籍！
不过具体的与企业网络营销相关的外文文献我可没有，建议去网上搜网络营销案例！
Ⅱ 急求一份关于网络营销的英文文献！可追加高分！
1 [America] Philip Kotler. Mei Ruhe et al. Marketing management. Beijing: Renmin University of China press, 2002
2 Zhao Naizhen, editor in chief. Beijing: China Labor and Social Security Publishing House, 2003
3 [America] Bud Smith et al. Wang Sining et al. Online marketing guide. Beijing: Electronic Instry Press, 2000
4 [America] Martha McEnally. Yuan Ying et al. A case study of consumer behavior. Beijing: Tsinghua University press, 2004
5. Edited by Liu Hongqiang DELL marketing. Beijing: Economic Science Press, 2003
6 Du Minghan ed. marketing knowledge. Beijing: China financial and Economic Publishing House, 2002
7. Sun Bingshen., editor in chief of enterprise marketing practice. Beijing: Earthquake Press, 1999
8 Fan Mingming ed. marketing. Beijing: Science Press, 2004
9 Lan Ling editor. Marketing science. Beijing: The Open University of China press, 2000
10 Fan Mingming, editor in chief. Marketing and planning. Beijing: Chemical Instry Press, 2003
11 Peng Chunxian, editor in chief. Network marketing. Beijing: Higher Ecation Press, 2003
12 Mei Shaozu, et al. Network marketing. Beijing: People's Posts and Telecommunications Press, 2001
13: money etc. editor. Network marketing. Beijing: Higher Ecation Press, 2004
14 Liu Guangfeng, et al. Actual network marketing - theory and practice. Beijing: Tsinghua University press, 2000
15 P - M - this Noel Qiao Huicun et al. Marketing research. Beijing: CITIC publishing house, 1999
16. Philip, Kotler. The introction to marketing. Beijing: China Press, 1998
(17) the J.Cataudella, B.Sawyer, D.Greely., Sun Xin et al. Online store marketing guide. Beijing: Tsinghua University press, 2000
18 Qu Peng ed. network marketing. Second ed. Beijing: Higher Ecation Press, 2004
19 Feng Yingjian. Network marketing foundation and practice. Beijing: Tsinghua University press, 2004
20 Qian Xuchao Wang Qun edited. Network marketing and management. Beijing: Peking University press, 2002
21 Shang Xiaochun, editor in chief. Network marketing planning. Nanjing: Southeast University press, 2002
22 Zu Qiang Li Yuhong et al. Network marketing. Beijing: Tsinghua University press, 2004
23 Lv Yingbin Jie Wang Chu editor. Analysis of network marketing case. Beijing: Tsinghua University press, Northern Jiaotong University press, 2004
24 travel, Zhao Yan, editor in chief. Network marketing. First edition. Beijing: China material press, 2002
25 Liu Xinggen ed. modern enterprise marketing. First edition. Beijing: economic management press, 1997
26 Ma st. Local marketing. First edition. Beijing: enterprise management press, 2003
27 Luo Li ed. modern marketing strategy. First edition. Beijing: Modern Press, 1998
28. Marketing knowledge. Marketing knowledge. First edition. Beijing: China financial and Economic Publishing House, 2002
29 Chen Fang ed. the diagnosis of enterprise disease. First edition. Beijing: China Economic Publishing House, 1999
30 Fang Guangluo, ed. marketing. Second ed. Dalian: Dongbei University of Finance and Economics press, 2003
31 Kong Weicheng Chen Shuifen edited. Network marketing. Beijing: Higher Ecation Press, 2002
32. Xue Xinguang. Network marketing. Beijing: Electronic Instry Press, 2003
33 Shen Fengchi, editor in chief. Beijing: Tsinghua University press, 2005
Ⅲ 给我一篇 外文文献吧！ 关键词：网络营销战略 要求： 英文2.5W字符左右。文章参考文献10篇以上
外文文献有，但翻译没有，翻译得靠你自己了，希望能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我找到也是很花时间的
Ⅳ 求一篇关于网络营销的英文文献，急啊，在线等啊
1。作抄者: Judy Strauss ,Adel El-Ansary,Raymond Frost 文章名称:E-Marketing (4th Edition) 出处袭(出版社）:Prentice Hall 出版日期:March 14, 2005 作者: Mitch ...
2.你可以到豆丁文档里面去找的 太多了
Ⅳ 急求一篇网络营销英文文献 20分跪求
In marketing-based Web site building, content strategy is the key focus. Excellent very good website content can enhance the user experience, thereby enhancing the conversion rate of users. Good site content and excellent web site What is the difference between the content?
Good content is based on each page to reflect the site's overall visibility. It encourages the user and provide the best means of navigation. It maintained the same theme and will increase with the passage of time the internal link. Excellent site with good site content with all, but a higher conversion rate. It is action-oriented, encouraging users to buy, to get more information, news group subscription, or determine the date for an appointment.
Excellent site content development must follow from the good - better - best of the optimization process, from the very beginning to understand site content to attract users and search traffic is. Need to know keywords and key phrases in the mainstream search engine optimization how to obtain a position, you need to spend some time the key word analysis of the current study to ensure that you lock the optimal keywords and key phrases.
To seek the development of the instry trends and show what goods and services is the best search engine of choice and the lowest conversion rate. We had to consider what procts and services to provide the highest interests of the pages according to your good, good, it is best to optimize the classification, and the content of these pages in actual analysis. To their own Web pages and other pages rank better compared to the ultimate goal of these phrases words. To create a simple checklist of the target keywords and key phrases in the title tag, the site navigation
, Of images. To do so, you can evaluate your keywords and key phrases in a particular site page how how well and to provide optimization opportunities.
Now, the Internet has many free and fee content analysis procts. Content analysis procts can also help us to clear the search engine rankings or no role in the conversion of words and phrases. To the specific page of all the words assessment, is satisfied that the bold text, headings, such as the location of prominent recurring keywords and key phrases. To all the key word density and frequency of assessment, but also understand not only depend on keyword density search engine ranking optimization to obtain results.
If you are in accordance with the good - better - the best order to optimize website content, you may have accumulated a lot of elements of the list. Through business activities, these tasks have been carried out in accordance with to optimize the content. First of all, to consider means to enhance the use of technology, as well as site navigation or create a new image of the target link may take some time for programming. Optimization techniques are usually elements of the overall search on the site to enhance visibility play a role, not only within a web site, especially if you want to clear obstacles, especially the search link.
Next, it is necessary to go to web site template, especially when the lack of title tag sequence or a substitute image, the headline on the need to improve the keyword density. Of course, you can at the same time in practice working on the text. Theoretically, you have the time to carry out elements of each page changes and to assess the results. In this way, you can enhance the elements of each page to optimize the website in the main search engine awareness of the importance of visibility. If you improve your site visibility on search engines and marketing your business priorities, you need to move quickly and, if possible, to be modified.
In short, it is necessary to understand the adjustment of each of the site will learn more about the site content to optimize the overall impact of the project. To remember the results repeated to assess the comparative ranking and conversion optimization on the ongoing work you have played the largest role.
Ⅵ 求一篇关于网络营销的外文文献
文 献 已 完 成 ，见 附 件
Ⅶ 急求一份关于网络营销的英文文献及翻译
一、网页策略
A, web strategy
在网络市场空间企业的网站即代表着企业自身的形象。因此必须:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1．抢占优良的网址并加强网址宣传
1. Take good website propaganda and strengthen url
2．精心策划网站结构
2. Carefully planned site structure
3．花大力气维护网站
3. Maintaining a website great effort
二．产品策略
2. Proct strategy
1． 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2． 产品的市场涵盖面要广。
2. The proct was much broader coverage of the market.
3． 与客户直接交流,为其提供个性化的服务。
3. Communicate directly with customers, providing personalized service.
三．价格策略
3. The price strategy
1．企业可以开发一个自动调价系统，同时还可以开展市场调查，以及时获得有关信息来对价格进行调整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2． 开发智慧型议价系统与消费者直接在网上协商价格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3．企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序，促使消费者做出购买决策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四．促销策略
4. The promotion strategy
1． 网络广告是目前较为普遍的促销方式。
1. Online advertising is the common way of promotion.
2． 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3． 与非竞争性的厂商进行线上促销联盟。
3. The online promotion alliance with non competitive vendors.
4． 将网络文化与产品广告相融合，借助网络文化的特点来吸引消费者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五．渠道策略
5. The channel strategy
1． 结合相关产业的公司，共同在网络上设点销售系列产品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2． 在企业网站上设立虚拟店铺。
2. In the enterprise to set up a virtual store on the website.
3． 可直接利用电子邮件进行线上购物，也可通过划拨电汇付款，由企业通过邮局邮寄或送货上门进行货物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六．网络营销的顾客服务
6. The network marketing customer service
通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛，常见问题解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc
Ⅷ 跪求网络营销相关的外文文献和参考文献 邮箱[email protected]
已发送，请查收，至于翻译没有，得靠你自己了 ，希望能帮到你，多多给点悬赏分吧，急用的话请多选赏点分吧，这样更多的知友才会及时帮到你，我从文献资料中找也是很花时间的