❶ 求與聯想電腦的營銷策略分析有關的參考文獻
求與聯想電腦的營銷策略分析有關的參考文獻
最好幫忙找找文獻綜述
你可以從網上找一些呀！
像這樣的東西網上多的是！
❷ 求聯想筆記本的市場競爭策略分析的畢業論文
2012年11月我國筆記本電腦產量情況分析：2012年11月份，國內生產微型計算機3952萬台，同比增長41.0%，產量再創新高；其中筆記本電腦2894萬台，同比增長39.3%，佔比達73.2%。
2012年11月我國筆記本電腦出口情況分析：2012年1-11月，計算機整機出口額為2146億美元，同比增長2.7%，增速低於電子信息產品整體1.8個百分點；其中筆記本電腦出口1024億美元，同比增長6.7%，占整機出口比重達到47.7%。受海外經濟緩慢復甦、Win8操作系統促進購機需求、聖誕節消費等因素的影響，11月份計算機整機產品出口增速繼續小幅提升符合我們的預期。
2012年9月筆記本電腦品牌網路廣告投放情況分析：2012年9月，筆記本電腦品牌網路廣告總投放費用4150萬元。其中，英特爾投放費用達1191萬元，位居第一；聯想投放費用達1106萬元，位居第二；戴爾電腦投放費用達468萬元，位居第三。
2012年8月，筆記本電腦品牌網路廣告總投放費用3371萬元。其中，宏碁投放費用環比增長26%達1102萬元，上升至第一位；聯想投放費用環比下降40.7%至536萬元，位居第二；英特爾上月較少投放，本月投放費用迅猛增長達361萬元，位居第三。
更多關於筆記本電腦的市場分析以及未來的趨勢規劃樓主可以搜索前瞻產業研究院
2013-2017年 中國計算機業功率器件需求潛力與投資機會分析報告
2013-2017年 中國LCD行業市場調研與投資預測分析報告
滿意的話採納下，謝謝
❸ 求一篇4千字的筆記本電腦的銷售方案，謝謝啦。
4000字 5分 ！！！！
我不清楚你是前台銷售呢？還是做一款筆記本的推廣銷售？
如果是前台銷售的話，你學要了解以下幾個方面：
第一，熟悉自己代理的產品信息，
要充分了解筆記本的型號、配置、外觀、優缺點、性價比和售後等
第二，要知道市場上當前比較「火」的幾種機型，
了解了這些機型的信息，你也就了解了客戶的幾種需求了
第三，要了解消費者的消費心理，
其實大家出來都是想要自己買的東西—物有所值
第四，要知道你的手裡那種機型會給你創造利潤，
隨著新時代的科技風潮和山寨仿冒貨的沖擊，電子市場的利潤已經遠不如當初了，這時候你就需要找到能夠讓自己利潤最大化的機器了
關於第一點，其實沒什麼好說的，其實廠家所發的彩頁上都有這些產品知識。
但是我們為什麼要記這些東西呢？ 這其實是一種包裝策略，熟練的產品知識會讓 客戶更加相信你的水平，你的推薦。比如說，你去買東西，當你問銷售產品的一些信息時，如果那個銷售還得當著你的面查資料或者直接塞一張產品介紹給你，而另一個銷售卻可以輕而易舉的說出你所想知道的信息時，你應該會有所選擇的.....
第二點，你得知道市場上現在比較火的幾種機型，
你需要了解的是這些機型的優點，價格，
比方說，2009年的時候聯想推出了一款Y450的機型，當時他的主要消費群體是學生，而他的優點是他的310m 512mb的顯卡，這在當時的筆記本中價位在4800左右的機器里算是比較不錯的了，了解了這些你就方便給別人推薦你你所想賣的那款，
以毒攻毒，他說什麼好，你就給他什麼。
第三點，消費者的消費需求
消費者分類：
1.女性消費者 一般她們比較關注的是機器的外觀和價格，
2.男性消費者 他們一般關注的是機器的配置和性價比
3.老年消費者 他們最關注的還是機器的價格和售後服務
4.游戲玩家 配置是他們的首選。其次是穩定性，然後是價格
5.商務用戶 此類用戶一般是以上班用本為主，所以比較關注機器的穩定性和電池的持久性
6.以物送禮 此類當然不算是用戶了，他們一般關注的是別人再買什麼機型，價格倒算是其次 了，他們主要看產品的價值。
第四點山寨電腦和高仿電腦，
此類電腦對市場沖擊性極大，如果你是在賣這種電腦，那我就不多說了，如果不是，建議從機器的穩定性和售後服務的保障性上面來打消消費者的購買念頭，轉而去關注你所推薦的產品。
如果你是市場推廣呢。
時間太晚了，我也不多說了，新產品以售後和價格去拼
多做廣告推廣。
呵呵 因為時間的關系離你的四千字標准少了很多 哈哈
這只是我的一點心得，都是自己寫的，也沒有去查資料，你看看吧。
銷售方案這東西需要自己去寫，了解 需求 ，了解 產品定位，了解 產品賣點！！
❹ 聯想筆記本的營銷策略
您好！
您的過程還是有一定的復雜性的，可以下載聯想客戶端和聯想售後工程師一對一解決問題，他們都是早上9點到晚上9點都在的，很方便的。下載方式如下：
http://support1.lenovo.com.cn/lenovo/wsi/moles/serviceclient.aspx?intcmp=LXFW_Client_homepage_icon
其他問題也可以在這兩個論壇比較全，
Idea論壇：http://lenovobbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
Think論壇：http://thinkbbs.lenovo.com.cn/forum.php?intcmp=FM_LBBS_reply
希望能幫助到您，謝謝呢。
❺ 聯想筆記本電腦的促銷策略
基本是公司機密文件 但是市場上也有些滯銷或快淘汰的型號做促銷。另外一種是性價比比較高，配合銷售高峰期做促銷的型號
❻ 聯想筆記本營銷策劃
你先要過人的口技。還要了解這台電腦的性能知道哪裡是他薄弱點。把他好的演示給買家看，不好不要提也不要演示
❼ 求一篇與聯想筆記本營銷策略有關的英文文章
Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.
Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.
Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.
On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.
Focus should be given associate re-Liu
"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?
Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.
"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?
Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).
I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.
"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?
Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end procts up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive procts - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.
Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.
Lenovo ThinkPad to lose focus
"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?
Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of procts so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?
Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo procts are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line proction is relatively expensive computer.
The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.
Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler proced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.
"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?
Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!
On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).
In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."
This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.
Can not understand the brand "civil war"
"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of al-brand operation. How is your view?
Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introction of the proct named ideaPad will cause confusion among consumers, will also proce its own damaging effects on the ThinkPad. You may know that Lenovo has introced a heavy-ty workstation procts had called "ThinkStation".
But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introce and ideaPad named procts ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.
"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?
Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt