① 求联想笔记本的市场竞争策略分析的毕业论文
2012年11月我国笔记本电脑产量情况分析:2012年11月份,国内生产微型计算机3952万台,同比增长41.0%,产量再创新高;其中笔记本电脑2894万台,同比增长39.3%,占比达73.2%。
2012年11月我国笔记本电脑出口情况分析:2012年1-11月,计算机整机出口额为2146亿美元,同比增长2.7%,增速低于电子信息产品整体1.8个百分点;其中笔记本电脑出口1024亿美元,同比增长6.7%,占整机出口比重达到47.7%。受海外经济缓慢复苏、Win8操作系统促进购机需求、圣诞节消费等因素的影响,11月份计算机整机产品出口增速继续小幅提升符合我们的预期。
2012年9月笔记本电脑品牌网络广告投放情况分析:2012年9月,笔记本电脑品牌网络广告总投放费用4150万元。其中,英特尔投放费用达1191万元,位居第一;联想投放费用达1106万元,位居第二;戴尔电脑投放费用达468万元,位居第三。
2012年8月,笔记本电脑品牌网络广告总投放费用3371万元。其中,宏碁投放费用环比增长26%达1102万元,上升至第一位;联想投放费用环比下降40.7%至536万元,位居第二;英特尔上月较少投放,本月投放费用迅猛增长达361万元,位居第三。
更多关于笔记本电脑的市场分析以及未来的趋势规划楼主可以搜索前瞻产业研究院
2013-2017年 中国计算机业功率器件需求潜力与投资机会分析报告
2013-2017年 中国LCD行业市场调研与投资预测分析报告
满意的话采纳下,谢谢
② 联想公司的国际市场营销策略是什么
楼主,在网络里直接搜索浅析联想的国际市场营销策略,里面详细的说清楚了。我替你搜索过了,我手机没办法发,所以您自己搜下。望采纳。
③ 求论文 联想集团在中国市场的营销战略分析
2美国苹果公司进入中国市场面临的限制
2.1高额关税
关税(Customs Duties or Tariff)是由海关代表国家,按照国家制定的关税政策和公布实施的税法和进出口税则,仅对进出关境自由流通的货物和物品征收的一种流转税[1]。关税概念有广义和狭义之分。广义的关税,不仅包括进出口环节的关税,还包括海关在进出口环节代征的其他国内税费,诸如增值税、消费税等;狭义的关税就仅仅指进出口环节的关税。关税是国家税收体系中的主要税种,属国家税收,是国际交换和国际化生产中的一种交易费用,是不同民族国家的国民在经济交换中的利益补偿手段,这是关税的最基本的属性。关税的征税主体是国家,海关只是一个执行机关,代表国家进行征收关税。
其中保护职能是关税保护一国民族工业发展的本质要求,也是世界各国普遍采用的合法贸易保护手段。从历史来看,关税对保护一国工业发展、增强国家经济实力都起到了积极作用。今天,关税对于民族工业的保护作用依然在国际贸易舞台上发挥作用,只是做法更为间接、隐蔽和多样化。所以,为了保护中国电子类产品的工业发展,中国一样对这些产品征收关税。因此,美国苹果公司的ipad、iphone、笔记本电脑等进入中国市场,一样要缴纳关税。
在2010年,一台I Pad、I phone需要缴纳的关税税率为:进口关税税率为20%,增值税为17%。换算下来,一台I Pad、I phone的进口关税是1000元人民币,已经相当于国产品牌手机比较上档次的手机价格了。即使中国财政部网站指出:“中国已将一些电子产品如笔记本电脑和数码相机的进口关税削减一半,电脑、数字录像机和照相机的进口关税将从1月27日起由20%下降到10%。”[2]也就是说,按照原来的20%关税计算的话,iPad的进口关税被设置为1000元(152美元)。一个16GB的 iPad在中国的进口关税是150美元,比美国的很贵。现在税率将为10%,那么一台iPad的进口关税将从1000元降至500元。虽然降了一大半,但是500元关税相对来说还是高了,特别是中国人民工资水平普遍不高的情况下,关税额度还是较高,无形增加了美国苹果公司产品的成本,降低了产品在中国市场的价格竞争力,降低产品销量,成为制约美国苹果公司进入中国市场的主要障碍。也一定程度上起到了关税保护民族工业发展的重要作用。
2.2WTO贸易保障措施
④ 联想的市场营销策略存在的问题及解决对策
怎么选了个这么个题目?联想现在做的很好啊。你咋不写惠普呢?1楼说话有没有经过大脑啊?联想恰好是价格比较低,服务质量最高的。
⑤ 求一篇与联想笔记本营销策略有关的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt
⑥ 万方数据库只有导出 没有全文 求下载联想昭阳笔记本电脑市场营销策略研究的全文
去网络文档里下载吧!应该有……(猜猜我是谁?ps:我住在你对面哈!)
⑦ 联想笔记本的营销策略
您好!
您的过程还是有一定的复杂性的,可以下载联想客户端和联想售后工程师一对一解决问题,他们都是早上9点到晚上9点都在的,很方便的。下载方式如下:
http://support1.lenovo.com.cn/lenovo/wsi/moles/serviceclient.aspx?intcmp=LXFW_Client_homepage_icon
其他问题也可以在这两个论坛比较全,
Idea论坛:http://lenovobbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
Think论坛:http://thinkbbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
希望能帮助到您,谢谢呢。
⑧ 求与联想电脑的营销策略分析有关的参考文献
求与联想电脑的营销策略分析有关的参考文献
最好帮忙找找文献综述
你可以从网上找一些呀!
像这样的东西网上多的是!