市场营销中定位英文的表达

㈠ 找3篇市场定位方面的英文参考文献

Market Positioning - http://tenonline.org/art/mm1/9305.html Falling in love! As entrepreneurs, we do it every day. Our passionate belief in, and commitment to, our proct (or service) makes all things seem possible. The most successful entrepreneurs learn to transform their passion into position. Positioning is a perceptual location. It's where your proct or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. As indivials, we continually position ourselves. The responsible older sibling, the class clown, a number cruncher, a super genius are all examples of positioning. These identifiers help us define ourselves and distinguish our abilities as unique and different from other people. Positioning is a powerful tool that allows you to create an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities. That's why it's so important for entrepreneurs to transform their passion into a market position. If you don't define your proct or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your proct. The primary elements of positioning are: Pricing . Is your proct a luxury item, somewhere in the middle, or cheap, cheap, cheap. Quality . Total quality is a much used and abused phrase. But is your proct well proced? What controls are in place to assure consistency? Do you back your quality claim with customer-friendly guarantees, warranties, and return policies? Service . Do you offer the added value of customer service and support? Is your proct customized and personalized? Distribution . How do customers obtain your proct? The channel or distribution is part of positioning. Packaging . Packaging makes a strong statement. Make sure it's delivering the message you intend. Positioning is your competitive strategy. What's the one thing you do best? What's unique about your proct or service? Identify your strongest strength and use it to position your proct. The proct Nyquil was conceived as a superior daytime cough suppressant. Unfortunately, it made people drowsy. Determined to recoup proct development costs, the side affect of drowsiness was then transformed into a powerful positioning strategy. Nyquil became "the night time, coughing, sniffling, sneezing so you can rest" medicine. Nyquil created and owned the nighttime cold remedy market. As the Baptist minister of my childhood would say at the conclusion of a lengthy sermon, "I've said all that to say this". Positioning, when used effectively, can help you be first in the mind. Being first in mind equals ownership. Market ownership allows you to be a big fish in a small pond. When you're a big fish, you can always increase the size of the pond.

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㈡ 市场定位、 目标用户、 品牌诉求、 英文如何翻译 谢谢

市场定位 market orientation
目标用户 target subscriber/user 目标客户 target customer
品牌诉求 brand appeal

㈢ 市场营销学中的定位是什么意思

定位是指企业决定把自己放在目标市场的什么位置，也就是在消费者心目中的企业选择一个希望占据的位置。

㈣ 请问“市场营销”的英文解释

“市场营销”是从marketing这个英文词翻译过来的。这个英文词有两种中文译法：一种把它作为一种经济活动，翻译为“市场营销”；二是把它作为一种学科的名称，翻译为“市场学”或“市场营销学”。

㈤ 市场营销的SWOT分析的四个英文代表的是什么

s:
strength(强项
w:
weakness弱项
o:opportunity机会复
t:
threat威逼swot分析制办法是一种企业计谋分析办法即根据企业自身的既定内涵前提进行分析找出企业的优势和劣势及核心竞争力之地点。

㈥ “产品档次”，“市场定位”用英语具体怎么说

1. 此外，还减少或避免了对稳定剂的需求，因此提高了产品档次。 they can rece or avoid additives like stabilizers and market their proct with the desired clean label. 2. 目前，公司在技术水平，产品档次，产品质量和开发能力等方面均居同行业前列。 We offer from TN, HTN, STN, FSTN type LCD to COB, COG, TAB type LCD moles. 3. 我厂向用户提供高质量铁丝和铁丝制品，为用户提供优质的售后服务，提升用户的产品档次。 We sell high quality procts with high quality service to the customers thus to raise the procts levels of the customers. 市场定位: 1. Market Positioning Concentrated Marketing 集中性营销 Market Positioning 市场定位 2. Positioning ...nt）考虑细分的因素勾勒细分市场轮廓；确定目标市场（Targeting）实质上是分析评估细分市场的吸引力；而市场定位（Positioning）是为每个细分市场确定可能的定位，并选择进一步的发展和沟通。 3. marketing posITioning 市场定位(Marketing positioning)是指企业根据所选定的目标市场的竞争状况和自身条件，确定企业和产品在目标市场上的特色、形象和位置的过程 。

㈦ 市场营销中几个英文缩写代表什么

1、CS：英文Customer Satisfaction的缩写，意为“顾客满意”。

2、4Ps，即：产品（Proct） 、价格（Price） 、促销（Promotion）、通路与配销 渠道和分销（Place&Distribution）。

3、4Cs，包括：顾客（Customer）、成本（Cost）、沟通（Communication）、便利（convenience）。

4、PLC：The Proct Life Cycle 产品生命周期

5、STP：在现代市场营销理论中，市场细分（Market Segmentation）、 目标市场（Market Targeting）、 市场定位（Market Positioning）是构成公司营销战略的核心三要素，被称为STP营销。

6、4R分别指代Relevance（关联）、Reaction（反应）、Relationship（关系）和Reward（回报）。

(7)市场营销中定位英文的表达扩展阅读：

SWOT方法分析市场，SWOT方法用来确定企业本身的竞争优势、竞争劣势、机会和威胁，从而将公司的战略与公司内部资源、外部环境有机结合，主要以下四点：

1、strength（优势）：评估自己的长处

2、weakness（劣势）：找出自己的短处

3、opportunity（机会）：发现自己的机会

4、threats（威胁）：认识到存在的威胁

㈧ 市场营销中的几个名词的英文术语简写翻译，知道的告诉我一下，谢谢了！！

1.著名的4P营销理论：产品（）、价格（Price）、渠道（Place）、促销（Promotion）
2.SWOT是一种分析方法，用来确定企业本身的竞争优势（strength），竞争劣势（weakness），机会(opportunity)和威胁（threat），从而将公司的战略与公司内部资源、外部环境有机结合
3.CRM（Customer Relationship Management）即客户关系管理
4.所谓MIS（管理信息系统——Management Information System）系统 ，是一个由人、计算机及其他外围设备等组成的能进行信息的收集、传递、存贮、加工、维护和使用的系统
5.B2B（business-to-business）指的是企业对企业透过电子商务的方式进行交易，相对于B2C（Business-to-consumer）的销售方式是企业对顾客
6.B2C(Business to Customer)。B2C中的B是Business，意思是企业，2则是to的谐音，C是Customer，意思是消费者，所以B2C是企业对消费者的电子商务模式。这种形式的电子商务一般以网络零售业为主，主要借助于Internet开展在线销售活动。
7.C2C（Consumer To Consumer / Customer to Customer）是电子商务的专业用语，C2C的意思就是个人与个人之间的电子商务。比如一个消费者的有一台旧电脑，通过网路进行交易，把它出售给另外一个消费者，此种交易类型就称为C2C电子商务。