① 求英語好的翻譯一下關於電子商務論文的摘要
The rapid development of e-commerce and then the short term, all sorts of e-commerce sites like mushrooms also emerged in relation to other e-commerce sites have a greater advantage of site and development prospects, but a large number of sites is still in the awkward position can not be profitable. Due to the limitations of profit model, the majority of sites still in the "money-burning" of the state of e-commerce sites operating profit of the plight of severely affected the development of e-commerce. In this paper, the existing e-commerce sites on the profit model of description and analysis, and analyzed through specific examples of some of the major development of profit model, the profit model as a site of the strengths and weaknesses and possible future direction for the development of the final electronic profitable business model site selection and innovation gives some suggestions
② 請給一篇：中國電子商務發展概況 英文版論文 不勝感激！
有關我國電子商務發展現狀及趨勢研究
[摘要]在全球信息化大勢所驅的影響下，各國的電子商務不斷的改進和完善，電子商務成為各個國家和各大公司爭奪的焦點。研究探討電子商務現狀和制定實施恰當的電子商務的政策問題就十分迫切。而在我國，計算機與網路技術的普及與發展，電子商務迅速崛起，眾多的信息技術企業、風險投資公司、生產流通企業紛紛開展電子商務。
[關鍵詞] 電子商務 發展現狀 分析
電子商務源於英文ELECTRONIC COMMERCE，簡寫為EC。顧名思義，其內容包含兩方面，一是電子方式，二是商貿活動。一般來說是指利用電子信息網路等電子化手段進行的商務活動，是指商務活動的電子化、網路化。廣義而言，電子商務還包括政府機構、企事業單位各種內部業務的電子化。電子商務可被看作是一種現代化的商業和行政作業方法，這種方法通過改善產品和服務質量、提高服務傳遞速度，滿足政府組織、廠商和消費者的降低成本的需求，並通過計算機網路加快信息交流以支持決策。電子商務可以包括通過電子方式進行的各項社會活動。隨著信息技術的發展，電子商務的內涵和外延也在不斷充實和擴展，並不斷被賦予新的含義，開拓出更廣闊的應用空間。
電子商務將成為二十一世紀人類信息世界的核心，也是網路應用的發展方向，具有無法預測的增長前景。電子商務還將構築二十一世紀新型的經濟貿易框架。大力發展電子商務，對於國家以信息化帶動工業化的戰略，實現跨越式發展，增強國家競爭力，具有十分重要的戰略意義。
一、電子商務市場發展前景誘人
雖然目前還不能預測電子商務交易模式何時能成為主流模式，但電子商務的市場發展潛力是無窮的，因為：一方面，潛在消費者的發展速度驚人。據聯合國貿發會議《2002年電子商務發展報告》顯示，到2002年底，全球英特網用戶已達6．5億之眾。在中國，據中國互聯網信息中心(CNNIC)最新的調查報告顯示，截止2003年6月底，上網用戶已達到6800萬，比去年同期增長48．5％，而1997年10月首次調查結果只有62萬，幾年間增長了109。7倍。他們中的一部分已是電子商務的消費者，而更多的則是這個快速發展市場的潛在消費者。另一方面，電子商務交易額快速增長。
二、我國電子商務面臨的問題
1、 電子商務的搜索功能問題
當在網上購物時，用戶面臨的一個很大的問題就是如何在眾多的網站找到自己想要的物品，並以最低的價格買到。搜索引擎看起來很簡單：用戶輸入一個查詢關鍵詞，搜索引擎就按照關鍵詞語到資料庫去查找，並返回最合適的WEB頁連接。但根據NEC研究所與INKTOMI公司最近研究結果表明，目前在互連網上至少10億網頁需要建立索引。而現在搜索引擎僅僅能對5億網頁建立索引，仍然有一半不能索引。這主要不是由於技術原因，而是由於在線商家希望保護商品價格的隱私權。因此當用戶在網上購物時，不得不一個網站一個網站搜索下去，直到找到滿意價格的物品。
2、電子商務的安全性問題
電子商務的安全問題仍是影響電子商務發展的主要因素。由於INTERNET的迅速流行，電子商務引起了廣泛的注意，被公認為是未來IT最有潛力的新的增長點。然而，在開放的網路上處理交易，如何保證傳輸數據的安全成為電子商務能否普及的最重要的因數之一。調查公司曾對電子商務的應用前景進行過在線調查，當問到為什麼不願意在線購物時，絕大多數人的問題是擔心遭到黑客的侵襲而導致信用卡信息丟失。因此，有一部分人或企業因擔心安全問題而不願意使用電子商務，安全成為電子商務發展中最大的障礙。如：安全可靠的通訊網路；有效防護連接在網路上的信息系統；有效防止資料被盜去或盜用；培訓電子商務人才，使其了解如何防護其信息系統和資料的安全。
3、電子商務管理的問題
電子商務的多姿多彩給世界帶來了全新的商務規則和方式，這更加要求在管理上要做到規范，這個管理的概念應該涵蓋商務管理，技術管理，服務管理等多方面，因此要同時在這些方面達到一個比較令人滿意的規范程度，不是一時半時就可以做到的。另外電子商務平台的前後端相一致也是非常重要的。前台的WEB平台是直接面向消費者的，是電子商務的門面。而後台的內部經營管理體系則是完成電子商務的必要條件，它關繫到前台所承接的業務最終能不能得到很好的實現。一個完善的後台系統更能體現一個電子商務公司的綜合實力，因為它將最終決定提供給用戶的是什麼樣的服務，決定電子商務的管理是不是有效，決定電子商務公司最終能不能實現贏利。
4、電子商務的稅務問題
稅務，是一個國家重要的財政來源。由於電子商務的交易活動是在沒有固定場所的國際信息網路環境下進行，造成國家難以控制和收取電子商務的稅金。因此，在指定與電子商務有關的政策法規時，需要重新審視傳統的稅收政策和手段，建立新的，有效的稅收機制。
5、電子商務的標准問題
各國的國情不同，電子商務的交易方式和手段當然也存在某些差異，而且我們要面對無國界，全球性的貿易活動，因此需要在電子商務交易過動中建立相關的，統一的國際性標准，以解決電子商務活動的相互操作問題。中國電子商務目前的問題是概念不清，搞電子的商務，搞商務的搞電子，呈現一種離散，無序，局部的狀態。因此，目前需要解決三個問題：一是解決統一標準的電子商務綜合服務平台；二是電子商務的關鍵在於業務，應用是其龍頭，因此要把各種各樣的業務和服務接進來；三是解決互連互通的標准問題。
6、 電子商務的費用支出問題
由於金融手段落後，信用制度不健全，中國人更喜歡現金交易，沒有使用信用卡的習慣。而在美國，現金交易較少，國民購物基本上採用信息卡支付，而且國家處於金融，稅收，治安等方面的原因，也鼓勵使用信息卡以減少現金的流通。完善的金融制度方便，可靠，安全的支付手段是B 2 C電子商務發展的基本條件。不難看出，影響我國電子商務發展的不單是網路帶寬的狹窄，上網費用的昂貴，人才的不足以及配送的滯後，更重要的原應來自於信用制度不健全與人們的生活習慣。因此，我們應該加大金融改革力度，健全法制，建立信用制度，正確引導人們改變一些生活習慣，為我國B 2 C電子商務的發展創造有利的發展環境。
7、電子商務的合同法律問題
在電子商務中，傳統商務交易所採取的書面合同已經不適用了。一方面，電子合同存在容易編造，難以證明其真實性和有效性的問題；另一方面，現有的法律尚未對電子合同的數字化印章和簽名的法律效率進行規范。此外，現有的技術還無法做到對數字印章和簽名的唯一性，保密性進行准確無誤的認定。如何保證電子商務活動中合同的有效性及電子印章和電子簽名的有效性，是保證電子商務正常發展的重要因素之一。
三、 如何進一步改善我國電子商務發展環境的主要措施
電子商務是一項巨大的、復雜的系統工程，不可能一蹴而就。從中長期來講，應從以下方面入手加以推動和引導：
1、做好電子商務的發展規劃和宏觀指導
電子商務是一項新生事物，其技術發展速度很快，業務方式沒有最終定型，給政策的制定帶來了一定的困難。這就要求政策制定者對市場的變化保持高度的敏感，加強研究，適時制定鼓勵電子商務發展的政策。在這一過程中，相關的中介組織，如行業協會等應充分發揮自己聯系政府和企業的紐帶作用，做好企業與政府部門的信息溝通，協助政府做好產業發展規劃。
2、加強基礎設施建設
電子商務是基於信息網路的商務活動，需要建設必要的信息基礎設施和手段，包括各種信息傳輸網路的建設、信息傳輸設備的研製、信息技術的開發等，使電子商務的發展奠定在堅實的環境建設基礎上。要構建一個值得信賴並能夠保證信息的完整性和安全性的多層次的開放的網路體系，加強基礎網路的建設，改善國內用戶環境。
3、 加強電子商務宣傳和人才培養
目前，部門、行業信息的電子化方面力量嚴重不足：而沒有各個部門、行業信息的電子化，電子商務就只能是紙上談兵。所以，充分利用各種途徑和手段培養、引進並合理使用好一批素質較高、層次合理、專業配套的網路、計算機及經營管理的專業人才，是我國電子商務建設成功的根本保證。同時，面對電子商務的安全問題，政府有關部門組織有關企業和研究單位制定安全技術，這是責無旁貸的。
4、 加強政府的示範和引導，開展電子商務示範工程
通過實施政府信息化，提高政府工作效率和透明度，促進政府與社會的溝通；發展政府部門之間的非支付性電子商務，促進有關部門在電子商務實施中的關系協調，推動管理部門聯網，實現商務管理電子化；發展政府和企業間的電子商務，實現政府采購網路化。有針對性地扶持重點行業、企業開展電子商務，通過試點總結經驗加以推廣。
四、 我國電子商務的發展趨勢分析
1、 縱深化趨勢
電子商務的基礎設施將日益完善，支撐環境逐步趨向規范，企業發展電子商務的深度進一步拓展，個人參與電子商務的深度也將得到拓展。圖象通信網，多媒體通信網將建成使用，三網合一潮流勢不可擋，高速寬頻互連網將扮演越來越重要的角色，制約中國電子商務發展的網路瓶頸有望得到緩解和逐步解決。我國電子商務的發展將具備良好的網路平台和運行環境。電子商務的支撐環境逐步趨向規范和完善。個人對電子商務的應用將從目前點對點的直線方式走向多點的智能式發展。
2、 個性化趨勢
個性化定製信息需求將會強勁，個性化商品的深度參與成為必然。互連網的出現，發展和普及本身就是對傳統秩序型經濟社會組織中個人的一種解放，使個性的張揚和創造力的發揮有了一個更加有利的平台，也使消費者主權的實現有了更有效的技術基礎。在這方面，個性化定製信息需求和個性化商品需求將成為發展方向，消費者把個人的篇好參與到商品的設計和製造過程中去，對所有面向個人消費者的電子商務活動來說，提供多樣化的比傳統商業更具有個性化的服務，是決定今後成敗的關鍵因素。
3、專業化趨勢
面向消費者的垂直型網站和專業化網站前景看好，面向行業的專業電子商務平台發展潛力大。一是面向個人 消費者的專業化趨勢。要滿足消費者個性化的要求，提供專業化的產品線和專業水準的服務至關重要。今後若干年內我國上網人口仍將是以中高收入水平的人群為豬，他們購買力強，受教育程度高，消費個性化需求比較強烈。
4、 國際化趨勢
中國電子商務必然走向世界，同時也面臨著世界電子商務強手的嚴峻挑戰。互連網最大的優勢之一就是超越時間，空間的限制，能夠有效地打破國家和地區之間各種有形和無形的障礙，這對促進每個國家和地區對外經濟，技術，資金，信息等的交流將起到革命年個 的作用。電子商務將有力的刺激對外貿易。因此，我國電子商務企業將隨著國際電子商務環境的規范和完善逐步走向世界。我國企業可以由此同發達國家真正站在一個起跑線上，變我國在市場經濟軌道上的後發劣勢為後發優勢。電子商務對我國的中小企業開拓國際市場，利用好國外各種資源是一個千載難逢的有利時機。同時，國外電子商務企業將努力開拓中國市場。隨著中國加入WTO，這方面的障礙將逐步得以消除。
5、 區域化優勢
立足中國國情採取有重點的區域化戰略是有效擴大網上營銷規模和效益的必然途徑。中國電子商務的區域由優勢與前面強調的國際化優勢並不矛盾。區域化優勢是就中國獨特的國情條件而言的。中國是一個人口眾多，幅員遼闊的大過，社會群體在收入，觀念，文化水平的很多方面都有不同的特點。
6、 融合化趨勢
電子商務網站在最初的全面開花直後必然走向新的融合。一是同類網站之間的合並。目前大量的網站屬於「重復建設」，定位相同或相近，業務內容相似，激烈競爭的結果只能是少數企業最終勝出，處於弱勢狀態的網站最終免不了被吃掉或者關門的結果。二是同類別網站之間互補性的兼並。那些處於領先地位的電子商務企業在資源，品牌，客戶規模等諸方面雖然有很大優勢，但這畢竟是相對而言的，與國外著名電子商務企業相比不不是一個數量級的。這些具備良好基礎和發展前景的網站在擴張的過程中必然採取收購策略，主要的模式將是互補性收購。三是戰略聯盟。由於個性化，專業化是電子商務發展的兩大趨勢，每個網站在資源方面總是有限的，客戶需求又是全方位的，所以不同類型的網站以戰略聯盟的形式互相協作必成為必然。
總之，隨著經濟全球化和信息技術與信息產業迅速發展，電子商務將成為今後信息交流的熱點，成為各國爭先發展，各個產業部門最為關注的領域。中國電子商務雖然還處在初始階段，面臨著體制，技術，管理等諸多問題，但是已邁出可喜的一步。我們只有具備戰略性和前瞻性的眼光，適應全球經濟一體化的趨勢，努力發展適合我國國情的電子商務，才能立於不敗之地。
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僅供參考，請自借鑒
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由於篇幅限制，只能給您中文的。請諒解
③ 電子商務論文摘要翻譯成英文
Abstract: With the rapid development of information technology, human beings are entering a web-based information age, Internet-based e-commerce has been carried out by people graally become a new model of business activities, more and more people through the Internet to conct business activities, prospects for the development of e-commerce is very attractive. But how to protect the security of e-commerce transactions and to promote its own development, the establishment of e-commerce credit mechanism, is currently facing a major problem, in addition to theory and legislation to strengthen and improve the credit of building the rule of law, the use of information security and authentication technologies such as encryption of e-commerce security has become the key to solve the problem, we must adopt advanced technology for online security of data, information sender, the identity of the recipient to confirm that all parties to ensure the safety of information transmission, complete , reliability and non-repudiation of transactions. Network can be accessed through a lot of information transmission through the network can also be a wealth of information, how to confirm the correctness of this information? Particularly in relation to the issue of e-commerce, how to prevent side to deny the transaction to avoid their own losses, how to avoid people to sign documents and forgery of documents and so on. For these problems, how to resolve this issue digital signature technology research is to solve this problem.
Key words: digital signature; e-commerce; blind signature
④ 求助 一篇有關電子商務的英文文獻
一篇電子商務英文文獻(The development of e-commerce )-
A perfect market
May 13th 2004
From The Economist print edition
E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble years
WHEN the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet』 potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
The raw numbers tell only part of the story. According to America』s Department of Commerce, online retail sales in the world』s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old 「bricks-and-mortar」 world.
But the commerce department』s figures deal with only part of the retail instry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Alt Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada.
Tip of the iceberg
And there is more. The commerce department』s figures include the fees earned by internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet. Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion.
So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce.
To start with, the internet is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer』s stock that they want to buy.
Half of the 60m consumers in Europe who have an internet connection bought procts offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet. But in Britain and Germany, the two most developed internet markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable procts, such as DVDs, and then graate to more complex items. Used-car sales are now one of the biggest online growth areas in America.
People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide. Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people』s overall spending in the future.
Why websites matter
This has enormous implications for business. A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company』s brand, procts and services—even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results.
For many users, a search site is now their point of entry to the internet. The best-known search engine has already entered the lexicon: people say they have 「Googled」 a company, a proct or their plumber. The search business has also developed one of the most effective forms of advertising on the internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All this means that search is turning into the internet』s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.
The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies. But to take part, a company』s procts have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige.
What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. 「I』ll think about it,」 they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are 「deconstructing the purchasing process」, says Professor Sawhney. They are unbundling proct information from the transaction itself.
All about me
It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle. If they do not like a website, they swiftly move on. 「The web is the most selfish environment in the world,」 says Daniel Rosensweig, chief operating officer of Yahoo! 「People want to use the internet whenever they want, how they want and for whatever they want.」
Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to become better informed about procts and prices. 「We operate our business on that belief,」 says Jeff Bezos, Amazon』s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health procts, jewellery and gourmet food. Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things. And so do the millions of people who use eBay.
And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricks-and-mortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC』s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.
How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display procts, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders.
One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?
One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and proct information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets.
[1]Singh M P， An Evolutionary Look at E-Commerce， IEEE Internet Computing，2001.5，P77～78
[2]Rabinovitch E, The state of E-commerce, IEEE Communications magazine,2001.3,P12～12
[3]Amit R, Zott C. Value creation in e-business. Strategic Management Journal 2001;22:493–520
⑤ 求一篇關於電子商務的英文文獻及翻譯，急~！！！！
An additional question is how a marketer could design websites that truly personalize proct recommendations and how consumers react to these versus more neutral, 「third party」 web sites such as www.kbb.com for automobiles.
we address the issue of the structure of one new tool (i.e., e-mail) that can help marketers be more efficient in testing direct marketing efforts.
direct marketing
Furthermore, work by Haubl and Trifts (2000) showed that a comparison matrix similar to the comparator proced higher quality consideration sets and decisions.
the possibility remains that providing information could postpone or even prevent purchase.
Agents are not new; a crude (by today』s standards) agent, Firefly, was developed in the mid-1990s for movie and music recommendations.
the amount of information available on the Web has increased dramatically as has the technological sophistication of the agents which makes continued research in this area important.
In particular, Haubl and Trifts (2000) show that recommender agents based on self-explicatedinformation about a consumer』s utility function (i.e., attribute weights and minimum acceptable attribute levels) rece search effort and improve decisions.
Agents should be adaptive, autonomous, and believable, be able to respond in a timely fashion, and be goal-oriented.
It has also been established that agents, like those studied by H¨aubl and his colleagues, that learn about consumers from choices and consumer preferences perform better in the long run than (say) collaborative filters (Ariely et al., 2004). This suggests that methods that calibrate consumer preferences in real time on-line are crucial to advancement.
polyhedral conjoint analysis (Toubia et al., 2003) satisfies these criteria. Liechty and his colleagues developed a Hierarchical Bayes procere that does so as well.
Montgomery et al. (2004) address the problem of designing a better shopbot.
They show that shopbots are inferior to visiting a favorite retailer if the shopbot visits all retailers.
Indeed, armed with some inferences from previous visits, a small set of initial screener questions can lead to an optimally personalized web interface for the consumer.
Based on a stochastic ration model and Bayesian updating , the authors adapt the testing parameters (e.g., number of e-mails sent for each e-mail design and sending rate) while the testing is in progress so as to minimize the cost of testing both in terms of wasted e-mails and time.
Only if the interactivity pays off.
In bargaining or auction situations, possible lack of trust and the inability to interpret the signalsof the other participant(s).
翻譯
另外一個問題是，一個營銷人員如果設計網頁，嫩構真實的又有個性的推薦我們的產品，並且可以讓顧客對產品的反應不是保持中立，「第三世界」的網頁，就像www.kbb.com
我們對於新工具像email這種方式的看法是，它可以幫助營銷人員更有效率的直接測試營銷效果。
直接營銷
更多的是，通過Haubl和Trifts(2000)的工作可知，類似的矩陣和計算機化相比較，生產出更高質量的產品和高質量的決策
可能性保持在提高那些可能推遲或者現在就購買的信息信息。
代理商，一個新的職業，簡單的代理（現在的標准）。螢火蟲(?),在20世紀90年代中期在電影和音樂推薦上有很大的發展。
由於代理商的科技的混合應用，使網頁上可提供的信息量，有著驚人的增長，這使這個行業繼續調長下去變得更為重要。
特別使，Haubl和Trifts(2000)的工作可知，推薦者代理基於對顧客自我闡述商品的信息(比如，重量和最小可接受的級別)，減少調查的精力，提高決定能力。
代理商要有很好的適應能力，自主並且有自信，能夠在第一時間回應狀況，並且有目標。
同時，通過Haubl和其他同事的研究，代理商的形成，與合作過濾相比較，在長期運行中更好的學習了關於顧客的決定和執行偏好。這就給我們在關於顧客網上購物時的偏好提供了標准化。
只翻譯了一半，翻不下去了，你參考一下吧，有的句子可能比較奇怪就是了
⑥ 電子商務論文英語摘要
Seeps graally while the whole world electronic commerce to each person's life space, electronic commerce 「 physical distribution bottleneck」 the question becomes China electronic commerce development graally the significant barrier, thus has restricted the economical development. This article introced electronic commerce's active procere, and has launched the elaboration to the physical distribution system's in electronic commerce development influence, proposed the physical distribution system realizes the electronic commerce safeguard. In view of the current our country electronic commerce physical distribution system present situation's question, the union overseas advanced physical distribution solution, proposed finally some establish and consummate our country electronic commerce modern physical distribution system's development countermeasure and the specific measures.
⑦ 高分急求求一篇關於電子商務的英文文獻``
An additional question is how a marketer could design websites that truly personalize proct recommendations and how consumers react to these versus more neutral, 「third party」 web sites such as www.kbb.com for automobiles.
we address the issue of the structure of one new tool (i.e., e-mail) that can help marketers be more efficient in testing direct marketing efforts.
direct marketing
Furthermore, work by Haubl and Trifts (2000) showed that a comparison matrix similar to the comparator proced higher quality consideration sets and decisions.
the possibility remains that providing information could postpone or even prevent purchase.
Agents are not new; a crude (by today』s standards) agent, Firefly, was developed in the mid-1990s for movie and music recommendations.
the amount of information available on the Web has increased dramatically as has the technological sophistication of the agents which makes continued research in this area important.
In particular, Haubl and Trifts (2000) show that recommender agents based on self-explicatedinformation about a consumer』s utility function (i.e., attribute weights and minimum acceptable attribute levels) rece search effort and improve decisions.
Agents should be adaptive, autonomous, and believable, be able to respond in a timely fashion, and be goal-oriented.
It has also been established that agents, like those studied by H¨aubl and his colleagues, that learn about consumers from choices and consumer preferences perform better in the long run than (say) collaborative filters (Ariely et al., 2004). This suggests that methods that calibrate consumer preferences in real time on-line are crucial to advancement.
polyhedral conjoint analysis (Toubia et al., 2003) satisfies these criteria. Liechty and his colleagues developed a Hierarchical Bayes procere that does so as well.
Montgomery et al. (2004) address the problem of designing a better shopbot.
They show that shopbots are inferior to visiting a favorite retailer if the shopbot visits all retailers.
Indeed, armed with some inferences from previous visits, a small set of initial screener questions can lead to an optimally personalized web interface for the consumer.
Based on a stochastic ration model and Bayesian updating , the authors adapt the testing parameters (e.g., number of e-mails sent for each e-mail design and sending rate) while the testing is in progress so as to minimize the cost of testing both in terms of wasted e-mails and time.
Only if the interactivity pays off.
In bargaining or auction situations, possible lack of trust and the inability to interpret the signalsof the other participant(s).
Managing Channels of Distribution Under the Environment of Electronic Commerce
【英文篇名】 Managing Channels of Distribution Under the Environment of Electronic Commerce
【作者英文名】 ZHENG Bing~ FENG Yixiong~2 1.College of Economics & Management; Dalian University; Dalian 116622; China 2.State Key Laboratory of CAD&CG; Zhejiang University; Hangzhou 310027; China;
【文獻出處】 武漢理工大學學報, Journal of WuhanUniversity of Technology, 編輯部郵箱 2006年 S2期
【英文關鍵詞】 marketing channels; distribution strategy; customer demand; electronic commerce;
Fair E-Payment Protocol Based on Simple Partially Blind Signature Scheme
【英文篇名】 Fair E-Payment Protocol Based on Simple Partially Blind Signature Scheme
【作者英文名】 LIU Jingwei; SUN Rong; KOU Weidong State Key Laboratory of Integrated Service Networks; Xidian University; Xi』an 710071; Shaanxi; China;
【文獻出處】 Wuhan University Journal of Natural Sciences, 武漢大學自然科學學報(英文版), 編輯部郵箱 2007年 01期
【英文關鍵詞】 electronic commerce; e-payment; Schnorr signature; partial blind signature;
【英文摘要】 This paper presents a simple partially blind signature scheme with low computation. By converse using the partially blind signature scheme, we build a simple fair e-payment protocol. In the protocol, two participants achieve the goals of exchanging their digital signatures from each other in a simple way. An ad- vantage of this scheme is that this approach does not require the intervention of the third party in any case. The low-computation property makes our scheme very attractive for mobile client and sma...
⑧ 求一篇關於電子商務的英文論文
⑨ 求兩篇關於電子商務英文參考文獻
http://59.42.244.59/Readers/Index.aspx
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