英语教育病毒式营销案例

❶ 《很毒很毒的病毒营销》一书后面附的100个案例搜索出来都是英语，看不懂，请知道的大神指导一下。

翻樯，或者等作者出续本哈。

❷ 病毒营销案例给提供一下还有类似别的吗

病毒性营销目前已成为网络营销中网站推广方式之一，并且被很多网站尝试使用。 病毒性营销（viral marketing）是指类似于病毒一样快速蔓延的低成本、高效率的营销模式。 比如Hotmail这个大家都很熟悉的免费电子邮箱，当我们第一次使用邮件收发工具Outlook Express时就提醒你如果你还没有邮件，可以免费申请Hotmail信箱。Hotmail只花费了很少的营销费用，就成为了全球最大的免费电子邮件服务提供商。 再比如，我们看到很多网站、论坛上的Flash时钟，当你把鼠标移到画面上点击时，就会跳转到作者的网站，这也是一种非常有意思的病毒式营销，不经意间创造了相当的流量。 国内比较经典的案例还有时代营销网，他们编译制作了美国电子商务顾问Wilson博士《网站推广29种常用方法》，目前在网上到处都可以下载，利用Wilson博士的强大影响力和网站推广的这个热门话题，时代营销网良好地实现了低成本的快速传播。 还有一个比较典型的现实，就是优秀软件的盗版。正是这个为多数软件开发者所头痛和痛恨的行为，也恰巧是使很多软件流行的重要途径，象微软一统操作系统江山，就离不开盗版的“鼎力相助”。目前很多软件推出试用版，也是借鉴了盗版传播的快捷性和有效性。 综上可以看出，作为病毒性营销（或称病毒式营销）有几个基本特性：一是提供有价值的内容，这是病毒式营销的最基本前提；二是要有适宜的传播途径，可以非常便捷地自动传播，象电子书等就是非常好的载体，可以吸引网民大量下载和传播；三是可以巧妙地调动公众的积极性，比如象时代营销网的电子书，对很多下载网站来说都是非常好的内容，自然可以大量吸引各种网站作为资源来提供下载，这样才能形成病毒式传播的要素。 病毒性营销作为一种较好的网站推广方式，目前已被大家逐步接受和认可，但要良好地执行，还需要非常巧妙的策划和构思。

麻烦采纳，谢谢!

❸ 关于病毒营销 英文资料及相应翻译

viral marketing (病毒营销？）How to Catch on to Viral Marketing？2007年09月13日 星期四 09:08在英特网上，病毒营销指的是导致网站或者用户传递营销信息给别的网站或者用户的任何营销技术，造成消息的能见度和效果可能指数级的增长。一个成功的病毒营 销的例子是Hotmail，微软旗下的一个公司，推广它的服务并把它的广告商的信息附在每个电子邮件信息里。有些营销人员不太原意用病毒营销这个词。在 John Audette的流行邮件时事通信里，他让他的读者对该用什么样的名字给他们提供一个建议，包括现在用的这个。这些建议包括：雪崩营销蜂鸣营销级联型营销 离心式营销等等
FROM：http://www.cnpaf.net/Class/v/0510261227008249459.htm
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How to Catch on to Viral Marketing
Viral marketing has quickly achieved recognition because of a handful of high-profile examples: Marketers demonstrated that on shoestring budgets they could motivate millions. They did so by leveraging customer-to-customer communication to increase sales, brand awareness, and market coverage.

To date, however, marketers have had difficulty reprocing the success of a handful of viral campaigns, such as "The Blair Witch Project," HotMail, and the "Dancing Baby."

Although most e-businesses are planning to launch, or have already attempted launching, viral marketing campaigns, there are two obstacles to integrating viral marketing with the overall sales and marketing mix:

Viral marketing is perceived as an art rather than a science.

Marketers have a hard time identifying triggers that motivate customers to pass along marketing messages to friends or colleagues.
After comprehensive studies on the impact of viral marketing, we at IMT Strategies found that for most marketers the strategy is hazily defined but entails manipulating customer-to-customer interaction with marketing gimmickry in an attempt to achieve an exponentially growing user base. Many marketers also believe that if consumers do not respond to clever marketing tactics, then cash and prize offerings will provide enough incentive for consumers to spread the marketing message.

Discipline and Loss of Control

However, we also found that the cost of overnight market coverage is a near total loss of control over the company's marketing message and brand as eager consumers indiscriminately spam. Marketers perceive viral marketing as an art because it does not allow for a high level of control.

Monetary incentives are viewed as necessary because they offer what seems to be the quickest and most understandable way for marketers to gain that control in the customer-to-customer communication chain. "Paid" viral marketing, however, can be a dangerous solution. Rather than introcing the desired control, monetary incentives lead only to predictable increases in market coverage and an equally predictable loss of control.

All viral marketing initiatives share the goal of turning customers into a sales and marketing channel. Efforts to use the customer as a new channel also introce a fundamental tradeoff between growing market coverage and maintaining control over the marketing message.

Viral marketing initiatives differ, however, in the degree of discipline involved in strategic planning and in the triggers they use to motivate consumers to function as a sales- and lead-generation channel:

Disciplined analysis and planning ensures that viral marketing is an iterative science rather than a haphazard creative art.

Reliance on triggers that are developed through market research and advanced analytics, rather than reliance on cash incentives, ensures that customers function as advocates rather than as "delegated spammers."
The Right Perspective

The two most common mistakes viral marketers make are focusing on formalizing the message rather than the process and adopting a campaign-level, rather than an enterprise-level, perspective.

A campaign-level perspective might focus on relatively unpredictable qualities, such as the public's perception of a service, proct, or marketing message as "cool." But an enterprise-level perspective on viral marketing is informed by quantifiable and thus predictable aspects of the sales cycle.

An enterprise-level viral marketing campaign relies on research data detailing frequently asked customer questions, complaints, and responses to follow-ups. It also identifies and helps develop high-advocacy customers, who can then be independently targeted with referral opportunities. Similarly, an enterprise perspective gathers and utilizes data about sources of referral.

Triggers, Segmentation, and Hardwired Viral Capabilities

The vast majority of marketers are planning to launch a viral marketing campaign in the next 12 months. To do so successfully, they must scientifically identify triggers that encourage customer-to-customer advocacy and segment existing customers who are receptive to viral marketing and understand the structure of incentive packages.

Success, ultimately, is in the hands of the marketer, who must encourage customers to connect with each other with the intent of advocating procts and services.

Moreover, the online marketing environment must hardwire viral capabilities into its engine. Web sites must be equipped with tools that allow users who have just read an article or purchased a proct to either post their opinions of the experience or forward related information to their network of friends and colleagues.

Other tools that would build viral marketing capabilities into an online marketing engine include gift registries, gift certificates, community bulletin boards, community chat rooms, and Amazon.com-type affiliate marketing programs. Online self-service channels can also be equipped with resources such as proct comparison tools to support the customer-as-sales-channel undertaking.

It Must Be a Process

As the volume of permission email and unsolicited email increases, viral marketing will become more important. This is because online buyers will, over time, expand their network and come to rely more on their peers to learn about and recommend new procts or services.

Viral marketing must therefore become less an episodic event and more a process and cycle. Managing customer-to-customer interactions requires setting in place and formalizing processes that guide customer advocates' communications.

The benefit of viral marketing grows from the close alignment of customer communication and buying behavior. Tapping into this benefit requires understanding the new role of the customer as a sales channel and focusing on the marketing process more than the marketing message.

As tools for tracking and analyzing online customer response and behavior grow increasingly sophisticated, marketers will realize higher levels of control over the customer sales channel. And more marketing and PR agencies will develop an expertise in enabling viral marketing strategies over the next 6-12 months.

In constructing an online marketing strategy, sales and marketing executives must consider viral marketing an integral element of their overall strategy.

WRITER：http://www.clickz.com/showPage.html?page=837321
Stephen Diorio Stephen Diorio is President of IMT Strategies, which he founded in 1998. He is an established authority in sales and marketing strategy with specific expertise in hybrid selling systems, customer relationship management (CRM), and e-business strategy development. He has developed high-growth, low-cost channel strategies for leading marketers including IBM, American Express, GE, and Eastman Chemical and has published "CRM 2000: A Demand Side Perspective on Relationship Marketing." Prior to forming IMT Strategies, Steve was a partner at Oxford Associates, a leading "go to market" and e-commerce strategy firm. Steve has held marketing management positions at Citicorp Direct Marketing and GE Sales and Marketing. He holds an M.B.A. from the University of Chicago and an engineering degree from Bucknell University.

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Viral Marketing Campaigns Drive Targeted Traffic
Viral marketing is a great way to use the power and nature of the Internet to reach a large number of people quickly and drive a continually growing flood of targeted web traffic to your website. With a successful viral marketing campaign, your website traffic could go from almost nothing to thousands of hits or even hundreds of thousands of hits per day almost overnight.

Viral marketing is a term used for marketing campaigns that grow and spread like a human or computer virus. In a successful viral campaign, people pass the marketing material on socially so that the marketing campaign grows like a snowball rolling down hill.

The basic idea of viral marketing is that you can increase your sales by increasing your targeted website traffic and you can increase your targeted web traffic by giving away or spreading something for free that people will pass on to their friends, family, or business associates like a virus.

Viral campaigns may spread through emails or eBooks that people pass on or through articles or viral videos that people pass on.

Microsoft's Hotmail service was probably one of the biggest early successes of viral marketing. Free web-based email is common today, but it was a new concept in 1996 when Microsoft first promoted Hotmail by adding a short advertising teaser at the end of its users' email messages. Who would have ever expected how big the results of this marketing campaign could be?

But as huge as the success of Microsoft's viral marketing campaign was for Hotmail, it only set the stage for what was to come ring the 2004 American presidential campaign. Who can forget JibJab's flash animation political parody of George Bush and John Kerry singing, "This Land Is Your Land?"

By marrying the concept of flash video on the Web to viral marketing, JibJab took the Internet by storm. According to Internet statistician ComScore Media Metrix, the viral video received over 10.4 million unique hits in July 2004 - more than three times as many visitors as the official campaign websites of the two presidential candidates!

Now you may never experience the phenomenal success that JibJab did with one of your viral marketing campaigns, but the concept is simple and easily implemented. It works on the idea that if people like something or can profit from something, they will pass it on to their friends, family, and associates.

Viral marketing can be as simple as writing an article and having it published in article directories where newsletter publishers and webmasters may pick it up and republish it. Be sure to include an author bio or resource box at the bottom of every article that includes your name, your website link, and a call to action that entices people to click on your link. Webmasters and publishers are always looking for great content, so be sure to provide value.

Alternatively, you could send a funny, informative, or controversial newsletter to your subscriber list. Be sure to encourage people to pass your newsletter on with a short note at the bottom of your newsletter.

When people click through to your website, you would like to capture their email address and get their permission to contact them. Otherwise, they will often surf away, never to be seen again on your website.

Squeeze pages (pages primarily designed to get subscribers) are one proven way to do this, and offering people a free eBook or free report is a great way to get people to subscribe to your newsletter.

Want to kick your viral marketing campaign into even higher gear? Grant people the rights to give away the free eBook or report to their own customers or contacts. Be sure to brand the eBook or report with links to your website, so that anyone who receives it from others will find their way back to your website. Also, if you let your customers rebrand some of the links with their affiliate links or other links, they will really be motivated to pass the eBook or report on!

The Internet is perfect for viral marketing. This is one of the most powerful marketing techniques you can use on the Internet. Because many distribution channels are free (e.g., email and article directories) or relatively low cost (web hosting), viral marketing can be an incredibly cost-effective marketing technique. Once you have launched your marketing campaign, it can potentially grow and spread for years all by itself, making viral marketing possibly the most effective Internet marketing technique of all.

就这么多了希望能帮到你

❹ 近年来最成功的病毒式营销案例

病毒式营销，号称是最省钱、省事的网络营销方式，病毒式营销(或称病毒性营销)神话般的效果被很多网站、博客津津乐道，然而，我们在网上能够看到的成功案例并不多。也许正是病毒式营销的成功案例少，所以才演变成了神话。
网上有很多关于病毒式营销的理论、方法、规律、案例探讨(当然大多数都是转载的，就跟本文后半部分一样)，用心收集一下，出一本专著都绰绰有余，但成功案例却鲜有出现，可见，病毒性营销缺的不是工具、方法、程序，缺少的是创意和执行。药夫子在网上还下载到一本病毒式营销的电子书，都是网上资料的简单汇编，没有什么新意，但这本身应该算是一个病毒了。虽然没有新意，但确实是在行动了。
下面是本人亲历的几个病毒式营销案例，这几个案例给我的记忆较深，投入也较多(也即自己也义不容辞地成为一名“病毒”传播者)，所以记录一下：
其一、人品计算器，相信有很多人都用过这个flash小程序，算一算自己的人品，游戏很简单，把自己或者别人的名字输进去，点击计算就得出了一个分数，还有一个极搞笑的评语。这个游戏的关键点是当你输入一个人的名字时，出现的结果常常出人意料——于是释放出一种爆笑的能量。相信很多人在与朋友、家人一起计算人品时都会大笑一场。可惜的是这个天才的小游戏上面没有打上作者的名字，也没有公司的LOGO，也许只是某个flash爱好者一时兴起的练习之作吧。这个游戏传播有多广不知道，但在一天之内有五个朋友给我发这个小游戏，我也发给很多人，能量确实巨大。这个案例算不上成功的病毒式营销，因为除了传播游戏外，并没有附带其它的属性，比如游戏开发者的名字都没有出现。
其二、google邮箱。google发布邮箱时，药夫子正在一家网络公司工作，也许这个邮箱对IT行业之外的人没有什么吸引力，但我相信当时对于IT 行业内的人吸引力还是很大的。记得google是采取了邀请的方式，那时为了得到一个邀请，到处问人家要。开通了邮箱以后才发现，原来也只是一个邮箱。现在想来，google邮箱吸引人，大约是很多人看上了google的品牌，另外，采用邀请这种方式，至少在初期代表了稀有，所以被一些人视为“专业”，现在，基本都没用过了。
其三、网络指数。网络指数和google邮箱一样，采用了邀请的方式。网络指数的价值还是比较大的，对网络营销很有帮助，比google的趋势更细一些，可以看到关键词一天、一月、一季的平均搜索量，是一个很好用的工具。药夫子是用 google邮箱的邀请跟别人换的网络指数的邀请。互换成功后，还忍不住在网上炫耀了一下。其实有帐号的网络指数和没有帐号的网络指数并没有太多的功能差异。
其四、某个中奖页面。通过QQ传播的。朋友通过QQ发给我一个链接，点击一看，是我中了上亿元大奖的专题页面，我的名字上了中奖的新闻，其次是我中奖了搞慈善活动做善事的报道……看了之后我心里那个激动啊，马上把好几个朋友的名字填上去，给他们发了过去。
下面几个案例，已经被很多网站、博客转载过N多次了，不过还是例举出来……
一、Hotmail是世界上最大的免费电子邮件服务提供商，在创建之后的一年半时间里，吸引了1200万注册用户，而且还在以每天新增加15万用户的速度发展。令人不可思议的是，在网站创建的12个月内，Hotmail花费了很少的营销费用，还不到其竞争者的3%.Hotmailm得以爆炸式发展，就是由于其充分利用了病毒式营销的巨大效力。
二、ICQ1998年7月，在被AOL以3亿美元现金收购之前，ICQ属于以色列一家公司，当时已经拥有了1200万实时信息服务注册用户。ICQ的通信方法也类似于病毒性传播方式。通信双方都需要下载安装客户端软件，然后，用户会通过电子邮件等方式告诉自己的朋友或同事，请他们利用这种网上实时通信工具，就这样一传十，十传百，越来越多的人加入到ICQ用户的行列。ICQ是QQ的前身，QQ也是通过类似的方式取得成功。
三、亚马逊 Amazon同时采取会员制和病毒性营销两种方式来进行推广，有超过50万会员网站链接到Amazon网站，通过在会员网站点击链接到Amazon网站的 BANNER广告完成的网上购物，会员网站将获得一定佣金。Amazon采用的病毒性营销手段，是鼓励顾客送给朋友一本书作为礼物，当收货人收到礼物时，印刷在包装品上的宣传资料在为Amazon做广告。
四、Geocities Geocities为用户提供免费建立个人网站的服务，用户邀请朋友访问自己的网页，当有访问者来访时，Geocities的弹出广告会邀请访问者使用Geocities的服务。
五、eGroups eGroups 允许用户建立在线讨论组和工作组，通过邀请朋友或同事加入来达到宣传自己的目的，其发展前410万用户的速度甚至比Hotmai还要快
六、万科松山湖会议内部资料外泄事件，绝对是一次成功的网络病毒式营销案例。传播的媒介是网络社区，传播的速度之快，覆盖面之广，行业影响力之深刻，发人深思。很多人的病毒式营销都是说在嘴上的，可是这次事件的策划者和组织者，用很老套但是非常熟稔的方式，实施了这样一个过程。
七、“开心网”，同样用的是朋友之间相互邀请的办法。
谈这样营销那样营销，总是绕不开病毒式营销这个方法，很多教科书里也都有提及，但为什么这个方法难以实施?或许，很多网络营销的高手已经操作的得心应手，只是秘而不宣罢了。就跟SEO一样，做出了成果，却不敢示人。
在进行病毒式营销操作时，我想，行动仍然是第一位的，人不可能随时有创意，但可以随时行动，不会每一个“病毒”都会有巨大的杀伤力，但你总共制造了多少个“病毒”?
药夫子的一个成功案例：在对某一项自己喜欢的运动有一定的认识之后，收集了大量的图片和文字，做成了电子书，放在某个下载站。电子书的内容一般，主要是宣传网站，带了链接。至今，仍然有链接源源不断地从这本电子书带过来。这个流量也许不起眼，但如果你用一百本、一千本电子书来宣传网站，效果会如何?网络营销大家都在幻想着上面讲过的那些成功案例，巴不得一夜之间可以带来10万、100万的IP，然而，真正操作的人都明白，流量得一点一点地挣。

❺ 什么是病毒营销有哪些特点,举一个病毒营销的例子

2005年底，网络公司面对强大竞争对手谷歌(GOOGLE)的竞争，准备发动广告宣传攻势，尝试超越对方．问题是网络相比谷歌，没有大额的预算支付庞大的推广。在这个前提下，他们巧妙应用了病毒式营销的策略：网络投入大约10万元，拍摄3段视频广告，但又不能通过电视台进行投放。他们巧妙地通过网络员工和他们的朋友，以邮件、QQ、论坛来上传这些幽默的视频。

《孟姜女篇》《唐伯虎篇》再加上《刀客篇》，分别对应“中文流量第一”“更懂中文”“快速搜索”三个关键概念。这三个短片有一个共同的诉求---网络更懂中文。这三个视频短片帮助网络超越了GOOGLE，使网络从占据了中国搜索引擎市场45%上升到了62%。这是中国互联网营销历史上最经典的一次病毒营销实战案例。

网络副总裁梁冬曾经开玩笑说：三个视频短片的创作是因为“没有广告预算”而想出来的。话虽诙谐，却道出了这三个短片以十万级的拍摄费用，达到了近亿元的传播效果的实质。事实上，相比于目前许多品牌动辄聘请知名导演以千万级的费用拍摄宣传片，网络的三个短片仅仅通过员工给朋友发邮件，以及在一些小视频网站挂出下载链接等方式扩散开来，传播人群超过2000万人次，确乎是一次病毒营销的奇迹。
病毒营销有这么大的威力，那么什么是病毒营销呢？怎样发动一次高效的病毒营销呢？

病毒营销就是利用网民的主动在线传播，让某个带有广告信息的资讯像病毒那样扩散出去，从而达到网络营销的目的。

这一段话有3个关键词，第一个关键词“主动”，资讯开始是广告主采用自己的人力或者物力放在网上的。但在通过引发网友进行观看之后，这个资讯却被每一个观看者自发传播给自己的朋友，此时，这条资讯就像病毒一样，主动寻找适宜人群，在网络上传播。第二个关键词“广告信息”。这个试图传播的资讯必须带有要宣传的广告信息。第三个关键词“推广目的”，不带有推广目的传播不能算是营销。

免费而且同时具务有价值的资讯最容易为网民所接受，也最容易吸引网民主动向自己朋友传播。附加的广告信息则是广告主想方设法宣传的品牌、公司的业务，没有这一点，也就失去了病毒营销的意义。

总结一下：病毒营销是指那些鼓励目标受众，把想要推广的信息，像病毒一样传递给周围的人，让每一个受众都成为传播者，让推广信息在曝光率和影响上，产生几何级增长速度的一种营销推广策略。

人们自愿传播的原因，是推广信息让他们感受价值：学到知识、得到好处、感受快乐！

让我们来看一下全球餐饮集团百胜，如何发动一次名叫“吃垮必胜客”的病毒式营销活动。

必胜客有一款自助沙拉，点了这款沙拉后，必胜客会给你一个碗，只允许盛一次，你能盛多少就盛多少。盛沙拉的碗并不大，很浅，简单地装沙拉，装不了多少，所以，如何保证自己的钱花得最划算，尽可能用那只可怜的小碗，装满你喜欢的沙拉，也就成了一门有趣的学问。
为了吸引更多的人来吃必胜客，台湾必胜客发动了一次名称叫做“吃垮必胜客”的网络营销活动。
在这个题目叫做《吃垮必胜客》的邮件中，介绍了盛取自助沙拉的好办法，巧妙地利用胡萝卜条、黄瓜片和菠萝块搭建更宽的碗边，可以堆到15层沙拉，同时还配有真实照片。
很多收到邮件的网友都在第一时间把邮件发给自己身边的亲友或同事，并相约去必胜客一试身手。
有一位网友这样在网上留言：“我当时马上把邮件转发给我爱人了，并约好了去必胜客一试身手。到了必胜客我们立即要了一份自助沙拉，并马上开始按照邮件里介绍的方法盛取沙拉。努力了几次，终于发现盛沙拉用的夹子太大，做不了那么精细的搭建工艺，最多也就搭2-3层，不可能搭到15层”。
而到必胜客试过身手，并且真的装满更多层沙拉的热心网友，会在网上发贴，介绍自己“吃垮必胜客”的成功经验。甚至有网友从建筑学角度，用11个步骤来论述如何吃垮必胜客的方法。
但是，必胜客却通过一个个消费者的诱惑，以及网友自发地网上传递，不但没有被“吃垮”，利润反而大大地上升了。
必胜客通过这种精心制作的、具有强大感染力的“病原体”，通过用户的口碑宣传网络，利用病毒传播原理快速复制、扩散开来。

❻ 请举例说明病毒式营销最好详细一点，满意给分哦！

病毒营销抄是具有倍增放大流量袭和人气的营销形式。
具体采用的方式可以是邮件营销，微博营销也可以是短信营销，平面媒体或者是口碑营销。

最关键的是营销主题策划，只有好的策划才有助于人人们自动，自觉自愿去转发或者传播。

例如，多年前的某款猫粮广告就是一个经典的病毒营销。
它的策划案大概如下：该公司提前在几家全国大媒体刊登广告，说某年某月某日，会在央视放一个给猫看的广告，请准备好自己的猫，而且只播一天。
然后，给猫看的广告就成为一个巨大的噱头被众多其他媒体大量转载，并宠物一族大肆口头传播。
最后取得了非常好了品牌传播效果。
当然，互联网市场，这种手法就更加常用了，因为网络是最利于传播的，关键是策划和创意...

❼ 能给个病毒式营销案例介绍下什么是病毒营销吗

网络就是最好的例子，网络就是靠这个打败谷歌的

❽ 网络营销之病毒营销的经典案例分析

现在来我们经常在网上看到有网友在问源：XX家网络营销公司怎么样？好不好？哪里有网络营销公司以及网络营销步骤、网络营销经典案例、网络营销策略、如何开展网络营销等等诸多的问题。实这些问题看似不同，实际上都是同一个问题，说明了网友们比较关心以下两个问题：

1. 网络营销推广是不错的营销方式，只是自己不会操作，又怕合作被人骗。

2. 自己想学习网络营销推广，希望找到一个比较好的方法，通过网络来提升知名度和变现。

根据《解密：网络营销推广实战和流量变现公式》一书中的解释：“究竟有没有一种以实战为根本目的，无需懂太多的网络营销技术，少花成本或者不花成本就能”更快、更好、更多“的通过网络来获得流量以至于流量获得和流量变现”公式法“呢？实际上网友的这些问题，一句话就能说的明白。

实际上网络营销推广是根据不同产品搭配不同的营销渠道方能起到好的推广效果，并不通用。好的产品又需要好的内容为写作基础，所以将产品进行分类+营销渠道进行分类+吸引力的创作才能获得好的流量效果。

具体的大家可以详细参考网络文库：《解密：网络营销推广实战和流量变现公式》

❾ 病毒式营销(六)：成功案例:吃垮必胜客,让“必胜客”越吃越旺

通过制作一个教消复费者怎样在必胜制客的自助沙拉中一次性盛得最多的图解，引起人们饶有兴趣地去研究，使得“吃垮必胜客”的图解在网络上迅速流传开来，有很多人看后当即就去必胜客的店里亲身实验。
年轻一族，上网一族。网络营销是人类经济、科技、文化发展的必然产物，它不受时间和空间限制，在很大程度上改变了传统营销形态和业态。网络营销对企业来讲，提高了工作效率，降低了成本，扩大了市场，给企业带来了社会效益和经济效益。相对于传统营销，网络营销具有国际化、信息化和无纸化的特点，已经成为行业内开拓市场的新局面。 总之，利用互联网一是为顾客提供满意的订单执行服务；二是为顾客提供满意的售后服务；三是为客户提供满意的产品；四是提高了客户服务的效率。