① 公司部门的英文缩写
行政部 Administrative Department,简称为AD。
人力资源部 Human Resources Department,简称为HRD。
市场部Market Department,简称为MD。
技术部 Department,简称为TD。
客服部 Customer Service Department,简称为CSD。
(1)市场营销英语单词怎么写扩展阅读
其他部门英文简称
1、财务部 Finance Department,简称为FD。
财务部是指在本机构一定的整体目标下,关于投资,筹资和营运资金,以及利润分配的管理的部门。
2、制造部 Manufacture department,简称为MD。
制造部负责对各种设备事故、工伤、伤亡事故、急性中毒事故以及环境污染事故的调查处理,并制订改进措施计划。
3、供应部 Supply department,简称为SD。
供应部即供给所需的财物。
4、质量部 Quality Department,简称为TD。
质量部是明确规定全厂各部门、各环节以及每一个人在质量工作上的具体任务、责任、要求和权力,以保证产品质量的一种责任制度。
② 市场营销部的英文单词是什么
Marketing Department, Department of Marketing
或缩写成
Marketing Dept.
③ 我眼中的市场营销求一篇英语作文100到150个英语单词
Ping An Insurance (Group)
Ping An Insurance (Group) Company of China, Ltd ("Ping An" or “the Company” or "the Group") was established in 1988 in Shekou, Shenzhen. The Group is the first insurance company in China to have a shareholding structure. Today it has developed into an integrated financial services conglomerate with insurance, banking, and investment businesses at its core. The Group’s stocks are listed on the Hong Kong Stock Exchange under stock code "2318” and on the Shanghai Stock Exchange under "601318".
Ping An's mission is to fulfill its commitments to its investors, customers, employees and society. Ping An's goal and commitment to investors are to proce stable returns and boost asset values. The commitment to customers is to provide the best services with integrity. The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development. Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country. Ping An focuses on value creation and the pursuit of excellence. The Group advocates that each employee be a person of integrity and value by highlighting indivial virtues such as "honesty, trustworthiness, entrepreneurship, and achievement," and team qualities such as "unity, vitality, learning and innovation". The mechanisms of "competition, motivation, elimination" are implemented, together with a distinctive, professional, advanced and long-term business philosophy.
Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businesses to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.
④ 市场营销中几个英文缩写代表什么
1、CS:Customer Satisfaction 顾客满意度4PS产品(Proct)、价格(Price)、渠道(Place)、促销(Promotion),由于这四个词的英文字头都是P,再加上策略(Strategy),所以简称为“4P’s”。
2、4CS:1)消费者的需要与欲望(Customer's needs and wants)
2)消费者获取满足的成本(Cost and Value to satisfy consumer's needs and wants)
3)用户购买的方便性(Convenience to buy)
4)与用户沟通(Communication with consumer)
3、PLC:The Proct Life Cycle 产品生命周期STP。
4、市场细分(Segmentation)、 目标市场(Targeting) 、 定位(Positioning) 都是构成公司营销战略的要素,被称为营销战略的STP 。
(4)市场营销英语单词怎么写扩展阅读:
美国市场营销协会(American Marketing Association,AMA)下的定义是:
市场营销是在创造、沟通、传播和交换产品中,为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。
(该定义于2013年7月通过美国市场营销协会董事会一致审核)
原文:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)美国市场营销协会(American Marketing Association,AMA)
AMA在1960年对市场营销的定义:市场营销是引导货物和劳务从生产者向消费者或用户所进行的一切商务活动。
AMA在1985年对市场营销的定义:市场营销是对思想、货物和服务进行构思、定价、促销和分销的计划和实施的过程,从而产生能满足个人和组织目标的交换。
科特勒定义
菲利普·科特勒下的定义强调了营销的价值导向:
市场营销是个人和集体通过创造产品和价值,并同别人自由交换产品和价值,来获得其所需所欲之物的一种社会和管理过程。
格隆罗斯定义
而格隆罗斯的定义强调了营销的目的:
所谓市场营销,就是在变化的市场环境中,旨在满足消费需要、实现企业目标的商务活动过程,包括市场调研、选择目标市场、产品开发、产品促销等一系列与市场有关的企业业务经营活动。
凯洛斯定义
美国学者基恩·凯洛斯将各种市场营销定义分为三类:
(一)将市场营销看作一种为消费者服务的理论。
(二)强调市场营销是对社会现象的一种认识。
(三)认为市场营销是通过销售渠道把生产企业同市场联系起来的过程。这从一个侧面反映了市场营销的复杂性。
⑤ 市场营销英文单词怎么说
Marketing 或 Marketing Management
我就正在学这个专业 :)
⑥ 请说说营销市场4P中,产品,价格,渠道以及营销的英语单词
产品(Proct)、价格(Price)、渠道(Place)、宣传(Promotion),由于这四个词的英文字头都是P,再加上策略(Strategy),所以简称为“4P’s”
⑦ marketing 市场营销论文 要英文版的
With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.
Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.
Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.
Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.
中文
随着IT技术的发展,企业以越来越快的速度向网络化转变,现在我们已经进入了信息时代,速度更成了我们不断追求的方向。而对于每个企业必不可少的市场营销部门在以更超前的速度转变着,人们开始向网络营销转化。
有的专家说,在网络时代的今天网络营销会很快的替代传统的营销方式而成为市场的主旋律。因为人们可以看到了网络营销的优势, 在企业内部 ,部门和部门之间都相互联网有利于信息共享 ,也缩短了信息传递的时间。 从而大大提高了工作效率, 可以在公司电脑上面建立数据库,里边存有客户的基本资料和消费信息纪录 ,有利于实施一对一营销,从而更好的为客户服务。同时也能让客户感受到企业对他是相当的在乎, 更提高了客户的忠诚度 ,而对于网络销售同样很有诱惑力,它可以省略许多中间商,象批发商 、经销商、 甚至是零售商, 而直接面对客户。从而大大降低了成本,企业的产品更有竞争力取得更大的销售业绩,而更主要的是能以最快的速度得到客户的反馈信息,使企业的产品更适应市场的需求,而使企业总是走在市场的最前列。
可有的专家却认为。网络营销是有一些优势,但他的缺点却不容忽视。网络化是可以更快的得到市场信息, 但网络销售提高销售业绩却不堪赞同。他们认为,网络化今天却只是最前沿的东西。大部分的人还没有接受这种方式。人们还不太习惯在网上购物,他们对这些虚拟的东西缺乏信任,他们还是比较相信现实中存在的东西。生活中,如果我买了东西质量有什么问题直接就可以找厂家, 或者找卖主 ,而且会很快的得到答复。可网上我不知道该找谁,怎么找,什么时候有答复?再说有的东西根本就不适合在网上销售,比如可口可乐公司生产的饮品, 我想喝的时候随便进哪个商店或者超市都能买到,这已经再方便不过了,还要怎么简化销售过程吗?谁都知道没有必要了。你要想得到顾客的信任,想尽可能的满足顾客,那么我想最有效的方法不是去降低成本,只要你在世界的每个角落都摆放上可乐,让人们不论在什么时间什么地点只要想喝就能够看到它那就是对顾客最大的满足,不要只顾着降低成本而却忘了更重要的市场占有率。
网络化发展的的确快,可按照现在的电脑普及率要完全的向网络化转变还需要相当长的时间,更何况对我们中国的企业。网络营销确实潜力很大,可要完全开发却也不易,传统的营销方式还是会占主导地位,网络营销很快的取代传统的营销是不现实的。也许最好的营销方式不是网络营销,也不是传统营销,我觉得他们完全可以相互补充,各取所长,也许那才是最好最有前途的营销方式吧。
⑧ ~市场营销~~英文翻译怎么说
这是来我学校经管学院所有的专业:源
市场营销 Marketing
国际经济与贸易 International Economy and Trade
财务管理 Financial Administration
人力资源管理 Human Resource Administration
工商管理 Instrial and Commercial Administration
公共事业管理 Public Business Administration
信息管理与信息系统 Information Administration and Information System
会计学 Accounting
这是学生称呼:
大一的 Freshman
大二的 Sophomore
大三的 Junior
大四的 Senior
谢谢!
漫步风灵
Fenlly Zippyco
2007-11-30 12:10