Ⅰ 論企業品牌網路推廣的途徑外文參考文獻
中文資料給你參考下。
在制定網站推廣方案時往往需要涉及多種網路推廣方法，網路推廣包括免費推廣和付費推廣方式，付費網路推廣常見的形式網路廣告、搜索引擎關鍵詞廣告等等，而免費網路推廣方法更多，應用也更靈活，事實上現在互聯網上有大量的免費推廣資源可用於網站推廣，這些常見的免費網路推廣方法包括搜索引擎自然檢索、網路分類目錄、網站鏈接、博客推廣等等：
•搜索引擎自然檢索：目前主流搜索引擎均提供網頁免費收錄和檢索，這種免費搜索引擎推廣是最有效的網路推廣方法之一，一個對搜索引擎友好的網站可能70％以上的訪問量都來自搜索引擎，因此網站推廣應重視搜索引擎自然檢索（網站應進行必要的搜索引擎優化）。網站搜索引擎自然檢索獲得明顯效果的基礎是網站建設專業水平較高並擁有高質量的網站內容。
•網路分類目錄：把網站提交給分類目錄、網址導航、行業信息網等免費資源，也可以發揮一定的網站推廣作用。
•網站鏈接：同類網站之間的相互鏈接為用戶獲取延伸信息提供了方便，網站鏈接也就稱為常用的免費推廣方式之一。
•B2B網站信息發布：一些B2B網站可以免費發布信息，這些網站可作為網路推廣平台。
•論壇推廣：盡管大部分論壇都不歡迎張貼廣告信息，不過如果將網站推廣信息融入有價值的內容來提供，不僅不會被視為廣告而且推廣效果明顯。
•病毒性推廣：病毒性推廣也就是網路上的口碑傳播，例如一些有價值的功能和服務，用戶可以通過QQ等網路聊天工具、電子郵件等進行轉發，從而在越來越大的范圍內進行傳播。
•博客推廣：隨著大型門戶網站競相提供免費的博客託管服務，現在可以利用的博客平台越來越多，在博客上發表自己的文章並適當融入網站推廣信息，是發揮博客作用的方式之一，事實上博客推廣已經被很多網站站長（尤其是做SEO的人）所利用，甚至到了濫用的地步。
除了上面提到的部分免費網路推廣方法之外，還有很多可供選擇的方法，這取決於網站運營人員的個人興趣和網路資源，比如有些人脈很好的網站站長，利用QQ向好友推介自己的網站； 有些利用網路游戲、網上商店等進行推廣，也有些新發布的網站利用新聞發布等推廣方式。 特別八倍網企業推廣的交換途徑，比較新鮮， 交換廣告以實現不花費挖掘目標客戶；
Ⅱ 求一篇關於網路營銷的外文文獻
文 獻 已 完 成 ，見 附 件
Ⅲ 關於網路廣告的外文翻譯（畢業論文用）
我的題目是「網路廣告的盈利模式」，給你個相關的摘要和英文翻譯，不知道能不能幫到你。
中文摘要
隨著現代科技和信息產業的發展，互聯網的興起給企業的發展帶來了新的契機。然而，任何新生事物的發展都不會是一帆風順的。我國電子商務在經過了90年代末的爆炸式發展，2000年的網路泡沫破滅，再到今天的再一次興起。從瘋狂的網路「燒錢」，到今天理智投資，中國電子商務開始認真考慮自身的發展模式——一種在現代市場經濟中賴以生存的發展模式。在盈利性上，網路企業與傳統企業沒有本質的區別，只有當收入大於成本時企業才會盈利、才可能存在。在網路經濟的初期許多企業忽視了這一點，以諸多的免費服務幾乎將企業變成了「個人」網站。可以說，雖然網路經濟有邊際成本遞減及初期投入相對較大的特點，但是以盈利為目標的原則，在網路時代依然是企業經營的基本准繩，任何企業都必須建立一套明確的為市場所接受的、可行的盈利模式，否則就不會有長遠的生命力。本文通過對電子商務盈利模式各個方面的分析，力圖發現適合我國電子商務的盈利模式。論文的內容分為四個部分：
（1）第一部分緒論
根據文獻資料，描述國內外電子商務的發展情況。根據對電子商務盈利模式這一研究領域的現狀分析並結合目前眾多企業實踐上的迫切需求，提出了寫作本論文的研究背景，並進一步闡述了本論文的研究意義、研究目的，內容和結構。
（2）第二部分相關理論綜述和分析
在明確研究目的與意義的前提下，對電子商務及電子商務盈利模式的的定義、分類、功能與作用進行了描述。依據文獻中專家學者的看法與觀點，分別對盈利模式的界定、分類和構成要素等幾部分進行探討，以用來建立研究分析中所需要的研究方法及理論基礎。
（3）第三部分電子商務盈利模式的分類和比較分析
價值創造活動充斥著企業盈利模式的每一個角落，電子商務企業也不例外。由於不同的電子商務企業創造和體現的價值是不同的，其創造和體現價值的方式也就不同。研究表明，價值創造是電子商務盈利模式的核心，因此，我們認為能夠根據價值創造對盈利模式進行具體的分類，便可以從不同的盈利模式發現不同的價值所在。價值創造三種結構分別是：價值鏈、價值商店和價值網路。本章將目前電子商務企業的盈利模式分成了三類：價值鏈型、價值商店型和價值網路型，並結合具體案例和實踐，對三種盈利模式的構成要素及其特點作了詳盡的分析，最後對它們進行了比較。
（4）第四部分結論
綜合本論文各項分析的結果，作為結論和建議，以供後續相關研究及實務上的參考。本文的主要內容是描述每一種模式是怎樣創造和體現價值的，以及創造和體現的價值是什麼；認識每一種模式的收入和收益來源是怎樣的。研究結果將有助於已經實施了電子商務的企業更加清晰地了解自身的模式和價值運作規律，找到不足和有待改進的地方，保持原有的優勢，以便更好地創造和體現價值，獲取利潤；同時，對於正處於醞釀階段的電子商務企業來說，規律的揭示可以使其更好地了解電子商務的價值，幫助其做出是否實施電子商務的決定。
【關鍵詞】電子商務、盈利、盈利模式、價值創造結構
ABSTRACT
With the development of modern science and information instry,the rise of Internet has brought the new opportunity to development of enterprises.However,the development of any new things will not be plain sailing.Of our country e-commerce in explosion type development at the end of the 1990s of undergoing,the network foam by 2000 evaporated another rise until today.Cook money from crazy network,reason make the investment until today,China e-commerce begin consider one's own development model conscientiously,and a kind of development model depended on for existence.After all,e-commerce should be a commercial affair at first;the electron is only a commercial affair,for the means of developing.Internet begins to combine with traditional economy,abandons original propagation and transfers to pursue and make profits.In a word,onprofitability,network enterprises and traditional enterprises do not have essential difference,only when the income is greater than the cost enterprises will not gains,may exist.A lot of enterprises ignored this in the initial stage of cyber economy,「one will be entered」websites after turning the excessive charge free into by oneself.We can say,though cyber economy has marginal cost to decrease progressively and put into relatively greater characteristic in initial stage,but" whether profit for king",principle of"cash for king"surmount instrial limitation of times,basic criterion that enterprise manage still at network age,enterprise any must set up one clear feasible profit mode that is accept by market,otherwise there is not long-term vitality. This text pass to e-commerce profit mode of various fields analysis,try hard, find suitable of our country profit mode of e-commerce.The content of the thesis is divided into four parts:
（1）Introction
According to the documents and materials,describe the development of the domestic and international e-commerce.According to analyzing to current situation in this research field of profit mode of e-commerce and according with the active demand on numerous enterprise's practices at present,have proposed the research background of this thesis of the writing,and has further explained the research meaning of this thesis,research purpose,content and structure.
（2）Relevant theories survey and analysis
It is clear about the research goal and under the significance premise,to electronic commerce and electronic commerce profit pattern the definition,the classification;the function and the function have carried on the description.In the basis literature fellow scholars'view and the viewpoint,separately to the profit pattern limits,the classification and the integrant part and so on several parts carry on the discussion,by uses for the research technique and the rationale which establishes in the research analysis to need.
（3）Classification of the profit mode of e-commerce and comparative analysis
Value creation floods enterprise profit pattern each quoin,the electronic commerce enterprise is not being exceptional.Because the different electronic commerce enterprise creates the value which and manifests is different,it creates and manifests the value the way to be also different.We believed that,the value creation is the electronic commerce profit pattern core,thought can carry on the concrete classification according to the value creation to the profit pattern,also may from the
different profit pattern discover the different value is at.The value creates three kinds of structures respectively is:value chain,value store and value network.Therefore, this chapter at present the electronic commerce enterprise's profit pattern has divided into three kinds:The value chain,the value store and the value network,and the union concrete case and the practice,has made the exhaustive analysis to three kind of profits patterns integrant part and its the characteristic,finally has carried on the comparison to them.
（4）Conclusion:
Synthesize this thesis every analysis of results,as conclusion and suggestion, for follow-up relevant research and reference of practice. How is the this article main content describes each kind of pattern is creates and manifests the value,creates the value which and manifests also is any;Knew how each kind of pattern the income and the income origin are;As the matter stands,
regarding already implemented the electronic commerce enterprise to say that,might clearly understand own pattern and the value operation rule,found the place which insufficient and awaited improvements,maintained the original superiority,in order to created and manifests the value well,gain profit.Regarding is being at the fermentation stage the electronic commerce enterprise to say that,the rule promulgates may make it to understand well electronic commerce the value,helps it to make whether implements the electronic commerce the decision.
【Key Word】E-commerce、Profit、Profit model、Value Creation Configuration
Ⅳ 關於網路廣告營銷管理方面的英文文獻資料
英文電子書籍下載： http://www.quirk.biz/emarketingtextbook/download
網路廣告 - online advertising, online marketing
或者你去版wiki上看online marketing的內容權
Ⅳ <<網路廣告的現狀及發展趨勢>>論文的參考外文文獻
其實這個主要是您參考了那個文章
您寫寫那個參考文獻
如果沒有參考是可以不寫的
《科技傳播》雜志
國家級科技學術期刊
Ⅵ 關於網路廣告的英文文獻
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
Purchasing variations
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand.
CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.
Affiliate marketing
Main article: Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Contextual advertising
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Ads and malware
There is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs.
Ad server market structure
Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey.
Vendor Ad viewers
Google 1,118
DoubleClick 1,079
Yahoo 362
MSN 309
AOL 156
Adbrite 73
Total 3,087
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains.
網路廣告
維基網路，自由的網路全書
跳轉到: 導航, 搜索
狹義的網路廣告又被稱為在線廣告或者互聯網廣告；而廣義的網路廣告除了包括以計算機為核心組成的計算機網路為媒介的廣告行為外，還包括其他所有以電子設備相互連接而組成的網路為媒介的廣告行為，例如以無線電話網路，電子信息亭網路為載體的廣告行為。在一般未做特殊說明的情況下，現在各資料所談論的網路廣告全指狹義網路廣告。
狹義網路廣告與傳統廣告有很多類似的地方，也分為很多不同廣告形式，擁有多種計費方式。
常見的廣告形式包括：
橫幅式廣告（banner）
通欄式廣告
彈出式廣告（pop-up ads）
按鈕式廣告（button）
插播式廣告（interstitial ads）
電子郵件廣告（E-DirectMarketing,EDM）
贊助式廣告（sponsorship）
分類廣告（classified ads）
互動游戲式廣告（interactive game）
軟體端廣告
文字鏈接廣告（text ads）
浮動形廣告（floting ads）
聯播網廣告
關鍵字廣告
比對內容廣告
常見的記費方式包括：
按照千人印象成本（CPM）收費。
按照每點擊成本（CPC）收費。
按照每行動成本（CPA）收費。
按照每回應成本（CPR）收費。
按照每購買成本（CPP）收費。
這些都是國際流行的收費模式。在中國和一些網路廣告的發展中國家，則時常會採用以時間來購買的模式，如按每日投放成本收費，按每周投放成本收費等。
對網路廣告的研究顯示，50%的網路廣告點擊是由6%的用戶產生的。而且這個點擊群體是一個缺乏購買力的群體，也很少進行網路購物[1]。
Ⅶ 求一篇關於網路推廣的英文文獻 各位大神幫幫忙了
Network promotion generally, building a website is the proct as the core content, the website, through the display of various free or charging channels to a promotion of consumers. Common free website promotionis the post, exchange links, B2B platform site, blog and micro-blog, Micro message and other new media marketing, pay promotion is Baipromotion, search promotion, Google promotion, 360 promotion, Sogou promotion (CPC, CPS, CPV, CPA) and so on; narrowly speaking, carriernetwork promotion is the Internet, popularization of left Internet is notnetwork promotion; can be divided into two types: do the user experience, the reputation and use Internet tools for promotion.
Ⅷ 求一篇網路營銷、網路推廣類的英文文獻及翻譯，需包括出處、作者，字數最好1萬字左右。
可以直接到相關的論文站點，上面的信息會更多更全更細的。
Ⅸ 求一篇關於網路廣告發展趨勢的外文文獻。
網路廣告就是在網路上做的廣告。利用網站上的廣告橫幅、文本鏈接、多媒體的方法，在互聯網刊登或發布廣告，通過網路傳遞到互聯網用戶的一種高科技廣告運作方式。與傳統的四大傳播媒體（報紙、雜志、電視、廣播）廣告及近來備受垂青的戶外廣告相比，網路廣告具有得天獨厚的優勢，是實施現代營銷媒體戰略的重要一部分。Internet是一個全新的廣告媒體，速度最快效果很理想，是中小企業擴展裝大的很好途徑，對於廣泛開展國際業務的公司更是如此。
首先要把在准備工作當中搜集的資料整理出來，包括課題名稱、課題內容、課題的理論依據、參加人員、組織安排和分工、大概需要的時間、經費的估算等等。
第一是標題的擬定。課題在准備工作中已經確立了，所以開題報告的標題是不成問題的，把你研究的課題直接寫上就行了。比如我曾指導過一組同學對倫教的文化諸如「倫教糕」、倫教木工機械、倫教文物等進行研究，擬定的標題就是「倫教文化研究」。
第二就是內容的撰寫。開題報告的主要內容包括以下幾個部分：
一、課題研究的背景。 所謂課題背景，主要指的是為什麼要對這個課題進行研究，所以有的課題乾脆把這一部分稱為「問題的提出」，意思就是說為什麼要提出這個問題，或者說提出這個課題。比如我曾指導的一個課題「倫教文化研究」，背景說明部分里就是說在改革開放的浪潮中，倫教作為珠江三角洲一角，在經濟迅速發展的同時，她的文化發展怎麼樣，有哪些成就，對居民有什麼影響，有哪些還要改進的。當然背景所敘述的內容還有很多，既可以是社會背景，也可以是自然背景。關鍵在於我們所確定的課題是什麼。
二、課題研究的內容。課題研究的內容，顧名思義，就是我們的課題要研究的是什麼。比如我校黃姝老師的指導的課題「佛山新八景」，課題研究的內容就是：「以佛山新八景為重點，考察佛山歷史文化沉澱的昨天、今天、明天，結合佛山經濟發展的趨勢，擬定開發具有新佛山、新八景、新氣象的文化旅遊的可行性報告及開發方案。」
三、課題研究的目的和意義。
課題研究的目的，應該敘述自己在這次研究中想要達到的境地或想要得到的結果。比如我校葉少珍老師指導的「重走長征路」研究課題，在其研究目標一欄中就是這樣敘述的：
1、通過再現長征歷程，追憶紅軍戰士的豐功偉績，對長征概況、長征途中遇到了哪些艱難險阻、什麼是長征精神，有更深刻的了解和感悟。
2、通過小組同學間的分工合作、交流、展示、解說，培養合作參與精神和自我展示能力。
3、通過本次活動，使同學的信息技術得到提高，進一步提高信息素養。
四、課題研究的方法。
在「課題研究的方法」這一部分，應該提出本課題組關於解決本課題問題的門路或者說程序等。一般來說，研究性學習的課題研究方法有：實地調查考察法(通過組織學生到所研究的處所實地調查，從而得出結論的方法)、問卷調查法（根據本課題的情況和自己要了解的內容設置一些問題，以問卷的形式向相關人員調查的方法）、人物采訪法（直接向有關人員采訪，以掌握第一手材料的方法）、文獻法（通過查閱各類資料、圖表等,分析、比較得出結論）等等。在課題研究中，應該根據自己課題的實際情況提出相關的課題研究方法，不一定面面俱到，只要實用就行。
五、課題研究的步驟。
課題研究的步驟，當然就是說本課題准備通過哪幾步程序來達到研究的目的。所以在這一部分里應該著重思考的問題就是自己的課題大概准備分幾步來完成。一般來說課題研究的基本步驟不外乎是以下幾個方面：准備階段、查閱資料階段、實地考察階段、問卷調查階段、采訪階段、資料的分析整理階段、對本課題的總結與反思階段等。
六、課題參與人員及組織分工。
這屬於對本課題研究的管理范疇，但也不可忽視。因為管理不到位，學生不能明確自己的職責，有時就會偷懶或者互相推諉，有時就會做重復勞動。因此課題參與人員的組織分工是不可少的。最好是把所有的參與研究的學生分成幾個小組，每個小組通過民主選舉的方式推選出小組長，由小組長負責本小組的任務分派和落實。然後根據本課題的情況，把相關的研究任務分割成幾大部分，一個小組負責一個部分。最後由小組長組織人員匯總和整理。
七、課題的經費估算。
一個課題要開展，必然需要一些經費來啟動，所以最後還應該大概地估算一下本課題所需要 的資金是多少，比如搜集資料需要多少錢，實地調查的外出經費，問卷調查的印刷和分發的費用，課題組所要佔用的場地費，有些課題還需要購買一些相關的材料，結題報告等資料的印刷費等等。所謂「大軍未動，糧草先行」，沒有足夠的資金作後盾，課題研究勢必舉步維艱，捉襟見肘，甚至於半途而廢。因此，課題的經費也必須在開題之初就估算好，未雨綢繆，才能真正把本課題的研究做到最好。