市场营销学外文文献英文

① 求《市场营销学原理》(Principles of Marketing) 菲利普 科特勒的中文版和英文版，最好是word的。感谢

不好意思，没有word的，只有PDF的

② 跪求高手帮忙翻译关于【市场营销】的论文英文摘要 ★高分悬赏

The market marketing study takes an establishment in the economic science, the behavioral science and above the modern management theory foundation applied science, meets the market requirement in the instruction enterprise, carries out the fruitful market marketing activity, enhances aspects and so on market competitiveness and market share is playing the very vital role. The market marketing study from introced the home to be mature to the development, has experienced a long process. Through to the market marketing study in China's development process's review, has analyzed the market marketing knowledge in our country's dissemination, the application condition, and will make the forecast to future trend of development, the union has the Chinese characteristic market marketing theory prospects for development, should create conforms to Chinese society own characteristic, and can instruct the Chinese Enterprise and the Chinese economy obtains the success to have the bright Chinese characteristic market marketing study, will greet the new economical time the challenge. key word: Market marketing market marketing study present situation Chinese

③ 跪求《市场营销学》 加里阿姆斯特朗 飞利浦科特勒 的英文版 第九版

第一章 市场营销：创造并获取顾客价值观。 什么是市场营销 了解市场及消费者需要和欲望 设计顾客驱动型营销战略 准备整合营销计划和方案 建立顾客关系 获取顾客价值 变化的营销环境 总体看，营销是什么。 第二章企业及市场营销战略：结成合作伙伴。建立顾客关系 公司战略规划：定义营销角色 营销计划：通过合作建立顾客关系 营销战略和营销组合 管理营销过程 衡量和管理营销投资回报。 理解市场和消费者 第三章 分析营销环境 企业的微观环境 宏观环境 对营销环境的反应 第四章管理营销信息以获得对顾客的洞察力营销信息与顾客洞察力
评估营销信息需求
开发营销信息
营销调研
营销信息的分析与应用
营销信息的其他考虑
第5章 理解消费者和产业购买者行为
消费者市场和消费者购买行为
产业市场和产业购买者行为
第Ⅲ篇 设计顾客驱动的营销战略和营销组合
第6章 顾客驱动型营销战略：为目标顾客创造价值
市场细分
选择目标市场
差异化和定位
第7章 产品、服务和品牌：创造顾客价值
产品是什么
产品与服务决策
品牌战略：建立强势品牌
服务营销
第8章 新产品开发与产品生命周期战略
新产品开发战略
新产品开发过程
新产品开发管理
产品生命周期战略
其他的产品和服务决策
第9章 定价：理解和获取顾客价值
什么是价格
影响定价的因素
新产品定价策略
产品组合定价策略
价格调整策略
价格变更
公共政策与定价
第10章 营销渠道：传递顾客价值
供应链及价值传递网络
营销渠道的性质和重要性
渠道行为和组织
渠道设计决策
渠道管理决策
公共政策和分销决策
营销物流与供应链管理
第11章 零售和批发
零 售
批 发
第12章 传递顾客价值：广告和公共关系
促销组合
整合营销沟通
塑造整体促销组合
广 告
公共关系
第13章 沟通顾客价值：人员销售和销售促进
人员销售
销售队伍管理
人员销售过程
销售促进
第14章 直复营销和在线营销：建立直接的客户关系
新的直复营销模式
直复营销的增长和利益
顾客数据库和直复营销
直复营销的类型
在线营销
有关直复营销的公共政策
第Ⅳ篇 市场营销的延伸部分
第15章 全球市场
今天的全球营销
审视全球营销环境
决定是否进入全球市场
决定进入哪个市场
决定如何进入市场
确定全球营销计划
确定全球营销组织
第16章 营销道德和社会责任
对营销的社会批评
力图规范营销的市民和公众行动

面向社会责任营销的企也行为术语表

④ 菲利浦.科特勒 英文文献

看到一个故事：一个想急于发财的农民进城，寻求打工赚钱的门路。在书店他看到一本“致富之葵花宝典”，就买了一本。此书是那种被塑料封死的所谓“高档书”，该农民直到回家才了解书的内容。当他怀着激动的、迫切的、梦想一夜暴富的心情拆开书一看，却发现是向日葵种植指南，和瓜子的各种加工方法。

还看到一个笑话：东方不败得到“葵花宝典”后，欣喜若狂。在夜深人静的密室，他实践了第一招“欲练神功，挥刀自宫”，接着便怀着崇敬的心情打开第二页，上面竟是：若不自宫，也可练功，东方不败顿时气血灌顶，后悔自己太鲁莽。当他看到第三页时立马昏厥倒地，上面写着：就算自宫，未必成功……

在故事、笑话背后，我们可以看到许多领域伪书不胜枚举。作为教训，读者千万不要贪图成功的捷径，做事急于求成。着急就容易上当，求职也不利外。

真葵花宝典

经常看到市面上一些求职技巧、求职宝典、求职秘籍之类的书，总觉得这些书理论的力量太弱，似是而非、不可操作的地方太多，其中不乏误导人的垃圾文字。真担心初出茅庐的学生按那些伪“葵花宝典”操作，尚未找工，思路上就已“自宫”。笔者认为，求职的“真葵花宝典”不是什么“武林秘籍”，恰恰在人人可见的营销类书籍里。

美国一代营销至尊菲利浦？科特勒将营销学原理应用到企业之外的范围，涉及社会非盈利性组织、机构和国家。其实，从小的方面考虑，营销学原理完全可以用于个人求职、职业生涯规划。偶一直以为，在一个以市场为导向的经济环境下，营销课程应该成为与马列、毛概、邓论和三个代表并列的公共基础课。作为一个现代人，有市场意识和观念，懂得市场营销原理是起码的文化素养，与“文盲”、“电脑盲”、“乐盲”等诸“盲”比起来，“商盲”更可怕。市场营销学是时代的“显”学，许多IT类专业不设这样的课，以为它姓“商”不姓“技”，没什么用；学生在校学不到，不懂得什么叫4P.

懂得一些基本的营销学原理好处多多：根据市场需求，学生在学习时就有的放矢；求职时为自己进行市场细分、定位；借鉴市场竞争策略，为自己制定长期的职业生涯规划；起码还可以为自己建立一条“防忽悠神经”，不至求职心切，偏听轻信，被“拐”了还对人家说谢谢。现在书店营销类书籍很多，笔者以为论理论功力还当属菲利浦？科特勒宗师，有意者不妨一读。然而，即便其书在手，也不见得人人能从中吸取有益的营养，毛病在于许多学生读书不举一反三、进行创造性思维。老菲创作的营销书籍，我想其本意不在推出一套求职的“真葵花宝典”。读书需要想象力，能在一个领域的文字中读出另一领域需要的智慧来，才不妄说：我也乃一读书人。

如果说营销原理是你求职时不可缺少的“真葵花宝典”，那4P原理就是宝典中的菁华。你当沐浴更衣，独坐一室，当然也不用带宝剑；然后凝神静气，敬之、思之，不可亵玩焉，久而久之必得宝典精华之妙。那什么是4P呢？它就是英文proct、price、promotion、place四个英文单词的首写字母，过英语六级的应当知道汉语意思是什么，即：产品、价格、促销和分销。4P理论是市场营销学的一个基本理论框架，其奥妙无穷之处在于它完全适用于劳动力市场，现解释如下。

你就是产品。

在劳动力市场，求职者是劳动力的卖方，企业是买方。这就要求你明白自己卖什么？企业买什么？想想姚明在NBA年薪近千万美元的身价，你就可知道“人”这个Proct能在市场卖到多高的价格，你就可明白使自己成为一个高附加值的“人”多么重要，要实现这一点，不懂得人才市场需求行吗？不把握行业发展的趋势行吗？当然有些人安贫乐道，境界超凡，不为世俗名利所动，值得找不到工作的人学习。

企业的招聘启事其实就是它对“产品”的说明。许多求职者不懂得“产品”具有层次性，不知道自己能为企业提供什么样的“核心利益”—— 产品的核心价值所在！而沾沾自喜我是什么专业、什么学历和什么学校，这些都只是你的形式或标签。当然，个人形象、衣着也重要，这是你的外在包装；掌握多项技能的复合型人才受欢迎，这没有什么奇怪，依据与产品相关的营销原理，这相当于企业用购买一件产品的钱买到了一套“产品组合”。

工资就是你的价格。

有些人哀叹工作难找，有些人找到工作又诗兴大发：职场工资何其少，人被贱卖了！在劳动力市场，待遇高低其实反映着人才供求数量的变化和质量的不同。懂得了其中的道理，就可把做诗的时间用到分析研究上。在这方面，本人发现目前一些人不得要旨，主要有两点：

第一，找工不要钱，所谓“零起薪”。如果你是做义工，那我没有话说，还要鼓励。如果是谋求一份维持自己生计的工作，不要钱吃什么？莫非你修炼了所谓道家的“辟谷术”，只需龟吸吐纳就可生活？站在企业的角度，如果你是物有所值的人才，它不会吝啬给你的那点工资，当然你这种人企业不会要，你太没有自信。从营销心理的角度分析，越是有人热情白给你东西，你越不敢要。而在某些场合，越不让人拿什么，东西反被一抢而光。当然，我们有文化的人不干这种勾当。

第二，求职时所谓低于多少钱不干。许多学生求职前预设的工资心理价位往往相当主观，有时又很片面或毫无根据。首先，职业市场像劳动力市场一样，也可分本地市场、区域市场、国内市场，不知你这个最低价是本地价还是全国统一价？其次，你知道本人有什么与别人不一样的价值吗？你知道别人的开价吗？如果答案是否，预设最低价位就不能视为我们真宝典中的一招。媒体报道的所谓研究生多少，本科生多少没有统一的指导意义，依专业、行业、个人能力、机遇差异巨大，最好的态度是随需应变。都说现在研究生谋职困难，一个主要原因是许多工作岗位本科生、专科生完全可以胜任。在这种情况下，企业会在眼花缭乱的帅哥辣妹中屈服于你的最低价？

求职过程需要促销

现在许多学生求职时懂得自我包装，包括简历、面容、衣着等等，这不是坏事，但这不是问题的重心，什么事都有例外。从前我有个同学，他面试时穿着拖鞋，结果竟被录用。原来面试他的老板也是豪杰之士，不拘小节，那天也穿着拖鞋，不知怎么说到了足球，说到激动处差点出去踢一场，彼此投缘，没辄！从产品原理分析，包装是必须的，但不要过度包装，人这一产品的核心价值体现在无形的知识、能力、素质、言谈举止等诸多方面，强化内功是职场成功的前提。

面对激烈的求职市场，求职者懂得促销原理绝非可有可无，不要期待与老板同样投缘。营销学中的促销组合包括广告、直销、销售促进、公关和人员推销等五个方面，应用到求职上，广告就是利用各种媒体为自己求职进行付费宣传，钱多的尽管做求职广告，但要记住广告界一句名言：广告费一半是浪费了，但永远不知道是哪一半；直销就是直接到目标企业人事部求职，前提是门卫打盹没看见你；销售促进可以体现为你为目标单位提供的设计、方案及策划等等，以彰显你的能力，但也要堤防有企业以此“借脑”，白用劳动力；公关是动员三姑、二舅、同学、同乡、棋友乃至干爹等社会关系为自己帮忙、介绍；人员推销就相当于你与企业招聘人员面对面的交锋了，是求职成败的巅峰时刻。

对技术岗位而言，企业面试的主要目的是测试你是否练就专业知识上的“真葵花宝典”，不会太在意相貌。不过当你坐在办公室，临近的同事也不能惶恐不安，难以安心工作。

分销就是职业中介

依菲利浦？科特勒大师的定义，分销渠道是使产品或服务被使用或消费而配合起来的一系列独立组织的集合。在商品市场这些组织包括批发商、零售商、运输机构等。在劳动力市场主要指举办招聘会的人才中介公司、猎头公司、求职网站及政府的人事服务部门。

在网络时代，本人以为要充分利用网络信息，要用好两类网站，包括：

第一，专业的人才招聘网站。主要包括全国性的大网站，如前程无忧、中华英才网，还有不计其数的地方性人才网站。

第二，政府人事部门网站。如国家人事部网站，各省市的人事厅、局网站，这些网站不但有岗位信息，还有不少人事、人才法规、政策，不可不知。

此外，营销学中的市场细分理论、消费行为理论、竞争策略及营销战略理论，本人认为都值得反复研读，从中吸取有益的营养，用于谋职、就业和人生职业规划。求人不如靠己，更强似那些职场“黑厚学”、办公室“老狐狸经”之类的伪劣图书。上述笑话的结尾是：东方不败醒过来之后，发现此“葵花宝典”根本不是什么武林秘籍，而是在讨论成功与自宫的关系。最后一页写着：若已自宫，就请进宫。下面一行小字是：皇宫净事房编审。

欲速则不达，求职者当谨记！

⑤ 急求关于市场营销或则房地产相关的英文论文

Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions[2], whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Contents [hide]
1 Four Ps
2 Proct
2.1 Branding
3 Marketing communications
3.1 Advertising
3.1.1 Functions and advantages of successful advertising
3.1.2 Objectives
3.1.3 Requirements of a good advertisement
3.1.4 Eight steps in an advertising campaign
3.2 Personal sales
3.3 Sales promotion
3.4 Marketing Public Relations (MPR)
4 Customer focus
5 Proct focus
6 Areas of marketing specialization
7 See also
8 Related lists
9 References
10 Further reading
11 External links

[edit] Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
These four elements are often referred to as the marketing mix,[3] which a marketer can use to craft a marketing plan.

The four Ps model is most useful when marketing low value consumer procts. Instrial procts, services, high value consumer procts require adjustments to this model. Services marketing must account for the unique nature of services.

Instrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than indivial transactions.

As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach".

[edit] Proct
Main article: New Proct Development

[edit] Branding
Main article: Brand
A brand is a name, term, design, symbol, or other feature that distinguishes procts and services from competitive offerings. A brand represents the consumers' experience with an organization, proct, or service. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture.

A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.

Branding means creating reference of certain procts in mind.

Co-branding involves marketing activity involving two or more procts.

[edit] Marketing communications
Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.

[edit] Advertising
Paid form of public presentation and expressive promotion of ideas
Aimed at masses
Manufacturer may determine what goes into advertisement
Pervasive and impersonal medium

[edit] Functions and advantages of successful advertising
Task of the salesman made easier
Maximize sales
Publicity
Brand building
Create awareness
Persuade buyers
Introction of new proct
Enable market leadership
To face competition
To inform changes
To counteract to competitors advertisement
To enhance goodwill

[edit] Objectives
Maintain demand for well-known goods
Introce new and unknown goods
Increase demand for well-known goods/procts/services

[edit] Requirements of a good advertisement
The AIDA principle. Attention, Interest, Desire and Action

Attract attention (awareness)
Stimulate interest
Create a desire
Bring about action (to buy the proct)

[edit] Eight steps in an advertising campaign
Market research
Setting out aims
Budgeting
Choice of media (television, newspaper/magazines, radio, web, outdoor)
Choice of actors and players (New Trend)
Design and wording
Co-ordination
Test results

[edit] Personal sales
Oral presentation given by a salesperson who approaches indivials or a group of potential customers:

Live, interactive relationship
Personal interest
Attention and response
Interesting presentation
Clear and thorough.

[edit] Sales promotion
Short-term incentives to encourage buying of procts:

Instant appeal
Anxiety to sell
An example is coupons or a sale. People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys. A major drawback of sales promotion is that it is easily copied by competition. It cannot be used as a sustainable source of differentiation.

[edit] Marketing Public Relations (MPR)
Stimulation of demand through press release giving a favourable report to a proct
Higher degree of credibility
Effectively news
Boosts enterprise's image

[edit] Customer focus
Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and procts on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the proct innovation approach.

In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the proct itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing procts that people will not buy. History attests to many procts that were commercial failures in spite of being technological breakthroughs.[4]

A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.

The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (proct, price, place, promotion) of marketing management.

Proct → Solution
Promotion → Information
Price → Value
Placement → Access

The four elements of the SIVA model are:

Solution: How appropriate is the solution to the customer's problem/need?
Information: Does the customer know about the solution? If so, how and from whom do they know enough to let them make a buying decision?
Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
Access: Where can the customer find the solution? How easily/locally/remotely can they buy it and take delivery?
This model was proposed by Chekitan Dev and Don Schultz in the Marketing Management Journal of the American Marketing Association, and presented by them in Market Leader, the journal of the Marketing Society in the UK.

[edit] Proct focus
In a proct innovation approach, the company pursues proct innovation, then tries to develop a market for the proct. Proct innovation drives the process and marketing research is concted primarily to ensure that profitable market segment(s) exist for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue proct innovation and try to overcapitalize on a niche. When pursuing a proct innovation approach, marketers must ensure that they have a varied and multi-tiered approach to proct innovation. It is claimed that if Thomas Edison depended on marketing research he would have proced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on proct innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.

An emerging area of study and practice concerns internal marketing, or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers (employer branding).
Diffusion of innovations research explores how and why people adopt new procts, services and ideas.
A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing, affiliate marketing, desktop advertising or online marketing. It tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
With consumers' eroding attention span and willingness to give time to advertising messages, marketers are turning to forms of permission marketing such as branded content, custom media and reality marketing.
The use of herd behavior in marketing.
The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior.[6] It shared mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct." The basic idea is that people will buy more of procts that are seen to be popular, and several feedback mechanisms to get proct popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A "swarm-moves" model was introced by a Princeton researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts." Large retailers Wal-Mart in the United States and Tesco in Britain plan to test the technology in spring 2007 .
Marketing is also used to promote business' procts and is a great way to promote the business.

Other recent studies on the "power of social influence" include an "artificial music market in which some 14,000 people downloaded previously unknown songs" (Columbia University, New York); a Japanese chain of convenience stores which orders its procts based on "sales data from department stores and research companies;" a Massachusetts company exploiting knowledge of social networking to improve sales; and online retailers who are increasingly informing consumers about "which procts are popular with like-minded consumers" (e.g., Amazon, eBay).

⑥ 求10个有关营销学 市场开发类全英文文献

本课程主要参考文献 必读书目
〔1〕吴健安．市场营销学．第2版．北京：高等教育出版社，2004.2．
〔2〕吴健安、王旭等．市场营销学学习指南与练习．第2版．北京：高等教育出版社，2004.2．
〔3〕朱立．市场营销经典案例．北京：高等教育出版社，2004.2． 推荐阅读书目
〔1〕菲利普.科特勒．营销管理（新千年版）．北京：中国人民大学出版社，2001.7．
〔2〕乔尔.埃文斯，巴里.伯曼．市场营销教程．北京：华夏出版社，2001.1．
〔3〕吴晓云．工商管理市场营销案例精选．天津：天津大学出版社，2001.3．
〔4〕Philip Kotler．Marketing Management．北京：清华大学出版社，1997.3．
〔5〕Philip Kotler ＆ Gary Armstrong．Principles of Marketing．北京：清华大学出版社，1997.10．选读书目
〔1〕本.恩尼斯等．营销学经典．郑琦等译．大连：东北财经大学出版社，2000.11．
〔2〕郭国庆等．市场营销理论．北京：中国人民大学出版社，1999.10．
〔3〕迈克尔.波特．竞争战略．陈小悦译．北京：华夏出版社，1997.1．
〔4〕彼得.德鲁克．管理实践．中译本．上海：上海译文出版社，1999．
期刊
〔1〕销售与市场．河南郑州.
〔2〕成功营销．北京．
〔3〕市场营销．北京．
〔4〕市场营销文摘卡．北京．
〔5〕中国流通经济．北京．
〔6〕商业研究．哈尔滨．
〔7〕市场营销导刊．北京．
〔8〕管理世界．北京．
〔9〕商业时代（理论版）．北京． 网站
〔1〕中国营销传播网

⑦ 急求房地产营销 STP战略英文文献！！！

没有理解stp,是science and technology parks还是software and technology parks
不过刚好找到一篇适合楼主要求的文献，已经发送，查收。
[1] Durao, D., Sarmento, M., Varela, V., et al. Virtual and real-estate science and technology parks: a case study of Taguspark[J]. Technovation, 2005, 25(3): 237-244.

查看过外文数据库，也看过几篇中文综述都没有房地产stp的文献，以前的文献也没有提。
如一篇叫《房地产营销策划的STP 模式》作者竟然直接引用了两本中文教材。

[1] 王瑜,张晓青.市场营销学[M].北京:团结出版社,1999.
[2] 李清立.房地产开发与经营[M].北京:清华大学出版社,2004.
果然天下文章一大抄。

一篇《顾客导向的房地产营销策略》，连参考文献也不写。

如果楼主自信能找到，建议楼主自己去找吧。
如果单纯stp倒是有以下文献。

[2] Natter, M., Mild, A., Wagner, U., et al. Planning New Tariffs at Tele. Ring–The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool[J]. Marketing Science, 2008.
[3] Hung, C. Tsai, C. Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand[J]. Expert Systems with Applications, 2008, 34(1): 780-787.

⑧ 高手帮忙翻译关于【市场营销】的论文英文摘要★高分悬赏★

Abstract: As one marketing based on economic science, behavioral science and modern management theory on the basis of applied science in guiding enterprises to adapt to market needs and conct effective marketing activities, increase market competitiveness and market share etc. play an important role. From the introction of domestic marketing to mature through a long process. Studies on marketing in China in the development process of the review, analysis of the market and the dissemination of marketing knowledge in China, application status, and to predict the future development of 趋势, combined with Chinese characteristics and prospects of development of marketing theory, should create a line with China's own characteristics, the community, and to guide Chinese enterprises and China's economic success with distinctive Chinese characteristics, marketing science, to meet the challenges of the new economic era.
Key words: Situation Marketing Marketing in China

⑨ 市场营销怎么翻译成英语

市场营销的英文翻译是marketing management，作为名词或课程使用，具体分析如下：

marketing management

英 [ˈmɑ:kɪtɪŋ ˈmænidʒmənt] 美 [ˈmɑrkɪtɪŋ ˈmænɪdʒmənt]

销售管理;市场营销

相关短语：

1、Marketing OPerations Management市场运作与管理

2、Wine Marketing &Management红酒市场营销及管理

3、MSc Marketing and Management市场与管理

4、Services Marketing & Management服务营销与管理

(9)市场营销学外文文献英文扩展阅读

相关例句：

1、MarketingManagement,FinanceManagement,OperationManagement, EngineeringEconomy,RiskManagement.

市场营销，财务管理，运营管理，工程经济，风险管理。

2、.

营销管理流程制度健全程度。

3、 .

基于中间件技术构建电力营销管理系统的应用研究。

4、,consumptioncongestionhas drawn .

消费集成作为一种新的营销管理模式，引起了商家越来越多的关注。

5、.

供电系统电力营销的数字化管理模式研究。

6、 Workflow.

基于工作流的电力营销管理信息系统的研究。

⑩ 求库尔兹《市场营销学》英文版的电子书,发我一份啊。

第13版，PDF格式，要么？