Ⅰ 写了一篇论文，题目是电子商务对市场营销的影响，后天论文答辩了，不知道开头怎么介绍，请帮忙！谢谢！
你要的是绪论？
电子商务的出现改变了传统的市场营销的模式和形态，从过去的移动电子商务到今年的互联网+。一切的电子商务模式的都在催生着市场营销的不断发展和进步。由过去传统的市场营销逐步的转变成网络营销、微营销。可见电子商务对市场营销的发展取到了关键性的作用。
采纳吧
Ⅱ 急求（电子商务对未来市场营销方式的影响）论文
你好，
非常高兴能和你探讨这个问题
首先我将我的一篇有关电子商务回本质的文章连接如下答，然后我将按照你的提问尽可能给予满意答复
电子商务的真正意义
http://hi..com/limingdongfang/blog/item/d29a8c39adb145fbb311c7a0.html
提供思路和提纲以供商榷
电子商务之于市场营销更多的是在渠道上的影响
第一、客户认知过程的变化
第二、沟通方式的变化，利弊的分析，以及可能出现的沟通方式
第三、渠道的发展、渠道的变化，电子商务对于渠道的要求和改变，渠道新的发展和模式。
第四、企业价值链的重塑和改变
第五、市场营销的多元化与个性化的变革
第六、市场支撑与配置的提升，物流、资金等
第七、营销的主动性与新的矛盾
Ⅲ 寻找一篇关于市场营销的英汉互译的2500左右的文章，最好是关于电子商务促销类的文章
. Fully comprehending the important significance of enhancing the regularized development of electronic commerce
In recent years, with the improvement of information technology and the popularization of internet, China’s electronic commerce has been developing in a persistent and rapid way and playing a more and more important role in flourishing domestic market, expanding consumption, recing logistic cost and improving circulation efficiency, etc. However, at the same time, China’s electronic commerce development is still at the starting stage, the whole application level is relatively low, the trading environment needs to be improved, the general public’s recognition and acceptance of electronic commerce still needs to be enhanced, and information disclosure, payment, commodity delivery and other behaviors concerned in electronic commerce still need to be regularized. Therefore, enhancing the regularized development of electronic commerce and guiding market players to regularize their market behaviors are not only the objective requirements for preventing market risks, settling trade conflicts and enhancing the sound and healthy development of electronic commerce, but also the inevitable needs for implementing the scientific view of development and building a socialist harmonious society.
II. Regularizing the electronic commerce information dissemination behaviors and optimizing the online trading environment
It is required to regularize the information release and transmission behaviors of all parties concerned to online trading so as to improve the legality, safety, authenticity, integrity, timeliness and convenience of various kinds of commercial information.
1. Regularizing the contents of the electronic commerce information to be released. We shall applaud online traders to conct in their real identities, guide all parties to truthfully release commodity and service information, keep transaction records and make announcements on uncertain risks and risks hard to confirm. We shall also prevent and stop trading parties from releasing trading information about such prohibited procts as hazardous chemicals, guns and drugs as well as such illegal services as porn.
2. Regularizing the dissemination mode of electronic commerce information. We shall guide enterprises to legally use network servers, e-mail, network ad, search engine and other ways to release and transmit commerce information, and prevent and deter malicious links, disrupting mails, recessive network ad and other inappropriate modes of dissemination.
3. Safeguarding trading information safety. We shall guide e-commerce enterprises to establish a network and information safety guard system and constantly improve it, and take effective website safety measures, enterprise information confidentiality measures and user information safety measures to prevent and put an end to acts of stealing trade secrets via internet or providing user information to third parties to gain profits.
4. Guaranteeing the effective dissemination of information. We shall encourage e-commerce enterprises to provide information services in convenient forms and update information as frequently as possible, prevent and put an end to acts of impeding consumers from inquiring about commodity information or selecting commodities freely, and make sure that the information exchange between traders and consumers is timely and smooth.
5. Cracking down upon fraulent concts in e-commerce field. We shall assist the related department to crack down upon false publicity or quality-related fraulence in e-commerce activities and take advantage of various kinds of channels, resources and forces to prevent and put an end to acts of releasing false or incomplete information via network or deceiving or misleading consumers so as to ensure the authenticity and accuracy of trading information about the quality, performance, specification and price of commodities and services.
III. Regularizing e-commerce trading behaviors and promoting the harmonious and orderly development of the internet market
We shall applaud legal, regularized, fair and equitable online marketing, electronic contracting, after-sale services and other e-commerce trading behaviors, and prevent and settle various kinds of trading conflicts.
1. Regularizing user registration and member development. We shall guide e-commerce enterprises to attract users and develop members by legal, open and transparent ways, prevent and stop acts of charging large amount of fees against people desiring to become members or asking them to purchase certain commodities before becoming members, put an end to multi-level marketing behaviors concted by taking the internet as a cover-up, encourage providers of third-party trading platforms to provide online store services on the precondition of real name registration, establish a trading safety guard and backup system, and find out and give warnings on trading risks in a timely manner.
2. Regularizing various kinds of online sales promotion behaviors. We shall guide e-commerce enterprises to, when they are concting sales promotion activities via the internet, publicize the mode of sales promotion, rules, time limit, involved commodities, restrictive conditions and other related contents on the website, and prevent and stop such events as false original price, unconformity of real objects, delay of the delivery of special offers and black box operations from occurring in such online sales promotion behaviors as sale promotion by giving discounts, special offers or credits, clicking some pages to win a lottery, and joint promotion, etc.
3. Regularizing electronic contracting behaviors. We shall guide e-commerce enterprises to work out their respective legal and fair user agreement, which shall specify the rights and obligations of the enterprise and its users, and make sure that users can conveniently access to all contents of the agreement before accepting it. We shall prevent and stop acts of contracting by such illegal means as fraulence and malicious collaboration. We suggest enterprises to, before they make any change in the user agreement, notify users of the change in an efficient way, and tell them the reasons for and content of the change.
4. Regularizing online auction behaviors. We shall regularize the business acts of online sellers and trading platform providers, and guide traders to abide by the Auction Law and other related laws and regulations, to accurately, clearly and completely present articles to be auctioned and to work out fair and reasonable online auction rules.
5. Regularizing e-commerce after-sale services. We shall guide e-commerce enterprises to establish after-sale service systems and systems for exchanging and returning goods, constantly perfect them, publicize them and conct in strict accordance with them. We shall prevent and stop enterprises’ acts of shuffling after-sale responsibility, delaying the exchange of goods and refusing to accept returned goods so as to safeguard the legitimate rights and interests of online shoppers.
一、充分认识促进电子商务规范发展的重要意义
近年来，随着信息技术的进步和互联网的普及，我国电子商务持续快速发展，在繁荣国内市场、扩大居民消费、降低物流成本、提高流通效率等方面发挥着日益重要的作用。同时，我国电子商务发展还处于起步阶段，整体应用水平比较低，交易环境有待改善，社会公众对电子商务的认知度和认可度有待提高，电子商务信息披露、资金支付和商品交付等行为还有待规范。因此，促进电子商务规范发展，引导交易参与方规范各类市场行为，是防范市场风险、化解交易矛盾、促进电子商务健康发展的客观需要，也是贯彻落实科学发展观、构建社会主义和谐社会的必然要求。
二、规范电子商务信息传播行为，优化网络交易环境
规范网络交易各方的信息发布和传递行为，提高各类商务信息的合法性、安全性、真实性、完整性、时效性和便捷性。
（一）规范电子商务信息发布内容。提倡在线交易的真实身份，引导交易各方如实发布商品及服务信息，保存交易记录信息，并对难以确认和不可预测的风险信息予以声明。防范和制止交易各方在线发布危险化学品、枪支、毒品等违禁品以及色情等非法服务的交易信息。
（二）规范电子商务信息传播方式。引导企业合法地运用网络服务器平台、电子邮件、网络广告、搜索引擎推广等方式发布和传递商务信息。防范和制止恶意链接、干扰性邮件、隐性网络广告等不当宣传方式。
（三）维护交易信息安全。引导电子商务企业建立健全网络与信息安全保障制度，采取有效的网站安全保障措施、企业信息保密措施和用户信息安全措施，防范和制止利用互联网盗取商业秘密和提供用户信息给第三方以牟取利益的行为。
（四）保障信息的有效传播。鼓励电子商务企业提供形式便捷、更新迅速的信息服务，防范和制止阻碍消费者查询商品信息和自由选择商品的行为，保障商家和客户之间信息交流的及时顺畅。
（五）打击电子商务领域的欺诈行为。协同有关部门打击电子商务活动中存在的虚假宣传、质量欺诈等行为。借助各类渠道、资源和力量，防范和制止利用网络发布虚假或不完整信息、欺骗或误导消费者的行为，保障商品（服务）的质量、性能、规格、价格等交易信息的真实准确。
三、规范电子商务交易行为，促进网络市场和谐有序
提倡合法规范、公平公正的网上营销、电子签约和售后服务等行为，防范和化解电子商务中的各类交易纠纷。
（一）规范用户注册和会员发展行为。引导电子商务企业以合法、公开、透明的方式吸引用户注册、发展会员，防范和制止以收取高额费用或购买商品为前提条件的发展会员行为，杜绝以互联网为隐蔽手段的传销行为。鼓励第三方交易平台的提供者以实名注册为条件提供网上店铺开设服务，建立交易安全保障与备份制度，发现并及时警示交易风险。
（二）规范各类网上促销行为。引导电子商务企业在开展网上促销活动时将促销方式、规则、期限、商品范围以及相关限制性条件等促销内容在网站上公开发布。防范和制止在网上折价促销、网上赠品促销、积分促销、网上点击抽奖、网上联合促销等活动中出现的虚构原价、实物不符、拖延发放赠品和幕后操作等现象。
（三）规范电子签约行为。引导电子商务企业制定合法公正的用户协议，确定与用户之间的权利与义务，并保证用户在接受协议前能够便利完整地阅知其内容。防范和制止以欺诈、恶意串通等不法手段促成协议签订的行为。提倡企业在修改用户协议时，提前以有效方式通知用户，并注明修改原因和变动内容。
（四）规范网上拍卖经营行为。规范网上拍卖方以及交易平台服务提供方的经营行为，引导经营者遵守《拍卖法》及相关法律法规，准确、清晰、完整地表述拍卖标的，制定公平合理的网上拍卖规则条款。
（五）规范电子商务售后服务行为。引导电子商务企业建立健全、公开发布并严格执行售后服务和换货退货制度。防范和制止企业逃避售后责任、拖延换货和拒不受理退货的行为，维护网上购物消费者的合法权益。
Ⅳ 急急急！！！！有没有人会写论文的。需要写一篇《浅谈电子商务与市场营销的关系》的论文！！！
大专毕业论文肯定是超简单的吧
去知网看看别人写的
Ⅳ 关于电子商务的论文
http://www..com/?q1=%B5%E7%D7%D3%C9%CC%CE%F1&ft=all
这里下载下来几十篇 采众家之长就版可以了。权
Ⅵ 电子商务与网络营销 文章
电子商务已经成为了经济危机时相对成本较低的宣传渠道，而且毋庸置疑的是，电子商务将来一定是企业做推广做市场的主流方式。但是随着B2B网站的不断增多，大的小的，良莠不齐，综合的行业的，分门别类，企业真的应该擦亮眼睛去选择适合自己公司的B2B网站。
怎么选择适合自己的b2b网站呢？
第一要谈到的就是推广渠道。
评论一个b2b平台适合不适合自己推广的产品渠道很重要。首先要了解平台是通过什么方式帮助会员产品的，例如目前中国电子商务平台的典型代表。阿里巴巴、慧聪网主要的推广方式是网络， 文笔天天网、主要推广方式是采购刊物与展会。企业先要看自己的产品适合什么样的推广方式，例如服装，成衣相对网络推广好一些，如果是汽摩配件，五金工具，化工原料等，实体的采购刊物，展会推广效果更好些。
第二他们是如何吸引买家来到平台的，
评论一个平台效果好不好，真正的买家数量是一个很重要的指标，那么如何吸引买家来到平台就非常重要，换句话说就是平台积累的买家数量，现在大多平台宣传的方式基本差不多，打媒体广告，互联网广告等，其中广交会更是兵家必争之地，如果你在广交会上能看到那几个平台有大规模的宣传广告，起码可以证明这些大规模平台能保证一个基本的买家数量，另外平台买家的数量是长期积累的来的，每家平台都会建立买家数据库，这点上可以从经营的时间上得到一个初步评估判断，例如1999年成立阿里巴巴、1975年成立的文笔天天网，1995年成立的慧聪网，平台的存在是有理由的，长期经营的平台一定有存在的法宝，所以经营的越早，越久远，积累的口碑，买家群都是可以保障的
第三平台的买家大概是来自什么国家地区。
企业要先清楚自己的产品是希望内贸为主，还是外贸出口为主，在根据自己的需求选择平台，很多平台是主要做内贸的，如慧聪网，海外宣传基本没有，很多平台主要做的是外贸推广，如文笔天天网，他们几乎国外的大型展览都会参加，也有英文采购刊物海外发行另外，要考虑自己的产品希望推广到那些国家和地区，每个平台优势也不同，例如环球资源，优势地区是香港，文笔天天网优势地区是台湾，香港，日本，美国。阿里巴巴不好说，来源很杂，表现都很平庸。
第四要谈到的就是价格，说到这里就要谈谈环球资源，动辄几十万的推广费用让中小企业退步，用高昂的费用去尝试一个平台的效果如何，跟现在的经济大环境不太符合。
总结的价格如下：
阿里巴巴出口通：19800元
文笔天天网(ttnet.net)外贸方案：2500元 内贸方案：1600元
ec21外贸推广450美元
慧聪网买卖通：2580元
环球资源要4万左右吧！
第五要谈到的就是专业性。各个平台都有自己的强势产品，像阿里巴巴和慧聪网看起来做的各方面都比较好，其实不然，每个b2b网站都有自己的强势产品。总结如下：
阿里巴巴：轻工业产品，家具用品，家具，化工产品等
文笔天天网：纺织面料，五金工具，玩具礼品，汽车配件等
慧聪网：办公自动化，玩具，农林产品等
环球资源：电子产品，成衣等
根据自己的产品，选择优势的平台很重要，合适的产品投入到正确的平台，才能起到事半功倍的效果，如台湾文笔天天网，自己在日本，台湾举办多档礼品展，在礼品赠品的推广效果上国内是很少能有比拟的。 环球资源的电子产品也很有优势。
总之，企业选择b2b平台做产品推广时，要通过：推广渠道，买家数，优势国家，价格，优势产品等多方面去考量，最后选择一个适合自己的平台，切忌眉毛胡子一把抓，跟风做推广。
Ⅶ 电子商务 论文
电子商务肯定就要找{电子商务评论}这之类的呀~~看下别人的范文肯定对你有帮助的~~