市场营销论文英译文翻译

❶ 浅谈我国市场营销发展（翻译成英文）

A Brief Talk on Marketing Development in China
(从没听说过什么叫shallow talk)

❷ 市场营销专业英语中译英 在线求翻译！

"Franchise contract" refers to two business units of the legal relationship between. A franchisor (party b) in (party a) from franchisees buy a complete license, and agree to implement its principles. The former and the latter is the business activities, but the former respectively of the latter can accept all procts or part of a proct. Usually, the former to the latter concession contract requirement pay franchise profits according to its business, while the percentage of total sales of certain from which received its wages. The latter will often provide training, management equipment, design of the device and national sales service.
Franchise contracts as a management tool, has been used by many instries, such as small computer instry, tourism and car tourism and fast food services. McDonald's is the application of this a management means to encourage technical popularization.
Franchise organizations, including McDonald's company, which are not encourage franchise dealers innovations. Instead, the new technology procts and process design development are at the company's headquarters. There are always test and inspection catering service, to assess the operating condition of the need to change. Usually, the idea of new equipment by the company's engineering personnel research, then by holding out new proct manufacturing license of small manufacturers for the proction. McDonald's company, by way of franchising, the most remarkable features are: it has a highly automated catering service system, and has high quality standards. Equipment and food almost entirely by the headquarters of the franchisor provides complete device, according to the uniform design is build, and the style are concive to the highly automated service. Full operating equipment almost no let person test or to adopt new technology of leeway. Although some of the McDonald's franchise agents have been trying to add some new in recipes pattern, but company idea to encourage the company highest levels change research.
McDonald's franchise that success in the technical innovation, the key is to let local businessman management franchise. By designated company members of franchising activities, such management talents and quickly developed. And franchising activities throughout the success, the franchisor more welcome company headquarters for the new technology or the new management methods

❸ 市场营销英文文献翻译成中文3000字

一、服务营销。

现代经济发展的一个显著特征是服务业的蓬勃发展，其在国民经济中的地位愈来愈重要，服务营销的重要性日益突出，中国已经加入WTO ,外资企业纷纷抢滩中国，中外服务市场营销大战将出现白热化的态势。现实经济生活中的服务可以区分为两大类。一种是服务产品，产品为顾客创造和提供的核心利益主要来自无形的服务。另一种是功能服务，产品的核心利益主要来自形成的成分，无形的服务只是满足顾客的非主要需求。贝瑞认为，在产品的核心利益来源中，有形的成分比无形的成分要多，那么这个产品就可以看作是一种“商品”（有形产品） ;如果无形的成分比有形的成分要多，那么这个产品就可以看作是一种“服务”。与服务的这种区分相一致，服务营销的研究形成了两大领域，即服务产品的营销和顾客服务营销。服务产品营销的本质是研究如何促进作为产品的服务的交换；顾客服务营销的本质则是研究如何利用服务作为一种营销工具促进有形产品的交换。但是，无论是服务产品营销，还是顾客服务营销，服务营销的核心理念都是顾客满意和顾客忠诚，通过取得顾客的满意和忠诚来促进相互有利的交换，最终实现营销绩效的改进和企业的长期成长。

First, services marketing.

Modern economic development is characterized by a significant service instry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service procts, proct creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, procts, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the proct's core interests, the tangible and intangible elements of composition to be more than that, then the proct can be seen as a "commodity" (tangible procts); if intangible components of tangible elements to more than that, then the proct can be seen as a "service." And services consistent with this distinction, service marketing research formed the two major areas, namely services, procts, marketing and customer service marketing. Service is the essence of proct marketing, how to promote the exchange of proct services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible procts. However, both services proct marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth.

二、网络营销。

互联网络是一种利用通讯线路，将全球电脑纳入国际联网的信息传送系统必将是未来市场营销最重要的渠道。网络营销的特性包括；可24 小时随时随地地提供全球性营销服务；电脑可储存大量的信息，代消费者查询，可传送的信息数量与精确度，远超过其他媒体；能因应市场需求，及时更新产品或调整价格；减少印刷与邮递成本；且无店面租金，节约水电与人工成本；可避免推销员强势推销的干扰；可经由信息提供与互动交谈，与消费者建立长期良好的关系。互联网络是一种功能最强大的营销工具，它同时兼具渠道、促销、电子交易、互动顾客服务以及市场信息分析与提供的多种功能。

它以声光互动沟通的特质，作为跨越时空的媒体，已深深吸引年青一代人的眼光。此外，它所具备的一对一营销能力，正是符合[ 分众营销]与[ 直效营销]的未来趋势。 网络营销可视为一种新兴的营销渠道，它并非一定要取代传统的渠道，而是经由信息科技发展，来创新与重组营销渠道。但不可否认的是，网络营销必然会给传统营销造成冲击，因此商业界必须要注意这种趋势，并与软件产业作密切的联系与合作。以广告业为例，在最新媒体时代，销售是从开始到完成的一贯作业，就是说由吸引注意、引发兴趣、造成购买欲、进行采购，一气而成，而广告公司将参与营销的全程。商业企业也有必要改变传统的组织形态，提升新媒体部门的功能，引进兼具营销素养与电脑科技的人才，未来才能具备市场的竞争优势。
Second, network marketing.

Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update proct or price adjustments; rece printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qu, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions.

It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend.

Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software instry for close contact and cooperation. Advertising instry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage.
三、绿色营销。

所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要，实现可持续发展的过程。绿色营销的核心是按照环保与生态原则来选择和确定营销组合的策略，是建立在绿色技术、绿色市场和绿色经济基础上的、对人类的生态关注给予回应的一种经营方式。目前，西方发达国家对于绿色产品的需求非常广泛，而发展中国家由于资金和消费导向上和消费质量等原因，还无法真正实现对所有消费需求的绿化。以我国为例，目前只能对部分食品、家电产品、通讯产品等进行部分绿化；而发达国家已经通过各种途径和手段，包括立法等，来推行和实现全部产品的绿色消费。从而培养了极为广泛的市场需求基础，为绿色营销活动的开展打下了坚实的根基。以绿色食品为例，英国、德国绿色食品的需求完全不能自给，英国每年要进口该食品消费总量的80% ,德国则高达98%。这表明，绿色产品的市场潜力非常巨大，市场需求非常广泛。

绿色营销只是适应二十一世纪的消费需求而产生的一种新型营销理念，也就是说，绿色营销还不可能脱离原有的营销理论基础。因此，绿色营销模式的制定和方案的选择及相关资源的整合还无法也不能脱离原有的营销理论基础，可以说绿色营销是在人们追求健康、安全、环保的意识形态下所发展起来的新的营销方式和方法。现代企业只有树立起一种全新的可持续发展营销的经营理念，努力开展绿色营销，开发绿色产品，进行绿色生产，才能和可持续发展潮流相适应。同时，企业还可进一步“导向消费者”，促成可持续消费模式的全面建立和实现，承担起促进社会发展和生态环境发展的责任和义务，使企业的经济效益、社会效益和环境效益相统一。

Third, green marketing.

The so-called "green marketing" refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free procts based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green procts is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication procts, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all procts Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green procts is very large, very wide market demand.

Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green procts for green proction, and sustainable development to adapt to the trend. At the same time, enterprises can further "consumer oriented", to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .

❹ 营销 英译中 3000字

黄总的公司是湖北一家专业美容保健品代理公司，经黄总介绍：“美颜参”是人参中的一种，与其他人参比较，“美颜参”有着新鲜山参的全部优良品质，“美颜参”有着不仅外观饱满，参白水足，还具有参和叶破，鲜嫩如奶，盈汁如乳的神奇特点。这么神奇？黄总向我展示产品，全冷藏保存，用刀割开，果然有白浆流出。香气黏手。

但是运作几个月来，产品并没有走向市场，零散销售成效不大。而第一年的考核期是有销售任务的。

做了这么多年市场，这样有款有形的产品，怎么就卖不出去呢？在我一系列的“质疑”之下，我发现了很多问题：

1、产品定价太高，每盒定价过万元，黄总急于走奢侈品销售路线，可是产品品牌力的平台没有建立，产品价值体现太空洞。采用传统化妆品的模式（专柜和美容院）在销售“美颜参”，借助专业DM广告的全国招商工作进展艰难。

2、规格太大，为了能体现物有所值，现销售的“美颜参”是500克/包/盒。

3、宣销诉求不明确：产品好在哪里？具体有哪些功效？产品卖给谁？谁会买？在哪里买？

没有可操作的模式等于是苍蝇掉在玻璃杯里，有光明但是没有出路。再则说从产品上看，这根本不能算是一个奢侈品，奢侈品的那种雍容华贵，质地精美完全没有体现出来。这样的产品怎么能卖出去呢？黄总点头称是。那下一步该怎么做呢？

事以至此，还能怎么办呢？作为中小企业的关注者，我经历了太多产品的生生死死，明明知道是不长久，可总盼望奇迹出现，出现了危楼用木板撑一下，能过坎就行，市场上就有很多这样的产品，换个名儿或是换个包装再“忽悠”出场，结果很多老板就是这样在“将就”中死去。也许，这也是中国中小老板长不大的原因吧。

我一直在思考，好产品既然大家都认同，关键是要找一条适合这种奢侈美容品的销售之路，围绕产品提升亮点，为奢侈找到理由，更要为奢侈找到渠道。

模式决定发展，我分析了一下：

传统商超渠道——走专柜，集中做品牌展示，国产品牌根本就没有实力，一般化妆品根本就是沦为跑龙套的角色。

广告轰炸——首先就是制作投放成本巨大，把几个亿投在央视“砸”，也不一定有效果，最重要的是要给产品找到一个好的模式切入点？

招商加盟——国家特许加盟条例也才（2007年）刚颁布实施，国内众多企业还处于转型摸索阶段，条件不成熟。只有像美国的次贷危机一样“打一个漂亮的包”再抛售给投资者，现实证明这是一场灾难。

直销——目前很多化妆品公司和产品纷纷采用这种模式，以面对面深入沟通，通过现场试用和会员积分实现销售。

为什么不采用会销模式呢？我的这个想法浮现脑海：产品具有独一性/消费者群体高度集中/购买力保证/销售氛围营造/产品现场展示/利润价值高……哪一样都可以与会销对接，“美颜参”要想走上会销之路还要做很多准备，我要挖掘它更深层次的卖点，还要重新打造它的奢侈光环。Luxury goods will be sold in the traditional model is not common to medicine-based health procts marketing companies will be the main people in the face of the vast numbers of middle-aged consumers, and "beauty Participation" to the essence of the natural vegetation of plants, for the is a high-end consumer groups, mainly women, which has been seeking since the amount of quality in order to elaborate the mechanism of high technology will allow marketing to promote "beauty Participation"it? To this end, I sleep all night long.
"Beauty Participation" will be gorgeous model turned pin.

Start planning. The first step is to solve the "beauty Participation" luxury background, how to further refine its quality and luxury with a noble demand? I would like a hard day even see the closing credits of the Japanese drama, Emmanuel flash, "beautyのParticipation" in the minds of the Japanese "no" often appears in our view, "no" is also a Chinese character " the "meaning of cosmetics in Japan, there are also manual. In terms of proct packaging, the "no" as the proct name, and will definitely enhance the background of consumer procts like the infinite flaws. I'll announce the name of the total yellow, yellow total agreed.

In the "beautyのParticipation" publicity demands, we are re-engineering:

1, open a "beauty no reference" source of the historical background of

Ginseng History: China is the main Ginseng States Senate the well-deserved, there are four thousand years history of the application of ginseng, ginseng is the Emperor since ancient times

Room tribute.

The effectiveness of note: the Spring and Autumn period of "Huang Di Nei Jing" and "Shen Nong's Herbal Classic", etc. are documented in many ancient medical books.

"Materia Medica of justice" call "rich fluid dependent, and for the most yin."

Interesting anecdotes: The Senate has always been inextricably linked with the state of Chu of the relationship between the Royal Palace. "Chu good slender waist" of the story; Yang such as skin, the legend of hip Breast peak. South Korea in 1611 AD the ancient medical Code "Kam Donguibogam" Beauty on the efficacy of ginseng which also has detailed records.

2, who is close to "beauty no parameters" of the user?

1) a box of thousands of dollars at every turn of this wild wild ginseng female white-collar city in Japan almost commonplace circles.

2) entertainment of Hong Kong reported that the preparation for each concert Sun will use ginseng tonic foods, such as jujube soup. Hong Kong star publicly stated that when she is pregnant, her mother taught her honey and ginseng in water to drink, so postnatal full of gas.

3) sexy goddess Coco Lee Coco Lee, recently, the beauty of their own secret - drunk "dynamic beauty soup", which is a school of Chinese medicine in particular with her mother for her wild wild ginseng beauty burning soup, drink blood and can be nursed back to health enhance the immune system and physical.

"BeautyのParticipation" on the effectiveness of the mechanism

By reference the University of Erlangen, Germany Velde and Peter Mann, Professor in the latest, "The Lancet" medical journal on female estrogen theory, come to the conclusion: to stimulate the normal female physiological hormone secretion, ovarian maintenance is the care of women beauty into any key!

Made: women afraid of? - Appearance of aging, body shape changes (breast ptosis)

Young women to reveal the password for the bright spot, the "beauty no reference" to own a high specific activity material unique isoflavone phytoestrogen rich natural ingredient, it can stimulate the adoption of triple absorption: phytoestrogens -- - progesterone - prolactin added female cells in the body's own bio-active ingredients. Can be from the inside to the outside to stimulate the female ovarian metabolism, to restore skin elasticity strong female beauty breast tender gesture.

Huang Hubei general is a professional beauty health care procts company, introced by Huang total: "beauty Participation" is a kind of ginseng, ginseng and other comparison, the "beauty Participation" fresh wild ginseng have all the good quality, "beauty Participation" have not only the appearance of full, white full Senate, also has the Senate and leaf-breaking, fresh, such as milk, juice surplus features such as magic milk. So magical? Wong showed me the total proct, all cold-storage, knife cut, was out of white pulp. Sticky aroma.

Operation over the past few months, however, did not go to market procts, sales results have not fragmented. The evaluation period is the first year of sales tasks.

So the market for so many years, so the visible section of the proct, how to sell it? In my series of "challenge", I found a lot of questions:

1, proct pricing is too high, pricing per pack over ten thousand, yellow eager to take the total sales of luxury goods line, but the proct is not brand-building platform, the proct value of the hole in space. Traditional cosmetics mode (counter and beauty salon) in sales of "beauty Participation", with DM advertising professional progress of the national investment difficult.

2, the specifications too, in order to reflect the value for money, are sold "beauty Participation" is 500 grams / bag / box.

3, Sun sold the demands of uncertainty: Proct Fortunately Where? What are the specific effect? Proct whom? Who will buy? Where to buy?

Mode is not operational then flies off in the glass, there is a bright but there is no way out. Furthermore, said from the proct point of view, this simply can not be considered a luxury, the kind of luxury, texture fine not reflected. How can such a proct to sell to get there? Huang said the total nodded yes. That the next step how to do?

To this matter, but also how to do? As small and medium-sized concerns, I have experienced too many procts Sang Sang down, knows very well that it is not a long time, hope that a miracle can be the total, there have been boarded up buildings you can have Hom on the line, the market will have many such procts, or another child of another re-packaging appearance, the result of many business owners is the "will" die. Perhaps this is boss of China's small and medium-sized grow up right reasons.

I have been thinking, good proct since we all share the view, the key is to find a suitable for such a sale of luxury cosmetics road, around the proct highlights for the luxury to find reasons to find a channel for luxury.

Mode decision, I analyzed what:

Ultra-traditional channels of business - take up a special counter to display the brand focused on doing, there is no domestic brand strength, the general cosmetic fundamental role is reced to play a small role.

Advertising bombing - first of all, put the cost of proction is a huge investment in CCTV to "hit", it may not necessarily have the effect of the most important thing is to give procts a good model to find entry point?

Join - National Franchise Bill is also before (2007) has just promulgated and implemented, the domestic many enterprises is still in the exploratory stage in transition, conditions are not ripe. Only as sub-loan crisis in the United States as "playing a beautiful package," and then sold to investors, the reality proved to be a disaster.

Direct - a great number of cosmetics companies and procts have been using this model in depth face-to-face communication, through on-site trial and membership sales points.

Why do not the use of model will be sold? The idea surfaced to my mind: the sole of procts / consumer groups, high concentration / purchasing power guarantee / sales environment to create / display procts at the scene / return value ... ... which can be the same as pin docking participants, "beauty Participation" in order to embark on the road will also sell a lot of preparation, I would like to dig deeper selling it, but also to re-create its aura of luxury.

❺ 急求 市场营销论文 能给翻译成英语么 要手工翻译的

楼主，你说的应该是英译汉吧？翻完了，你检查一下。

营销是个一沟通为基础的完整过程。在此过程中，个人和团体会发现现存和新生需求可以通过产品和各种形式的服务来满足。
营销一词是由美国营销组织定义的。它是一整套机构，包括生产、信息沟通、邮递、交换，以满足对消费者、客户、顾客、合作者以及普通社会有价值的需求。其形式是由最原始文字意义上的形式发展而来，即去市场，买商品，或者去市场买卖物品或服务。

营销活动被倾向于认为是一个创造性的工业，它包含了广告，分配商品以及销售。它还包括对消费者消费前景的预测，而这是在市场研究成果上得出的。从一个系统的角度上来看，销售工艺学认为营销是一套相互关联的不可分割的功能部分的有机组合进程，其方式可以通过一系列相对较新的方法改良。

营销受很多社会科学的影响，特别是心理学，社会学和经济学。人类学和神经系统科学虽然影响较小，但是其影响正在增强。市场研究巩固了这些活动。通过广告，它还涉及很多创造性的艺术。市场文学也因为自身的根据时代和文化不断反复变化而声名狼藉。

早在二十世纪60年代，哈佛商学院的Neil Borden教授指出一批公司的行销模式可以影响消费者购买商品或者服务意愿。Neil Borden教授认为这些公司及其行为象征了“混合营销”。而同时期同一个学院的E. Jerome McCarthy教授指出这种混合营销包含了产品、价格、低点以及促销四个因素。

产品：产品以其客观的货物或者服务为其表象的特点，它与终端客户的需求有关。产品的范围通常包括诸如合同、契约以及维护等因素。

价格：这个过程是指给货物定价的过程，包括折扣。价格不仅仅是用货币衡量，它可以是可以用来交换货物或者服务的时间、能量或者是注意力。最佳定价的方法隶属于一门叫做定价学的学科。

❻ 关于市场营销的 英语翻译

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise’s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以帮到你。

❼ 市场营销怎么翻译成英语

市场营销的英文翻译是marketing management，作为名词或课程使用，具体分析如下：

marketing management

英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

销售管理;市场营销

相关短语：

1、Marketing OPerations Management市场运作与管理

2、Wine Marketing &Management红酒市场营销及管理

3、MSc Marketing and Management市场与管理

4、Services Marketing & Management服务营销与管理

(7)市场营销论文英译文翻译扩展阅读

相关例句：

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市场营销，财务管理，运营管理，工程经济，风险管理。

2、.

营销管理流程制度健全程度。

3、 .

基于中间件技术构建电力营销管理系统的应用研究。

4、,consumptioncongestionhas drawn .

消费集成作为一种新的营销管理模式，引起了商家越来越多的关注。

5、.

供电系统电力营销的数字化管理模式研究。

6、 Workflow.

基于工作流的电力营销管理信息系统的研究。

❽ 市场营销相关的中英文对照文章，3000字左右，

要找中英文对照，3000字，这不大可能哦，
如果需要，我可以给你翻译，
qq:149019696