网络营销策略的英文文献综述

1. 跪求《XX公司网络推广策略研究》文献综述

检索到文献525篇，给你截图前20个看看，能具体点什么推广最好。

2. 最新 网络营销参考文献范例-精品

不，这是分散的东西，有很多论坛或培训学校会说，完整的文献一般找不到，现在网络已经建立了一个网络网站营销大学，想知道还是学习，。一般来说学习是比较好的，除非你想学习而不是致力于它..。

3. 急急急！！！！网络营销类外文翻译，文献综述，参考资料

外文资料已经发到你的邮箱，你查收一下。 我的邮箱地址是[email protected]

4. 有没有网络营销的文献综述》给我一个

没有，这个是散的抄东西，有许多论坛或者培训学校都会讲，完整的文献一般是找不到的，现在网络都已经成立了网络网站营销的大学了，想了解或者学习的话，建议还是去综合的学习会比较好的，除非你只是想了解而不是把这个做为工作的方向了。。。。。

5. 基于消费行为的网络营销策略选择 文献综述 和论文

适合大型企业基于消费行为的六项网络营销策略及其实现手段：

（1）网络营销导向的企业网站建设和升级改造。网络营销导向企业网站的建设是有效开展网络营销的基础，将这一重要关系应用于网络营销策略的制定，首先要求从网络营销整体需要的高度来看待企业网站，将企业网站真正作为网络营销策略的重要组成部分，为有效开展网络营销奠定基础。考虑到绝大多数大型企业都已经建立了自己的企业网站，因此如何对现有企业网站进行升级改造就成为大型企业网络营销基本策略之一。

（2）企业内部网络营销资源的开发、积累和应用。内部网络营销资源包括网站访问量、注册用户信息，以及各种有效的信息发布渠道等，拥有这些资源是向用户传递网络营销信息的基础条件。企业网站的信息、服务、功能是有效开展网络营销的必要条件，因此应重视企业网站内部资源的开发和应用，在对企业网站合理规划的基础上，还需要保证企业信息的有效性，尽可能提供对用户有价值的信息，并以最有效的手段向用户传递营销信息。用户通过对网站信息的获取，以及对各种功能和服务的应用，达到对企业和产品的认知，从而为用户的购买决策奠定基础。企业网站资源的基础是有价值的信息、良好的顾客服务和完善的网络营销功能。

（3）创建和提升网络品牌。相对于中小企业而言，大型企业的网络品牌更加重要，也更具有价值，因此网络品牌策略是大型企业网络营销必不可少的内容之一。创建和提升网络品牌的途径主要包括企业网站优化设计及推广策略，包括搜索引擎营销、网络广告、Email营销等。

（4）发挥在线促销功能。网上促销效果是各种网络营销方法的综合应用，多种网络营销方法对促销都有直接或间接的效果，同时也有一些专用的网上促销手段。通用的网络营销策略包括网站推广、信息发布、网站内部广告、邮件列表、大型网站和专业网站的网络广告、Email营销、搜索引擎营销等，专门作为网上促销的方法则包括购物搜索引擎（比较购物）、会员电子刊物、在线优惠卷促销等。

（5）顾客关系和顾客服务策略。主要包括完善在线帮助系统如网站导航、常见问题解答（FAQ）、在线咨询等服务，同时还有必要从功能上满足网络社区、邮件列表等基本需求，以会员通讯为代表的内部邮件列表是顾客关系和顾客服务策略的主要手段之一。

（6）拓展销售渠道，实现在线销售。尽管目前网上直接销售并未形成主流，不过在有些行业已经表现出很好的发展势头，如酒店预定、航空客运服务等，一些领先的家电企业也逐步开始实现网上销售，因此对于部分具备网上销售条件的企业，开展在线销售是一种扩大市场占有、提高整体竞争力的策略之一。

6. 有关网络营销的参考文献有哪些

1 [美] Philip Kotler著.梅汝和等译. 营销管理. 北京：中国人民大学出版社，2002 2 赵乃真主编. 网络营销. 北京：中国劳动社会保障出版社，2003 3 [美] Bud Smith等著. 王思宁等译. 网上营销指南. 北京：电子工业出版社，2000 4 [美] Martha McEnally著. 袁瑛等译. 消费者行为学案例. 北京：清华大学出版社，2004 5 刘红强编著. DELL营销. 北京：经济科学出版社，2003 6 杜明汉主编. 市场营销知识. 北京:中国财政经济出版社,2002 7 孙秉申主编. 企业市场营销实务. 北京:地震出版社,1999 8 范明明主编. 市场营销学. 北京:科学出版社,2004 9 兰苓主编. 市场营销学. 北京:中央广播电视大学出版社,2000 10 范明明主编. 市场营销与策划. 北京:化学工业出版社,2003 11 彭纯宪主编.网络营销.北京:高等教育出版社,2003 12 梅绍祖等主编. 网络营销. 北京:人民邮电出版社,2001 13 钱东人等主编. 网络营销. 北京:高等教育出版社,2004 14 刘光峰等主编. 实战网络营销——理论与实践. 北京:清华大学出版社,2000 15 PM奇兹诺尔.乔慧存等译. 营销调研. 北京:中信出版社,1999 16 ［美］菲利普科特勒.愈利军译. 营销学导论.北京:华夏出版社,1998 17 ［美］J.Cataudella,B.Sawyer,D.Greely.孙昕等译. 网上商店行销指南. 北京:清华大学出版社,2000 18 瞿鹏志主编. 网络营销.第二版. 北京:高等教育出版社,2004 19 冯英健著. 网络营销基础与实践. 北京:清华大学出版社,2004 20 钱旭潮 汪群编著. 网络营销与管理. 北京:北京大学出版社,2002 21 尚晓春主编. 网络营销策划. 南京:东南大学出版社,2002 22 祖强 李宇红等编著. 网络营销. 北京:清华大学出版社,2004 23 吕英斌 储节旺主编.网络营销案例评析.北京:清华大学出版社 北方交通大学出版社,2004 24 周游、赵炎主编. 网络市场营销.第一版. 北京:中国物资出版社,2002. 25 刘兴根主编. 现代企业市场营销.第一版. 北京:经济管理出版社,1997. 26 马绝尘主编. 本土市场营销.第一版. 北京:企业管理出版社,2003. 27 罗莉主编. 现代市场营销策略.第一版. 北京:现代出版社,1998. 28 杜明汗主编. 市场营销知识.第一版. 北京:中国财政经济出版社,2002. 29 陈放主编. 企业病诊断.第一版. 北京:中国经济出版社,1999. 30 方光罗主编. 市场营销学.第二版. 大连:东北财经大学出版社,2003. 31 孔伟成 陈水芬 编著. 网络营销. 北京: 高等教育出版社, 2002 32 薛辛光 主编. 网络营销学. 北京: 电子工业出版社, 2003 33 沈凤池 主编. 网络营销. 北京:清华大学出版社,2005 34 曲学军，刘喜敏主编. 网络营销. 大连：大连理工出版社，2003

7. 学习策略的文献综述 英文的

A literature review of English Learning Strategy Research

With the development of foreign language teaching and research and theory has been perfected graally. Language teaching both at home and abroad began to realize the importance of mastering the related learning strategies on learningsince twentieth Century since the 70's, many domestic and foreign scholarsmainly in English as a second language learners as study object, the study found that learning strategy is an important factor to influence English learning. Wen Qiufang (1996:11) said, "a series of research results about foreign language teaching shows that, when the other conditions are the same. The differences in English learning strategies has a decisive influence on the performance of." In recent 30 years, study of learning strategy is very comprehensive and in-depthresearch on learning strategies began in twentieth Century 70 times. The earliestresearch on language learning strategies are Rubin (1975), Naiman et a1.(1978).Wong ~ (1976) and Sterm (1983) etc.. J.Rubin is one of the early studies of language learning strategies is the most influential. She is mainly a study of successful foreign language (good languagelearners) learningbehaviors were observed as well as through questionnaires and interviews and other means to investigate successful learners use learning strategies in foreign language learning. After Rubin, N.Naiman et al. Can be said to be the first major development in the research of language learning strategies.
In 1978 Naiman et al published their classic book The Good LanguageLearner(Naiman et al, 19781996). Compared with the previous studies, Naiman et alhave greater improvement in the depth, breadth and research methods etc..
In 1990 OMalley and Chamot published Learning Strategies in Sec ondLanguage Acquisition and Oxford Language Learning Strate.gies:What Everypublished Teacher Should Know basically reflects the 80's foreign language learning strategy research results, also represents the 80 time the study of learning strategies level.
Since entering the 9O era, foreign language learning strategy researchcontinues to develop. And three new trend:
(a) foreign language learning research and the autonomous learning strategycombination of.Wenden published in 1991 by Learner Strategies for LearnerAutonomy is focused on the relationship between foreign language learningstrategies and autonomous learning ability; (two) training on language learning strategies has become the focus of.1998 research on learning strategies of annual Cohen publishing of language learning strategies by another Strategies inLearning and important monograph Using aSecond Language "The impact of the fifth chapter strategies - based in struc.tion on speaking a foreign language" thedoor deals with learning strategy based model of foreign language teaching in foreign language learning (especially the oral proficiency) effect; (three) foreign language learning strategies research begin to pay attention to the relationship between learning strategies and culture.
Represents the trend of the 1996 Oxford LanguageLearning Strategies Aroundthe of the editing and publishing of World:Cross - cultural Perspectives.
The collection of important papers around the world study of language learning strategies. Among them a special chapter from the perspective of culturaldifferences, analysis of China's foreign language learning and language learning strategies in other countries in terms of.
If said. The study of foreign language learning strategies abroad began in twentieth Century 70 in the early 1980s, flourished in the eighty or ninety's. in theweeks of language learning strategies began in the 20 century 80 time,flourished in the late 90.
In 1984, Guangzhou Foreign Language School of Huang Xiaohua done at the Chinese University Hong Kong with "An investigation of learning strategies in oralcommunication that Chi uese EFL learners in China employ" in the title of thethesis of master marks the beginning of foreign language learning strategiesChina. Wen Qiufang in 1991 on the question of the relation between learningstrategies and English achievement has carried on the investigation and study.Into the 9O era, China's foreign language teaching field of China students in foreign language learning strategies through more extensive research, published a large number of papers. The main research of this phase has Liu Runqing(1993; 2000), Wen Qiufang (1995; 1996) etc.. Their main research Chinesestudents of English as a foreign language learning strategies and confined to theEnglish major undergraate students. In 1996, China has published the firstdevoted to foreign language learning strategies work. That is the English learning strategies of "Wen Qiufang on a dedicated to aspire to learn English friends".The book with the domestic and foreign research on learning strategies result as the basis, summarizes the theoretical framework of learning strategies. Andstarting from the actual introced a variety of learning strategies training methods. Both the theoretical research significance, also has the guiding significance in practice. Cheng Xiaotang, Zheng Min published "English learning strategies" a book in 2002, the book is the combination of theory and practice,introces the research background of English learning strategies, definition,classification, listening speaking reading writing and training methods of important content, to meet the needs of the majority of teachers. 2003 and 2004,Wen Qiufang, Wang Lifei compiled the "China contemporary English learning andStrategy Research Series", the series includes learning strategy theory research,empirical study on learning strategies. The study of English writing and oral English testing and research. This series brings together the important researchand achievements of the current China foreign language learning strategies.2006. Liu Zhenqian Shaw published "method of foreign language learningstrategy research", the book is a national learning strategy project papers,among them a lot of research to fill the domestic blank, the object of study were students in English and non English majors has extensive guiding significance.
The domestic researchers mainly with college students as the object of study. In general, has the following characteristics. First of all, vocabulary learning strategy is the focus of research. The results of the study show that vocabulary learning strategies have significant influence on foreign language learning (Wangtext. 1998: Wu Xia, 1998, Zhang Ping, 2001; Chen Hui, 2001; Lin min, 2003;Zhang Ye, 2003). Secondly, learners communicative strategies caused a certain degree of attention. As Gao Haihong (2000) in English and non English majorsas the object of study is carried out to show that. Learners more use retrieval strategy, rather than achievement strategies. Tan Xuemei (2002) also on communicative strategies of non English majors use of research. Thirdly,research on the relationship between learning strategies and learning achievement of increasing attention (Wen Qiufang, 1995; Wen Qiufang, Wang Haixiao, 1996; Jiang Xiaohong, 2003). Finally, factors change strategy use andinfluence tactics have also been incorporated into the study scope (Wen Qiufang 1996b; Jiang Xiaohong 2003).

Reference.
[1]OMalley, J.M, &Chamot, A.U.Learning Strategies in SecondLanguageAcquisition[M].Cambridge:Cambridge University Press, 1990
[2] Wang Duqin. English teaching strategies of [M]. Beijing: foreign language teaching and Research Press, 20021114 - 128
[3] Wen Qiufang. On English learning strategies -- dedicated to aspire to learn English friends [M]. Shanghai: Shanghai foreign language ecation press, 1996
[4] Wen Qiufang, Wang Lifei. The English learning strategy research theory [M].Gansu: Shaanxi Normal University press.2004.

8. 论文的国内外研究还要参考文献，帮我找10个参考文献谢谢~~关于网络营销模式的参考文献

[1] 刘向阳,廖新媛. 处于不同发展阶段的企业网络营销模式分析[J]. 中国高新技术企业.
2009(21)

[2] 任建华,方胜涛. 中小企业网络营销模式分析与探讨[J]. 内蒙古科技与经济.
2009(05)
[3] 陈健,常夸耀. 网络营销发展模式及其创新[J]. 商业时代.
2008(32)

[4] 徐鑫,苗婷婷. 嵌入式营销——基于顾客价值链的产业营销新思维[J]. 商场现代化.
2008(22)
[5] 伍青生,余颖,郑兴山. 营销新发展:精准营销[J]. 经济管理.
2006(21)

[6] 周曙东,叶辉. 解析网络营销八大模式[J]. 商业研究.
2003(22)
[7] 杨政. 网络营销的内涵、基本模式及运行条件[J]. 商业时代.
2003(09)

[8] 官志华,曾凡奇. 网络营销的模式与管理[J]. 南方经济.
2002(12)
[9] 王夕虹. 房地产企业网络营销模式研究[D]. 陕西师范大学 2013

[10] 郑琳. Web2.0时代的网络广告趋势[D]. 大连工业大学 2013
[1] Jeffery Graham.Internet
Lessons for Small Business. . 2002

[2] Blood.The
Web log handbook:practical advice on creating and maintaining Your Blog. .
[3] MICHAEL RAPPA.business
model on the web E-commerce times. . 2001

[4] Alexa
web search. http://www. alexa. com . 2006
[5] William Woods,Arthur Sculley.Evolving
E-markets:Building High Value B2B Exchanges with Staying Power. . 2000

[6] J.Wright.Blog
Marketing. . 2005
[7] Ellen Reid Smith.e-Loyalty:How
to Keep Customers Coming Back to Your Website. . 2000

[8] Manzie R.Lawfer.Why
customers come back:how to create lasting customer loyalty. . 2004
[9] Ravi Sen.Optimal
Search Engine Marketing Strategy. International Journal of Electronic
Commerce . 2005

[10] Sculley, A,and Woods, W.B2B
Exchanges: The Killer Application in the Business-to-Business Internet
Revolution. . 2000

9. 怎么找某一领域的外文文献综述

1、找一篇本研究领域的文献综述（review）。 这一步很关键，要找一篇有影响的（我主要是看引用次数的高低）综述有时不是件很容易的事，可以请教你的师兄师姐。我是直接在SpingerLink中找到一篇外文的综述，引用次数高达120。

这里要说明下，引用次数可以用google查，也可以在web of science中查，但有条件的话，最好还是使用后者。根据使用经验，前者查到的引用次数常常不准确。

2、精读此文献综述。 这一步主要是了解研究领域的框架，熟悉各个问题的关键词和述语，并进行总结归类。

3、根据综述的作者、所引用的文献以及被引用的情况进行展开搜索。 写此文献的作者一般都是此研究领域的领军人物，所以文献一般都有很高的参考价值。可以直接搜索此作者的相关文献，再用问题关键词进行二次检索。

查找引用此综述的文章（我一般在web of science中查，用google也可以），再用问题关键词进行二次检索。这一步找到的文章往往都比较新，能够代表最新的研究动态。 查找综述引用的文献（同样可以在web of science中查）。

(9)网络营销策略的英文文献综述扩展阅读：

1、文献综述的第一步：概括归纳

收集文献的方法主要有两种：一是通过各种检索工具，如文献索引、文摘杂志检索，也可利用光盘或网络进行检索；二是从综述性文章、专著、教科书等的参考文献中，摘录出有关的文献目录。

2、文献综述的第二步：摘要

不同的学科对引用摘要的要求与期望不同。虽然文献综述并不仅仅是摘要，但研究结果的概念化与有组织的整合是必要的。

3、文献综述的第三步：批判

文献综述是否有价值，不仅要看其中的新信息与知识的多少，还要看自己对文献作者及编辑者的观点与看法如何。