1. 求一篇 旅游市场营销的英文文献 高分
1.Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003
2. Ji: "Marketing Guide", published by Renmin University of China, 1989
3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001
4. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003
5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition
6. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press
7. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002
8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992
9.qu yunbo: "marketing strategy planning," China Business Press, 1994
10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002
11. Li: "planning Wang," Capital University of Economics Press, 1997
12.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001
13. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000
14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For
Competitive.Oxford,CIM/Butterworth－Heinemaan.
15. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996
16. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995
17. Valued Prct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers
18. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium
19. Global standardization as a success formula for marketing in central eastern Europe
20. Heterogeneity of regional trading blocs and global marketing strategies
21.
22. Lessons for pan-European marketing
1.Phillip 。科特勒： “营销管理” ，上海人民出版社2003年
2 。姬： “市场营销指南” ，出版了中国人民大学， 1989年
3 。迈克尔。波特： “竞争优势” ，华夏出版社2001年
4 。黄钢： “市场营销” ，上海财经出版社2003年
5 。邰洼嗯： “市场营销在中国” ，广州出版社， 2001年版
6 。兰陵，主编“市场营销” ，中央广播电视大学出版社
7 。吴： “市场营销” ，上海财经大学出版社2002年
8.song筱敏： “市场营销案例分析” ，武汉大学出版社， 1992
9.qu云波： “营销战略规划， ”中国商务出版社， 1994年
10 。陈建平，如： “规划和设计规划出版的”中国人民大学出版社0.2002
11 。李： “规划王， ”资本经济大学出版社， 1997年
12.kotler ，阿姆斯特朗市场营销原理（第9版） ，普伦蒂斯大厅，公司， 2001年
13 。菲利普科特勒营销管理（第10版） ，普伦蒂斯大厅，公司， 2000年
14 。佩恩， A.chritopher ， M.and派克阁下（ 1998年）的关系Mketing
Competitive.Oxford ，计算机集成制造/布特沃斯- Heinemaan 。
15 。 Perreault ， McCarthy.Basic营销（第12版） ， 1996年理查德欧文
16 。沃伦J.Keegan.Global营销管理（第5版）普伦蒂斯大厅，公司， 1995年
17 。策划的价值属性的新兴市场，比较法国和马来西亚的消费者
18 。执行Insights的全球市场营销管理，在新千年来临之际
19 。全球标准化是一个成功的公式营销中东欧
20 。异质性的区域贸易集团和全球市场营销战略
21 。
22 。教训泛欧市场
2. 谁有旅游营销英文参考文献发俩个```谢谢了```求助各位高手````
1,Briggs S. Successful Tourism Marketing: A Practical Handbook. Kogan Page
Limited 1997
2,Gilbert.D. Marketing Tourism Procts:Concepts, Issues, Cases[J].Tourism
Management, 1997, 18 (7):480一491.
3,Peattie.Ken,Peattie.Sue.Promotional competitions:a winning tool for tourism
marketing[J].Tourism Management, 1996, 17(6):433一442.
4,Burkart, A. J, Medlik, S. Tourism:Past, Present, and Future[M]·Heinemann
Publishing company,1981.
5,Mcintosh, R. W, Goeldner, C. R. Tourism:Principles, Practices, Philosophies[M].
John Wiley Sons Publishing company,1990.
6,Kevin Greenidge. FORECASTING TOURISM DEMAND An STM Approach. Annals of Tourism
Research, Vol. 28, No. 1, pp. 98一112, 2001.
7,Vincent Cho. A comparison of three different approaches to tourist arrival
Forecasting. Tourism Management 24 (2003) 323-330.
8,Christine Lima,，Michael McAleer. Time series forecasts of international travel
demand for Australia. Tourism Management 23 (2002) 389一396.
自己按照格式编辑一下吧，答辩顺利！
考，花了我半个小时才给你找了这么多，你得寸进尺啊
3. 旅游营销英文文献
旅游营销指旅游产品或旅游服务的生产商在识别旅游者需求的基础上，通过确定其所能提供的目标市场并设计适当的旅游产品、服务和项目，以满足这些市场需求的过程。 旅游营销的整合传播与分众传播
旅游品牌整合营销仍然是旅游营销的主导形式
旅游品牌整合营销，是旅游营销的主导形式，主要以旅游形象的整合为核心，进行形象传播，以旅游吸引力的驱动结果，实现旅游产品的购买，达到旅游销售的目标。
绿维将旅游品牌整合营销传播系统（TBIMC）从实战的角度划分为品牌塑造、品牌包装、品牌传播、品牌管理四个步骤 。
旅游营销的分众模式正在成为旅游营销的有效支撑结构
分众模式，要求对旅游产品进行细分，以细分的产品，对应细分的市场需求，通过分众的渠道，选择分众媒介，进行分众传播，最后实现细分市场的有效营销。
品牌整合营销传播，是以品牌为载体，对大量的旅游信息进行压缩，形成凝聚，并以品牌整合所有的产品，形成统一形象结构的过程。
旅游营销的分众模式与分众化发展趋
1、旅游产品销售的机理――吸引力响应及体验过程预卖
2、细分市场的需求差异
（1）旅游市场的社会经济变量划分
（2）出游中的旅游市场划分
（3）休闲旅游的五大主力市场
3、吸引力打造与包装的分众化发展
4、吸引力传播的分众化
5、旅游产品销售渠道的分众化
Tourism Marketing means the tourism proct or travel service providers in identifying the manufacturer on the basis of the needs of tourists, by identifying its target market and can provide the design of appropriate tourism procts, services and projects to meet these market requirements process. Tourism Marketing integration of communication and dissemination of Focus
Tourism Brand Integrated Marketing is still the dominant form of tourism marketing
Tourism brand of integrated marketing, is the dominant form of tourism marketing, mainly the integration of tourism image as the core, to the image of the spread of the results of the tourism attraction of the drive to achieve tourism procts to buy, to achieve the objective of tourism marketing.
Green Tourism Victoria will be the brand of integrated marketing communication systems (TBIMC) from the actual point of view is divided into brand building, branding, brand communication, brand management in four steps.
Tourism Marketing sub-Focus model is as a tourist marketing, effective support structure
Focus mode, requested a breakdown of the tourism procts in order to breakdown procts, the corresponding segments of the market demand, through a separate group of channels to choose Focus Media, Focus transmitted to the final realization of an effective marketing segments.
Brand Integrated Marketing Communication is based on the brand as the carrier, a large number of tourist information is compressed to form a pool, and to integrate all the brand procts, to form a unified image of the structure, process.
Tourism Marketing Focus Mode and Focus of the development trend
1, the mechanism of tourism proct marketing - appealing to respond to and experience the process of pre-selling
2, the needs of different market segments
(1) the socio-economic variables into the tourism market
(2) traveling in the tourism market segmentation
(3) the five main market leisure travel
3, attractiveness and packaging to create a sub-Focus Development
4, the spread of the audience appeal of
5, travel sales channels, audience fragmentation
4. 旅游营销类论文参考文献麻烦帮我写几个出处
专著类
【格式】[序号]作者.书名[M].出版地：出版社，出版年份：起止页码.
[序号]Victor T.C. Middleton,Alan Fyall, Mike Morgan, Ashok Ranchhod .Marketing in travel and tourism[M].London:A Butterworth-Heinemann,2009:126-131.
期刊类专
【格式属】[序号]作者.篇名[J].刊名，出版年份，卷号（期号）：起止页码.
[序号]Ute Jamrozy,Marketing of tourism: a paradigm shift toward sustainability[J].Marketing of tourism,2007,(2):117-130
5. 求两个关于市场营销的外文文献参考，以参考文献形式发给我就行……如图
我们图书馆提供国外各类文献，您可以来查找，然后自行写出参考文献
6. 最近在写论文，需要一篇英文的关于中国旅游市场的文章做参考，
China Tourism Market
China Tourism Market
The outbound tourism market in China is undergoing an unprecedented boom now. And the best marketing strategy is also evolving everyday in this market. Nowadays, the online marketing strategy has been proven as a very cost-efficient strategy for companies to use.
Target of online marketing
In 2012, there has been over 80 million people travel overseas from China. Thus, China stays the 3rd in terms of the contribution to international travel market. Besides, Chinese outbound tourists have spent 91 billion USD in 2012, topping the list of expense. The huge cake has already caught the eyes of companies and nations in this field from all corners of the world.
Now their attraction caught by online marketing. Especially for those nations or companies want to attract indivial tourists and high-class travelers.
The main reasons to choose online marketing are the hard facts are:
83% of the Chinese people tend to consult information online before making decisions.
that among 66% of the rich people who organize the trips for themselves, searching information online is their first choice, especially the information about travel agency and hotel.
How Chinese tourists make decision?
1. Searching
Most Chinese tourists start their preparation for travel from searching information, especially on the internet. And searching engines, travel website and SNS are the most popular tools among them.
2. Comparison
After the searching, they will compare all the information he found and here in this step, comments from others, news on other online news media and ranking are often taken seriously in consideration.
3. Pay and go travelling
Once they make decisions, they will make the payment for that and enjoy their travel.
What needs to be pointed out is that in the era of Internet, the value of a tourist doesn’t only mean money, but also his influence. His opinion, ideas and experience will probably influence people in his circle and the next tourist who search information online. And Chinese tourists are likely to trust the word from someone quite close to their situation in real life.
Because of the crucial role of the Internet among most outbound tourists in China, the use of online marketing tools is nothing to sneeze at and the good news is it’s very cost-efficient.
.
这篇怎么样？还有其他的
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更多的相关文章http://marketingtochina.com/china-tourism-market/。
这里有你想要的很多的文章，比较权威
7. 市场营销毕业论文 外文参考文献
2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000
3、查回尔斯.戴克著，李圣贤答译宝洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普
8. 帮我一个市场营销的外文参考文献
晕，我就是学Marketing的，人在国外大学，参考文献太多了，你要侧重哪方面的？销售，服务，品牌，策略,4P's,渠道...具体点吧
9. 求一篇旅游业英文参考文献！！ 急！！
Urban Tourism Instry；Core Competence；Construction
Abstract
The study on core competence was originated from the western countries in 1990s.The theory developed quickly and practiced widely. Urban tourism instry was the subject of tourism and had been recognition by every city in domestic. Every city competed drastically. The issue of core competence of urban tourism instry came to my mind under the above backdrop. The study is aiming at developing and summating the present theory system of this issue as well as the practicing method.
The study on core competence of urban tourism instry is a new field in the study of tourism competitiveness. The paper put forward to the paradigm, identification system and development stratagem of core competence of urban tourism instry.
The study mainly involves the theory of core competence, regional economics, instrial economics and tourism principles, etc. Combining positive study and normal study, this paper systematically studies core competence of urban tourism instry.
The thesis is divided into five chapters. Fist of all, the paper introces the necessity and significance of this issue, the main content and methods of this issue. In the second chapter, it introces the origin of the theory, defies the central conceptions. Through comparing the paradigms of tourism competitiveness, the paper builds up an analyzing paradigm of core competence of urban tourism instry. The third chapter expatiate the paradigm of core competence of urban tourism instry, including the basic structure and affect factors, the mechanism of developing, identification characters and index system. The fourth chapter put forward to the stratagem and measures of constructing core competence of urban tourism instry by combining the paradigm, taking Xiamen as a case. The fifth chapter is a conclusion. It generalizes the main research conclusion and the insufficiency in the thesis. ....
www.tibet-tours.cn
Keywords: Urban Tourism Instry; Core Competence; Construction