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法语市场营销词汇

发布时间:2021-06-30 20:00:11

A. 市场营销学是什么意思 《法语助手》法汉

市场营销 Marketing

市场营销(Marketing)又称为市场学、市场行销或行销学,简称“营销”。它是指个人或群体通过创造并同他人交换产品和价值,以满足需求与欲望的一种社会和管理过程。

定义

美国市场营销协会的定义委员会1960年对市场提出以下的定义:

市场是指一种货物或劳务的潜在购买者的集合需求。

菲利普·科特勒把市场定义为

市场是指某种产品的所有实际的和潜在的购买者的集合。

市场从不同的角度,可以划分为不同的类型。其中按商品的基本属性可划分为一般商品市场和特殊商品市场。一般商品市场指狭义的商品市场,即货物市场,包括消费品市场和工业品市场;特殊商品市场指为满足消费者的资金需要和服务需要而形成的市场,包括资本市场,劳动力市场和技术信息市场。对以上两种市场作分析时一般要研究消费者市场,产业市场和政府市场。

美国市场营销协会下的定义是:

行销是创造、沟通与发送价值给顾客,及经营顾客关系以便让组织与其利益关系人(stakeholder)受益的一种组织功能与进程。

菲利普·科特勒下的定义强调了营销的价值导向:

市场营销是个人和集体通过创造产品和价值,并同别人进行交换,以获得其所需所欲之物的一种社会和管理过程。

而格隆罗斯给的定义强调了营销的目的:

营销是在一种利益之上下,通过相互交换和承诺,创建、维持、巩固与消费者及其他参与者的关系,实现各方的目的。

通俗地讲,就是通过宣传、推广,进而促进产品或服务的销售。

B. 谁能用法语或者英语名词解释一下“什么是Marketing”

英文原版解释
Noun 1. marketing - the exchange of goods for an agreed sum of money
merchandising, selling
t and switch - a deceptive way of selling that involves advertising a proct at a very low price in order to attract customers who are then persuaded to switch to a more expensive proct
private treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agency
bootlegging - the act of making of transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable"
bootlegging - the act of selling illegally or without permission; "the bootlegging of video tapes is common in the Orient"
capitalisation, capitalization - the sale of capital stock
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
marketing - the commercial processes involved in promoting and selling and distributing a proct or service; "most companies have a manager in charge of marketing"
retail - the selling of goods to consumers; usually in small quantities and not for resale
wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers
sale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed"
syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work"
mping - selling goods abroad at a price below that charged in the domestic market
tch auction - a method of selling in which the price is reced until a buyer is found
retailing - the activities involved in selling commodities directly to consumers
telecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and sales
peddling, vending, vendition, hawking - the act of selling goods for a living
resale - the selling of something purchased
sale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"
2. marketing - the commercial processes involved in promoting and selling and distributing a proct or service; "most companies have a manager in charge of marketing"
commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)
direct marketing - marketing via a promotion delivered directly to the indivial prospective customer
distribution - the commercial activity of transporting and selling goods from a procer to a consumer
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
distribution channel, channel - a way of selling a company's proct either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores"
promotion, promotional material, publicity, packaging - a message issued in behalf of some proct or cause or idea or person or institution
3. marketing - shopping at a market; "does the weekly marketing at the supermarket"
shopping - searching for or buying goods or services; "went shopping for a reliable plumber"; "does her shopping at the mall rather than down town"

C. 求法语专业词汇:

(*)应该是这个
品牌策划 Marque de planification.
管理团队 Equipe de gestion.
市场分析 L‘analyse marché.
市场推广 Commercialisation.*
营销方式 Marketing.*
营销主管 Directeur de commercialisation.
品牌战略管理 Strategie de gestion de marque.*
突发情况 Situation urgente.
首席品牌官 Directeur chef de la marque.
公关 Relation publique.
媒体宣传 Les campagnes médiatiques.
前期 Préable.
中期 Moyen terme.*
后期 La fin
明确目标市场 Un marché d'objectifs clairs.
组织活动 Activités organisationels.
品牌发展 Le developpement de la marque.

D. 法语的词汇

le rez 来自于 ras, chaussee ,是街的意思,合起来 au ras sol ,au ras de la rue, au ras de , tout pres 的意思

E. 市场营销专业用法语怎么说

直接用英文 marketing

F. [请法语大神] 推荐些好听的法语词汇

法语中有十六个元音,比较好听的法语词汇可以按十六个元音分成几组。
[a]
patte datte bal tabac balade
[ɑ]
passe paille gras vase las
[ə]
petit debout ceci venir semer
[i]
ami midi lit visite physique
[o]
auto beau bateau rôle tôle
[ɔ]
bol pomme porte tonne comme
[y]
lu menu vue but mur
[u]
loup bout fou tout août
[e]
été mes les aller épée
[ε]
fête mère merci caisse Seine
[ø]
vœux jeu peu deux aveu
[œ]
peuple sœur œur peur beurre
[ɑ̃]
enfant membre pente tente camp
[ɛ̃]
pain faim matin symbole magasin
[ɔ̃]
bonbon ton bombe pont pompe
[œ̃]
lundi parfum humble aucun chacun

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